News / Africa

    Ethiopian Flower Exporters Cash In on Valentine's Day

    A woman harvests roses in a greenhouse at the ET Highland Flora flower farm, just outside Addis Ababa, Ethiopian, February 2008.A woman harvests roses in a greenhouse at the ET Highland Flora flower farm, just outside Addis Ababa, Ethiopian, February 2008.
    x
    A woman harvests roses in a greenhouse at the ET Highland Flora flower farm, just outside Addis Ababa, Ethiopian, February 2008.
    A woman harvests roses in a greenhouse at the ET Highland Flora flower farm, just outside Addis Ababa, Ethiopian, February 2008.
    Ethiopia’s flower exporters are cashing in on Valentine’s Day, as the industry blooms.
     
    Many of the roses that lovers give each other on Valentine’s Day happen to be grown in Ethiopia. In the last decade, the industry has grown from nothing to one of the dominant players on the international market.

    Zelalem Messele, an Ethiopian flower grower and chairman of EHPEA, the Ethiopian Horticulture Producer Exporters Association, said Valentine's Day is very important for the country's flower sector.

    “It’s one of the holidays the flower industry flourishes. And the production goes up by 30 to 40 percent and so the demand,” said Messele.

    About 85 percent of Ethiopia’s flowers are exported to Europe. Flower exports in 2012 were valued at more than $210 million. This year, the amount is expected to be more than double, at $525 million.

    Industry growth and government-provided tax breaks and loans have attracted many foreigners here to set up flower farms in Ethiopia. Of the 90 flower producers in the country, more than half are non-Ethiopians - many of them Dutch.

    AQ Roses, a 40-hectare flower farm, 180 kilometers southeast of Addis Ababa, employs 1,250 people. It is run by a Dutch family who came to Ethiopia in 2005. General Manager Frank Ammerlaan said there were multiple reasons for coming to Ethiopia.

    “We were much more attracted by the whole atmosphere in Ethiopia. There’s a lot of sunshine. The temperatures are moderate. It’s not too hot, not too cold. That’s why we are able to produce good flowers,” said Ammerlaan.

    New jobs

    About 1,500 hectares in Ethiopia are used to produce flowers. The fast-growing industry has directly created about 85,000 jobs and roughly 110,000 jobs indirectly. Women take up 80 percent of these jobs.

    ZK Flowers is a flower farm 50 kilometers south of Addis Ababa. There are only a few men to be spotted on the eight-hectare flower fields, as women occupy all jobs from cleaning to production management.

    Birke Gormis works six days per week in the fields of ZK Flowers. She said the industry has improved her life and that of her family. She said that since she is employed, she is not dependent on her husband when she wants to buy items at the market.

    Kenya is currently Africa’s biggest flower exporter and Ethiopia is second. As Ethiopia aims to surpass Kenya in the coming years, it is focusing on penetrating the North American market.

    You May Like

    Video Democrats Clinton, Kaine Offer 'Very Different Vision' Than Trump

    In a jab at Trump, Clinton says her team wants to 'build bridges, not walls'; Obama Hails Kaine's record; Trump calls Kaine a 'job-killer'

    Turkey Wants Pakistan to Close Down institutions, Businesses Linked to Gulen

    Thousands of Pakistani students are enrolled in Gulen's commercial network of around two dozen institutions operating in Pakistan for over two decades

    AU Passport A Work in Progress

    Who will get the passport and what the benefits are still need to be worked out

    This forum has been closed.
    Comment Sorting
    Comments
         
    by: DAVID LULASA from: tambua,gimarakwa,hamisi,v
    February 15, 2013 4:42 AM
    we just have to realise first of all that our world is so valueble even without making deals on its resources...there are many things which are just waiting to be valued after someone has started using it.and that shouldnt be the norm.

    By the Numbers

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    In State of Emergency, Turkey’s Erdogan Focuses on Spiritual Movementi
    X
    July 22, 2016 11:49 AM
    The state of emergency that Turkish President Recep Tayyip Erdogan has declared is giving him even more power to expand a purge that has seen an estimated 60,000 people either arrested or suspended from their jobs. VOA Europe correspondent Luis Ramirez reports from Istanbul.
    Video

    Video In State of Emergency, Turkey’s Erdogan Focuses on Spiritual Movement

    The state of emergency that Turkish President Recep Tayyip Erdogan has declared is giving him even more power to expand a purge that has seen an estimated 60,000 people either arrested or suspended from their jobs. VOA Europe correspondent Luis Ramirez reports from Istanbul.
    Video

