News / Arts & Entertainment

    Nigeria's Film Industry Enters S. African Market

    The movie "Covenant of the Ancestors" is shot in the creeks of Sagbama near Yenagoa in the volatile Niger Delta region of Nigeria August 14, 2006.
    The movie "Covenant of the Ancestors" is shot in the creeks of Sagbama near Yenagoa in the volatile Niger Delta region of Nigeria August 14, 2006.
    Nigeria turns out full length feature films at a rate second to only India. Nollywood, the movie-making industry of Nigeria - known for shoe-string budgets and lax editing - is now maturing in quality and looking to expand its reach. iROKOtv, a website that streams movies and also a DVD distributor, has just entered the South African market - hoping to gain new interest, new customers and establish a strong African foothold for Nollywood films outside of Nigeria.

    At the C.C. African Shop and Supermarket in central Johannesburg, there is a stand full of iROKO-branded Nollywood movies set up next to a heavily fortified cash register.

    Charity Udeze, the shop’s owner, says iROKO approached her to sell its movies because the neighborhood has a lot of Nigerian immigrants and she keeps her shelves full of Nigerian beans and plantains not always found in Johannesburg shops.

    "They came and approached us that we should advertise it and sell it for them…. They have sold many of it anyway. From here we have sold up to 50 pieces," she explained.

    iROKO has offices in Lagos, London and New York - all places where it has a significant customer base. But now the company has turned its hopes to South Africa.

    "In general yes, we want to grow everywhere," admitted Genevieve Dumorne, the director of the new Johannesburg office for iROKO.

    "The continent is definitely our growth strategy, like where we would like to make an imprint, and then have people come to know our name. And also come to know our products…. So South Africa is one of the first places outside of Nigeria that we would like to grow that base."

    iROKO opened offices in Johannesburg in January and launched a DVD distribution operation in June.

    The Nigerian movie business, Nollywood, turns out more 1,000 movies a year. The movies are shot on small budgets and are notoriously lengthy, dealing with issues like greed, faith, relationships and crime.

    The South African market isn't brand new to Nollywood movies, but the often pirated movies have usually been hawked by street vendors or streamed online through iffy websites.

    Dumorne said that's where iROKO is hoping to make its name.

    "What we did bring to the table is the higher level of quality," Dumorne noted. "If you go to our website it's not going to be some shady Nigerian website that you are afraid to watch because it will download malware or spam on your computer."

    The company is following the models of the popular American sites Netflix and Hulu, which stream television shows and movies online.

    But in order to do that, iROKO made some changes to its strategy.

    South African Internet can be slow, expensive and unreliable. So the company is offering up DVDs of the movies usually set behind the site's paywall, in hopes of enticing South African customers to become Nollywood fans.

    The DVDs are edited down from a three to five hour length to about two hours, something more digestible for someone new to the Nollywood phenomenon, Dumorne explained.

    At CC African Shop, Udeze said the clientele isn't just Nigerian.

    "South Africans, they love it a lot… Even if they are not Nigerians. South Africans, they love watching them, they do buy them," she said.

    For Nollywood, that's good news.

    You May Like

    Video As Refugees Perish, Greek Graveyards Fill

    Before burial at overflowing cemeteries, unidentified dead being swapped for DNA, in case some day relatives come to learn their fate

    Russian Opposition Leader Sues Putin for Conflict of Interest

    Alexei Navalny tells VOA in exclusive interview why transfer of $2 billion from country’s wealth fund to company with ties to President Putin’s son-in-law triggered lawsuit

    How Diversity Has Changed America

    Over the past four decades, the level of diversity in the United States has increased most in these four states

    This forum has been closed.
    Comments
         
    There are no comments in this forum. Be first and add one

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    As Refugees Perish, Greek Graveyards Filli
    X
    Hamada Elsaram
    February 11, 2016 8:01 PM
    Aid workers on the Greek island of Lesbos say they are struggling to bury the increasing number of bodies of refugees that have been recovered or washed up ashore in recent months.  The graveyards are all full, they say, yet as tens of thousands of people clamor to get out of Syria, it is clear refugees will still be coming in record numbers. For VOA, Hamada Elrasam reports from Lesbos, Greece.
    Video

    Video As Refugees Perish, Greek Graveyards Fill

    Aid workers on the Greek island of Lesbos say they are struggling to bury the increasing number of bodies of refugees that have been recovered or washed up ashore in recent months.  The graveyards are all full, they say, yet as tens of thousands of people clamor to get out of Syria, it is clear refugees will still be coming in record numbers. For VOA, Hamada Elrasam reports from Lesbos, Greece.
    Video

    Video To Fight Zika, Scientists Target Mosquitoes

    Mosquitoes strike again. The Zika virus outbreak is just the latest headline-grabbing epidemic carried by these biting pests, but researchers are fighting back with new ways to control them. VOA's Steve Baragona takes a look.
    Video

