News / Europe

McDonald's Still Thriving in Russia After 20 Years

McDonald's crew and founder at the opening in Pushkin Square, 31 Jan 1990
McDonald's crew and founder at the opening in Pushkin Square, 31 Jan 1990

McDonald's, the U.S. based food service giant, has marked 20 years of business in Russia. The Pushkin Square McDonald's, the first outlet in the country, is still the busiest in the world. 

It took 14 intense years of negotiations for McDonald's to get entry into the Soviet Union. 

And as the company marked the 20th anniversary of the opening of the first landmark restaurant under Soviet rule in 1990, CEO James Skinner said McDonald's will expand by 45 outlets in Russia by the end of this year.

George Cohon founded McDonald's in Russia and Canada. He says discussions were very slow, not to mention painful.

"We took our time; we had to explain what McDonald's is. There were many levels of pessimism. First level was you will never make the deal. Well it took us 14 years, but we made it," said Cohon.  "Next level, was well, you won't get good employees. And my answer to that one always was who wins the Olympics? Who gets the most medals in the Olympics? The former Soviet Union. And then the one that really made me laugh. It won't last. You're gonna open and you're going to go away."

In 1990, the Soviet Union was in shambles, the economy was collapsing and political turmoil was rife.

Khamzat Khasbulatov started out as manager of the country's flagship store at Pushkin Square and is now president of McDonald's Russia.

He says the political system was entirely different, the economy was different, the country was named differently. It was virtually impossible to predict what the future held. Even the currency was not convertible because there was hyperinflation.

Despite the odds patrons lined up, some for nearly 10 hours in sub-freezing temperatures, to get a glimpse of the American fast-food icon.

Natalya Kolesknikova told Russian State Television, that McDonald's offered her the first taste of freedom, in a closed country.

She says it was like going to a major event and that people from all over Moscow, and even outside of the city, drove for the opening. She says McDonald's played a very important role in Russia and that when guests came to visit, she showed them two things,  the Kremlin and McDonald's.

Kolesnikova's attitude towards the restaurant is shared by many Russians. The location at Pushkin Square is the most popular McDonald's in the entire world.  Over the past 20 years, it has served more than 130 million customers.

So what makes the fast-food chain so popular in the former Soviet Union?  Cohon says McDonald's did something that Communist officials had consistently failed to do.

"I think that we delivered what we promised," he said.  "We said we could bring quality food and clean surroundings at a price people could afford and we did that."

When Cohon was asked whether the burger giant ever had to adapt or compromise its tastes to sell its products, he replied.

"A Big Mac is a Big Mac is a Big Mac anywhere around the world. The taste is the taste," he said.  "One or two products maybe different, but it should be the same taste around the world."

And apparently Russians like the Big Mac. McDonald's serves nearly one million customers daily.   As a result, the company has big plans for the future.

"We will invest in 2010 more than we ever have in the past," said Denis Hennequin, president of McDonald's Europe.  "2009 record year but we will grow investment by 20 percent. Russia will be leading with a record number of openings."

Cohon says he's not surprised by McDonald's success and he expects that it will continue.

"Once they tasted it I always thought that they'd love it," he said.  "They vote with their feet and they walk in here more than anywhere else."

The company now runs restaurants in 60 Russian cities and plans to spend $135 million on its expansion there this year.
 

You May Like

Video Falling Gas Prices Impact US Oil Extraction

With the price of oil now less than $80 a barrel, motorists throughout the US are seeing gas prices dip below $3 a gallon More

Afghan Women's Soccer Team Building for the Future

A four-team female league was recently set up in Kabul; It will help identify players for the national team More

Video Koreas on Edge Amid Live-fire Drills

Pyongyang threatens nuclear test as joint US, S. Korean exercises show forces’ capabilities More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
New Skateboard Defies Gravityi
X
November 21, 2014 5:07 AM
A futuristic dream only a couple of decades ago, the hoverboard – a skateboard that floats above the ground - has finally been made possible. While still not ready for mass production, it promises to become a cool mode of transport... at least over some surfaces. VOA’s George Putic reports.
Video

