News / Asia

Pakistani Designer Clothing on Sale in India

Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)
x
Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)
Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)
Anjana Pasricha
The Pakistan Fashion Design Council has entered the Indian market to sell clothes by Pakistani designers to Indian customers. The initiative to open its first store in India comes amid recent efforts by the two rivals to improve trade ties.

The festival and wedding season is approaching in India and thousands of women are scouring the market for new outfits.     

This year, they have a new stop - a flagship store of the Pakistan Fashion Design Council opened in an upscale neighborhood in the Indian capital. On display is a collection of intricately embroidered bridal wear, as well as garments by 18 Pakistani designers. They come in a mix of bright oranges, reds and yellows that appeal to Indians, as well as pastel colors that are more popular in Pakistan.

Well-known Pakistani fashion designer Khadijah Shah is in New Delhi to showcase her 2013 bridal collection. She says India presents massive potential.  

“For Pakistani designers in terms of scale it is going to be, it is your one wish come true because you get such a huge market," said Shah. "And it is the only other country in the world where they wear the same clothes. Making eastern wear you can’t really export it anywhere. With India it is actually another huge market that you are able to tap. So that way, it is amazing, it is a great opportunity.

Pakistan and India, divided along religious lines when India became independent in 1947, share a similar heritage and culture. In both countries for example, formal wear is often heavily embellished with intricate handwork.

The Pakistan Fashion Design Council store has been opened as a franchise with an Indian partner, Mini Bindra, amid new moves by both countries to liberalize trade. Bindra hopes the new store will foster communication between the two sides.

“People have no issues among themselves, that is what I think, like we are interacting with 18 different designers in two different cities of Pakistan and we are in Delhi, they are very cooperative,”  said Bindra.

Akanksha Bhalerao, who helped establish the store, says Pakistani designers are turning out to be popular with many Indians.

“The response has been incredible," said Bhalerao. "We have brides coming in whoa are getting married this year or early next year and they are wanting to wear like Sana Safinaz pieces or Umar Sayeed.”

Designer Khadijah Shah hopes the New Delhi store will catapult Pakistani fashion into India.

“If we are able to achieve peace between the two countries, if trade stays on track, we are able to sort of realize that our differences aside, this is something that is very good for the two countries, very good for the people of the two countries, I think this is just the first step, we will expand further into India,” said Shah.

The Pakistani Fashion Design Council has plans to open stores in other Indian cities such as Mumbai and Chandigarh.

As first steps aimed at mending their often tense relations, India and Pakistan have taken several measures in the last year to boost business ties. Pakistan has agreed to substantially increase the number of products that both countries can now trade. India’s Trade Minister has said that strengthening economic ties could be the biggest confidence building measure between South Asian rivals that have fought three wars.

You May Like

Photogallery US to Send 3,000 Troops to Liberia in Expanded Ebola Effort

At US Centers for Disease Control and Prevention in Atlanta, Obama is to announce troop deployment, other details of US plans to fight Ebola outbreak More

Hong Kong Democracy Calls Spread to Macau

Macau and Hong Kong are China’s two 'special administrative regions' which gives them a measure of autonomy More

Kenyan Coastal Town Struggles With Deadly June Attacks

Three months after al-Shabab militants allegedly attacked their town, some Mpeketoni residents are still bitter, question who was really behind the assaults More

This forum has been closed.
Comment Sorting
Comments
     
by: Samia Khan from: Karachi
October 30, 2012 3:12 AM
Feeling proud on this. There is no doubt Pakistani Fashion is on rock and now even in Big indian industry it has entry. Really really impressive to see them there and even now I can see their progress on facebook and other online mediums as well.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Enviropreneur Seeks to Save the Environment, Empower the Communityi
X
September 16, 2014 2:06 PM
Lorna Rutto, a former banker, is now an ‘enviropreneur’ - turning plastic waste into furniture and fences discusses the challenges she faces in Africa with raw materials and the environment.
Video

Video Enviropreneur Seeks to Save the Environment, Empower the Community

Lorna Rutto, a former banker, is now an ‘enviropreneur’ - turning plastic waste into furniture and fences discusses the challenges she faces in Africa with raw materials and the environment.
Video

Video West Trades Accusations Over Ransoms

As world leaders try to forge a common response to the threat posed by Islamic State militants in Iraq and Syria, there is simmering tension over differing policies on paying ransoms. In the past month, the jihadist group has beheaded two Americans and one Briton. Both countries refuse to pay ransom money. As Henry Ridgwell reports for VOA from London, there is uncertainty in the approach of some other European nations.
Video

Video Scotland Independence Bid Stokes Global Interest

The people of Scotland are preparing to vote on whether to become independent and break away from the rest of Britain, in a referendum being watched carefully in many other countries. Some see it as a risky experiment; while others hope a successful vote for independence might energize their own separatist demands. Foreign immigrants to Scotland have a front row seat for the vote. VOA’s Henry Ridgwell spoke to some of them in Edinburgh.
Video

Video Washington DC Mural Artists Help Beautify City

Like many cities, Washington has a graffiti problem. Buildings and homes, especially in low-income neighborhoods, are often targets of illegal artwork. But as we hear from VOA’s Julie Taboh, officials in the nation's capital have come up with an innovative program that uses the talents of local artists to beautify the city.
Video

Video US Muslim Leaders Condemn Islamic State

Leaders of America's Muslim community are condemning the violent extremism of the Islamic State group in Iraq and Syria. The U.S. Muslim leaders say militants are exploiting their faith in a failed effort to justify violent extremism. VOA correspondent Meredith Buel reports.
Video

Video Americans' Reaction Mixed on Obama Strategy for Islamic State Militants

President Barack Obama’s televised speech on how the United States plans to “degrade and destroy” the group known as the Islamic State reached a prime-time audience of millions. And it came as Americans appear more willing to embrace a bolder, tougher approach to foreign policy. VOA producer Katherine Gypson and reporter Jeff Seldin have this report from Washington.
Video

Video Authorities Allege LA Fashion Industry-Cartel Ties

U.S. officials say they have broken up crime rings that funneled tens of millions of dollars from Mexican drug cartels through fashion businesses in Los Angeles. Mike O'Sullivan reports that authorities announced nine arrests, as 1,000 law enforcement agents fanned out through the city on Wednesday.
Video

Video Bedouin Woman Runs Successful Business in Palestinian City

A Bedouin woman is breaking social taboos by running a successful vacation resort in the Palestinian town of Jericho. Bedouins are a sub-group of Arabs known for their semi-nomadic lifestyle. Zlatica Hoke says the resort in the West Bank's Jordan Valley is a model of success for women in the region.


Carnage and mayhem are part of daily life in northern Nigeria, the result of a terror campaign by the Islamist group Boko Haram. Fears are growing that Nigeria’s government may not know how to counter it, and may be making things worse. More

AppleAndroid