News / Economy

Gadget Inventors Reach Customers Through TV Ads

Gadget Inventors Reach Customers Through TV Adsi
X
February 18, 2014 12:24 AM
Many of the most innovative gadgets sold in America today are speciality items -- generally marketed through extravagant late-night TV commercials. These items also are sold through bulk mail advertisements that use the slogan “as seen on TV!” As VOA's Greg Flakus reports from Houston, this business can generate big profits for those who come up with successful products.
Greg Flakus
Many of the most innovative gadgets sold in America today are speciality items -- generally marketed through extravagant late-night TV commercials. These items also are sold through bulk mail advertisements that use the slogan “as seen on TV!” The business can generate big profits for those who come up with successful products.

TV ads offer U.S. viewers all kinds of unconventional products like the Bacon Bowl -- a device that molds fried bacon into an edible container.

It is probably safe to say that nobody really needs a Bacon Bowl or any of the other products advertised like this, but they do offer a level of convenience that appeals to a lot of people.

Another simple product is aimed at parents of small children who tend to spill things.

The Eggie

There is the Eggie -- which addresses the plight of those who hate to peel the shells off hard-boiled eggs -- and apparently, there are a lot of them. Six million boxes of this product have been sold, much to the delight of Betsy Kaufman, who came up with the idea at her home in Houston.

"You just crack an egg, like that, and then you put it into the Eggie," she said. After being boiled, the eggs are easy to extract, cut and combine with other food items.

But Kaufman did not develop the Eggie as it appears today, nor did she create a prototype, do a patent search, find a manufacturer or develop a marketing plan.

"A creative idea hit my brain and I followed through and submitted it, that is all I did," she said.

Kaufman submitted her basic idea along with a simple sketch and a $25 fee to North Carolina-based EdisonNation, a company that helps develop and market such products.

EdisonNation assists

The company takes a good portion of the product earnings as its fee. Kaufman said this is a better option for inventors, however, than trying to go it alone.

"They are bleeding money, getting a patent and a patent attorney, and that process can take years," she said.

There are a number of online forums for inventors that offer many of the same services, but Kaufman said EdisonNation suited her, and her success has created the urge to come up with another idea.

"Then the bug hits you, you are driving down the street and you are thinking, 'Oh, this would be a good idea, I had this luck with Eggies, so sure.' But then you get a big X mark through it -- it is not chosen. My brain may have only one Eggies in it," she said.

Based on market research, Kaufman has helped to create an Eggies 2, with a simpler design, and all she has to do now is wait to see how much profit it will generate.

You May Like

Lesotho Faces New Round of Violence, Political Crisis

Brutal killing of military officer has sent former leaders back into S. Africa where they're watching anxiously as regional officials head in to try to restore peace More

Video US Diplomat Expects Adoption of Bosnian Massacre Anniversary Resolution

Samantha Power says there's broad consensus about killings in Bosnia's war, but Russia calls resolution 'divisive,' backs UN countermeasure More

UN Report Exposes Widespread Boko Haram Atrocities

Damning report graphically details pattern of vicious, widespread atrocities committed by Islamist militants More

This forum has been closed.
Comment Sorting
Comments
     
by: Yoshi from: Sapporo
February 18, 2014 8:45 PM
I agree eggie is a good idea. But I am sure hard-boiled eggs are easily peeled off shells if their bottoms are a bit cracked before being boiled.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Olympics Construction Scars Sacred Korean Mountaini
X
July 02, 2015 4:10 AM
Environmentalists in South Korea are protesting a Winter Olympics construction project to build a ski slope through a 500-year-old protected forest. Brian Padden reports that although there is strong national support for hosting the 2018 Pyeongchang Winter Olympics, there are growing public concerns over the costs and possible ecological damage at the revered mountain.
Video

Video Olympics Construction Scars Sacred Korean Mountain

Environmentalists in South Korea are protesting a Winter Olympics construction project to build a ski slope through a 500-year-old protected forest. Brian Padden reports that although there is strong national support for hosting the 2018 Pyeongchang Winter Olympics, there are growing public concerns over the costs and possible ecological damage at the revered mountain.
Video

