News / Economy

'Made in America' Socks Get a Toehold in Online Fashion Market

Made in America Socks Get Toehold in Online Fashion Marketi
X
Julie Taboh
August 27, 2014 10:14 PM
Three young entrepreneurs are hoping to revolutionize the high-end sock industry by introducing all-American creations of their own. And they’re doing most of it the old-fashioned way. VOA’s Julie Taboh recently caught up with them to learn what goes into making their one-of-a-kind socks.

America has lost 3.8 million manufacturing jobs since 2000 according to the U.S. Census Bureau. The apparel industry was especially hard hit, as more and more U.S. clothing companies turned to low wage workers in Indonesia, Bangladesh and Vietnam.

Yet many of those brands advertised themselves as being ‘all-American.’ That didn’t sit well with Joshua Steinman, Turner Swicegood and Jay Gaul. The three friends wanted to create something that was actually what it purports to be; an all-American product that is made entirely in the USA by American workers.

From Left to Right, Jay Gaul, Joshua Steinman, Turner Swicegood (J. Taboh - VOA)From Left to Right, Jay Gaul, Joshua Steinman, Turner Swicegood (J. Taboh - VOA)
x
From Left to Right, Jay Gaul, Joshua Steinman, Turner Swicegood (J. Taboh - VOA)
From Left to Right, Jay Gaul, Joshua Steinman, Turner Swicegood (J. Taboh - VOA)

“We don’t really make a lot of things in this country anymore," Swicegood said. "It’s a service-based economy; it’s a financial-based economy. There’s not a lot of things that you can touch and feel that are being made by American hands and so we wanted to reach back to that tradition and be a part of reviving that.”

So three years ago the young entrepreneurs formed a small company to make luxury American dress socks with the finest quality materials available in the U.S., in vibrant, eye-catching colors and simple designs for the modern man - and woman.

Today, their one-of-a-kind creations are being manufactured at an American knitting mill in North Carolina, which is just one of a seven-step manufacturing process that has been integral to the making of their socks, and the fulfillment of their collective dreams.

Steinman, an active duty U.S. naval officer, came up with the idea of luxury socks during a tour of duty overseas.

“For a while I had to work wearing a suit and tie every day and I wanted to wear something that was going to make me stand out, so I made sure to always wear flashy socks to work,” he said.

So he got the reputation as the person who always wore exciting socks and came to be known as “the sock guy.”

But he didn’t actually like any of the socks that he wore because he said, they kept falling down.

“I felt they weren’t made especially well,” he said, “so after that assignment was over, I started thinking about what would it mean for me to get socks that I really did like, and that was the genesis of Penance Hall.”
 
Two guiding principles drive the company’s philosophy.
 
Their socks have to be made with the finest quality materials and, although they could be produced more cheaply overseas, have to be made in America.

So every component that goes into their product - from the sheep that provide the ultra-fine wool, to the custom-formulated dyes, to the factories that weave them into socks - is all American.

Even the boxes that the socks are packaged in are made in the U.S.A., in a factory in Pennsylvania.

“So we paired the best machines in the world with the best fibers in the world and it just so happens that we were able to do both of those things in America,” said Steinman.

The partners financed the bulk of their enterprise through an Internet site called Kickstarter, which allows people to crowd-fund businesses.
 
“On Kickstarter we said, ‘This is what we’re trying to make,’” Steinman said.  “We told the story of the socks and then gave people the opportunity to pledge a small amount of money in exchange for socks in the future.”
 
Their message resonated with the global online audience and - with help from a slick promotional video - they raised over $50,000 in a single month; about $13,000 more than their stated goal, making it one of the most successful fashion projects in Kickstarter history, according to the partners.

The funds allowed them to produce 5,000 pairs of socks.

That first run of Penance Hall dress socks is ready to be shipped to about 1,000 customers worldwide who pledged during the Kickstarter campaign and new customer orders will be filled in the coming weeks.

“We wanted to maintain a strong brand identity that was centered in American production,” said Swicegood, “and we wanted to maintain control of the company by not taking outside investment…instead by doing crowd funding via Kickstarter, we were allowed to do that.”

“It was really exciting to see that we had customers from all across the U.S. but then also all across the world who are going to get these socks in the next couple of months,” he added.
 
If their pricey socks sell well online, the partners hope to expand their clothing line and make them available in stores in the U.S. within the next 10 years.

