News / USA

Hollywood Plugs In to Tech Start-Ups

Hollywood Plugs In to Tech Start-Ups
Hollywood Plugs In to Tech Start-Ups
LOS ANGELES –Smart phones and tablet computers have become so popular that they are now a part of everyday life for many people around the world.  These devices have also prompted an explosion of mobile applications.  Hollywood is plugging in to this potentially profitable world of new technology. 

Matt Kozlov may be the head of a start-up technology company, but his office is located in an upscale part of town with beautiful views and it's not unusual if he sees a movie star going up the elevator of his building.

"I'm working with some of my childhood heroes right now, which is something a lot of people can't say," Kozlov brags.

He is working with big names such as singer and actor Jennifer Lopez and director John Woo.  Kozlov's company, Moonshark, makes games for mobile devices.

"It's an exploding marketplace," he explains. "Right now there are hundreds of millions of devices out there right now that we can reach.  And these devices have turned eight-year-old kids, 40-year-old moms into gamers in a way we've never seen before."

Kozlov says while consumers have a choice of hundreds of thousands of game applications created by different companies, Moonshark has a unique competitive advantage.

"We are the only mobile gaming company backed by an agency," he notes.

Kozlov's office is in the building of one of the largest talent agencies in the world, Creative Artists Agency, CAA.  The agency developed Moonshark and partnered with wireless technology company Qualcomm to make the company a reality.

"The biggest, biggest obstacle to mobile gaming companies is discoverability.  How do people find your app?  How do you cut through the clutter?  We can pick up the phone and within a week, be in the room pitching the idea to a major mega A-list celebrity," Kozlov says.  "And that's something really no one else can do."

CAA's Matt Mazzeo says these days, the talent agency not only finds jobs or negotiates contracts for actors and athletes, it is also helping celebrities get plugged in to the Internet so they can reach their fans in a different way.

"Increasingly clients at the agency think about digital and need to think about digital as it relates to their long-term career,"  Mazzeo says.

CAA has founded five tech companies that range from sports to education to entertainment.  The agency comes up with the idea, finds the best people for the job and uses its network of contacts to find funding for the start-ups.

"Our clients are going to continue to move into entirely new areas of storytelling and new ways of distribution," Mazzeo says.

Jennifer Lopez is helping with Moonshark's first application, a finger break-dancing game called "Dance Pad".  She consults on the dance moves and will help promote it.  Moonshark is also working with international action director John Woo on an action game expected to be released the end of this year.

You May Like

Video Americans, Tourists, Reflect on Meaning of Thanksgiving

VOA garnered opinions from several people soon after November 13 Paris attacks, which colored many of their thoughts

Video Thais Send Security Concerns Down the River

In northern Thailand, the annual tradition of constructing floating baskets to carry away the year’s bad spirits highlights the Loy Krathong festival

Video Tree Houses - A Branch of American Dream

Workshops aimed at teaching people how to build tree houses have become widely popular in America in recent years

This forum has been closed.
Comment Sorting
by: Yoshi from: Sapporo
July 29, 2012 10:18 PM
I have been bored with internet games. Virtual games are only virtual games by nature. Playing mobile games is only a waste of time. I do not think mobile games are profitable when they are taken in a long view.
In Response

by: Zoe from: Taiwan
July 30, 2012 8:50 AM
I totally agree wity you. The internet games quite broing. However, my son is addicted, and I don't know how to help him to quit it.

by: Ross Patten from: Australia
July 28, 2012 10:26 PM
The technology to be able to click onto any product featured in a movie or TV show is on the way... click, open, browse, select connect and buy anything, like the lipstick colour Cameron Diaz is wearing in her latest movie, click, bang it's yours... this will turn Hollywood into the worlds center of Advertising revenue, product placement is the next bigger than big thing as brands rush to fill the scene with a direct link to their customers... goodbye advertising, hello hollywood. Contact me if you are not up on this and you own a hollywood studio.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Belgium-Germany Border Remains Porous, Even As Manhunt For Paris Attacker Continuesi
Ayesha Tanzeem
November 25, 2015 10:46 PM
One of the suspected gunmen in the Nov. 13 Paris attacks, Salah Abdeslam, evaded law enforcement, made his way to Belgium, and is now believed to have fled to Germany. VOA correspondent Ayesha Tanzeem makes the journey across the border from Belgium into Germany to see how porous the borders really are.

Video Belgium-Germany Border Remains Porous, Even As Manhunt For Paris Attacker Continues

One of the suspected gunmen in the Nov. 13 Paris attacks, Salah Abdeslam, evaded law enforcement, made his way to Belgium, and is now believed to have fled to Germany. VOA correspondent Ayesha Tanzeem makes the journey across the border from Belgium into Germany to see how porous the borders really are.

Video Islamic State Unfazed by Losses in Iraq, Syria

Progress in the U.S.-led effort to beat Islamic State on its home turf in Iraq and Syria has led some to speculate the terror group may be growing desperate. But counterterror officials say that is not the case, and warn the recent spate of terror attacks is merely part of the group’s evolution. VOA National Security correspondent Jeff Seldin has more.