    Video Scientists in Poland Race to Save Honeybees

    Honeybees are in danger worldwide. Causes of what's known as colony collapse disorder range from pesticides and loss of habitat to infections. But scientists in Poland say they are on track to finding a cure for one of the diseases. VOA’s George Putic reports.
    Video

    Video Wall Already Runs Along Parts of US-Mexico Border

    The Republican Party’s presidential nominee, Donald Trump, gained the support of many voters by saying he would build a wall to keep undocumented immigrants and drugs from coming across the border from Mexico. Critics have called his idea impractical and offensive to Mexico, while supporters say such a bold approach is needed to control the border. VOA’s Greg Flakus has more from the border town of Nogales, Arizona.
    Video

    Video New HIV Tests Emphasize Rapid Results

    As the global fight against AIDS intensifies, activists have placed increasing importance on getting people to know their HIV status. Some companies are developing new HIV testing methods designed to be quick, easy and accurate. Thuso Khumalo looks at the latest methods, presented at the International AIDS conference in Durban, South Africa.
    Video

    Video African Youth with HIV Urge More Support

    HIV, the virus that causes AIDS, is the top killer of teens in sub-Saharan Africa. But many youths say their experience with the virus is unique and needs to be addressed differently than the adult epidemic. VOA South African Correspondent Anita Powell reports.
    Video

    Video Poor Residents in Cleveland Not Feeling High Hopes of Republican Convention

    With the Republican Party's National Convention underway in Cleveland, Ohio, delegates and visitors are gathered in the host city's downtown - waiting to hear from the party's presidential candidate, Donald Trump. But a few kilometers from the convention's venue, Cleveland's poorest residents are not convinced Trump or his policies will make a difference in their lives. VOA's Ramon Taylor spoke with some of these residents as well as some of the Republican delegates and filed this report.
    Video

    Video Pop-Up Art Comes to Your Living Room, Backyard and Elsewhere

    Around the world, independent artists and musicians wrestle with a common problem: where to exhibit or perform? Traditional spaces such as museums and galleries are reserved for bigger names, and renting a space is not feasible for many. Enter ArtsUp, which connects artists with venue owners. Whether it’s a living room, restaurant, office or even a boat, pop-up events are bringing music and art to unexpected places. Tina Trinh has more.
    Video

    Video With Yosemite as Backdrop, Obama Praises National Parks

    Last month, President Barack Obama and his family visited some of the most beautiful national parks in the U.S. Using the majestic backdrop of a towering waterfall in California's Yosemite National Park, Obama praised the national park system which celebrates its 100th anniversary this year. He talked about the importance of America’s “national treasures” and the need to protect them from climate change and other threats. VOA’s Julie Taboh reports.
    Video

    Video Counter-Islamic State Coalition Plots Next Steps

    As momentum shifts against Islamic State in Iraq, discussions are taking place about the next steps for driving the terrorist group from its final strongholds. Secretary of State John Kerry is hosting a counter-IS meeting at the State Department, a day after defense ministers from more than 30 countries reviewed and agreed upon a course of action. VOA Pentagon correspondent Carla Babb reports.
    Video

    Video Russia's Participation at Brazil Olympic Games Still In Question

    The International Olympic Committee has delayed a decision on whether to ban all Russian teams from competing in next month's Olympic Games in Brazil over allegations of an elaborate doping scheme. The World Anti-Doping Agency recently released an independent report alleging widespread doping by Russian athletes at the 2014 Winter Olympics in Sochi. So far, only Russian track and field athletes have been barred from the Summer Games in Brazil. VOA's Zlatica Hoke has more.
    Video

    Video Scotland’s Booming Whisky Industry Fears Brexit Hangover

    After Britain’s vote to leave the European Union, Scotland’s government wants to break away from the United Kingdom – fearing the nation’s exports are at risk. Among the biggest of these is whisky. Henry Ridgwell reports on a time of turmoil for those involved in the ancient art of distilling Scotland’s most famous product.
    Video

    Video Millennials Could Determine Who Wins Race to White House

    With only four months to go until Americans elect a new president, one group of voters is getting a lot more attention these days: those ages 18 to 35, a generation known as millennials. It’s a demographic that some analysts say could have the power to decide the 2016 election. But a lot depends on whether they actually turn out to vote. VOA’s Alexa Lamanna reports.

    Special Report

    Adrift The Invisible African Diaspora