News / Science & Technology

Facebook Facelift Feeds Mobile Appetite

Facebook CEO Mark Zuckerberg during a media event at Facebook headquarters in Menlo Park, California, March 7, 2013.
Facebook CEO Mark Zuckerberg during a media event at Facebook headquarters in Menlo Park, California, March 7, 2013.
Reuters
Facebook Inc. introduced the biggest change in years for its popular newsfeed on Thursday, a facelift that renders the social network more ad-friendly while potentially prompting its more than one billion users to spend more time on its website.

The changes to the newsfeed, whose look and feel has remained largely unchanged since its inception, include a division into several sections, with separate areas for photographs and music.

And it comes with a revamped interface that gives more prominence to visual media, such as photos and videos.

Facebook Chief Executive Mark Zuckerberg the makeover was part of an effort to position the social network as a "personalized newspaper," complete with different sections for users to explore.

The makeover comes roughly a month after Facebook introduced a new social search feature it dubbed "graph search" that makes it easier for users to discover more content on the social network.

The much-needed changes unveiled on Thursday, which standardize the network's look across different types of desktop and mobile devices, served mainly to bring Facebook up to date as Google+, the much younger competing social network started by Google Inc., begins to incorporate more video and images.

"This is just going to provide more opportunity for people to click around and stick around," said Brian Blau, an analyst with industry research firm Gartner, about the revamped newsfeed.  "The newsfeed was kind of outdated. This sort of brings it up to maybe what's comparable to sort of their competition, and partner sites that are focusing on media and richness."

Facebook's newsfeed, an ever-changing stream of photos, videos and comments uploaded from friends, is the first page most users see upon logging in. It is one of three "pillars" of the service, along with search and user profiles.

The updated newsfeed provides more space for the photos and videos that users share on the network, and provides a more consistent look and feel between the version for PCs and for mobile devices such as smartphones and tablets. The changes will begin rolling out in limited fashion from Thursday, Facebook said.

The last major update to the feature occurred in September 2011. Since then, the company has incorporated ads directly into the feed and has shifted its focus to creating "mobile-first experiences," because more people now access the social network from smartphones and desktops than from desktop computers.

Facebook v. Google

Marketers will be able to fashion more compelling ads thanks to the increased real estate for photos, said Hussein Fazal, the CEO of AdParlor, a firm that helps companies advertise on Facebook.

"Larger images will result in higher click through-rates, a higher level of engagement and better performance,"  Fazal wrote in an email.

Analysts say however the company needs to tread carefully to avoid inundating users' various feeds with advertising, as Facebook tries to sustain a rapid pace of growth that helped it debut on public markets at the highest-ever valuation for a technology company.

The world's largest social network is moving to regain Wall Street's confidence after its botched IPO last year, addressing concerns about its long-term prospects - many of which center on an industry-wide shift toward the use of mobile devices.

Facebook shares, which are still more than a quarter off their IPO price of $38, were up four percent at $28.56 on Thursday afternoon on the Nasdaq.

Facebook and Google, which both got their start on desktop computers, are now managing a transition of their products onto smartphones and tablets, which typically yield less revenue than on PCs.

The two Internet mainstays are also waging a war for revenue in mobile advertising - a market that is still small compared with the traditional desktop but that is growing exponentially.

In terms of overall mobile advertising, Google commanded a 53.5 percent share in 2012, aided by its dominance in search-based ads. Facebook had just 8.4 percent, a distant runner-up, according to estimates from research house eMarketer.

But in terms of mobile display ad sales, Facebook narrowly edges out its rival with 18.4 percent of the market versus Google's 17 percent, the research outfit estimated.

You May Like

Karzai's Legacy: Missed Opportunities?