You May Like

Scotland Vote Raises Questions of International Law

Experts say self-determination, as defined and protected by international law, confined narrowly to independence movements in process of de-colonization More

Video Whaling Summit Votes to Uphold Ban on Japan Whale Hunt

Conservationists hail ruling as a victory, but Tokyo says it will submit revised plans for a whale hunt in 2015 More

Annual Military Exercise Takes on New Meaning for Ukraine Troops

Troops from 15 nations participating in annual event, 'Rapid Trident' in western Ukraine More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Russian Economy Reeling After New Western Sanctionsi
X
September 18, 2014 2:28 AM
A new wave of Western sanctions is hitting Russia’s economy hard. State-owned energy firms continue to bleed profits and Russia’s national currency plunged to a new low this week after the U.S. and the European Union announced new sanctions to punish Russia's aggressive stance in eastern Ukraine. But as Mil Arcega reports, the sanctions could also prove costly for European and American companies.
Video

Video Russian Economy Reeling After New Western Sanctions

A new wave of Western sanctions is hitting Russia’s economy hard. State-owned energy firms continue to bleed profits and Russia’s national currency plunged to a new low this week after the U.S. and the European Union announced new sanctions to punish Russia's aggressive stance in eastern Ukraine. But as Mil Arcega reports, the sanctions could also prove costly for European and American companies.
Video

Video Belgian Researchers Discover Way to Block Cancer Metastasis

Cancer remains one of the deadliest diseases, despite many new methods to combat it. Modern medicine has treatments to prevent the growth of primary tumor cells. But most cancer deaths are caused by metastasis, the stage when primary tumor cells change and move to other parts of the body. A team of Belgian scientists says it has found a way to prevent that process. Zlatica Hoke has more.
Video

Video Mogadishu's Flood of Foreign Workers Leaves Somalis Out of Work

Unemployment and conflict has forced many young Somalians out of the country in search of a better life. But a newfound stability in the once-lawless nation has created hope — and jobs — which, some say, are too often being filled by foreigners. Abdulaziz Billow reports from Mogadishu.
Video

Video A Dinosaur Fit for Land and Water

Residents and tourists in Washington D.C. can now examine a life-size replica of an unusual dinosaur that lived almost a hundred million years ago in northern Africa. Scientists say studying the behemoth named Spinosaurus helps them better understand how some prehistoric animals adapted to life on land and in water. The Spinosaurus replica is on display at the National Geographic museum. VOA’s George Putic has more.
Video

Video Iraqi Kurdistan Church Helps Christian Children Cope find shelter in churches in the Kurdish capital, Irbil

In the past six weeks, tens of thousands of Iraqi Christians have been forced to flee their homes by Islamic State militants and find shelter in churches in the Kurdish capital, Irbil. Despite U.S. airstrikes in the region, the prospect of people returning home is still very low and concerns are starting to grow over the impact this is having on the displaced youth. Sebastian Meyer reports from Irbil on how one church is coping.
Video

Video NASA Picks Boeing, SpaceX to Carry Astronauts Into Space

The U.S. space agency, NASA, has chosen Boeing and SpaceX companies to build the next generation of spacecraft that will carry U.S. astronauts to the International Space Station by the year 2017. The deal with private industry enables NASA to end its dependence on Russia to send space crews into low Earth orbit and back. Zlatica Hoke has more.
Video

Video Future of Ukrainian Former President's Estate Uncertain

More than six months after Ukraine's former President Viktor Yanukovych fled revolution to Russia, authorities have yet to gain control of his palatial estate. Protesters occupy the grounds and opened it to tourists but they are also refusing to turn it over to the state. VOA's Daniel Schearf reports from Mezhigirya, just north of Kyiv.
Video

Video China Muslims Work to Change Perceptions After Knife Attacks

China says its has sentenced three men to death and one woman to life in prison for a deadly knife attack in March that left more than 30 dead and 140 injured. Beijing says Muslim militants from China's restive western region of Xinjiang carried out the attacks. Now, more than six months after the incident, residents in the city are still coping with the aftermath. VOA's Bill Ide has more from Kunming.


Carnage and mayhem are part of daily life in northern Nigeria, the result of a terror campaign by the Islamist group Boko Haram. Fears are growing that Nigeria’s government may not know how to counter it, and may be making things worse. More

AppleAndroid

World Currencies

EUR
USD
0.7768
JPY
USD
108.84
GBP
USD
0.6124
CAD
USD
1.0999
INR
USD
61.042

Rates may not be current.