News / USA

Multilingual Coke Commercial Sparks Debate

Coca-Cola's Super Bowl commercial sparked a lively debate. (Coca-Cola)
Coca-Cola's Super Bowl commercial sparked a lively debate. (Coca-Cola)
While the general consensus was that this year’s Super Bowl ads were mediocre, an ad from soft drink giant Coca-Cola sparked a lively conversation.

Coke’s ad features the song “America the Beautiful,” which is often considered the second national anthem, sung in several different languages by a multiethnic cast of singers. The song was sung in English, Tagalog, Spanish, Hebrew, Hindi, Keres and Senegalese-French. The commercial also featured a gay family.

The Super Bowl has become the place to debut funny, moving or even controversial advertisements. Many non-football fans look forward to the game – for the commercials. For a 30-second spot, companies pay up to $4 million to hopefully grab the attention of the millions watching American football’s championship game.

"For centuries America has opened its arms to people of many countries who have helped to build this great nation," said Sonya Soutus, senior vice president of Public Affairs and Communications, Coca-Cola North America in a statement. "We believe [the ad] is a great example of the magic that makes our country so special, and a powerful message that spreads optimism, promotes inclusion and celebrates humanity – values that are core to us and that matter to Coca-Cola."

Both detractors and supporters of the ad took to the web to voice their opinion.

On the critical side, people complained that the song should only be sung in English, while those who liked the commercial embraced its multicultural bent.

Conservative former U.S. congressman Allen West lamented the inclusion of other languages.

“If we cannot be proud enough as a country to sing ‘American [sic] the Beautiful’ in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition. This was a truly disturbing commercial for me, what say you?” he wrote in a blog post.

Glenn Beck, a controversial political commentator, said the commercial was meant to “divide us, politically.”

Social media was buzzing with talk about the commercial, including many who didn’t like it.





But those who liked the commercial haled the message of inclusion and diversity





Coke just seemed happy people were talking.

"We hope the ad gets people talking and thinking about what it means to be proud to be American," said Katie Bayne, president of Coca-Cola North America, in the release.

Here's the full commercial:

You May Like

Egypt's Suez Canal Dreams Tempered by Continued Unrest

Seen as a potential driver of recovery, Cairo’s plan to expand waterway had been raising hopes to give country much needed economic boost More

Ebola Maternity Ward in Sierra Leone First of its Kind

Country already had one of world's highest maternal mortality rates before Ebola arrived, virus has added even more complications to health care More

Malaysia Flight 370 Disappearance Ruled Accident

Aircraft disappeared on March 8, 2014; with ruling, families of 239 passengers and crew can now seek compensation from airline More

This forum has been closed.
Comment Sorting
Comments page of 4
    Next 
by: Kay from: New Mexico
February 07, 2014 10:16 AM
America the Beautiful should be sung in the country's language? Well, it's not English it would be the Pueblo language of the Rio Grande because they settled America first and the rest of us came centuries later. So get over it, " first come first serve right," and " the 14th amendment." I thought it was beautiful brought
tears to my eyes to see we accept all, "Statue of Liberty."


by: Ami from: IN
February 07, 2014 9:17 AM
When in Rome do as the Romans....when in USA do as Americans....here we speak english. If that is not something you want to do or learn stay in rome...


by: Juli14 from: Peru
February 05, 2014 4:39 PM
I don't see anything bad with the ad. In fact, it is a nice iniciative to promote inclusion in a country that is a mix of so many diverse cultures.

On the other hand, America is the name of the whole continent that include North, Central and South America, not just USA.


by: will carmack from: dallas,texas
February 05, 2014 10:29 AM
It is sad that hundreds of thousands of Ameican soldiers fought and died for America the beautiful to have it desecrated by being sung in a foreign language. Would Russians or Germans want their national song sung in English. Nikita Krushchev once said in the 60s during the cold war that America would fall without a single shot being fired and I believe the old boy may just be right. Sad commentary for American soldiers lying in cemeteries all over the world.


by: Zack Zack from: Portland
February 05, 2014 5:28 AM
You're all idiots.


by: William from: NC
February 05, 2014 12:23 AM
Speak English is so out of date!!! Move on people! Si! Oui! Ja! Get out of your little dark box and learn another language like 3/4 of the rest of the world!!!


by: Annie from: TX
February 04, 2014 11:50 PM
Most other countries in the world have multiple languages spoken and taught. We only show our own ignorance with comments about speaking only English here. Particularly since we don't even speak our own language well.


by: Robyn from: USA
February 04, 2014 9:34 PM
Those who scream, "THIS IS AMERICA, SPEAK ENGLISH" are very out of touch with the world as it is today. When you took a trip to a foreign country I doubt that you bothered to speak the language of that country. Now with that said, It was an absolutely BEAUTIFUL commercial very much reflective of AMERICA TODAY. It is a changing world and this country was founded on immigrants as well as the fact that the woman who wrote the song had a FEMALE life partner. So get the facts, read your history and educate yourself on the global issues facing us today instead of making irresponsible snide comments that don't mean anything.


by: Chilidog from: Everywhere
February 04, 2014 9:04 PM
How many of you were aware that the song "America the Beautiful" was written by a liberal, progressive lesbian?

