News / Africa

    Ethiopian Flower Exporters Cash In on Valentine's Day

    A woman harvests roses in a greenhouse at the ET Highland Flora flower farm, just outside Addis Ababa, Ethiopian, February 2008.A woman harvests roses in a greenhouse at the ET Highland Flora flower farm, just outside Addis Ababa, Ethiopian, February 2008.
    x
    A woman harvests roses in a greenhouse at the ET Highland Flora flower farm, just outside Addis Ababa, Ethiopian, February 2008.
    A woman harvests roses in a greenhouse at the ET Highland Flora flower farm, just outside Addis Ababa, Ethiopian, February 2008.
    Ethiopia’s flower exporters are cashing in on Valentine’s Day, as the industry blooms.
     
    Many of the roses that lovers give each other on Valentine’s Day happen to be grown in Ethiopia. In the last decade, the industry has grown from nothing to one of the dominant players on the international market.

    Zelalem Messele, an Ethiopian flower grower and chairman of EHPEA, the Ethiopian Horticulture Producer Exporters Association, said Valentine's Day is very important for the country's flower sector.

    “It’s one of the holidays the flower industry flourishes. And the production goes up by 30 to 40 percent and so the demand,” said Messele.

    About 85 percent of Ethiopia’s flowers are exported to Europe. Flower exports in 2012 were valued at more than $210 million. This year, the amount is expected to be more than double, at $525 million.

    Industry growth and government-provided tax breaks and loans have attracted many foreigners here to set up flower farms in Ethiopia. Of the 90 flower producers in the country, more than half are non-Ethiopians - many of them Dutch.

    AQ Roses, a 40-hectare flower farm, 180 kilometers southeast of Addis Ababa, employs 1,250 people. It is run by a Dutch family who came to Ethiopia in 2005. General Manager Frank Ammerlaan said there were multiple reasons for coming to Ethiopia.

    “We were much more attracted by the whole atmosphere in Ethiopia. There’s a lot of sunshine. The temperatures are moderate. It’s not too hot, not too cold. That’s why we are able to produce good flowers,” said Ammerlaan.

    New jobs

    About 1,500 hectares in Ethiopia are used to produce flowers. The fast-growing industry has directly created about 85,000 jobs and roughly 110,000 jobs indirectly. Women take up 80 percent of these jobs.

    ZK Flowers is a flower farm 50 kilometers south of Addis Ababa. There are only a few men to be spotted on the eight-hectare flower fields, as women occupy all jobs from cleaning to production management.

    Birke Gormis works six days per week in the fields of ZK Flowers. She said the industry has improved her life and that of her family. She said that since she is employed, she is not dependent on her husband when she wants to buy items at the market.

    Kenya is currently Africa’s biggest flower exporter and Ethiopia is second. As Ethiopia aims to surpass Kenya in the coming years, it is focusing on penetrating the North American market.

    You May Like

    Post-White House, Obamas to Rent Washington Mansion

    Nine-bedroom home is 3 kilometers from Oval Office, near capital's Embassy Row; rent estimated at around $22,000 a month

    Red Planet? Not so much!

    New research suggest that Mars is in a warm period between cyclical ice ages, and that during Ice Age Maximum over 500,000 years ago, the red planet was decidedly ice, and much whiter to the naked eye.

    Taj Mahal Battles New Threat from Insects

    Swarms of insects are proliferating in the heavily contaminated waters of the Yamuna River, which flows behind the 17th century monument

    This forum has been closed.
    Comment Sorting
    Comments
         
    by: DAVID LULASA from: tambua,gimarakwa,hamisi,v
    February 15, 2013 4:42 AM
    we just have to realise first of all that our world is so valueble even without making deals on its resources...there are many things which are just waiting to be valued after someone has started using it.and that shouldnt be the norm.

