News / Asia

Chinese Tourists Flock to Australia

Tourists take pictures in this long exposure photograph as the Sydney Opera House is lit with green lights during St Patrick's Day celebrations in central Sydney, March 17, 2010.
Tourists take pictures in this long exposure photograph as the Sydney Opera House is lit with green lights during St Patrick's Day celebrations in central Sydney, March 17, 2010.

Asia is coming to the rescue of Australia's troubled tourism industry, which has been in decline because of a downturn in visitors from Europe and North America.  Visitors from China have risen by more than 20 percent in just 12 months.   Last year, more than half-a-million Chinese travellers came to Australia.   

More Chinese are visiting Australia than ever before.  Shopping, the weather and the unusual wildlife are major attractions.

In seaside suburb, Manly, in Sydney another enthusiastic group of vacationers have come to marvel at the crashing surf and pristine sand.

Among them is Becky from southern China, who says Australia is a well-known destination.

"Oh, I think they know Australia a lot mainly because of back to 2000 the Olympics.  That is one of the main reasons and the other reason is recently China and Australia we have all the trade between [the] two countries," said Becky.  

Boost to travel industry

Last year, 540,000 Chinese visitors came to Australia.  They spent $3.5 billion,  which has helped to reinvigorate a travel industry that has been struggling as more North Americans and Europeans stay at home.

Andrew McEvoy, the managing director of Tourism Australia, the government’s marketing agency, says interest among travellers across Asia is increasing.

"Inbound travel to Australia grew last year marginally by about one percent, but all off the back of Asian visitation, so China, Indonesia, Singapore, Malaysia and India all had double-digit growth," he said.  "New Zealand grew too off big numbers so our region, the region Australia exists in, is doing very well.  But you are right, the U.K., Europe and the Americas [with] macro-economic problems [are] struggling.  So China and the rest of Asia have been vital for our industry.”    

Wilderness appeal

Australia was the first Western country to receive approved destination status from the Chinese authorities in the late 1990s.  

Andrew McEvoy says affluent tourists from China can not resist Australia’s wild beauty.   

"It is competitive and they do love Europe, and they do love the U.S. and they do love Australia," he said.  "I was told by one agent out of Hangzhou that for the Chinese consumer Europe is luxury and tradition, America is wealth and popular culture and Australia is lifestyle and environment.”  

Australia vigorously promotes its fabled laid-back culture and stunning scenery to the Chinese just as it once did to the Japanese, whose numbers are falling largely because of a sluggish economy.

But the Chinese market keeps on growing, much to the relief of the New South Wales Tourism Minister George Souris.

"We believe that the Japanese market for us is in a long-term decline, but it has been more than taken over by our Chinese friends and they say the same things that the Japanese used to say, why they come to Australia and it is this clean environment," he said. "They want to visit beaches.  They do not actually go swimming many of them, they just want to visit the beaches, they want to visit national parks, they love the sight seeing and they just love this clean air, clean environment.  We perhaps underestimate that here in Australia of how important it is to somebody who comes from a more industrialized country and it is a very strong attraction for the Chinese market."

Increased dependence on China

A million Australian jobs depend on the vacation trade, so while the mighty resources sector is the country’s economic engine, tourism remains critical to the country’s financial health.  So, from mining to restaurants, hotels and casinos Australia is increasingly relying on China for its prosperity.

John Searle, a tour guide, says the Chinese want to see the beach and Australia’s legendary outback.

"They like to see the bush, there is no risk about that," he said. "Obviously they do like coming to places like where we are now, Manly.  But they definitely do like to go out into the bush.  They definitely like to see wild animals like the kangaroos and the koalas and things like that.  They are typical tourists that really like to take pictures of everything and anything.”   

The high Australian dollar is, however, likely to remain a problem for tourism operators for some time.  There is a warning too that Australia's Asian tourism boom could also be derailed in the longer term by a lack of language skills among businesses.  


You May Like

China May Be Biggest Winner From Ukraine Crisis

Missile sales, oil and gas shipments are among many areas that may drive Beijing and Moscow closer together in coming years More

Obama Faces Chaotic World, Limits of Power

Current foreign policy issues bring into focus challenges for US policymakers who are mindful of Americans' waning appetite for overseas military engagements More

SADC Meeting Lesotho Officials to Resolve Stalemate

Official says regional bloc has been engaged with leaders in Lesotho to resolve political disagreement that led to coup attempt More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
West Africa Ebola Vaccine Trials Possible by Early 2015i
X
Carol Pearson
August 30, 2014 7:14 PM
A U.S. health agency is speeding up clinical trials of a possible vaccine against the deadly Ebola virus that so far has killed more than 1,500 people in West Africa. If successful, the next step would be a larger trial in countries where the outbreak is occurring. VOA's Carol Pearson has more.
Video