    Video Mosul Refugees Talk About Life Under IS

    A top U.S. intelligence official told Congress this week that a planned Iraqi-led operation to re-take the city of Mosul from Islamic State militants is unlikely to take place this year. IS took over the city in June 2014, and for the past year and a half, Mosul residents have been held captive under its rule. VOA's Zana Omar talked to some families who managed to escape. Bronwyn Benito narrates his report.
    Video

    Video Scientists Make Progress Toward Better Diabetes Treatment, Cure

    Scientists at two of the top U.S. universities say they have made significant advances in their quest to find a more efficient treatment for diabetes and eventually a cure. According to the International Diabetes Federation, the disease affects more than 370 million people worldwide. VOA’s George Putic reports.
    Video

    Video NATO to Target Migrant Smugglers

    NATO has announced plans to send warships to the Aegean Sea to target migrant smugglers in the alliance's most direct intervention so far since a wave of people began trying to reach European shores.
    Video

    Video Russia's Catholics, Orthodox Hopeful on Historic Pope-Patriarch Meeting

    Russia's Catholic minority has welcomed an historic first meeting Friday in Cuba between the Pope and the Patriarch of Russia's dominant Orthodox Church. The Orthodox Church split with Rome in 1054 and analysts say politics, both church and state, have been driving the relationship in the centuries since. VOA's Daniel Schearf reports from Moscow.
    Video

    Video Used Books Get a New Life on the Streets of Lagos

    Used booksellers are importing books from abroad and selling them on the streets of Africa's largest city. What‘s popular with readers may surprise you. Chris Stein reports from Lagos.
    Video

    Video After NH Primaries All Eyes on South Carolina

    After Tuesday's primary in New Hampshire, US presidential candidates swiftly turned to the next election coming up in South Carolina. The so-called “first-in-the-South” poll may help further narrow down the field of candidates. Zlatica Hoke reports.
    Video

    Video US Co-ed Selective Service Plan Stirs Controversy

    Young women may soon be required to register with the U.S. Selective Service System, the U.S. government agency charged with implementing a draft in a national emergency. Top Army and Marine Corps commanders told the Senate Armed Services Committee recently that women should register, and a bill has been introduced in Congress requiring eligible women to sign up for the military draft. The issue is stirring some controversy, as VOA’s Bernard Shusman reports from New York.
    Video

    Video Lessons Learned From Ebola Might Help Fight Zika

    Now that the Ebola epidemic has ended in West Africa, Zika has the world's focus. And, as Carol Pearson reports, health experts and governments are applying some of the lessons learned during the Ebola crisis in Africa to fight the Zika virus in Latin America and the Caribbean.
    Video

    Video Smartphone Helps Grow Vegetables

    One day, you may be using your smartphone to grow your vegetables. A Taipei-based company has developed a farm cube — a small, enclosed ecosystem designed to grow plants indoors. The environment inside is automatically adjusted by the cube, but it can also be controlled through an app. VOA's Deborah Block has more on the gardening system.
    Video

    Video Illinois Voters Have Mixed Emotions on Obama’s Return to Springfield

    On the ninth anniversary of the launch of his quest for national office, President Barack Obama returned to Springfield, Illinois, to speak to the Illinois General Assembly, where he once served as state senator. His visit was met with mixed emotions by those with a front-row seat on his journey to the White House. VOA's Kane Farabaugh reports.
    Video

    Video Exhibit Turns da Vinci’s Drawings Into Real Objects

    In addition to being a successful artist, Renaissance genius Leonardo da Vinci designed many practical machines, some of which are still in use today, although in different forms. But a number of his projects were never realized — until today. VOA’s George Putic reports.
    Video

    Video Heated Immigration Debate Limits Britain’s Refugee Response

    Compared to many other European states, Britain has agreed to accept a relatively small number of Syrian refugees. Just over a thousand have arrived so far -- and some are being resettled in remote corners of the country. Henry Ridgwell reports on why Britain’s response has lagged behind its neighbors.
    Video

    Video Russia's Car Sales Shrink Overall, But Luxury and Economy Models See Growth

    Car sales in Russia dropped by more than a third in 2015 because of the country's economic woes. But, at the extreme ends of the car market, luxury vehicles and some economy brands are actually experiencing growth. VOA's Daniel Schearf reports from Moscow.

    New in Music Alley

    Soul Lounge: Sweet Honey in the Rocki
    || 0:00:00
    ...  
     
    X
    February 10, 2016 1:48 PM
    For over 40 years Sweet Honey In The Rock has entertained audiences around the globe with their signature blend of Blues, African, Gospel and R&B. The Grammy award winning group stopped by The Soul Lounge to perform and share their story as well as how they plan to keep African American musical traditions alive.

    For over 40 years Sweet Honey In The Rock has entertained audiences around the globe with their signature blend of Blues, African, Gospel and R&B.   The Grammy award winning group stopped by The Soul Lounge to perform and share their story as well as how they plan to keep African American musical traditions alive.