Olympics

Olympic Fans Go Shopping

Selah Hennessy
LONDON — Most people who go to the Olympic Games are hoping to be entertained by world-class sports.  And for many, there is a second goal: buying a souvenir to prove they were there.  
 
People have been flooding into the department store John Lewis, which is right by the Olympic Park, to buy their official games merchandise. 
 
Inside, Olympic imagery is splattered across just about every product you can imagine. 
 
It's proven popular with the crowds, says the store's managing director, Noel Saunders. "We had been warned to expect maybe Christmas-equivalent volumes but it's been better than Christmas. Every single day we've traded tens-of-thousands of people, that's not per week, that's every single day we have traded," he said. 
 
With its one beady eye, the Olympic mascot Wenlock has been turned into a furry stuffed animal. That has been a popular sell. But cuddly toys are just the start. 
 
Visitors to the Games can buy an Olympic-edition of the popular board game Monopoly, a key ring decorated with the Olympic mascots, mugs, aprons, paper weights or, for around $150, special Olympic tennis shoes made by Adidas. 
 
Saunders says there is quite a range of products. "It's sublime and ridiculous really. Sublime to mean the gold coins for almost £3-thousand ($5-thousand). The ridiculous, but cute and wonderful, is the humble duck. A little plastic duck bearing the emblem or the flag or the badge of a particular country. They have been the single best selling items this Games," he said. 
 
Amid the rushing crowds at the Olympic Park, a few shoppers showed VOA their goods. 
 
"Okay let me see what I got here. Ok, a passport holder. That's cool, it says London 2012, so that's cool... I guess," said one woman. 
 
With tickets selling well for the upcoming Paralympics, John Lewis is expecting many more visitors in the weeks to come.
 

You May Like

HRW: Egypt's Trial of Morsi ‘Badly Flawed’

Human Rights Watch says former Egypt leader's detention without charge for more than three weeks after his removal from office violated Egyptian law; government rejects criticism More

Photogallery Lancet Report Calls for Major Investment in Surgery

In its report published by The Lancet, panel of experts says people are dying from conditions easily treated in the operating room such as hernia, appendicitis, obstructed labor, and serious fractures More

Music Industry Under Sway of Digital Revolution

Millions of people in every corner of the Earth now can enjoy a vast variety and quantity of music in a way that has never before been possible More

More Olympics Coverage

No records found for this widget:2478

Loading...

See the complete list at London 2012

Interactive: Olympic Village

Map of Olympic Village

Map of Olympic Village

See map