Video West Africa Ebola Vaccine Trials Possible by Early 2015

A U.S. health agency is speeding up clinical trials of a possible vaccine against the deadly Ebola virus that so far has killed more than 1,500 people in West Africa. If successful, the next step would be a larger trial in countries where the outbreak is occurring. VOA's Carol Pearson has more.
Video

Video Survivors Commemorate 70th Anniversary of Nazi Liquidation of Jewish Ghetto

When the German Nazi army occupied the Polish city of Lodz in 1939, it marked the beginning of a long nightmare for the Jewish community that once made up one third of the population. Roughly 200,000 people were forced into the Lodz Ghetto. Less than 7,000 survived. As VOA’s Kane Farabaugh reports, some survivors gathered at the Union League Club in Chicago on the 70th anniversary of the liquidation of the Lodz Ghetto to remember those who suffered at the hands of the Nazi regime.
Video

Video Cost to Raise Child in US Continues to Rise

The cost of raising a child in the United States continues to rise. In its latest annual report, the U.S. Department of Agriculture says middle income families with a child born in 2013 can expect to spend more than $240,000 before that child turns 18. And sending that child to college more than doubles that amount. VOA’s Deborah Block visited with a couple with one child in Alexandria, Virginia, to learn if the report reflects their lifestyle.
Video

Video Chaotic Afghan Vote Recount Threatens Nation’s Future

Afghanistan’s troubled presidential election continues to be rocked by turmoil as an audit of the ballots drags on. The U.N. says the recount will not be completed before September 10. Observers say repeated disputes and delays are threatening the orderly transfer of power and could have dangerous consequences. VOA correspondent Meredith Buel reports.
Video

Video Ukraine Battles Pro-Russia Rebel Assault

After NATO concluded an emergency meeting to discuss the crisis in eastern Ukraine, the country is struggling to contain heavy fighting near the strategic port of Mariupol, on the Azov Sea. Separatist rebels are trying to capture the city, allegedly with Russian military help, and Ukraine's defense forces are digging in. VOA's Daniel Schearf spoke with analysts about what lies ahead for Ukraine.
Video

Video Growing Business Offers Paint with a Twist of Wine

Two New Orleans area women started a small business seven years ago with one thing in mind: to help their neighbors relieve the stress of coping with a hurricane's aftermath. Today their business, which pairs painting and a little bit of wine, has become one of the fastest growing franchises across the U.S. VOA’s June Soh met the entrepreneurs at their newest franchise location in the Washington suburbs.
Video

Video Ebola Vaccine Trials To Begin Next Week

The National Institutes of Health says it is launching early stage trials of a vaccine to prevent the Ebola virus, which has infected or killed thousands of people across West Africa. The World Health Organization says Ebola could infect more than 20,000 people across the region by the time the outbreak is over. The epidemic has health experts and governments scrambling to prevent more people from becoming infected. Zlatica Hoke has more.
Video

Video Asian Bacteria Threatens Florida Orange Trees

Florida's citrus fruit industry is facing a serious threat from a bacteria carried by the Asian insect called psyllid. The widespread infestation again highlights the danger of transferring non-native species to American soil. VOA’s George Putic reports.
Video

Video Aging Will Reduce Economic Growth Worldwide in Coming Decades

The world is getting older, fast. And as more people retire each year, fewer working-age people will be there to replace them. Bond rating agency Moody’s says that will lead to a decline in household savings; reducing global investments - which in turn, will lead to slower economic growth around the world. But experts say it’s not too late to mitigate the economic impact of the world’s aging populations. Mil Arcega has more.
Video

Video Is West Doing Enough to Tackle Islamic State?

U.S. President Barack Obama has ruled out sending ground troops to Iraq to fight militants of the so-called Islamic State, or ISIS, despite officials in Washington describing the extremist group as the biggest threat the United States has faced in years. Henry Ridgwell reports from London on the growing uncertainty over whether the West’s response to ISIS will be enough to defeat the terrorist threat.
Video

Video Coalition to Fight Islamic State Could Reward Assad

The United States along with European and Mideast allies are considering a broader assault against Islamic State fighters who have spread from Syria into Iraq and risk further destabilizing an already troubled region. But as VOA State Department Correspondent Scott Stearns reports, confronting those militants could end up helping the embattled Syrian President Bashar al-Assad.
Video

Video Made in America Socks Get Toehold in Online Fashion Market

Three young entrepreneurs are hoping to revolutionize the high-end sock industry by introducing all-American creations of their own. And they’re doing most of it the old-fashioned way. VOA’s Julie Taboh recently caught up with them to learn what goes into making their one-of-a-kind socks.
Video

Video Americans, Ex-Pats Send Relief Supplies to West Africa

Health organizations from around the world are sending supplies and specialists to the West African countries that are dealing with the worst Ebola outbreak in history. On a smaller scale, ordinary Americans and African expatriates living in the United States are doing the same. VOA's Carol Pearson reports.

AppleAndroid