Truth


by: Duckman from: New Mexico
February 04, 2014 8:45 PM

Please help us to love each other for who they are. Just because we want a united country does not mean we are raciest. Do you mean to tell me that Coke could not show ethnic diversity without butchering a beautiful American anthem. Through the video we can still see the ethnic diversity in English.

Comments page of 4
    Next 

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Groundbreaking Hand-Painted Documentary About Van Gogh in Productioni
X
George Putic
January 29, 2015 9:43 PM
The troubled life of the famous 19th century Dutch painter Vincent van Gogh has been told through many books and films, but never in the way a group of filmmakers now intends to do. "Loving Vincent " will be the first ever feature-length film made of animated hand-painted images, done in the style of the late artist. VOA’s George Putic reports.
Video

Video Groundbreaking Hand-Painted Documentary About Van Gogh in Production

The troubled life of the famous 19th century Dutch painter Vincent van Gogh has been told through many books and films, but never in the way a group of filmmakers now intends to do. "Loving Vincent " will be the first ever feature-length film made of animated hand-painted images, done in the style of the late artist. VOA’s George Putic reports.
Video

Video Rock-Consuming Organisms Alter Views of Life Processes

Scientists thought they knew much about how life works, until a discovery more than two decades ago challenged conventional beliefs. Scientists found that there are organisms that breathe rocks. And it is only recently that the scientific community is accepting that there are organisms that could get energy out of rocks. Correspondent Elizabeth Lee reports.
Video

Video Paris Attacks Highlight Global Weapons Black Market

As law enforcement officials piece together how the Paris and Belgian terror cells carried out their recent attacks, questions are being asked about how they obtained military grade assault weapons - which are illegal in the European Union. As VOA's Jeff Swicord reports, experts say there is a very active worldwide black market for these weapons, and criminals and terrorists are buying.
Video

Video Activists Accuse China of Targeting Religious Freedom

The U.S.-based Chinese religious rights group ChinaAid says 2014 was the worst year for religious freedom in China since the end of the Cultural Revolution. As Ye Fan reports, activists say Beijing has been tightening religious controls ever since Chinese leader Xi Jinping came to office. Hu Wei narrates.
Video

Video Super Bowl Ads Compete for Eyes on TV, Web

Super Bowl Sunday (Feb. 1) is about more than just the NFL's American football championship and big parties to watch the game. Viewers also tune in for the world famous commercials that send Facebook and Twitter abuzz. Daniela Schrier reports on the social media rewards for America’s priciest advertising.
Video

Video Theologians Cast Doubt on Morality of Drone Strikes

In 2006, stirred by photos of U.S. soldiers mistreating Iraqi prisoners, a group of American faith leaders and academics launched the National Religious Campaign Against Torture. It played an important role in getting Congress to investigate, and the president to ban, torture. VOA's Jerome Socolovsky reports.
Video

Video Freedom on Decline Worldwide, Report Says

The state of global freedom declined for the ninth consecutive year in 2014, according to global watchdog Freedom House's annual report released Wednesday. VOA's William Gallo has more.
Video

Video MRI Seems to Help Diagnose Prostate Cancer, Preliminary Study Shows

Just as with mammography used to detect breast cancer, there's a lot of controversy about tests used to diagnose prostate cancer. Fortunately, a new study shows doctors may now have a more reliable way to diagnose prostate cancer for high risk patients. More from VOA's Carol Pearson.
Video

Video Smartphones About to Make Leap, Carry Basic Senses

Long-distance communication contains mostly sounds and pictures - for now. But scientists in Britain say they are close to creating additions for our smartphones that will make it possible to send taste, smell and even a basic touch. VOA’s George Putic reports.
Video

Video Former Sudan 'Lost Boy' Becomes Chess Master in NYC

In the mid-1980’s, thousands of Sudanese boys escaped the country's civil war by walking for weeks, then months and finally for more than a year, up to 1,500 kilometers across three countries. The so-called Lost Boys of the Sudan had little time for games. But one of them later mastered the game of chess, and now teaches it to children in the New York area. VOA’s Bernard Shusman in New York has his story.
Video

Video NASA Monitors Earth’s Vital Signs From Space

The U.S. space agency, NASA, is wrapping up its busiest 12-month period in more than a decade, with three missions launched in 2014 and two this month, one in early January and the fifth scheduled for January 29. As VOA’s Rosanne Skirble reports, the instruments being lifted into orbit are focused on Earth’s vital life support systems and how they are responding to a warmer planet.
Video

Video Crowded Republican Presidential Field Off to Early Start for 2016

It seems early, but the 2016 U.S. presidential election campaign is already heating up. Though no one has officially announced a candidacy, several potential Republican contenders have been busy speaking to conservative groups about making a White House run next year. Many of the possible contenders are critical of the Obama administration’s foreign policy record. VOA national correspondent Jim Malone reports.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid