News / USA

Multilingual Coke Commercial Sparks Debate

Coca-Cola's Super Bowl commercial sparked a lively debate. (Coca-Cola)
Coca-Cola's Super Bowl commercial sparked a lively debate. (Coca-Cola)
While the general consensus was that this year’s Super Bowl ads were mediocre, an ad from soft drink giant Coca-Cola sparked a lively conversation.

Coke’s ad features the song “America the Beautiful,” which is often considered the second national anthem, sung in several different languages by a multiethnic cast of singers. The song was sung in English, Tagalog, Spanish, Hebrew, Hindi, Keres and Senegalese-French. The commercial also featured a gay family.

The Super Bowl has become the place to debut funny, moving or even controversial advertisements. Many non-football fans look forward to the game – for the commercials. For a 30-second spot, companies pay up to $4 million to hopefully grab the attention of the millions watching American football’s championship game.

"For centuries America has opened its arms to people of many countries who have helped to build this great nation," said Sonya Soutus, senior vice president of Public Affairs and Communications, Coca-Cola North America in a statement. "We believe [the ad] is a great example of the magic that makes our country so special, and a powerful message that spreads optimism, promotes inclusion and celebrates humanity – values that are core to us and that matter to Coca-Cola."

Both detractors and supporters of the ad took to the web to voice their opinion.

On the critical side, people complained that the song should only be sung in English, while those who liked the commercial embraced its multicultural bent.

Conservative former U.S. congressman Allen West lamented the inclusion of other languages.

“If we cannot be proud enough as a country to sing ‘American [sic] the Beautiful’ in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition. This was a truly disturbing commercial for me, what say you?” he wrote in a blog post.

Glenn Beck, a controversial political commentator, said the commercial was meant to “divide us, politically.”

Social media was buzzing with talk about the commercial, including many who didn’t like it.





But those who liked the commercial haled the message of inclusion and diversity





Coke just seemed happy people were talking.

"We hope the ad gets people talking and thinking about what it means to be proud to be American," said Katie Bayne, president of Coca-Cola North America, in the release.

Here's the full commercial:

You May Like

Video Is West Doing Enough to Tackle Islamic State?

There is growing uncertainty over whether West’s response to ISIS is adequate More

China Crackdown on Dual Citizens Causes Concern

New policy encourages reporting people who obtain citizenship in another country, but retain Chinese citizenship; move spurs sharp debate More

Video Coalition to Fight Islamic State Could Reward Assad

Losing ground to Islamic State fighters, Syria's government says it is ready to cooperate with international community More

This forum has been closed.
Comment Sorting
Comments page of 4
    Next 
by: Kay from: New Mexico
February 07, 2014 10:16 AM
America the Beautiful should be sung in the country's language? Well, it's not English it would be the Pueblo language of the Rio Grande because they settled America first and the rest of us came centuries later. So get over it, " first come first serve right," and " the 14th amendment." I thought it was beautiful brought
tears to my eyes to see we accept all, "Statue of Liberty."


by: Ami from: IN
February 07, 2014 9:17 AM
When in Rome do as the Romans....when in USA do as Americans....here we speak english. If that is not something you want to do or learn stay in rome...


by: Juli14 from: Peru
February 05, 2014 4:39 PM
I don't see anything bad with the ad. In fact, it is a nice iniciative to promote inclusion in a country that is a mix of so many diverse cultures.

On the other hand, America is the name of the whole continent that include North, Central and South America, not just USA.


by: will carmack from: dallas,texas
February 05, 2014 10:29 AM
It is sad that hundreds of thousands of Ameican soldiers fought and died for America the beautiful to have it desecrated by being sung in a foreign language. Would Russians or Germans want their national song sung in English. Nikita Krushchev once said in the 60s during the cold war that America would fall without a single shot being fired and I believe the old boy may just be right. Sad commentary for American soldiers lying in cemeteries all over the world.


by: Zack Zack from: Portland
February 05, 2014 5:28 AM
You're all idiots.


by: William from: NC
February 05, 2014 12:23 AM
Speak English is so out of date!!! Move on people! Si! Oui! Ja! Get out of your little dark box and learn another language like 3/4 of the rest of the world!!!


by: Annie from: TX
February 04, 2014 11:50 PM
Most other countries in the world have multiple languages spoken and taught. We only show our own ignorance with comments about speaking only English here. Particularly since we don't even speak our own language well.


by: Robyn from: USA
February 04, 2014 9:34 PM
Those who scream, "THIS IS AMERICA, SPEAK ENGLISH" are very out of touch with the world as it is today. When you took a trip to a foreign country I doubt that you bothered to speak the language of that country. Now with that said, It was an absolutely BEAUTIFUL commercial very much reflective of AMERICA TODAY. It is a changing world and this country was founded on immigrants as well as the fact that the woman who wrote the song had a FEMALE life partner. So get the facts, read your history and educate yourself on the global issues facing us today instead of making irresponsible snide comments that don't mean anything.


by: Chilidog from: Everywhere
February 04, 2014 9:04 PM
How many of you were aware that the song "America the Beautiful" was written by a liberal, progressive lesbian?

