News / Asia

India’s Campaign Spending to Touch a Record $ 5 Billion

Congress party leader Kapil Sibal, center and his wife Promila Sibal flash victory signs as supporters present them with flower bouquets after Sibal filed his nomination papers for the upcoming parliamentary elections in New Delhi, India, March 20, 2014.
Congress party leader Kapil Sibal, center and his wife Promila Sibal flash victory signs as supporters present them with flower bouquets after Sibal filed his nomination papers for the upcoming parliamentary elections in New Delhi, India, March 20, 2014.
Anjana Pasricha
India's election spending is set to reach $5 billion as candidates spend millions of dollars on what studies say will be the country’s most expensive campaign. Analysts say a large portion of funding comes from unaccountable sources, and some is used to bribe voters.
 
This campaign season is a financial boon for many businesses -- particularly advertisers, helicopter and car lease companies, and those printing campaign posters and flags.  
 
India main opposition Bharatiya Janata Party leader Harsh Vardhan, center, flashes a victory sign as he arrives with party nominee Mahesh Giri, left, to file Giri's nomination papers for the upcoming general election in New Delhi, March 20, 2014.India main opposition Bharatiya Janata Party leader Harsh Vardhan, center, flashes a victory sign as he arrives with party nominee Mahesh Giri, left, to file Giri's nomination papers for the upcoming general election in New Delhi, March 20, 2014.
x
India main opposition Bharatiya Janata Party leader Harsh Vardhan, center, flashes a victory sign as he arrives with party nominee Mahesh Giri, left, to file Giri's nomination papers for the upcoming general election in New Delhi, March 20, 2014.
India main opposition Bharatiya Janata Party leader Harsh Vardhan, center, flashes a victory sign as he arrives with party nominee Mahesh Giri, left, to file Giri's nomination papers for the upcoming general election in New Delhi, March 20, 2014.
Although the ruling Congress Party and the opposition Bharatiya Janata Party are the main contenders, there are some 30 parties competing for the 543 seats in parliament. The election, which begins on April 7, will be spread over five weeks.
 
A study by the Center for Media Studies in New Delhi estimates that election spending this year will total $5 billion -- three times higher than in 2009. This includes the spending on polling by the election commission and money spent by political parties and their candidates.
 
The sum is being compared to the $7 billion spent by parties, candidates and support groups during the 2012 presidential election in the United States.  

However, virtually none of the businesses benefiting from India’s polling splurge are willing to go on record. The reason: much of the spending is done in cash from unaccounted sources.  
 
India's election commission caps candidate campaign spending at $115,000. But N. Bhaskara Rao, head of the Center for Media Studies, says it is well known that candidates spend many times that sum.   
 
“This is a staggering amount and this works out to be much higher than anyone has ever thought of," said Rao. "Most of it goes from builders, liquor lobbies, contractors business, corporates, what we call quid pro campaigning. That means you expect to benefit out of it once the party comes to power.”  
 
Not all the spending is done on slick advertising campaigns and political rallies. Observers say at least part of the money is set aside to bribe voters.

The election commission, which is credited with cleaning up Indian elections to a considerable extent, admits that this remains a problem. For example, it says that in the run up to five state elections held last year, it seized more than $9 million worth of cash and liquor meant to influence voters.
 
Chief Election Commissioner V.S. Sampath says one of the biggest challenges is curtailing the influence of what he terms “money power.”  He has said they will deploy observers and use other measures to curb it.  
 
Officials however admit that preventing the payouts is not easy in a vast country with millions of villages. And candidates have found innovative ways to hand out the cash. There have been reports of money being delivered in envelopes along with newspapers.
 
Bhaskara Rao of the Center for Media Studies says bribery this year could be more prevalent in two key heartland states that together account for 120 parliamentary seats and where the performance of the two main parties will make a decisive impact on their fortunes at a national level.  
 
“In some states, more than 50 percent of the voters are paid money by the candidates, what we call note for vote," said Rao. "In the 2014 election, in states like UP (Uttar Pradesh) and Bihar, this phenomenon is going to be higher than ever before. Earlier it was only in Andhra Pradesh, Karnataka, Tamil Nadu.”  
 
Observers say the problem is accentuated in areas where candidates with criminal records compete. Anil Verma is head of the Association of Democratic Reforms, a civil society group working to clean up Indian elections. He says a scrutiny of candidates whose names have been announced by the Congress and the BJP so far, reveals that the problem persists despite widespread calls to eliminate such contenders.   
 
