News / Economy

'Made in America' Socks Get a Toehold in Online Fashion Market

Made in America Socks Get Toehold in Online Fashion Marketi
X
Julie Taboh
August 27, 2014 10:14 PM
Three young entrepreneurs are hoping to revolutionize the high-end sock industry by introducing all-American creations of their own. And they’re doing most of it the old-fashioned way. VOA’s Julie Taboh recently caught up with them to learn what goes into making their one-of-a-kind socks.

America has lost 3.8 million manufacturing jobs since 2000 according to the U.S. Census Bureau. The apparel industry was especially hard hit, as more and more U.S. clothing companies turned to low wage workers in Indonesia, Bangladesh and Vietnam.

Yet many of those brands advertised themselves as being ‘all-American.’ That didn’t sit well with Joshua Steinman, Turner Swicegood and Jay Gaul. The three friends wanted to create something that was actually what it purports to be; an all-American product that is made entirely in the USA by American workers.

From Left to Right, Jay Gaul, Joshua Steinman, Turner Swicegood (J. Taboh - VOA)From Left to Right, Jay Gaul, Joshua Steinman, Turner Swicegood (J. Taboh - VOA)
x
From Left to Right, Jay Gaul, Joshua Steinman, Turner Swicegood (J. Taboh - VOA)
From Left to Right, Jay Gaul, Joshua Steinman, Turner Swicegood (J. Taboh - VOA)

“We don’t really make a lot of things in this country anymore," Swicegood said. "It’s a service-based economy; it’s a financial-based economy. There’s not a lot of things that you can touch and feel that are being made by American hands and so we wanted to reach back to that tradition and be a part of reviving that.”

So three years ago the young entrepreneurs formed a small company to make luxury American dress socks with the finest quality materials available in the U.S., in vibrant, eye-catching colors and simple designs for the modern man - and woman.

Today, their one-of-a-kind creations are being manufactured at an American knitting mill in North Carolina, which is just one of a seven-step manufacturing process that has been integral to the making of their socks, and the fulfillment of their collective dreams.

Steinman, an active duty U.S. naval officer, came up with the idea of luxury socks during a tour of duty overseas.

“For a while I had to work wearing a suit and tie every day and I wanted to wear something that was going to make me stand out, so I made sure to always wear flashy socks to work,” he said.

So he got the reputation as the person who always wore exciting socks and came to be known as “the sock guy.”

But he didn’t actually like any of the socks that he wore because he said, they kept falling down.

“I felt they weren’t made especially well,” he said, “so after that assignment was over, I started thinking about what would it mean for me to get socks that I really did like, and that was the genesis of Penance Hall.”
 
Two guiding principles drive the company’s philosophy.
 
Their socks have to be made with the finest quality materials and, although they could be produced more cheaply overseas, have to be made in America.

So every component that goes into their product - from the sheep that provide the ultra-fine wool, to the custom-formulated dyes, to the factories that weave them into socks - is all American.

Even the boxes that the socks are packaged in are made in the U.S.A., in a factory in Pennsylvania.

“So we paired the best machines in the world with the best fibers in the world and it just so happens that we were able to do both of those things in America,” said Steinman.

The partners financed the bulk of their enterprise through an Internet site called Kickstarter, which allows people to crowd-fund businesses.
 
“On Kickstarter we said, ‘This is what we’re trying to make,’” Steinman said.  “We told the story of the socks and then gave people the opportunity to pledge a small amount of money in exchange for socks in the future.”
 
Their message resonated with the global online audience and - with help from a slick promotional video - they raised over $50,000 in a single month; about $13,000 more than their stated goal, making it one of the most successful fashion projects in Kickstarter history, according to the partners.

The funds allowed them to produce 5,000 pairs of socks.

That first run of Penance Hall dress socks is ready to be shipped to about 1,000 customers worldwide who pledged during the Kickstarter campaign and new customer orders will be filled in the coming weeks.

“We wanted to maintain a strong brand identity that was centered in American production,” said Swicegood, “and we wanted to maintain control of the company by not taking outside investment…instead by doing crowd funding via Kickstarter, we were allowed to do that.”

“It was really exciting to see that we had customers from all across the U.S. but then also all across the world who are going to get these socks in the next couple of months,” he added.
 
If their pricey socks sell well online, the partners hope to expand their clothing line and make them available in stores in the U.S. within the next 10 years.

