News / Asia

China Expands Media Reach with English Language News Channel, Digital Media Push

China Expands Media Reach with English Language News Channel, Digital Media Push
China Expands Media Reach with English Language News Channel, Digital Media Push

Multimedia

Laurel Bowman

Chinese news is expanding. Xinhua News Agency recently launched a 24-hour English-language news channel for broadcast worldwide. And China's largest state-run broadcaster, CCTV, is expanding its global broadcasts in several languages. Beijing has long complained that Western media coverage is biased against China. Media watchers here in the United States view China's state controlled media as propaganda.

With this flashy promo, China splashed its latest media effort on the world, CNC World, a 24-hour English-language news service presenting global news with a China focus. Media analysts wonder if it could soon rival other international broadcasters.

CNC (China Xinhua News Network Corporation) is half-owned by private investors. Wu Jincai is the CNC chairman.

"A system financially backed by the government, in any country, is always a waste with problems of inefficiency. But in a market system its scale is adjusted," Wu Jincai says. "It creates a very good pattern."

"In reality we are in business," adds Zhao Peng. "We are in big business."

Big business indeed. Senior Editor Zhao Peng says CNC research shows the global communications market expanding 30-fold in the next decade. Xinhua is building a massive headquarters on New York's Time Square, alongside media giants News Corp and the New York Times. And China's biggest state-run broadcaster, CCTV, or China Central Television, is expanding its broadcasts overseas in English, Spanish, Arabic and French.

"It's very interesting," says Blake. "When I tell the story everybody has that sort of 'aha' moment, when they say, 'Why wasn't this being done sooner?'"

Douglas Blake covers the stock market for CCTV through News Services International, a Washington-based company.

He reports live daily from the floor of the New York Stock Exchange and the headquarters of NASDAQ. At first, friends and family were incredulous.  

"When they think you are working with Chinese television, you must be constantly monitored and censored and they really are tough on you to make sure the message is controlled," he adds. "It's the exact opposite. We have complete latitude, I haven't been stopped once in saying anything and I am very impressed by that."

"They are trying to show the world what they are all about you know their history, their culture, from their perspective."

Jack Fensterstock and business partner James Campbell run News Services International and a separate entity, Tantao News. Both help China tell its story to the world. They provide content for CCTV, and hired Douglas Blake and other reporters to cover stories in the United States.

Tantao News provides Xinhua content to mobile phone users of Blackberry, iPhone and Android.

James Campbell, media entrepreneur says, "From a technology standpoint, it is a very efficient and very fast way for these Chinese news agencies to get out and connect with new audiences primarily decision-makers and young people in North America … a very important target market…"

Campbell says his research shows one in four people now receive news on a mobile device, with that market exploding in China.

Fensterstock and Campbell decide what Xinhua stories they will offer their news consumers.

"If there are news reports that we see emanating from Xinhua bureaus in Iran or, say, North Korea that are clearly, you know, what I would call off the wall, you know highly inflammatory stories that have no news content, we won't put them up," says another media entrepreneur Jack Fensterstock.

It's those stories that have free press advocates worried. Clothilde Le Coz of Reporters Without Borders says Xinhua is often the main agency covering stories like last year's clashes between Uighurs and Han Chinese in Western China.

"When you are a Xinhua reporter you get there because you are a Xinhua reporter and you will basically broadcast the side of the government so that would be a way also to have like a monopoly on certain information," says Clothilde Le Coz.

For now, she says, CNC World will make little difference in the lives of average Chinese.

"It is in English, so it is not made and it is not meant for Chinese people," she adds.

You May Like

Video Obama Announces Plan to Send 3,000 Troops to Liberia in Ebola Fight

At US Centers for Disease Control and Prevention, Obama details troop deployment and other pieces of US plan More

Video China Muslims Work to Change Perceptions After Knife Attacks

Muslims in Kunming say that they condemn the violence, it is not a reflection of the true beliefs of their faith More

Humanitarian Aid, Equipment Blocked in Cameroon

Move is seen as a developing supply crisis in West Africa More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Enviropreneur Seeks to Save the Environment, Empower the Communityi
X
September 16, 2014 2:06 PM
Lorna Rutto, a former banker, is now an ‘enviropreneur’ - turning plastic waste into furniture and fences discusses the challenges she faces in Africa with raw materials and the environment.
Video

Video Enviropreneur Seeks to Save the Environment, Empower the Community

Lorna Rutto, a former banker, is now an ‘enviropreneur’ - turning plastic waste into furniture and fences discusses the challenges she faces in Africa with raw materials and the environment.
Video

Video West Trades Accusations Over Ransoms

As world leaders try to forge a common response to the threat posed by Islamic State militants in Iraq and Syria, there is simmering tension over differing policies on paying ransoms. In the past month, the jihadist group has beheaded two Americans and one Briton. Both countries refuse to pay ransom money. As Henry Ridgwell reports for VOA from London, there is uncertainty in the approach of some other European nations.
Video

Video Scotland Independence Bid Stokes Global Interest

The people of Scotland are preparing to vote on whether to become independent and break away from the rest of Britain, in a referendum being watched carefully in many other countries. Some see it as a risky experiment; while others hope a successful vote for independence might energize their own separatist demands. Foreign immigrants to Scotland have a front row seat for the vote. VOA’s Henry Ridgwell spoke to some of them in Edinburgh.
Video

Video Washington DC Mural Artists Help Beautify City

Like many cities, Washington has a graffiti problem. Buildings and homes, especially in low-income neighborhoods, are often targets of illegal artwork. But as we hear from VOA’s Julie Taboh, officials in the nation's capital have come up with an innovative program that uses the talents of local artists to beautify the city.
Video

Video US Muslim Leaders Condemn Islamic State

Leaders of America's Muslim community are condemning the violent extremism of the Islamic State group in Iraq and Syria. The U.S. Muslim leaders say militants are exploiting their faith in a failed effort to justify violent extremism. VOA correspondent Meredith Buel reports.
Video

Video Americans' Reaction Mixed on Obama Strategy for Islamic State Militants

President Barack Obama’s televised speech on how the United States plans to “degrade and destroy” the group known as the Islamic State reached a prime-time audience of millions. And it came as Americans appear more willing to embrace a bolder, tougher approach to foreign policy. VOA producer Katherine Gypson and reporter Jeff Seldin have this report from Washington.
Video

Video Authorities Allege LA Fashion Industry-Cartel Ties

U.S. officials say they have broken up crime rings that funneled tens of millions of dollars from Mexican drug cartels through fashion businesses in Los Angeles. Mike O'Sullivan reports that authorities announced nine arrests, as 1,000 law enforcement agents fanned out through the city on Wednesday.
Video

Video Bedouin Woman Runs Successful Business in Palestinian City

A Bedouin woman is breaking social taboos by running a successful vacation resort in the Palestinian town of Jericho. Bedouins are a sub-group of Arabs known for their semi-nomadic lifestyle. Zlatica Hoke says the resort in the West Bank's Jordan Valley is a model of success for women in the region.


Carnage and mayhem are part of daily life in northern Nigeria, the result of a terror campaign by the Islamist group Boko Haram. Fears are growing that Nigeria’s government may not know how to counter it, and may be making things worse. More

AppleAndroid