News / Asia

Pakistani Designer Clothing on Sale in India

Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)
x
Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)
Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)
Anjana Pasricha
The Pakistan Fashion Design Council has entered the Indian market to sell clothes by Pakistani designers to Indian customers. The initiative to open its first store in India comes amid recent efforts by the two rivals to improve trade ties.

The festival and wedding season is approaching in India and thousands of women are scouring the market for new outfits.     

This year, they have a new stop - a flagship store of the Pakistan Fashion Design Council opened in an upscale neighborhood in the Indian capital. On display is a collection of intricately embroidered bridal wear, as well as garments by 18 Pakistani designers. They come in a mix of bright oranges, reds and yellows that appeal to Indians, as well as pastel colors that are more popular in Pakistan.

Well-known Pakistani fashion designer Khadijah Shah is in New Delhi to showcase her 2013 bridal collection. She says India presents massive potential.  

“For Pakistani designers in terms of scale it is going to be, it is your one wish come true because you get such a huge market," said Shah. "And it is the only other country in the world where they wear the same clothes. Making eastern wear you can’t really export it anywhere. With India it is actually another huge market that you are able to tap. So that way, it is amazing, it is a great opportunity.

Pakistan and India, divided along religious lines when India became independent in 1947, share a similar heritage and culture. In both countries for example, formal wear is often heavily embellished with intricate handwork.

The Pakistan Fashion Design Council store has been opened as a franchise with an Indian partner, Mini Bindra, amid new moves by both countries to liberalize trade. Bindra hopes the new store will foster communication between the two sides.

“People have no issues among themselves, that is what I think, like we are interacting with 18 different designers in two different cities of Pakistan and we are in Delhi, they are very cooperative,”  said Bindra.

Akanksha Bhalerao, who helped establish the store, says Pakistani designers are turning out to be popular with many Indians.

“The response has been incredible," said Bhalerao. "We have brides coming in whoa are getting married this year or early next year and they are wanting to wear like Sana Safinaz pieces or Umar Sayeed.”

Designer Khadijah Shah hopes the New Delhi store will catapult Pakistani fashion into India.

“If we are able to achieve peace between the two countries, if trade stays on track, we are able to sort of realize that our differences aside, this is something that is very good for the two countries, very good for the people of the two countries, I think this is just the first step, we will expand further into India,” said Shah.

The Pakistani Fashion Design Council has plans to open stores in other Indian cities such as Mumbai and Chandigarh.

As first steps aimed at mending their often tense relations, India and Pakistan have taken several measures in the last year to boost business ties. Pakistan has agreed to substantially increase the number of products that both countries can now trade. India’s Trade Minister has said that strengthening economic ties could be the biggest confidence building measure between South Asian rivals that have fought three wars.

You May Like

This US Epidemic Keeps Getting Worse

One in 4 Americans suffers from this condition More

How to Safeguard Your Mobile Privacy

As the digital world becomes more mobile, so too do concerns about eroding privacy and increased hacking More

'Desert Dancer' Chronicles Iranian Underground Dance Troupe

Film by Richard Raymond is based on true story of Afshin Ghaffarian and his friends More

This forum has been closed.
Comment Sorting
Comments
     
by: Samia Khan from: Karachi
October 30, 2012 3:12 AM
Feeling proud on this. There is no doubt Pakistani Fashion is on rock and now even in Big indian industry it has entry. Really really impressive to see them there and even now I can see their progress on facebook and other online mediums as well.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Scientists Say Plankton More Important Than Previously Thoughti
X
George Putic
May 26, 2015 9:26 PM
Tiny ocean creatures called plankton are mostly thought of as food for whales and other large marine animals, but a four-year global study discovered, among other things, that plankton are a major source of oxygen on our planet. VOA’s George Putic reports.
Video

Video Scientists Say Plankton More Important Than Previously Thought

Tiny ocean creatures called plankton are mostly thought of as food for whales and other large marine animals, but a four-year global study discovered, among other things, that plankton are a major source of oxygen on our planet. VOA’s George Putic reports.
Video

