News / Science & Technology

Google, Facebook Carve out 'Internet Empires'

Google and Facebook are the world's biggest 'Internet empires.'
Google and Facebook are the world's biggest 'Internet empires.'

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The Internet is dominated by the two “empires” of Google and Facebook, according to researchers at Oxford University in England.

As the above map shows, Google dominates much of the West and India, while Facebook can claim supremacy in the Middle East, North Africa and much of the Spanish-speaking Americas.

While Facebook has carved out a large chunk of the global Internet market, researchers point out that in the countries where the social media site was most popular, Google is not far behind.

“Among the 50 countries that have Facebook listed as the most visited visited website, 36 of them have Google as the second most visited, and the remaining 14 countries list YouTube (currently owned by Google),” according to the research.

Asia, meanwhile is more of a patchwork, with China’s Baidu search engine dominating that country’s half billion Internet users. Researchers also found that Baidu was the top site in South Korea, but admit that could be a result of “skewed” data. On the other hand, they say it could reflect Baidu’s ambitions beyond China.

Japan and Taiwan are outliers in Asia because Yahoo! is the most popular site in those countries.

While data was not available for sub-Saharan Africa, “most countries that have a significant Internet population are covered. Kenya, Madagascar, Nigeria, and South Africa fall within the sphere of Google’s empire, whereas Ghana, Senegal, and Sudan have been subsumed within Facebook’s dominion,” according to the research.

“We are likely still in the very beginning of the Age of Internet Empires. But, it may well be that the territories carved out now will have important implications for which companies end up controlling how we communicate and access information for many years to come,” the researchers concluded.

The data used in the research was collected by the company Alexa, which has provided web analytics since 1996.

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Comment Sorting
by: rane from: yavalat
October 08, 2013 6:43 AM

by: Hailey from: Seoul
October 07, 2013 7:36 PM
It"s shocking that you can just say "skewed data" here. I think you didn"t want to "google" to find out what is really going on. Irresposible!!!

by: kwasi oteng from: Accra Ghana.
October 07, 2013 4:21 PM
In fact in Africa Facebook and Google are the most and easiest to create their accounts. Added to these, here ond

by: korean from: nyc
October 07, 2013 3:16 PM
Koreans don't go onto Baidu. In fact, they do not even know what that is. Koreans have their own internet companies like Naver and Daum but it looks like Facebook is gaining huge market share these days. Baidu is only popular in China.

by: ChrisP from: Asheville
October 07, 2013 3:09 PM
Really we should say "advertising empires." Or, "privacy violating empire." It's nice to know, however, that people are starting to wake up and use sites like Ravetree, DuckDuckGo, and HushMail instead. They don't violate our privacy the way facebook and google do.

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