News / Science & Technology

Indonesian Smartphone Usage Surges but Still Lags

A Blackberry Z3 smartphone is shown by a model during its launch in Jakarta, Indonesia, May 13, 2014. The Z3 is priced at (US $200) in the country.
A Blackberry Z3 smartphone is shown by a model during its launch in Jakarta, Indonesia, May 13, 2014. The Z3 is priced at (US $200) in the country.
— A new Nielsen Survey Study reveals that smartphone ownership continues to surge in Indonesia.

The survey shows smartphone ownership has risen up by 5 percent over the previous year, according to Anil Anthony, Consumer Insight executive director of Nielsen Indonesia.

“In urban Indonesia, the penetration of smartphones is 23 percent, which [means] one-in-four people has a smartphone," he said. "That is quite low when we compare [it] with other developing countries in Asia, but better than India and the Philippines.”

The survey of 1,900 participants was conducted over the course of 2013 in several big cities, including Medan, Bandung, Surabaya, and Makasar.

Uday Rayana, a communications observer in Jakarta, questions if rising smartphone usage is a positive sign.

"Actually this is due to the smartphones spectacular growth which now has become part of our lifestyle and in accordance with our behavior of hanging out together and establishing communities," he said. "But the question is how productive are these kinds of social media activities?"

Karania, a human resources professional staffer in a business firm, told VOA that her smartphone has helped her in her job.

“When I have free time, I always spend it by using my phone”, she said, adding that most of her smartphone activities involve chatting and browsing the Internet.

Meanwhile, Eggi, who lives in a Jakarta suburb and runs an online food business, says his smartphone helps him interact with his customers.

“Mostly I use my smartphone for my business," he said.

According to the study, average Indonesian smartphone users spend more than two hours daily on their phones, with most of the time spent chatting, browsing or using Internet apps.

The Nielsen Survey states that, on average, women spend more time chatting than men.

The survey said young adults between 25-30 are the most active smartphone users and spend most of their time talking on the phone.

The level of smartphone usage reaches its peak after office hours.

According to a Nielson report last year, usage varies wildly between countries in East Asia.  Some, such as Singapore and Malaysia, have a smartphone penetration exceeding 80 percent, while the Philippines stands at just 15 percent and India at 18 percent.

(This report was produced in collaboration with the VOA Indonesian service.)

You May Like

University of Michigan Wins Solar Car Race

Squad guided its student-designed solar-powered vehicle to fifth consecutive time victory in eight-day bi-annual American Solar Challenge More

Nigerian Islamic School Tries to Combat Boko Haram

Kaduna school headmaster teaches his students that what militants are doing is are doing is 'a total misunderstanding of the Islamic religion' More

University Trains Students to Advocate for Deaf People Worldwide

Program prepares graduates to advocate internationally for access to education, jobs for people with disabilities More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Vietnamese Staging Chinese Product Boycott After Oil Rig Spati
X
Reasey Poch
July 28, 2014 7:18 PM
China recently pulled an oil rig from an area of the disputed South China Sea that Vietnam also claims. Despite the action, the incident has had a lingering effect on consumers in Vietnam. VOA's Reasey Poch reports from Hanoi on an effort to boycott Chinese products.
Video

Video Vietnamese Staging Chinese Product Boycott After Oil Rig Spat

China recently pulled an oil rig from an area of the disputed South China Sea that Vietnam also claims. Despite the action, the incident has had a lingering effect on consumers in Vietnam. VOA's Reasey Poch reports from Hanoi on an effort to boycott Chinese products.
Video

Video ESA Spacecraft to Land on a Comet

After a long flight through deep space, a European Space Agency probe is finally approaching its target -- a comet millions of kilometers away from earth. Scientists say the mission may lead to some startling discoveries about the origins of the water on earth. VOA’s George Putic has more.
Video

Video Young Africans Arrive in US for Leadership Program

President Barack Obama's Young African Leadership Initiative has brought hundreds of young Africans to the United States for a six-week program aimed at building their knowledge and skills in fields such as public administration and business. Out of the 50,000 young Africans who applied for the program, just one percent was accepted. VOA's Laurel Bowman caught up with some of those who made the cut and has this report.
Video

Video In Honduras, Amnesty Rumors Fuel US Migration Surges

False rumors in Central America are fueling the current surge of undocumented young people being apprehended at the U.S. border. The inaccurate claims suggest the U.S. will give amnesty to young migrants from the region. As VOA's Brian Padden reports from Honduras, these rumors trace back to President Obama's 2012 executive order to halt deportations for some young undocumented immigrants already living in the United States.
Video

Video Students in Business for Themselves

They're only high school students, but they are making accessories for shoes, fabricating backpacks and doing product photography - all through their own businesses. It's the result of a partnership between a non-profit organization that teaches entrepreneurship and their schools. VOA's Mike O'Sullivan and Deyane Moses met the budding entrepreneurs near Los Angeles.
Video

Video Astronauts Train in Underwater Lab

In the world’s only underwater laboratory, four U.S. astronauts train for a planned visit to an asteroid. The lab - called Aquarius- is located five kilometers off Key Largo, in southern Florida. Living in close quarters and making excursions only into the surrounding ocean, they try to simulate the daily routine of a crew that will someday travel to collect samples of a rock orbiting far away from earth. VOA’s George Putic has more.

AppleAndroid