News / Asia

China Expands Media Reach with English Language News Channel, Digital Media Push

China Expands Media Reach with English Language News Channel, Digital Media Push
China Expands Media Reach with English Language News Channel, Digital Media Push

Multimedia

Laurel Bowman

Chinese news is expanding. Xinhua News Agency recently launched a 24-hour English-language news channel for broadcast worldwide. And China's largest state-run broadcaster, CCTV, is expanding its global broadcasts in several languages. Beijing has long complained that Western media coverage is biased against China. Media watchers here in the United States view China's state controlled media as propaganda.

With this flashy promo, China splashed its latest media effort on the world, CNC World, a 24-hour English-language news service presenting global news with a China focus. Media analysts wonder if it could soon rival other international broadcasters.

CNC (China Xinhua News Network Corporation) is half-owned by private investors. Wu Jincai is the CNC chairman.

"A system financially backed by the government, in any country, is always a waste with problems of inefficiency. But in a market system its scale is adjusted," Wu Jincai says. "It creates a very good pattern."

"In reality we are in business," adds Zhao Peng. "We are in big business."

Big business indeed. Senior Editor Zhao Peng says CNC research shows the global communications market expanding 30-fold in the next decade. Xinhua is building a massive headquarters on New York's Time Square, alongside media giants News Corp and the New York Times. And China's biggest state-run broadcaster, CCTV, or China Central Television, is expanding its broadcasts overseas in English, Spanish, Arabic and French.

"It's very interesting," says Blake. "When I tell the story everybody has that sort of 'aha' moment, when they say, 'Why wasn't this being done sooner?'"

Douglas Blake covers the stock market for CCTV through News Services International, a Washington-based company.

He reports live daily from the floor of the New York Stock Exchange and the headquarters of NASDAQ. At first, friends and family were incredulous.  

"When they think you are working with Chinese television, you must be constantly monitored and censored and they really are tough on you to make sure the message is controlled," he adds. "It's the exact opposite. We have complete latitude, I haven't been stopped once in saying anything and I am very impressed by that."

"They are trying to show the world what they are all about you know their history, their culture, from their perspective."

Jack Fensterstock and business partner James Campbell run News Services International and a separate entity, Tantao News. Both help China tell its story to the world. They provide content for CCTV, and hired Douglas Blake and other reporters to cover stories in the United States.

Tantao News provides Xinhua content to mobile phone users of Blackberry, iPhone and Android.

James Campbell, media entrepreneur says, "From a technology standpoint, it is a very efficient and very fast way for these Chinese news agencies to get out and connect with new audiences primarily decision-makers and young people in North America … a very important target market…"

Campbell says his research shows one in four people now receive news on a mobile device, with that market exploding in China.

Fensterstock and Campbell decide what Xinhua stories they will offer their news consumers.

"If there are news reports that we see emanating from Xinhua bureaus in Iran or, say, North Korea that are clearly, you know, what I would call off the wall, you know highly inflammatory stories that have no news content, we won't put them up," says another media entrepreneur Jack Fensterstock.

It's those stories that have free press advocates worried. Clothilde Le Coz of Reporters Without Borders says Xinhua is often the main agency covering stories like last year's clashes between Uighurs and Han Chinese in Western China.

"When you are a Xinhua reporter you get there because you are a Xinhua reporter and you will basically broadcast the side of the government so that would be a way also to have like a monopoly on certain information," says Clothilde Le Coz.

For now, she says, CNC World will make little difference in the lives of average Chinese.

"It is in English, so it is not made and it is not meant for Chinese people," she adds.

You May Like

Multimedia Obama Defends Immigration Action

Obama says with his executive action on immigration, enforcement resources will be focused on 'felons, not families; criminals, not children' More

US-Led Airstrikes in Syria Kill Over 900: Monitoring Group

British-based Syrian Observatory for Human Rights says the toll includes more than 50 civilians, five of them women and eight of them children More

Report: Obama Broadens US Combat Role in Afghanistan

The New York Times says resident Barack Obama has signed a classified order extending the role of US troops in Afghanistan for another year More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
New Skateboard Defies Gravityi
X
November 21, 2014 5:07 AM
A futuristic dream only a couple of decades ago, the hoverboard – a skateboard that floats above the ground - has finally been made possible. While still not ready for mass production, it promises to become a cool mode of transport... at least over some surfaces. VOA’s George Putic reports.
Video

