News / Arts & Entertainment

More Millenials Unplug to Embrace Board Games

More Millenials Unplug to Embrace Board Gamesi
|| 0:00:00
...
 
🔇
X
Elizabeth Lee
April 15, 2014 11:49 PM
A big new trend in the U.S. toy industry has more consumers switching off their high-tech gadgets to play with classic toys, like board games. This is especially true among the so-called millenial generation - those born in the 1980's and 90's. Elizabeth Lee has more from an unusual café in Los Angeles, where the new trend is popular and business is booming.
Elizabeth Lee
A big trend in the U.S. toy industry has more consumers switching off their high-tech gadgets to play with classic toys, like board games.  This is especially true among the so-called millenial generation -  those born in the 1980's and 90's.  

Unlike many cafés, the food and drinks here are an afterthought. There is also no wifi at GameHäus Café.  Many of the customers like it that way. Roxanne Lee and her husband Agassi Lai are spending a mentally stimulating evening here - without the interference of any phones of computers.

“I think it’s very interesting for spending quality time together so that’s why I like it," said Lee.

Opened November of 2013, GameHäus Café is dedicated to board games and business is booming says co-owner Robert Cron.

“We are in the black since month one," said Cron.

Out of more than 750 game titles here, Agassi Lai chooses one called “Escape The Curse Of The Temple.”

“You keep rolling the dice and try to move to different places and try to escape the temple," said Lai.

Lai used to be a big video gamer.  But everything changed after he discovered board games a few years ago.

“I would choose board games over video games any day," he said.

Lai and almost all of the customers playing board games at the cafe belong to the so-called millennial generation, which includes people between eighteen and 32 years old.  Market research firm Euromonitor International says this demographic is increasingly embracing board games and driving up U.S. sales.  Twenty-three-year-old Weland Bourne is one of them.

“I think more with my generation, they’re wanting to take time. They’re wanting to take it slowly and I think too video games have kind of lost their glamour," said Bourne.

However, these millenials are not playing the classic American games they grew up with, choosing instead new games from Europe.  GameHäus Café co-owner Terry Chiu says many of these strategy-based “Euro games” have become popular around the world because they are not language based.  They use symbols  and have simple rules.

“Because of the rise of European games, or Euro games or German games as they might also be known, in the last 15 to 20 years, it’s sort of become universal. There are certain titles that have crossed a lot of cultures to really capture the imaginations of a lot of different people," said Chiu.

In the next year, Euromonitor International expects global sales of board games and puzzles to grow by more than 1 percent.  Still no match video game sales, which are expected to grow 6 percent.

While many board games also have popular corresponding mobile apps, many millennials, including Kristie Nehme, say there is one thing a board game can offer that a video game cannot.

“The more personal aspect of just being with friends and see each other in person that’s probably the main difference, the main appeal," said Nehme.

Toy Industry Association’s Adrienne Appell says one of the biggest toy trends reported this year is that people are preferring more traditional toys. The reason for this, she says, is that the new generation just wants to put down the phone, put down the tablet and connect face-to-face with other people.

You May Like

UN: 1 Million Somalis at Risk of Hunger

Group warns region is in dire need of humanitarian aid, with at least 200,000 children under age of five acutely malnourished as drought hits southern, central part of nation More

Human Rights Groups Allege Supression of Freedoms in Thailand

Thailand’s military, police have suppressed release of independent report assessing human rights in kingdom during first 100 days of latest coup More

Jennifer Lawrence Contacts FBI After Nude Photos Hacked

'Silver Linings Playbook' actress' photos were posted on image-sharing forum 4chan; Federal Bureau of Investigations is looking into matter More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Larger Than Life Chinese Lanterns Make Southern California Appearancei
X
Elizabeth Lee
September 02, 2014 8:57 PM
Chinese lanterns with a long history are lighting up in 21st century style at the Los Angeles County Fair in southern California. Visitors can see traditional lanterns that hang, but also lanterns in the shape of animals, iconic landmarks and many other objects, all created by artisans from a place in China known for its lanterns. Elizabeth Lee has the details from the fair in the city of Pomona.
Video

Video Larger Than Life Chinese Lanterns Make Southern California Appearance

Chinese lanterns with a long history are lighting up in 21st century style at the Los Angeles County Fair in southern California. Visitors can see traditional lanterns that hang, but also lanterns in the shape of animals, iconic landmarks and many other objects, all created by artisans from a place in China known for its lanterns. Elizabeth Lee has the details from the fair in the city of Pomona.
Video

Video Experts See Rise of ISIS as Significant Development

The Islamic State’s rise seems sudden. It caught the U.S. by surprise this summer when it captured large portions of northern Iraq and spread its wings in neighboring Syria. But many analysts contend that the group - which grew out of al-Qaida in Iraq - has been rebuilding for years. VOA's Jela de Franceschi takes a closer look at the rise of ISIS and its implications for the Middle East and beyond.
Video

Video Israel Concerned Over Syrian Rebels in Golan

Israeli officials are following with concern the recent fighting between Syrian rebels and government forces near the contested Golan Heights. Forty-four U.N. peacekeepers from Fiji have been seized by Syrian Islamist rebels and the clashes occasionally have spilled into Israel. VOA’s Scott Bobb reports from Jerusalem.
Video

Video Ukraine Schools Resume Classes, Donate to Government Forces

A new school year has started in Ukraine but thousands of children in the war-torn east are unable to attend because of ongoing clashes with pro-Russia rebels. In Ukraine's capital, patriotic education has become the norm along with donations to support injured security forces fighting to take back rebel-held areas. VOA's Daniel Schearf reports from Kyiv.
Video

Video US Detainees Want Negotiators for Freedom in North Korea

The three U.S. detainees held in North Korea were permitted to speak with foreign media Monday. The government of Kim Jong Un restricted the topics of the questions, and the interviews in Pyongyang were limited to five minutes. Each of the men asked Washington to send a representative to Pyongyang to secure his release. VOA’s Carolyn Presutti has our story.
Video

Video Turkmen From Amerli Describe Survival of IS Siege

Over the past few weeks, hundreds of Shi'ite Turkmen have fled the town of Amerli seeking refuge in the northern city of Kirkuk. Despite recent military gains after U.S. airstrikes that were coordinated with Iraqi and Kurdish forces, the situation remains dire for Amerli’s residents. Sebastian Meyer went to Kirkuk for VOA to speak to those who managed to escape.
Video

Video West Africa Ebola Vaccine Trials Possible by Early 2015

A U.S. health agency is speeding up clinical trials of a possible vaccine against the deadly Ebola virus that so far has killed more than 1,500 people in West Africa. If successful, the next step would be a larger trial in countries where the outbreak is occurring. VOA's Carol Pearson has more.
Video

Video Survivors Commemorate 70th Anniversary of Nazi Liquidation of Jewish Ghetto

When the German Nazi army occupied the Polish city of Lodz in 1939, it marked the beginning of a long nightmare for the Jewish community that once made up one third of the population. Roughly 200,000 people were forced into the Lodz Ghetto. Less than 7,000 survived. As VOA’s Kane Farabaugh reports, some survivors gathered at the Union League Club in Chicago on the 70th anniversary of the liquidation of the Lodz Ghetto to remember those who suffered at the hands of the Nazi regime.

AppleAndroid

New in Music Alley

Beyond Category

Pianist Myra Melford’s new CD “Life Carries Me This Way” features solo piano interpretations of drawings by modern artist Don Reich. She performs songs from the album, talks about turning art into music, and joins host Eric Felten in some Chicago boogie-woogie on "Beyond Category."