Video Kenyans Lament Losing Sons to al-Shabab

There is agony, fear and lost hope in the Kenyan town of Isiolo, a key target of a new al-Shabab recruitment drive. VOA's Mohammed Yusuf visits Isiolo to speak with families and at least one man who says he was a recruiter.
Video

Video US-led Coalition Gives Some Weapons to Iraqi Troops

In a video released Tuesday from the Iraqi Ministry of Defense, Iraqi forces and U.S.-led coalition troops survey a cache of weapons supplied to help Iraq liberate Mosul from Islamic State group. According to a statement provided with the video, the ministry and the U.S.-led coaltion troops have started ''supplying the 16th army division with medium and light weapons in preparation to liberate Mosul and nearby areas from Da'esh (Arabic acronym for Islamic State group).''
Video

Video Amnesty International: 'Overwhelming Evidence' of War Crimes in Ukraine

Human rights group Amnesty International says there is overwhelming evidence of ongoing war crimes in Ukraine, despite a tentative cease-fire with pro-Russian rebels. Researchers interviewed more than 30 prisoners from both sides of the conflict and all but one said they were tortured. Henry Ridgwell reports for VOA from London.
Video

Video Washington Parade Honors Those Killed Serving in US Military

Every year, on the last Monday in the month of May, millions of Americans honor the memories of those killed while serving in the armed forces. Memorial Day is a tradition that dates back to the 19th Century. While many people celebrate the federal holiday with a barbecue and a day off from work, for those who’ve served in the military, it’s a special day to remember those who made the ultimate sacrifice. Arash Arabasadi reports for VOA from Washington.
Video

Video Kenya’s Capital Sees Rise in Shisha Parlors

In Kenya, the smoking of shisha, a type of flavored tobacco, is the latest craze. Patrons are flocking to shisha parlors to smoke and socialize. But the practice can be addictive and harmful, though many dabblers may not realize the dangers, according to a new review. Lenny Ruvaga has more on the story for VOA from Nairobi, Kenya.
Video

Video Rolling Thunder Run Reveals Changed Attitudes Towards Vietnam War

For many US war veterans, the Memorial Day holiday is an opportunity to look back at a divisive conflict in the nation’s history and to remember those who did not make it home.
Video

Video Female American Soldiers: Healing Through Filmmaking

According to the United States Defense Department, there are more than 200-thousand women serving in the U.S. Armed Forces.  Like their male counterparts, females have experiences that can be very traumatic.  VOA's Bernard Shusman tells us about a program that is helping some American women in the military heal through filmmaking.
Video

Video Iowa Family's Sacrifice Shaped US Military Service for Generations

Few places in America have experienced war like Waterloo. This small town in the Midwest state of Iowa became famous during World War II not for what it accomplished, but what it lost. As VOA’s Kane Farabaugh reports, the legacy of one family’s sacrifice is still a reminder today of the real cost of war for all families on the homefront.
Video

Video On Film: How Dance Defies Iran's Political Oppression

'Desert Dancer' by filmmaker Richard Raymond is based on the true story of a group of young Iranians, who form an underground dance troupe in the Islamic Republic of Iran. This is the latest in a genre of films that focus on dance as a form of freedom of expression against political oppression and social injustice. VOA’s Penelope Poulou has more.
Video

Video Turkey's Ruling Party Trying to Lure Voters in Opposition Stronghold

Turkey’s AK (Justice and Development) Party is seeking a fourth successive general election victory, with the goal of securing two-thirds of the seats in Parliament to rewrite the constitution and change the country's parliamentary system into a presidential one. To achieve that, the party will need to win seats in opposition strongholds like the western city of Izmir. Dorian Jones reports.
Video

Video Millions Flock to Ethiopia Polls

Millions of Ethiopians cast their votes Sunday in the first national election since the 2012 death of longtime leader Meles Zenawi. Mr. Meles' party, the Ethiopian People's Revolutionary Democratic Front, is almost certain of victory again. VOA's Anita Powell reports from Addis Ababa.

VOA Blogs