Video Xenophobia Victims in South Africa Flee Violence, Then Return

Many Malawians fled South Africa early this year after xenophobic attacks on African immigrants. But many quickly found life was no better at home and have returned to South Africa – often illegally and without jobs, and facing the tough task of having to start over. Lameck Masina and Anita Powell file from Johannesburg.
Video

Video Family of American Marine Calls for Release From Iranian Prison

As the crowd of journalists covering the Iran talks swells, so too do the opportunities for media coverage.  Hoping to catch the attention of high-level diplomats, the family of American-Iranian marine Amir Hekmati is in Vienna, pleading for his release from an Iranian prison after nearly 4 years.  VOA’s Heather Murdock reports from Vienna.
Video

Video UK Holds Terror Drill as MPs Mull Tunisia Response

After pledging a tough response to last Friday’s terror attack in Tunisia, which came just days before the 10th anniversary of the bomb attacks on London’s transport network, British security services are shifting their focus to overseas counter-terror operations. VOA's Henry Ridgwell has more.
Video

Video Obama on Cuba: This is What Change Looks Like

President Barack Obama says the United States will soon reopen its embassy in Cuba for the first time since 1961, ending a half-century of isolation. VOA White House correspondent Luis Ramirez reports.
Video

Video Hate Groups Spread Influence Via Internet

Hate groups of various kinds are using the Internet for propaganda and recruitment, and a Jewish human rights organization that monitors these groups, the Simon Wiesenthal Center, says their influence is growing. The messages are different, but the calls to hatred or violence are similar. VOA's Mike O’Sullivan reports.
Video

Video US Silica Sand Mining Surge Worries Illinois Residents, Businesses

Increased domestic U.S. oil and gas production, thanks to advances known as “fracking,” has created a boom for other industries supporting that extraction. Demand for silica sand, used in fracking, could triple over the next five years. In the Midwest state of Illinois, people living near the mines are worried about how increased silica sand mining will affect their businesses and their health. VOA’s Kane Farabaugh has more in this first of a series of reports.
Video

Video Blind Somali Journalist Defies Odds in Mogadishu

Despite improving security in the last few years, Somalia remains one of the most dangerous countries to be a journalist – even more so for someone who cannot see. Abdulaziz Billow has the story of journalist Abdifatah Hassan Kalgacal, who has been reporting from the Somali capital for the last decade despite being blind.
Video

Video Texas Defies Same-Sex Marriage Ruling

Texas state officials have criticized the US Supreme Court decision giving same-sex couples the right to marry nationwide. The attorney general of Texas says last week's decision did not overrule constitutional "rights of religious liberty," and therefore officials performing wedding services can refuse to perform them for same-sex couples if it is against their religious beliefs. Zlatica Hoke reports on the controversy.
Video

Video Rabbi Hits Road to Heal Jewish-Muslim Relations in France

France is on high alert after last week's terrorist attack near the city Lyon, just six months after deadly Paris shootings. The attack have added new tensions to relations between French Jews and Muslims. France’s Jewish and Muslim communities also share a common heritage, though, and as far as one French rabbi is concerned, they are destined to be friends. From the Paris suburb of La Courneuve, Lisa Bryant reports about Rabbi Michel Serfaty and his friendship bus.
Video

Video Saudi Leaks Expose ‘Checkbook Diplomacy’ In Battle With Iran

Saudi Arabia’s willingness to wield its oil money on the global diplomatic stage appears to have been laid bare, after the website WikiLeaks published tens of thousands of leaked cables from Riyadh’s Ministry of Foreign Affairs. VOA's Henry Ridgwell reports.
Video

Video In Kenya, Police Said to Shoot First, Ask Questions Later

An organization that documents torture and extrajudicial killings says Kenyan police were responsible for 1,252 shooting deaths in five cities, including Nairobi, between 2009 and 2014, representing 67 percent of all gun deaths in the areas reviewed. Gabe Joselow has more from Nairobi.

VOA Blogs

World Currencies

EUR
USD
0.9012
JPY
USD
122.90
GBP
USD
0.6400
CAD
USD
1.2582
INR
USD
63.438

Rates may not be current.