News / Science & Technology

Indonesian Smartphone Usage Surges but Still Lags

A Blackberry Z3 smartphone is shown by a model during its launch in Jakarta, Indonesia, May 13, 2014. The Z3 is priced at (US $200) in the country.
A Blackberry Z3 smartphone is shown by a model during its launch in Jakarta, Indonesia, May 13, 2014. The Z3 is priced at (US $200) in the country.
A new Nielsen Survey Study reveals that smartphone ownership continues to surge in Indonesia.

The survey shows smartphone ownership has risen up by 5 percent over the previous year, according to Anil Anthony, Consumer Insight executive director of Nielsen Indonesia.

“In urban Indonesia, the penetration of smartphones is 23 percent, which [means] one-in-four people has a smartphone," he said. "That is quite low when we compare [it] with other developing countries in Asia, but better than India and the Philippines.”

The survey of 1,900 participants was conducted over the course of 2013 in several big cities, including Medan, Bandung, Surabaya, and Makasar.

Uday Rayana, a communications observer in Jakarta, questions if rising smartphone usage is a positive sign.

"Actually this is due to the smartphones spectacular growth which now has become part of our lifestyle and in accordance with our behavior of hanging out together and establishing communities," he said. "But the question is how productive are these kinds of social media activities?"

Karania, a human resources professional staffer in a business firm, told VOA that her smartphone has helped her in her job.

“When I have free time, I always spend it by using my phone”, she said, adding that most of her smartphone activities involve chatting and browsing the Internet.

Meanwhile, Eggi, who lives in a Jakarta suburb and runs an online food business, says his smartphone helps him interact with his customers.

“Mostly I use my smartphone for my business," he said.

According to the study, average Indonesian smartphone users spend more than two hours daily on their phones, with most of the time spent chatting, browsing or using Internet apps.

The Nielsen Survey states that, on average, women spend more time chatting than men.

The survey said young adults between 25-30 are the most active smartphone users and spend most of their time talking on the phone.

The level of smartphone usage reaches its peak after office hours.

According to a Nielson report last year, usage varies wildly between countries in East Asia.  Some, such as Singapore and Malaysia, have a smartphone penetration exceeding 80 percent, while the Philippines stands at just 15 percent and India at 18 percent.

(This report was produced in collaboration with the VOA Indonesian service.)

You May Like

UN Ambassador Power Highlights Plight of Women Prisoners

She launches the 'Free the 20' campaign, aimed at profiling women being deprived of their freedom around the world More

Satellite Launch Sparks Spectacular Light Show

A slight delay in a satellite launch lit up the Florida sky early this morning More

Fleeing IS Killings in Syria, Family Reaches Bavaria

Exhausted, scared and under-nourished, Khalil and Maha's tale mirrors those of thousands of refugees from war-torn countries who have left their homes in the hopes of finding a better life More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Nobel Prize Winner Malala Talks to VOAi
X
August 31, 2015 2:17 AM
Nobel Peace Prize winner Malala Yousafzai met with VOA's Deewa service in Washington Sunday to talk about women’s rights and unveil a trailer for her new documentary. VOA's Katherine Gypson has more.
Video

Video Nobel Prize Winner Malala Talks to VOA

Nobel Peace Prize winner Malala Yousafzai met with VOA's Deewa service in Washington Sunday to talk about women’s rights and unveil a trailer for her new documentary. VOA's Katherine Gypson has more.
Video

Video War, Drought Threaten Iraq's Marshlands

Iraq's southern wetlands are in crisis. These areas are the spawning ground for Gulf fisheries, a resting place for migrating wildfowl, and source of livelihood for fishermen and herders. Faith Lapidus has more.
Video

Video Colombians Flee Venezuela as Border Crisis Escalates

Hundreds of Colombians have fled Venezuela since last week, amid an escalating border crisis between the two countries. Last week, Venezuelan President Nicolas Maduro ordered the closure of a key border crossing after smugglers injured three Venezuelan soldiers and a civilian. The president also ordered the deportation of Colombians who are in Venezuela illegally. Zlatica Hoke reports.
Video

Video Rebuilding New Orleans' Music Scene

Ten years after Hurricane Katrina inundated New Orleans, threatening to wash away its vibrant musical heritage along with its neighborhoods, the beat goes on. As Bronwyn Benito and Faith Lapidus report, a Musicians' Village is preserving the city's unique sound.
Video

Video In Russia, Auto Industry in Tailspin

Industry insiders say country relies too heavily on imports as inflation cuts too many consumers out of the market. Daniel Schearf has more from Moscow.
Video

Video Scientist Calls Use of Fetal Tissue in Medical Research Essential

An anti-abortion group responsible for secret recordings of workers at a women's health care organization claims the workers shown are offering baby parts for sale, a charge the organization strongly denies. While the selling of fetal tissue is against the law in the United States, abortion and the use of donated fetal tissue for medical research are both legal. VOA’s Julie Taboh reports.
Video

Video Next to Iran, Climate at Forefront of Obama Agenda

President Barack Obama this week announced new initiatives aimed at making it easier for Americans to access renewable energy sources such as solar and wind. Obama is not slowing down when it comes to pushing through climate change measures, an issue he says is the greatest threat to the country’s national security. VOA correspondent Aru Pande has more from the White House.
Video

Video Arctic Draws International Competition for Oil

A new geopolitical “Great Game” is underway in earth’s northernmost region, the Arctic, where Russia has claimed a large area for resource development and President Barack Obama recently approved Shell Oil Company’s test-drilling project in an area under U.S. control. Greg Flakus reports.
Video

Video Philippine Maritime Police: Chinese Fishermen a Threat to Country’s Security

China and the Philippines both claim maritime rights in the South China Sea.  That includes the right to fish in those waters. Jason Strother reports on how the Philippines is catching Chinese nationals it says are illegal poachers. He has the story from Palawan province.
Video

Video China's Spratly Island Building Said to Light Up the Night 'Like A City'

Southeast Asian countries claim China has illegally seized territory in the Spratly islands. It is especially a concern for a Philippine mayor who says Beijing is occupying parts of his municipality. Jason Strother reports from the capital of Palawan province, Puerto Princesa.
Video

Video Ages-old Ice Reveals Secrets of Climate Change

Ice caps don't just exist at the world's poles. There are also tropical ice caps, and the largest sits atop the Peruvian Andes - but it is melting, quickly, and may be gone within the next 20 years. George Putic reports scientists are now rushing to take samples to get at the valuable information about climate change locked in the ice.

VOA Blogs