Afghanistan's president leaves behind a much different nation than the one he inherited, yet his legacy from 13 years in power is getting mixed reviews More

Secret Service Chief Under Fire for White House Security Breach

Julia Pierson faces tough questions from lawmakers after recent intrusion at White House, says: 'It is clear that our security plan was not executed properly' More

Frustrated, Liberian Students Want Ebola Fight Role

Thousands have volunteered to go to counties, rural villages to talk to people in their language about deadly virus More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Malaysia Struggles to Stop People Joining Jihadi
X
Mahi Ramakrishnan
September 30, 2014 2:16 PM
Malaysian authorities say militant groups like the so-called "Islamic State" have used social media to entice at least three dozen Malaysian Muslims to fight in what they call "jihad" in Syria and Iraq. As Mahi Ramkrishnan reports from Kuala Lumpur, counterterrorism police are deeply worried about what could happen when these militants return home.
Video

Video Malaysia Struggles to Stop People Joining Jihad

Malaysian authorities say militant groups like the so-called "Islamic State" have used social media to entice at least three dozen Malaysian Muslims to fight in what they call "jihad" in Syria and Iraq. As Mahi Ramkrishnan reports from Kuala Lumpur, counterterrorism police are deeply worried about what could happen when these militants return home.
Video

Video Could US Have Done More to Stop Rise of Islamic State?

President Obama says airstrikes against Islamic State militants in Syria will likely continue for some time because, in his words, "there is a cancer that has grown for too long." So what if President Obama had acted sooner in Syria to arm more-moderate opponents of both the Islamic State and the Syrian government? VOA State Department Correspondent Scott Stearns reports from the United Nations.
Video

Video Treasure Hunters Seek 'Hidden Treasure' in Central Kenya

Could a cave in a small village in central Kenya be the site of buried treasure? A rumor of riches, left behind by colonialists, has some residents dreaming of wealth, while others see it as a dangerous hoax. VOA's Gabe Joselow has the story.
Video

Video Iran's Rouhani Skeptical on Syria Strikes

Iranian President Hassan Rouhani expressed skepticism Friday that U.S.-led airstrikes in Iraq and Syria could crush Islamic State militants. From New York, VOA’s Margaret Besheer reports the president was also hopeful that questions about Iran’s nuclear program could be resolved soon.
Video

Video US House Speaker: Congress Should Debate Authorization Against IS

As wave after wave of U.S. airstrikes target Islamic State militants, the speaker of the Republican-controlled House of Representatives says he would be willing to call Congress back into session to debate a formal, broad authorization for the use of military force. VOA’s Michael Bowman reports from Washington, where legislators left town 10 days ago for a seven-week recess.
Video

Video Ebola Patients Find No Treatment at Sierra Leone Holding Center

At a holding facility in Makeni, central Sierra Leone, dozens of sick people sit on the floor in an empty university building. They wait in filthy conditions. It's a 16-hour drive by ambulance to Kailahun Ebola treatment center. Adam Bailes was there and reports on what he says are some of the worst situations he has seen since the beginning of this Ebola outbreak. And he says it appears case numbers may already be far worse than authorities acknowledge.
Video

Video Identifying Bodies Found in Texas Border Region

Thousands of immigrants have died after crossing the border from Mexico into remote areas of the southwestern United States in recent years. Local officials in south Texas alone have found hundreds of unidentified bodies and buried them in mass graves in local cemeteries. Now an anthropologist and her students at Baylor University have been exhuming bodies and looking for clues to identify them. VOA’s Greg Flakus has more from Waco, Texas.
Video

Video Ebola Robs Liberians of Chance to Say Good-Bye to Loved Ones

In Liberia, where Ebola has killed more than 1,500 people, authorities have worked hard to convince people to allow specialized burial teams to take away dead bodies. But these safety measures, while necessary, make it hard for people to say good bye to their loved ones. VOA's Anne Look reports on the tragedy from Liberia.
Colonel Steve ‘Spiros’ Pisanos left Greece and came to the U.S. to learn to fly. He flew fighters for the Allies in World War II, narrowly escaping death multiple times.Colonel Steve ‘Spiros’ Pisanos left Greece and came to the U.S. to learn to fly. He flew fighters for the Allies in World War II, narrowly escaping death multiple times.

AppleAndroid