Video New Skateboard Defies Gravity

A futuristic dream only a couple of decades ago, the hoverboard – a skateboard that floats above the ground - has finally been made possible. While still not ready for mass production, it promises to become a cool mode of transport... at least over some surfaces. VOA’s George Putic reports.
Video

Video Falling Gas Prices Impact US Oil Extraction

With the price of oil now less than $80 a barrel, motorists throughout the United States are benefiting from gas prices below $3 a gallon. But as VOA’s Kane Farabaugh reports, the decreasing price of petroleum has a downside for the hydraulic fracturing industry in the United States.
Video

Video Tensions Build on Korean Peninsula Amid Military Drills

It has been another tense week on the Korean peninsula as Pyongyang threatened to again test nuclear weapons while the U.S. and South Korean forces held joint military exercises in a show of force. VOA’s Brian Padden reports from the Kunsan Air Base in South Korea.
Video

Video Mama Sarah Obama Honored at UN Women’s Entrepreneurship Day

President Barack Obama's step-grandmother is in the United States to raise money to build a $12 million school and hospital center in Kogelo, Kenya, the birthplace of the president's father, Barack Obama, Sr. She was honored for her decades of work to aid poor Kenyans at a Women's Entrepreneurship Day at the United Nations.
Video

Video Gay Evangelicals Argue That Bible Does Not Condemn Homosexuality

More than 30 U.S. states now recognize same-sex marriages, and an increasing number of mainline American churches are blessing them. But evangelical church members- which account for around 30 percent of the U.S. adult population - believe the Bible unequivocally condemns homosexuality. VOA's Jerome Socolovsky reports that gay, lesbian, bisexual and transgender evangelicals are coming out. Backed by a prominent evangelical scholar, they argue that the traditional reading of the bible is wrong.
Video

Video Ebola Economic Toll Stirs W. Africa Food Security Concerns

The World Bank said Wednesday that it expects the economic impact of the Ebola outbreak on the sub-Saharan economy to cost somewhere betweenf $3 billion to $4 billion - well below a previously-outlined worst-case scenario of $32 billion. Some economists, however, paint a gloomier picture - warning that the disruption to regional markets and trading is considerable. Henry Ridgwell reports from London.
Video

Video Mexico Protests Escalate Over Disappearances

Protests in Mexico over 43 students missing since September continue to escalate, reflecting growing anger among Mexicans about a political system they view as corrupt, and increasingly tainted by the drug trade. Mounting outrage over the disappearances is now focused on the government of President Enrique Pena Nieto, accused of not doing enough to end insecurity in the country. More from VOA's Victoria Macchi.
Video

Video US Senate Votes Down Controversial Oil Pipeline - For Now

The U.S. Senate has rejected construction of a controversial pipeline to transport Canadian oil to American refineries. The $5 billion project still could be approved next year, but it faces a possible veto by President Barack Obama. As VOA’s Michael Bowman reports, the pipeline has exposed deep divisions in Congress about America’s energy future.
Video

Video Can Minsk Cease-fire Agreement Hold?

Growing tensions between government troops and separatists in eastern Ukraine further threaten a cease-fire agreement reached two months ago in the Belarusian capital of Minsk. Critics of U.S. policy in Ukraine say it is time the Obama administration gives up on that much-violated cease-fire and moves toward a new deal with Russia. VOA's Scott Stearns has more.
Video

Video Chaos, Abuse Defy Solution in Libya

The political and security crisis in Libya is deepening, with competing governments and, according to Amnesty International, widespread human rights violations committed with impunity. VOA’s Al Pessin reports from London.
Video

Video US Hosts Record 866,000 Foreign Students

Close to 900,000 international students are studying at American universities and colleges, more than ever before. About half of them come from Asia, mostly China. The United States hosts more foreign students than any other country in the world, and its foreign student population is steadily growing. Zlatica Hoke reports.
Video

Video Ferguson Church Grapples with Race Relations

Many white residents of Ferguson, Missouri, say they chose to live there because of the American Midwest community's diversity. So, they were shocked when a white police officer killed an unarmed black teenager in August – and shaken by the resulting protests and violence. Some local churches are leading conversations on how to go forward. VOA’s Ayesha Tanzeem reports.

All About America

AppleAndroid