    By the Numbers

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    Vietnamese-American Youth Optimistic About Obama's Visit to Vietnami
    X
    Elizabeth Lee
    May 22, 2016 6:04 AM
    U.S. President Barack Obama's visit to Vietnam later this month comes at a time when Vietnam is seeking stronger ties with the United States. Many Vietnamese Americans, especially the younger generation, are optimistic Obama’s trip will help further reconciliation between the two former foes. Elizabeth Lee has more from the community called "Little Saigon" located south of Los Angeles.
    Video

    Video Vietnamese-American Youth Optimistic About Obama's Visit to Vietnam

    U.S. President Barack Obama's visit to Vietnam later this month comes at a time when Vietnam is seeking stronger ties with the United States. Many Vietnamese Americans, especially the younger generation, are optimistic Obama’s trip will help further reconciliation between the two former foes. Elizabeth Lee has more from the community called "Little Saigon" located south of Los Angeles.
    Video

    Video First-generation, Afghan-American Student Sets Sights on Basketball Glory

    Their parents are immigrants to the United States. They are kids who live between two worlds -- their parents' homeland and the U.S. For many of them, they feel most "American" at school. It can be tricky balancing both worlds. In this report, produced by Beth Mendelson, Arash Arabasadi tells us about one Afghan-American student who seems to be coping -- one shot at a time.
    Video

    Video Newest US Citizens, Writing the Next Great Chapter

    While universities across the United States honor their newest graduates this Friday, many immigrants in downtown Manhattan are celebrating, too. One hundred of them, representing 31 countries across four continents, graduated as U.S. citizens, joining the ranks of 680,000 others every year in New York and cities around the country.
    Video

    Video Vietnam Sees Strong Economic Growth Despite Incomplete Reforms

    Vietnam has transformed its communist economy to become one of the world's fastest-growing nations. While the reforms are incomplete, multinational corporations see a profitable future in Vietnam and have made major investments -- as VOA's Jim Randle reports.
    Video

    Video Qatar Denies World Cup Corruption

    The head of Qatar’s organizing committee for the 2022 World Cup insists his country's bid to host the soccer tournament was completely clean, despite the corruption scandals that have rocked the sport’s governing body, FIFA. Hassan Al-Thawadi also said new laws would offer protection to migrants working on World Cup construction projects. VOA's Henry Ridgwell reports.
    Video

    Video Infrastructure Funding Puts Cambodia on Front Line of International Politics

    When leaders of the world’s seven most developed economies meet in Japan next week, demands for infrastructure investment world wide will be high on the agenda. Japanese Prime Minister Shinzo Abe’s push for “quality infrastructure investment” throughout Asia has been widely viewed as a counter to the rise of Chinese investment flooding into region.
    Video

    Video Democrats Fear Party Unity a Casualty in Clinton-Sanders Battle

    Democratic presidential front-runner Hillary Clinton claimed a narrow victory in Tuesday's Kentucky primary even as rival Bernie Sanders won in Oregon. Tensions between the two campaigns are rising, prompting fears that the party will have a difficult time unifying to face the presumptive Republican nominee, Donald Trump. VOA national correspondent Jim Malone has more from Washington.
    Video

    Video Portrait of a Transgender Marriage: Husband and Wife Navigate New Roles

    As controversy continues in North Carolina over the use of public bathrooms by transgender individuals, personal struggles with gender identity that were once secret are now coming to light. VOA’s Tina Trinh explored the ramifications for one couple as part of trans.formation, a series of stories on transgender issues.
    Video

    Video Amerikan Hero Flips Stereotype of Middle Eastern Character

    An Iranian American comedian is hoping to connect with American audiences through a film that inverts some of Hollywood's stereotypes about Middle Eastern characters. Sama Dizayee reports.
    Video

    Video Budding Young Inventors Tackle City's Problems with 3-D Printing

    Every city has problems, and local officials and politicians are often frustrated by their inability to solve them. But surprising solutions can come from unexpected places. Students in Baltimore. Maryland, took up the challenge to solve problems they identified in their city, and came up with projects and products to make a difference. VOA's June Soh has more on a digital fabrication competition primarily focused on 3-D design and printing. Carol Pearson narrates.

    Special Report

    Adrift The Invisible African Diaspora