Video New Skateboard Defies Gravity

A futuristic dream only a couple of decades ago, the hoverboard – a skateboard that floats above the ground - has finally been made possible. While still not ready for mass production, it promises to become a cool mode of transport... at least over some surfaces. VOA’s George Putic reports.
Video

Video Falling Gas Prices Impact US Oil Extraction

With the price of oil now less than $80 a barrel, motorists throughout the United States are benefiting from gas prices below $3 a gallon. But as VOA’s Kane Farabaugh reports, the decreasing price of petroleum has a downside for the hydraulic fracturing industry in the United States.
Video

Video Tensions Build on Korean Peninsula Amid Military Drills

It has been another tense week on the Korean peninsula as Pyongyang threatened to again test nuclear weapons while the U.S. and South Korean forces held joint military exercises in a show of force. VOA’s Brian Padden reports from the Kunsan Air Base in South Korea.
Video

Video Mama Sarah Obama Honored at UN Women’s Entrepreneurship Day

President Barack Obama's step-grandmother is in the United States to raise money to build a $12 million school and hospital center in Kogelo, Kenya, the birthplace of the president's father, Barack Obama, Sr. She was honored for her decades of work to aid poor Kenyans at a Women's Entrepreneurship Day at the United Nations.
Video

Video Gay Evangelicals Argue That Bible Does Not Condemn Homosexuality

More than 30 U.S. states now recognize same-sex marriages, and an increasing number of mainline American churches are blessing them. But evangelical church members- which account for around 30 percent of the U.S. adult population - believe the Bible unequivocally condemns homosexuality. VOA's Jerome Socolovsky reports that gay, lesbian, bisexual and transgender evangelicals are coming out. Backed by a prominent evangelical scholar, they argue that the traditional reading of the bible is wrong.
Video

Video Ebola Economic Toll Stirs W. Africa Food Security Concerns

The World Bank said Wednesday that it expects the economic impact of the Ebola outbreak on the sub-Saharan economy to cost somewhere betweenf $3 billion to $4 billion - well below a previously-outlined worst-case scenario of $32 billion. Some economists, however, paint a gloomier picture - warning that the disruption to regional markets and trading is considerable. Henry Ridgwell reports from London.
Video

Video Mexico Protests Escalate Over Disappearances

Protests in Mexico over 43 students missing since September continue to escalate, reflecting growing anger among Mexicans about a political system they view as corrupt, and increasingly tainted by the drug trade. Mounting outrage over the disappearances is now focused on the government of President Enrique Pena Nieto, accused of not doing enough to end insecurity in the country. More from VOA's Victoria Macchi.
Video

Video US Senate Votes Down Controversial Oil Pipeline - For Now

The U.S. Senate has rejected construction of a controversial pipeline to transport Canadian oil to American refineries. The $5 billion project still could be approved next year, but it faces a possible veto by President Barack Obama. As VOA’s Michael Bowman reports, the pipeline has exposed deep divisions in Congress about America’s energy future.
Video

Video Can Minsk Cease-fire Agreement Hold?

Growing tensions between government troops and separatists in eastern Ukraine further threaten a cease-fire agreement reached two months ago in the Belarusian capital of Minsk. Critics of U.S. policy in Ukraine say it is time the Obama administration gives up on that much-violated cease-fire and moves toward a new deal with Russia. VOA's Scott Stearns has more.
Video

Video Chaos, Abuse Defy Solution in Libya

The political and security crisis in Libya is deepening, with competing governments and, according to Amnesty International, widespread human rights violations committed with impunity. VOA’s Al Pessin reports from London.
Video

Video US Hosts Record 866,000 Foreign Students

Close to 900,000 international students are studying at American universities and colleges, more than ever before. About half of them come from Asia, mostly China. The United States hosts more foreign students than any other country in the world, and its foreign student population is steadily growing. Zlatica Hoke reports.
Video

Video Ferguson Church Grapples with Race Relations

Many white residents of Ferguson, Missouri, say they chose to live there because of the American Midwest community's diversity. So, they were shocked when a white police officer killed an unarmed black teenager in August – and shaken by the resulting protests and violence. Some local churches are leading conversations on how to go forward. VOA’s Ayesha Tanzeem reports.

All About America

AppleAndroid