“So if you take an average of just these two main parties, 30 percent, roughly one third of them have got criminal cases and 13 percent with serious criminal cases. There are so many prominent people, who had resigned, and who had been sacked and they are again being given tickets. This is certainly an area of concern.”  
 
Political analysts say unaccounted spending in Indian elections remains a root cause of corruption, and there have been frequent calls for more transparent funding.  
 
Still, there is a silver lining. Although much of the massive splurge will remain in what is known as India’s black economy, the campaign will give a temporary boost to the country at a time when it is experiencing an economic slowdown.

You May Like

Philippines, Muslim Rebels Try to Salvage Peace Pact

Peace process faces major setback after botched military operation to find terrorists results in bloody gunbattle between government forces, Moro Islamic Liberation Front fighters More

Republicans Expect Long, Expensive Presidential Battle

Political strategist says eventual winner will be one who can put together strongest coalition of various conservative groups that make up Republican Party More

Video New Wheelchair Is Easier to Use, Increases Mobility

Engineers have come up with a lever-operated design that makes use of easily accessible bicycle technology More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Liberia's Almost Last Ebola Patient Grateful but Still Grievingi
X
Benno Muchler
March 26, 2015 3:41 PM
Beatrice Yardolo was to make history as Liberia’s last Ebola patient. Liberians recently started counting down 42 days, the period that has to go by without a single new infection until the World Health Organization can declare a country Ebola-free. That countdown stopped on March 20 when there was another new case of Ebola, making Yardolo’s story a reminder that Ebola is far from over. Benno Muchler reports from Monrovia.
Video

Video Liberia's Almost Last Ebola Patient Grateful but Still Grieving

Beatrice Yardolo was to make history as Liberia’s last Ebola patient. Liberians recently started counting down 42 days, the period that has to go by without a single new infection until the World Health Organization can declare a country Ebola-free. That countdown stopped on March 20 when there was another new case of Ebola, making Yardolo’s story a reminder that Ebola is far from over. Benno Muchler reports from Monrovia.
Video

Video Cambodian Land Grabs Threaten Traditional Communities

Indigenous communities in Cambodia's Ratanakiri province say the government’s economic land concession policy is taking away their land and traditional way of life, making many fear that their identity will soon be lost. Local authorities, though, have denied this is the case. VOA's Say Mony went to investigate and filed this report, narrated by Colin Lovett.
Video

Video US, South Korea Conduct Joint Military Exercises

The Eighth U.S. Army Division and the Eighth Republic of Korea Mechanized Infantry Division put on a well orchestrated show of force for the media this week during their joint military training exercises in South Korea. VOA’s Seoul correspondent Brian Padden was there and reports the soldiers were well disciplined both in conducting a complex live fire exercise and in staying on message with the press.
Video

Video Space Program Status Disappoints 'Last Man on the Moon'

One of the films that drew big crowds last week at the annual South by Southwest festival in Austin, Texas, tells the story of the last human being to stand on the moon, U.S. astronaut Eugene Cernan. It has been 42 years since Cernan returned from the moon and he laments that no one else has gone there since. VOA’s Greg Flakus reports.
Video

Video Young Filmmakers Shine Spotlight on Giving Back

A group of student filmmakers from across the United States joined President Barack Obama at the White House this month for the second annual White House Student Film Festival. Fifteen short films were officially selected from more than 1,500 entries by students aged 6 through 18. The filmmakers and their families then joined the president and a group of celebrities for a screening of their films. VOA’s Julie Taboh reports.
Video

Video VOA Exclusive: Interview with Afghan President Ashraf Ghani

Afghan President Ashraf Ghani, during his first visit as president to Washington, gave a one-on-one interview with VOA Afghan Service reporter Said Suleiman Ashna, about his request for a change in U.S. troop levels, the threat from the Islamic State, and repairing relations with the United States and Pakistan. The interview was held at Blair House, late Sunday, in Pashto.
Video

Video California Science Center Tells Story of Dead Sea Scrolls

The ancient manuscripts were uncovered in the mid-20th century, and they are still yielding clues about life and religious beliefs in ancient Israel. As VOA's Mike O'Sullivan reports, an exhibit in Los Angeles shows how modern science is bringing the history of these ancient documents to life.
Video

Video Angelina Jolie Takes Another Bold Step

Hollywood actress and filmmaker Angelina Jolie has revealed she had her ovaries and fallopian tubes removed to lower her odds of getting cancer. Doctors say the huge publicity over her decision will help raise awareness about the importance of cancer screening. VOA’s George Putic has more

All About America

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More