Truth


by: Duckman from: New Mexico
February 04, 2014 8:45 PM

Please help us to love each other for who they are. Just because we want a united country does not mean we are raciest. Do you mean to tell me that Coke could not show ethnic diversity without butchering a beautiful American anthem. Through the video we can still see the ethnic diversity in English.

Comments page of 4
    Next 

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Is West Doing Enough to Tackle Islamic State?i
X
Henry Ridgwell
August 29, 2014 12:26 AM
U.S. President Barack Obama has ruled out sending ground troops to Iraq to fight militants of the so-called Islamic State, or ISIS, despite officials in Washington describing the extremist group as the biggest threat the United States has faced in years. Henry Ridgwell reports from London on the growing uncertainty over whether the West’s response to ISIS will be enough to defeat the terrorist threat.
Video

Video Is West Doing Enough to Tackle Islamic State?

U.S. President Barack Obama has ruled out sending ground troops to Iraq to fight militants of the so-called Islamic State, or ISIS, despite officials in Washington describing the extremist group as the biggest threat the United States has faced in years. Henry Ridgwell reports from London on the growing uncertainty over whether the West’s response to ISIS will be enough to defeat the terrorist threat.
Video

Video Pachyderms Play Polo to Raise Money for Elephants

Polo, the ancient team competition typically played on horseback, is known as the “sport of kings.” However, the royal version for one annual event in Thailand swaps the horse for the kingdom’s national symbol - the elephant. VOA Correspondent Steve Herman in Samut Prakan reports that the King’s Cup Elephant Polo tournament is all for a good cause.
Video

Video Coalition to Fight Islamic State Could Reward Assad

The United States along with European and Mideast allies are considering a broader assault against Islamic State fighters who have spread from Syria into Iraq and risk further destabilizing an already troubled region. But as VOA State Department Correspondent Scott Stearns reports, confronting those militants could end up helping the embattled Syrian President Bashar al-Assad.
Video

Video Made in America Socks Get Toehold in Online Fashion Market

Three young entrepreneurs are hoping to revolutionize the high-end sock industry by introducing all-American creations of their own. And they’re doing most of it the old-fashioned way. VOA’s Julie Taboh recently caught up with them to learn what goes into making their one-of-a-kind socks.
Video

Video Americans, Ex-Pats Send Relief Supplies to West Africa

Health organizations from around the world are sending supplies and specialists to the West African countries that are dealing with the worst Ebola outbreak in history. On a smaller scale, ordinary Americans and African expatriates living in the United States are doing the same. VOA's Carol Pearson reports.
Video

Video America's Most Popular Artworks Displayed in Public Places

Public places in cities across America were turned into open-air art galleries in August. Pictures of the nation’s most popular artworks were displayed on billboards, bus shelters, subway platforms and more. The idea behind “Art Everywhere,” a collaborative campaign by five major museums is to allow more people to enjoy art and learn about the country’s culture and history. Faiza Elmasry has more.
Video

Video Chinese Doctors Use 3-D Spinal Implant

A Chinese boy suffering from a debilitating bone disease has become the first patient with a part of his spine created in a three-dimensional printer. Doctors say he will soon regain normal mobility. VOA’s George Putic reports.
Video

Video Uneasy Calm Settles Over Israel, Gaza Strip

Israel and the Gaza Strip have been calm since a cease-fire set in Tuesday evening, ending seven weeks of hostilities. Hamas, which controls Gaza, declared victory. Israelis were more wart. VOA’s Scott Bobb reports from Jerusalem.
Video

Video India’s Leprosy Battle Stymied by Continuing Stigma

Medical advancements in the treatment of leprosy have greatly diminished its impact around the world, largely eliminating the disease from most countries. India made great strides in combating leprosy, but still accounts for a majority of the world’s new cases each year, and the number of newly infected Indians is rising - more than 130,000 recorded last year. Doctors there say the problem has more to do with society than science. Shaikh Azizur Rahman reports from Kolkata.
Video

Video Scientists Unlock Mystery of Bird Flocks

How can flocks of birds, schools of fish or herds of antelope suddenly change direction -- all the individuals adjusting their movement in concert, at seemingly the same time? British researchers now have some insights into this behavior, which has puzzled scientists for a long time. VOA's George Putic has more.

AppleAndroid