News / Economy

Growing Business Offers Paint with a Twist of Wine

Growing Business Offers Paint with a Twist of Winei
X
June Soh
August 29, 2014 8:41 PM
Two New Orleans area women started a small business seven years ago with one thing in mind: to help their neighbors relieve the stress of coping with a hurricane's aftermath. Today their business, which pairs painting and a little bit of wine, has become one of the fastest growing franchises across the U.S. VOA’s June Soh met the entrepreneurs at their newest franchise location in the Washington suburbs.
June Soh

Two New Orleans-area women started a small business seven years ago with one thing in mind: to help their neighbors relieve the stress of coping with a hurricane's aftermath.  Today their business, which pairs painting and a little bit of wine, has become one of the fastest growing franchises across the U.S.  

It is the grand opening of the latest franchise studio of Painting with a Twist.  Co-founders, Cathy Deano and Renee Maloney flew in Ashburn, Virginia, for the event.  

“We thought we’d just have one studio in our home town in Mandeville, Louisiana. And it has now grown to 173 franchises and grown in 26 states," said Deano.

The stay-at-home mothers first met at their children’s kindergarten class seven years ago.

“We were looking for a way to bring some color back to our community.  From New Orleans area we were still reeling from Hurricane Katrina.  We came up with this idea of speed painting classes. And it was a lot of fun. People loved it. So we decided to start up a little business," said Deano.

Their studio provides art supplies - paint, canvas, brushes, and art instructors.  Paring that with wine or beer is optional.

“The beauty of this is you don’t have to be an artist.  You can come and know nothing about painting.  There is an artist who teaches you how to paint a painting in two to three hours.  That is a twist," said Maloney.

Their first class in 2007 had only seven people. But it grew steadily and two years later the entrepreneurs decided to franchise their business.

“Our frequent painters, customers, were asking us for these studios in their towns.  They think we should franchise. Our first three franchises came out of customers," said Maloney.

Today there are about 200 companies offering so-called paint and sip parties, and Entrepreneur magazine named Painting with a Twist the top franchise in the industry this year.

“I think that what makes a business separate from being just a regular business to be a very successful business is the passion behind it.  If you love what you do, you never work a day in your life," commented Maloney.

As Painting with a Twist expands, the entrepreneurs are proud that they are creating jobs.

“We are the largest employer of artists in the United States outside the school system.  At this point, we have close to a thousand artists working in our franchises," said Deano.

Maloney says giving back to the community remains a core component of their business model.

“Once a month, every studio in our system will team with a non-profit in their area. Today we’ve raised over a million dollars giving back to non-profits across the country.  That probably is one of the things we are most proud of," she said.

Maloney and Deano expect to add 50 new locations across the nation by the end of the year. And they are working on opening up internationally soon.

You May Like

Ebola Death Toll Nears 5,000 as Virus Advances

West Africa bears heaviest burden; Mali toddler’s death raises new fears More

Jordan’s Battle With Islamic State Militants Carries Domestic Risks

Despite Western concerns that IS militants are preparing a Jordanian offensive, analysts call the kingdom's solid intel a strong deterrent More

Asian-Americans Assume Office in Record Numbers

Steadily deepening engagement in local politics pays off for politicians like Chinese-American Judy Chu More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Talks to Resume on Winter Gas for Ukrainei
X
Al Pessin
October 25, 2014 4:21 PM
Ukrainian and Russian officials will meet again next week in an effort to settle their dispute over natural gas supplies that threatens to leave Ukraine short of heating fuel for the coming winter. VOA’s Al Pessin reports from London the dispute is complex, and has both economic and geopolitical dimensions.
Video

Video Talks to Resume on Winter Gas for Ukraine

Ukrainian and Russian officials will meet again next week in an effort to settle their dispute over natural gas supplies that threatens to leave Ukraine short of heating fuel for the coming winter. VOA’s Al Pessin reports from London the dispute is complex, and has both economic and geopolitical dimensions.
Video

Video Smugglers Offer Cheap Passage From Turkey to Syria

Smugglers in Turkey offer a relatively cheap passage across the border into Syria. Ankara has stepped up efforts to stem the flow of foreign fighters who want to join Islamic State militants fighting for control of the Syrian border city of Kobani. But porous borders and border guards who can be bribed make illegal border crossings quite easy. Zlatica Hoke has more.
Video

Video Comanche Chief Quanah Parker’s Century-Old House Falling Apart

One of the most fascinating people in U.S. history was Quanah Parker, the last chief of the American Indian tribe, the Comanche. He was the son of a Comanche warrior and a white woman who had been captured by the Indians. Parker was a fierce warrior until 1875 when he led his people to Fort Sill, Oklahoma, and took on a new, peaceful life. As VOA’s Greg Flakus reports from Cache, Oklahoma, Quanah’s image remains strong among his people, but part of his heritage is in danger of disappearing.
Video

Video China Political Meeting Seeks to Improve Rule of Law

China’s communist leaders will host a top level political meeting this week, called the Fourth Plenum, and for the first time in the party’s history, rule of law will be a key item on the agenda. Analysts and Chinese media reports say the meetings could see the approval of long-awaited measures aimed at giving courts more independence and include steps to enhance an already aggressive and high-reaching anti-corruption drive. VOA’s Bill Ide has more from Beijing.
Video

Video After Decades of Pressure, Luxembourg Drops Bank Secrecy Rules

European Union finance ministers have reached a breakthrough agreement that will make it more difficult for tax cheats to hide their money. The new legislation, which had been blocked for years by countries with a reputation as tax havens, was approved last week after Luxembourg and Austria agreed to lift their vetoes. But as Mil Arcega reports, it doesn’t mean tax cheats have run out of places to keep their money hidden.
Video

Video Kobani Refugees Welcome, Turkey Criticizes, US Airdrop

Residents of Kobani in northern Syria have welcomed the airdrop of weapons, ammunition and medicine to Kurdish militia who are resisting the seizure of their city by Islamic State militants. The Turkish government, however, has criticized the operation. VOA’s Scott Bobb reports from southeastern Turkey, across the border from Kobani.
Video

Video US ‘Death Cafes’ Put Focus on the Finale

In contemporary America, death usually is a topic to be avoided. But the growing “death café” movement encourages people to discuss their fears and desires about their final moments. VOA’s Jerome Socolovsky reports.
Video

Video Ebola Orphanage Opens in Sierra Leone

Sierra Leone's first Ebola orphanage has opened in the Kailahun district. Hundreds of children orphaned since the beginning of the Ebola outbreak face stigma and rejection with nobody to care for them. Adam Bailes reports for VOA about a new interim care center that's aimed at helping the growing number of children affected by Ebola.

All About America

AppleAndroid

World Currencies

EUR
USD
0.7893
JPY
USD
107.68
GBP
USD
0.6238
CAD
USD
1.1214
INR
USD
61.185

Rates may not be current.