News / Economy

High-Tech Stores Pop Up for Holidays

High-Tech Stores Pop Up for Holidaysi
X
December 20, 2013 12:12 AM
High-tech companies are reaching out to consumers with temporary outlets called "holiday pop-up stores." Mike O'Sullivan reports from Los Angeles that Intel, Google and Wired Magazine are showcasing technology and giving buyers ideas for holiday gifts.
Mike O'Sullivan
— High-tech companies are reaching out to consumers with temporary outlets called "holiday pop up stores."  Intel, Google and Wired magazine are showcasing technology and giving buyers ideas for holiday gifts.       

At Google's Winter Wonderlab in this suburban Los Angeles mall, visitors check the latest high tech gadgets, including Nexus tablets and Chromebook laptops, which they can buy online or in a retail store
 
They toss make-believe snowballs, recorded at high speed and played back in slow motion.

It's an effort in a few cities to promote the Google brand and get people excited about the newest tech devices.

At the Intel Experience Store in this beachside community outside L.A., consumers can watch a football game on a big-screen television, play the latest computer games or check out laptops powered by Intel.  

One of the first to visit was Reba Meshulam.

“I've never been to a pop up store before.  It was really interesting to see it sort of come up out of nowhere," said Meshulam.

Intel's Sean Ludick says this consumer outreach, with temporary "stores" in Los Angeles, Chicago and New York, is an experiment and consumers can buy the products they want at a retail kiosk.

“The primary reason for the opening is to really showcase our technology.  You know, this is a buying season for people.  They want to buy gifts," he said.  "So we want people to come into our store, have an untethered experience, an unpressured environment where they can really come and interact with our products and services."

Electronic devices and toys, small and large, fill the Wired Store in New York, a holiday pop up from the people at Wired Magazine that's more a showroom than a store.  

Visitors can be bathed in blue light in the so-called photon shower.  Lexa Gottlieb liked it.

“It was really relaxing and meditative, and I felt rejuvenated after," said Gottlieb.

Store manager Noah Norman says music speakers integrated in shower heads and personal fitness items are drawing attention.   He says many of these devices have a short shelf life.

“The fact that, five years from now, they will seem old is part of the beauty of a lot of these products," he said.

But in the holiday season, these gadgets and devices are the latest thing, and these high tech companies hope they will generate sales.

You May Like

Lebanese Media Unite to Support Palestinians in Gaza

Joint newscast billed as Arab world’s first unified news bulletin in support of Hamas-controlled Gaza Strip More

Photogallery Australian PM Alleges ‘Coverup’ at MH17 Crash Site

Meanwhile, Russia's ambassador to Malaysia denies plane's black boxes were opened before they were handed over to Malaysian officials More

Despite Advances in AIDS Treatment, Stigma Lingers

Leading immunologist tells VOA that stigma is often what prevents those infected with disease from seeking treatment More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
IAEA: Iran Turns its Enriched Uranium Into Less Harmful Formi
X
July 22, 2014 10:26 AM
Iran has converted its stockpiles of enriched uranium into a less dangerous form that is more difficult to use for nuclear weapons, according to the United Nations’ Atomic Energy Agency. The move complies with an interim deal reached with Western powers on Iran's nuclear program last year, in exchange for easing of sanctions. Henry Ridgwell reports for VOA from London.
Video

Video IAEA: Iran Turns its Enriched Uranium Into Less Harmful Form

Iran has converted its stockpiles of enriched uranium into a less dangerous form that is more difficult to use for nuclear weapons, according to the United Nations’ Atomic Energy Agency. The move complies with an interim deal reached with Western powers on Iran's nuclear program last year, in exchange for easing of sanctions. Henry Ridgwell reports for VOA from London.
Video

Video Relic of Saint Draws Catholics Worried About Immigration Issue

A Roman Catholic saint who is a figure of devotion for those crossing the border into the United States is attracting believers concerned about the plight of undocumented immigrants. Mike O'Sullivan reports from Los Angeles, where a relic of Saint Toribio has drawn thousands to local churches.
Video

Video Ukraine Rebels Surrender MH17 Black Boxes

After days of negotiations, a senior separatist leader handed over two black boxes from an airliner downed over eastern Ukraine to Malaysian experts early Tuesday. While on Monday, the U.N. Security Council unanimously demanded that armed groups controlling the crash site allow safe and unrestricted access to the wreckage.
Video

Video In Cambodia, HIV Diagnosis Brings Deadly Shame

Although HIV/AIDS is now a treatable condition, a positive diagnosis is still a life altering experience. In Cambodia, people living with HIV are often disowned by friends, family and the community. This humiliation can be unbearable. We bring you one Cambodian woman’s struggle to overcome a life tragedy and her own HIV positive diagnosis.
Video

Video Nature of Space Exploration Enters New Age

Forty-five years ago this month, the first humans walked on the moon. It was during an era of the space race between the United States and the Soviet Union. World politics have changed since then and -- as Elizabeth Lee reports -- so has the nature of space exploration.
Video

Video Chicago’s Argonne Lab Developing Battery of the Future

In 2012, the U.S. Department of Energy’s Office of Science awarded a $120 million grant to a new technology center focused on battery development - headquartered at Argonne National Laboratory in suburban Chicago, Illinois. As VOA’s Kane Farabaugh reports, there scientists are making the next technological breakthroughs in energy storage.
Video

Video In NW Pakistan, Army Offensive Causes Massive Number of Displaced

Pakistan’s army offensive in North Waziristan has resulted in the large-scale displacement of the local population. VOA's Ayaz Gul reports from northwest Pakistan where authorities say around 80 percent of the estimated 1 million internally displaced persons [IDPs] have settled in Bannu district, while much of the remaining 20 percent are scattered in nearby cities.
Video

Video Kurdish Peshmerga Force Secures Kirkuk, Its Oil

The Kurdistan regional government has sent its Peshmerga troops into the adjacent province of Kirkuk to drive out insurgents, and to secure the area's rich oil fields. By doing this, the regional government has added a fourth province to the three it officially controls. The oil also provides revenue that could make an independent Kurdistan economically strong. VOA’s Jeffrey Young went out with the Peshmerga and filed this report.
Video

Video Malaysia Reeling: Second Air Disaster in Four Months

Malaysia is reeling from the second air disaster in four months involving the country’s flag carrier. Flight 340 vanished in March and despite an extensive search, no debris has been found. And on Thursday, Flight 17, likely hit by a surface-to-air missile, came apart over eastern Ukraine. The two incidents together have left more than 500 people dead. VOA Correspondent Steve Herman reports from Kuala Lumpur.

AppleAndroid

World Currencies

EUR
USD
0.7305
JPY
USD
101.53
GBP
USD
0.5830
CAD
USD
1.0656
INR
USD
60.075

Rates may not be current.