Video Taiwan Looks for Role in South China Sea Dispute

The Taiwanese government is one of several that claims territory in the hotly contested South China Sea, but Taipei has long been sidelined in the dispute, overshadowed by China. Now, as the Philippines challenges Beijing’s claims in an international court at The Hague, Taipei is looking to publicly assert its claims. VOA’s Bill Ide has more from Beijing.

Video Syrian Refugees in US Express Concern for Those Left Behind

Syrian immigrants in the United States are concerned about the negative tide of public opinion and the politicians who want to block a U.S. plan to accept 10,000 Syrian refugees. Zlatica Hoke reports many Americans are fighting to dispel suspicions linking refugees to terrorists.

Video After Paris Attacks, France Steps Up Fight Against IS

The November 13 Paris attacks have drawn increased attention to Syria, where many of the suspected perpetrators are said to have received training. French President Francois Hollande is working to build a broad international coalition to defeat Islamic State in Syria and in Iraq. Zlatica Hoke reports.

Video US, Cambodian Navies Pair Up in Gulf of Thailand

The U.S. Navy has deployed one of its newest and most advanced ships to Cambodia to conduct joint training drills in the Gulf of Thailand. Riding hull-to-hull with Cambodian ships, the seamen of the USS Fort Worth are executing joint-training drills that will help build relations in Southeast Asia. David Boyle reports for VOA from Preah Sihanouk province.

Video Americans Sharpen Focus on Terrorism

Washington will be quieter than usual this week due to the Thanksgiving holiday, even as Americans across the nation register heightened concerns over possible terrorist threats. VOA’s Michael Bowman reports new polling data from ABC News and the Washington Post newspaper show an electorate increasingly focused on security issues after the deadly Islamic State attacks in Paris.

Video World Leaders Head to Paris for Climate Deal

Heads of state from nearly 80 countries are heading to Paris (November 30-December 11) to craft a global climate change agreement. The new accord will replace the Kyoto Protocol on Climate Change that expired in 2012.

Video Uncertain Future for Syrian Refugee Resettlement in Illinois

For the trickle of Syrian refugees finding new homes in the Midwest city of Chicago, the call to end resettlement in many U.S. states is adding another dimension to their long journey fleeing war. Organizations working to help them integrate say the backlash since the Paris attacks is both harming and helping their efforts to provide refugees sanctuary. VOA's Kane Farabaugh reports.

Video Creating Physical Virtual Reality With Tiny Drones

As many computer gamers know, virtual reality is a three-dimensional picture, projected inside special googles. It can fool your brain into thinking the computer world is the real world. But If you try to touch it, it’s not there. Now Canadian researchers say it may be possible to create a physical virtual reality using tiny drones. VOA’s George Putic reports.

Video New American Indian Village Takes Visitors Back in Time

There is precious little opportunity to experience what life was like in the United States before its colonization by European settlers. Now, an American Indian village built in a park outside Washington is taking visitors back in time to experience the way of life of America's indigenous people. Carol Pearson narrates this report from VOA's June Soh.

Video Even With Hometown Liberated, Yazidi Refugees Fear Return

While the northern Iraqi town of Sinjar has been liberated from Islamic State forces, it's not clear whether Yazidi residents who fled the militants will now return home. VOA’s Mahmut Bozarslan talked with Yazidis, a religious and ethnic minority, at a Turkish refugee camp in Diyarbakır. Robert Raffaele narrates his report.

Video Nairobi Tailors Make Pope Francis’ Vestments

To ensure the pope is properly attired during his visit, the Kenya Conference of Catholic Bishops asked the Dolly Craft Sewing Project in the Nairobi slum of Kangemi to make the pope's vestments, the garments he will wear during the various ceremonies. Jill Craig reports.

Video Cross-Border Terrorism Puts Europe’s Passport-Free Travel in Doubt

The fallout from the Islamic State terror attacks in Paris has put the future of Europe’s passport-free travel area, known as the "Schengen Zone," in doubt. Several of the perpetrators were known to intelligence agencies, but were not intercepted. Henry Ridgwell reports from London European ministers are to hold an emergency meeting Friday in Brussels to look at ways of improving security.

Video El Niño Brings Unexpected Fish From Mexico to California

Fish in an unexpected spectrum of sizes, shapes and colors are moving north, through El Niño's warm currents from Mexican waters to the Pacific Ocean off California’s coast. El Nino is the periodic warming of the eastern and central Pacific Ocean. As Faiza Elmasry tells us, this phenomenon thrills scientists and gives anglers the chance of a once-in-a-lifetime big catch. Faith Lapidus narrates.

Video Terrorism in Many Forms Continues to Plague Africa

While the world's attention is on Paris in the wake of Friday night's deadly attacks, terrorism from various sides remains a looming threat in many African countries. Nigerian cities have been targeted this week by attacks many believe were staged by the violent Islamist group Boko Haram. In addition, residents in many regions are forced to flee their homes as they are terrorized by armed militias. Zlatica Hoke reports.

Video Study: Underage Marriage Rate Higher for Females in Pakistan

While attitudes about the societal role of females in Pakistan are evolving, research by child advocacy group Plan International suggests that underage marriage of girls remains a particularly big issue in the country. VOA’s Ayesha Tanzeem reports how such marriages leads to further social problems.

VOA Blogs