You May Like

Multimedia US Nurse ‘Cured of Ebola,’ NIH Says

Nina Pham, Texas nurse who treated first Ebola patient in US, received no experimental drugs; WHO expects vaccine surge in 2015 More

Video Islamic State Militants Encroach on Baghdad

Iraqi capital not under ‘imminent threat,’ US military says, amid worries about foothold More

Video Hong Kong Protesters Focus on Holding Volatile Mong Kok

Activists say holding Mong Kok is key to their movement's success, despite confrontations with angry residents and police More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
After Decades of Pressure, Luxembourg Drops Bank Secrecy Rulesi
X
October 21, 2014 12:20 AM
European Union finance ministers have reached a breakthrough agreement that will make it more difficult for tax cheats to hide their money. The new legislation, which had been blocked for years by countries with a reputation as tax havens, was approved last week after Luxembourg and Austria agreed to lift their vetoes. But as Mil Arcega reports, it doesn’t mean tax cheats have run out of places to keep their money hidden.
Video

Video After Decades of Pressure, Luxembourg Drops Bank Secrecy Rules

European Union finance ministers have reached a breakthrough agreement that will make it more difficult for tax cheats to hide their money. The new legislation, which had been blocked for years by countries with a reputation as tax havens, was approved last week after Luxembourg and Austria agreed to lift their vetoes. But as Mil Arcega reports, it doesn’t mean tax cheats have run out of places to keep their money hidden.
Video

Video Kobani Refugees Welcome, Turkey Criticizes, US Airdrop

Residents of Kobani in northern Syria have welcomed the airdrop of weapons, ammunition and medicine to Kurdish militia who are resisting the seizure of their city by Islamic State militants. The Turkish government, however, has criticized the operation. VOA’s Scott Bobb reports from southeastern Turkey, across the border from Kobani.
Video

Video China Political Meeting Seeks to Improve Rule of Law

China’s communist leaders will host a top level political meeting this week, called the Fourth Plenum, and for the first time in the party’s history, rule of law will be a key item on the agenda. Analysts and Chinese media reports say the meetings could see the approval of long-awaited measures aimed at giving courts more independence and include steps to enhance an already aggressive and high-reaching anti-corruption drive. VOA’s Bill Ide has more from Beijing.
Video

Video US ‘Death Cafes’ Put Focus on the Finale

In contemporary America, death usually is a topic to be avoided. But the growing “death café” movement encourages people to discuss their fears and desires about their final moments. VOA’s Jerome Socolovsky reports.
Video

Video Ebola Orphanage Opens in Sierra Leone

Sierra Leone's first Ebola orphanage has opened in the Kailahun district. Hundreds of children orphaned since the beginning of the Ebola outbreak face stigma and rejection with nobody to care for them. Adam Bailes reports for VOA about a new interim care center that's aimed at helping the growing number of children affected by Ebola.
Video

Video Young Nairobi Tech Innovator on 'Track' in Security Business

A 24-year-old technology innovator in Nairobi has invented a tracking device that monitors and secures cars. He has also come up with what he claims is the most robust audio-visual surveillance system yet. As Lenny Ruvaga reports from the Kenyan capital, his innovations are offering alternative security solutions.
Video

Video Latinas Converting to Islam for Identity, Structure

Latinos are one of the fastest growing groups in the Muslim religion. According to the Pew Research Center, about 6 percent of American Muslims are Latino. And a little more than half of new converts are female. VOA’s Carolyn Presutti travelled to Miami, Florida -- where two out of every three residents is Hispanic -- to learn more.
Video

Video Exclusive: American Joins Kurds' Anti-IS Fight

The United States and other Western nations have expressed alarm about their citizens joining Islamic State forces in Syria and Iraq. In a rare counterpoint to the phenomenon, an American has taken up arms with the militants' Syrian Kurdish opponents. Elizabeth Arrott has more in this exclusive profile by VOA Kurdish reporter Zana Omer in Ras al Ayn, Syria.
Video

Video South Korea Confronts Violence Within Military Ranks

Every able-bodied South Korean male between 18 and 35 must serve for 21 to 36 months in the country’s armed forces, depending upon the specific branch. For many, service is a rite of passage to manhood. But there are growing concerns that bullying and violence come along with the tradition. Reporter Jason Strother has more from Seoul.
Video

Video North Carolina Emerges as Key Election Battleground

U.S. congressional midterm elections will be held on November 4th and most political analysts give Republicans an excellent chance to win a majority in the U.S. Senate, which Democrats now control. So what are the issues driving voters in this congressional election year? VOA National Correspondent Jim Malone traveled to North Carolina, one of the most politically competitive states in the country, to find out.
Video

Video Comanche People Maintain Pride in Their Heritage

The Comanche (Indian nation) once were called the “Lords of the Plains,” with an empire that included half the land area of current day Texas, large parts of Oklahoma, New Mexico, Kansas and Colorado.The fierceness and battle prowess of these warriors on horseback delayed the settlement of most of West Texas for four decades. VOA’s Greg Flakus reports from Lawton, Oklahoma, that while their warrior days are over, the 15,000 members of the Comanche Nation remain a proud people.
Video

Video Turkey Campus Attacks Raise Islamic Radicalization Fears

Concerns are growing in Turkey of Islamic radicalization at some universities, after clashes between supporters of the jihadist group Islamic State (IS) or ISIS, and those opposed to the extremists. Pro-jihadist literature is on sale openly on the streets of Istanbul. Critics accuse the government of turning a blind eye to radicalism at home, while Kurds accuse the president of supporting IS - a charge strongly denied. Henry Ridgwell reports from London.

All About America

AppleAndroid

World Currencies

EUR
USD
0.7893
JPY
USD
107.68
GBP
USD
0.6238
CAD
USD
1.1214
INR
USD
61.185

Rates may not be current.