News / USA

Global Foods Vie for US Market

Global Foods Vie for US Marketi
|| 0:00:00
X
Carolyn Presutti
June 22, 2012
Many international food vendors are trying to make an impact in the U.S. market. The National Association for Specialty Foods says the fastest emerging cuisine is Latin, followed by Indian and Eastern European. The recent Summer Fancy Food Show in Washington is the largest of its kind in North America, and that's where VOAs Carolyn Presutti caught up with several global food distributors, intent on having their specialty foods catch on in the United States.]
TEXT SIZE - +
Many international food vendors are trying to make an impact in the U.S. market. The National Association for Specialty Foods says the fastest emerging cuisine is Latin, followed by Indian and Eastern European. The recent Summer Fancy Food Show in Washington is the largest of its kind in North America.

Mame Diene remembers the ancient baobab tree in the courtyard of her family home. As a child, she was not allowed to climb it or cut its branches.  Now, she honors these trees of Senegal by selling their powder as a natural dietary supplement.  "It’s wonderful for the heart. You have twice as more anti-oxidants in this fruit than goji berries, six times more than in blueberries,” she said.

It is one of 180,000 items at the Fancy Food Show where food producers sell their trendiest goods to specialty shops and markets.  Countries here sponsor a complete row of booths.  The Korean Pavilion, featured spice noodles and beef. The Indonesian Pavilion -- healthy dried noodles and coconut products. And, the Chilean Pavilion with its own food truck.  Trade commissioner Alejandro Buvinic says Chile has plenty to offer the American market.

“We have the huge range of mountains Los Andes [The Andes Mountain Range].  We have the driest desert in the north, the Pacific Ocean, and in the south we have the ice.  So that means what we produce is a huge quality and good for the health,“ said Buvinic.

More than 50 different countries are participating.  That number has held steady for the past several years.  What is changing is that Americans are demanding more international food.

Sapore Oils & Vinegar caters to consumers in Washington's Capitol Hill neighborhood -- many from different countries. Owner Renee Farr shops at the food show for global olive oils from small producers.

 "The beauty is I can meet them one-on-one, talk to them how the products are made, how they are manufactured, about their family, how long the orchard has been in their family and that means a lot to me and then in turn, I can share that with my customers," Farr stated.

And, Diene has a story of her own. She was making cosmetics from the baobab tree oil but had no use for the powder from the tree fruit.  Now that powder supplement supports her female workforce of 2500.  "It’s a multiplication of their revenue by 4.5.  It’s wonderful,"she explained. "It means for them, [their] children don’t have to work, they can go to school.”  

Baobab -- "The Tree of Life" in Africa -- providing a livelihood for African women and trying like so many international foods to catch on in the United States.

Carolyn Presutti

Carolyn Presutti is an award-winning television reporter who works out of VOA’s Washington headquarters.  She has won an Emmy, many Associated Press awards, and a Clarion for her coverage of Haiti,  national politics, the southern economy, and the 9/11 bombing anniversary.  In 2013, Carolyn aired exclusive stories on the Syrian medical crisis and the Asiana plane crash, and was VOA’s chief reporter from the Boston Marathon bombing.

You May Like

Abuja Blast Impacts Lives, Livelihoods

Officials say they are looking at ways to help bombing victims and boosting security More

Cambodia Technology Adviser Criticizes Cybercrime Draft Law

Phu Leewood says current criminal code can be used to prosecute offenders and that there is no need for a separate law More

Photogallery A Year Later, Boston Remembers Deadly Marathon Bombings

City pauses to honor victims and salute emergency workers who came to their assistance in frantic moments after blasts More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Google Buys Drone Companyi
|| 0:00:00
...
 
🔇
X
George Putic
April 15, 2014
In its latest purchase of high-tech companies, Google has acquired a manufacturer of solar-powered drones that can stay in the air almost indefinitely, relaying broadband Internet connection to remote areas. It is seen as yet another step in the U.S. based Web giant’s bid to bring Internet to the whole world. VOA’s George Putic reports.
Video

Video Google Buys Drone Company

In its latest purchase of high-tech companies, Google has acquired a manufacturer of solar-powered drones that can stay in the air almost indefinitely, relaying broadband Internet connection to remote areas. It is seen as yet another step in the U.S. based Web giant’s bid to bring Internet to the whole world. VOA’s George Putic reports.
Video

Video Ray Bonneville Sings the Blues and More on New CD

Singer/songwriter Ray Bonneville has released a new CD called “Easy Gone” with music that reflects his musical and personal journey from French-speaking Canada to his current home in Austin,Texas. The eclectic artist’s fan base extends from Texas to various parts of North America and Europe. VOA’s Greg Flakus reports from Austin.
Video

Video Millions Labor in Pakistan's Informal Economy

The World Bank says that in Pakistan, roughly 70 percent work in the so-called informal sector, a part of the economy that is unregulated and untaxed. VOA's Sharon Behn reports from Islamabad on how the informal sector impact's the Pakistani economy.
Video

Video Passover Celebrates Liberation from Bondage

Jewish people around the world are celebrating Passover, a commemoration of their liberation from slavery in Egypt more than 3,300 years ago. According to scripture, God helped the Jews, led by Moses, escape bondage in Egypt and cross the Red Sea into the desert. Zlatica Hoke reports that the story of the Jewish Exodus resonates with other people trying to escape slave-like conditions.
Video

Video Police Pursue Hate Crime Charges Against Kansas Shooting Suspect

Prosecutors are sifting through the evidence in the wake of Sunday’s shootings in a suburb of Kansas City, Missouri that left three people dead. A suspect in the shootings taken into custody is a white supremacist. As VOA’s Kane Farabaugh reports, he was well-known to law enforcement agencies and human rights groups alike.
Video

Video In Eastern Ukraine, Pro-unity Activists Emerge from Shadows

Amid the pro-Russian uprisings in eastern Ukraine, there is a large body of activists who support Ukrainian unity and reject Russian intervention. Their activities have remained largely underground, but they are preparing to take on their pro-Moscow opponents, as Henry Ridgwell reports from the eastern city of Donetsk.
Video

Video Basket Maker’s Skills Have World Reach

A prestigious craft show in the U.S. capital offers one-of-a-kind creations by more than 120 artists working in a variety of media. As VOA’s Julie Taboh reports from Washington, one artist lucky enough to be selected says sharing her skills with women overseas is just as significant.
Video

Video UN Report Urges Speedier Action to Avoid Climate Disaster

A new United Nations report says the world must switch from fossil fuels to cleaner energy sources to control the effects of climate change. The Intergovernmental Panel on Climate Change released the report (Sunday) following a meeting of scientists and government representatives in Berlin. The comprehensive review follows two recent IPCC reports that detail the certainty of climate change, its impacts and in this most recent report what to do about it. VOA’s Rosanne Skirble has the details.
AppleAndroid