News / Asia

'Gangnam Style' Boosts S. Korean Tourism

'Gangnam Style' Boosts South Korean Tourismi
|| 0:00:00
X
Jason Strother
November 28, 2012 6:23 PM
The South Korean pop song and music video "Gangnam Style" has gone viral worldwide. And now the South Korean tourism industry is hoping to cash in on the song's international success. Reporter Jason Strother has more from Seoul.

'Gangnam Style' Boosts South Korean Tourism

Jason Strother
The South Korean pop song and music video "Gangnam Style" has gone viral worldwide. And now the South Korean tourism industry is hoping to cash in on the song's international success.

Alexis Martinez, 14, is in a tour group that is learning the dance made famous by South Korean musician Psy in his video Gangnam Style. Martinez says even back home in Texas the song is a big hit.

"It was basically my whole school knew about it, it was crazy," said Martinez.  "There was a flash mob in our school that did it, the Gangnam Style."

"Gangnam Style" is one of the most viewed videos ever on the Internet.  It has ranked high on music charts in Asia, Europe and North America. And is what many say is South Korea's most successful cultural export.
 
For those reasons, some believe "Gangnam Style" can be used to import many foreign visitors and money.

"I think Gangnam Style is bringing up Korea's brand value," said Je Sang-won, who heads the Korea Tourism Organization's Halyu, or Korean Wave, division. "It has attracted more Western fans and made them interested in Korea.  We did a survey in Los Angeles and found 70 percent of respondents said they wanted to visit Korea after they saw the video."

Out of the streets of Gangnam, which is the part of Seoul south of the Han River, businesses are using Psy and his song to help sell products.
 
And some other merchants say ever since "Gangnam Style" went viral, they have seen an increase in foreign shoppers.   
 
Kwon Da-na runs a clothing shop in Gangnam's trendy Apgujeong neighborhood.

"Sometimes there are more foreign customers than Korean shoppers coming to my store.  When I turn on the Gangnam Style song and open the door, some people come in off the street.  They smile a lot," she noted.

South Korea expects to see more than 10 million foreign visitors this year.  And according to the Korea Tourism Organization, Korean pop music, known as K-POP, is one of the country's biggest draws. And now thanks to Psy, the KTO plans to use Gangnam Style to attract more foreign tourists.
 
Tourist Alexis Martinez says the "Gangnam Style" dance is one that anyone can learn.  And cool is what "Gangnam Style" is all about.

Producer Malte Kollenberg also contributed to this story.

You May Like

Photogallery US to Send 3,000 Troops to Liberia in Expanded Ebola Effort

At US Centers for Disease Control and Prevention in Atlanta, Obama is to announce troop deployment, other details of US plans to fight Ebola outbreak More

China Muslims Work to Change Perceptions After Knife Attacks

Muslims in Kunming say that they condemn the violence, it is not a reflection of the true beliefs of their faith More

Humanitarian Aid, Equipment Blocked in Cameroon

Move is seen as a developing supply crisis in West Africa More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Enviropreneur Seeks to Save the Environment, Empower the Communityi
X
September 16, 2014 2:06 PM
Lorna Rutto, a former banker, is now an ‘enviropreneur’ - turning plastic waste into furniture and fences discusses the challenges she faces in Africa with raw materials and the environment.
Video

Video Enviropreneur Seeks to Save the Environment, Empower the Community

Lorna Rutto, a former banker, is now an ‘enviropreneur’ - turning plastic waste into furniture and fences discusses the challenges she faces in Africa with raw materials and the environment.
Video

Video West Trades Accusations Over Ransoms

As world leaders try to forge a common response to the threat posed by Islamic State militants in Iraq and Syria, there is simmering tension over differing policies on paying ransoms. In the past month, the jihadist group has beheaded two Americans and one Briton. Both countries refuse to pay ransom money. As Henry Ridgwell reports for VOA from London, there is uncertainty in the approach of some other European nations.
Video

Video Scotland Independence Bid Stokes Global Interest

The people of Scotland are preparing to vote on whether to become independent and break away from the rest of Britain, in a referendum being watched carefully in many other countries. Some see it as a risky experiment; while others hope a successful vote for independence might energize their own separatist demands. Foreign immigrants to Scotland have a front row seat for the vote. VOA’s Henry Ridgwell spoke to some of them in Edinburgh.
Video

Video Washington DC Mural Artists Help Beautify City

Like many cities, Washington has a graffiti problem. Buildings and homes, especially in low-income neighborhoods, are often targets of illegal artwork. But as we hear from VOA’s Julie Taboh, officials in the nation's capital have come up with an innovative program that uses the talents of local artists to beautify the city.
Video

Video US Muslim Leaders Condemn Islamic State

Leaders of America's Muslim community are condemning the violent extremism of the Islamic State group in Iraq and Syria. The U.S. Muslim leaders say militants are exploiting their faith in a failed effort to justify violent extremism. VOA correspondent Meredith Buel reports.
Video

Video Americans' Reaction Mixed on Obama Strategy for Islamic State Militants

President Barack Obama’s televised speech on how the United States plans to “degrade and destroy” the group known as the Islamic State reached a prime-time audience of millions. And it came as Americans appear more willing to embrace a bolder, tougher approach to foreign policy. VOA producer Katherine Gypson and reporter Jeff Seldin have this report from Washington.
Video

Video Authorities Allege LA Fashion Industry-Cartel Ties

U.S. officials say they have broken up crime rings that funneled tens of millions of dollars from Mexican drug cartels through fashion businesses in Los Angeles. Mike O'Sullivan reports that authorities announced nine arrests, as 1,000 law enforcement agents fanned out through the city on Wednesday.
Video

Video Bedouin Woman Runs Successful Business in Palestinian City

A Bedouin woman is breaking social taboos by running a successful vacation resort in the Palestinian town of Jericho. Bedouins are a sub-group of Arabs known for their semi-nomadic lifestyle. Zlatica Hoke says the resort in the West Bank's Jordan Valley is a model of success for women in the region.


Carnage and mayhem are part of daily life in northern Nigeria, the result of a terror campaign by the Islamist group Boko Haram. Fears are growing that Nigeria’s government may not know how to counter it, and may be making things worse. More

AppleAndroid