News / Science & Technology

Google, Facebook Carve out 'Internet Empires'

Google and Facebook are the world's biggest 'Internet empires.'
Google and Facebook are the world's biggest 'Internet empires.'

Related Articles

How Freewheeling Twitter Became a Money-spinning Juggernaut

CEO Dick Costolo credited with transforming undisciplined, money-losing startup into a digital media powerhouse

Google Introduces New Search Algorithm

'Hummingbird' is Google's effort to tackle more complex searches by matching the meaning of queries with that of documents on the Internet

Apple Dethrones Coca-Cola as World's Most Valuable Brand

Soft drink manufacturer has been number one for 13 years
VOA News
The Internet is dominated by the two “empires” of Google and Facebook, according to researchers at Oxford University in England.

As the above map shows, Google dominates much of the West and India, while Facebook can claim supremacy in the Middle East, North Africa and much of the Spanish-speaking Americas.

While Facebook has carved out a large chunk of the global Internet market, researchers point out that in the countries where the social media site was most popular, Google is not far behind.

“Among the 50 countries that have Facebook listed as the most visited visited website, 36 of them have Google as the second most visited, and the remaining 14 countries list YouTube (currently owned by Google),” according to the research.

Asia, meanwhile is more of a patchwork, with China’s Baidu search engine dominating that country’s half billion Internet users. Researchers also found that Baidu was the top site in South Korea, but admit that could be a result of “skewed” data. On the other hand, they say it could reflect Baidu’s ambitions beyond China.

Japan and Taiwan are outliers in Asia because Yahoo! is the most popular site in those countries.

While data was not available for sub-Saharan Africa, “most countries that have a significant Internet population are covered. Kenya, Madagascar, Nigeria, and South Africa fall within the sphere of Google’s empire, whereas Ghana, Senegal, and Sudan have been subsumed within Facebook’s dominion,” according to the research.

“We are likely still in the very beginning of the Age of Internet Empires. But, it may well be that the territories carved out now will have important implications for which companies end up controlling how we communicate and access information for many years to come,” the researchers concluded.

The data used in the research was collected by the company Alexa, which has provided web analytics since 1996.

You May Like

Arrested Football Officials Come Mainly From the Americas

US Justice Department alleges defendants participated in 24-year scheme to enrich themselves through corruption of international soccer More

Video Kenyans Lament Al-Shabab's Recruitment of Youths

VOA travels to Isiolo, where residents share their fears, struggles to get loved ones back from Somalia-based militant group More

This US Epidemic Keeps Getting Worse

One in 4 Americans suffers from this condition More

This forum has been closed.
Comment Sorting
Comments
     
by: rane from: yavalat
October 08, 2013 6:43 AM
Like

by: Hailey from: Seoul
October 07, 2013 7:36 PM
It"s shocking that you can just say "skewed data" here. I think you didn"t want to "google" to find out what is really going on. Irresposible!!!

by: kwasi oteng from: Accra Ghana.
October 07, 2013 4:21 PM
In fact in Africa Facebook and Google are the most and easiest to create their accounts. Added to these, here ond

by: korean from: nyc
October 07, 2013 3:16 PM
Koreans don't go onto Baidu. In fact, they do not even know what that is. Koreans have their own internet companies like Naver and Daum but it looks like Facebook is gaining huge market share these days. Baidu is only popular in China.

by: ChrisP from: Asheville
October 07, 2013 3:09 PM
Really we should say "advertising empires." Or, "privacy violating empire." It's nice to know, however, that people are starting to wake up and use sites like Ravetree, DuckDuckGo, and HushMail instead. They don't violate our privacy the way facebook and google do.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
A Small Oasis on Kabul's Outskirts Provides Relief From Security Tensionsi
X
May 26, 2015 11:11 PM
When people in Kabul want to get away from the city and relax, many choose Qargha Lake, a small resort on the outskirts of Kabul. Ayesha Tanzeem visited and talked with people about the precious oasis.
Video

Video A Small Oasis on Kabul's Outskirts Provides Relief From Security Tensions

When people in Kabul want to get away from the city and relax, many choose Qargha Lake, a small resort on the outskirts of Kabul. Ayesha Tanzeem visited and talked with people about the precious oasis.
Video

Video Film Festival Looks at Indigenous Peoples, Culture Conflict

A recent Los Angeles film festival highlighted the plight of people caught between two cultures. Mike O'Sullivan has more on the the Garifuna International Film Festival, a Los Angeles forum created by a woman from Central America who wants the world to know more about her culture.
Video

Video Kenyans Lament Losing Sons to al-Shabab

There is agony, fear and lost hope in the Kenyan town of Isiolo, a key target of a new al-Shabab recruitment drive. VOA's Mohammed Yusuf visits Isiolo to speak with families and at least one man who says he was a recruiter.
Video

Video Scientists Say Plankton More Important Than Previously Thought

Tiny ocean creatures called plankton are mostly thought of as food for whales and other large marine animals, but a four-year global study discovered, among other things, that plankton are a major source of oxygen on our planet. VOA’s George Putic reports.
Video

Video US-led Coalition Gives Some Weapons to Iraqi Troops

In a video released Tuesday from the Iraqi Ministry of Defense, Iraqi forces and U.S.-led coalition troops survey a cache of weapons supplied to help Iraq liberate Mosul from Islamic State group. According to a statement provided with the video, the ministry and the U.S.-led coaltion troops have started ''supplying the 16th army division with medium and light weapons in preparation to liberate Mosul and nearby areas from Da'esh (Arabic acronym for Islamic State group).''
Video

Video Amnesty International: 'Overwhelming Evidence' of War Crimes in Ukraine

Human rights group Amnesty International says there is overwhelming evidence of ongoing war crimes in Ukraine, despite a tentative cease-fire with pro-Russian rebels. Researchers interviewed more than 30 prisoners from both sides of the conflict and all but one said they were tortured. Henry Ridgwell reports for VOA from London.
Video

Video Washington Parade Honors Those Killed Serving in US Military

Every year, on the last Monday in the month of May, millions of Americans honor the memories of those killed while serving in the armed forces. Memorial Day is a tradition that dates back to the 19th Century. While many people celebrate the federal holiday with a barbecue and a day off from work, for those who’ve served in the military, it’s a special day to remember those who made the ultimate sacrifice. Arash Arabasadi reports for VOA from Washington.
Video

Video Kenya’s Capital Sees Rise in Shisha Parlors

In Kenya, the smoking of shisha, a type of flavored tobacco, is the latest craze. Patrons are flocking to shisha parlors to smoke and socialize. But the practice can be addictive and harmful, though many dabblers may not realize the dangers, according to a new review. Lenny Ruvaga has more on the story for VOA from Nairobi, Kenya.
Video

Video Rolling Thunder Run Reveals Changed Attitudes Towards Vietnam War

For many US war veterans, the Memorial Day holiday is an opportunity to look back at a divisive conflict in the nation’s history and to remember those who did not make it home.
Video

Video Female American Soldiers: Healing Through Filmmaking

According to the United States Defense Department, there are more than 200-thousand women serving in the U.S. Armed Forces.  Like their male counterparts, females have experiences that can be very traumatic.  VOA's Bernard Shusman tells us about a program that is helping some American women in the military heal through filmmaking.

VOA Blogs