News / Asia

Pakistani Designer Clothing on Sale in India

Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)
x
Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)
Khadijah Shah with her collection at the store in New Delhi, October 23, 2012. (Anjana Pasricha / VOA)
Anjana Pasricha
The Pakistan Fashion Design Council has entered the Indian market to sell clothes by Pakistani designers to Indian customers. The initiative to open its first store in India comes amid recent efforts by the two rivals to improve trade ties.

The festival and wedding season is approaching in India and thousands of women are scouring the market for new outfits.     

This year, they have a new stop - a flagship store of the Pakistan Fashion Design Council opened in an upscale neighborhood in the Indian capital. On display is a collection of intricately embroidered bridal wear, as well as garments by 18 Pakistani designers. They come in a mix of bright oranges, reds and yellows that appeal to Indians, as well as pastel colors that are more popular in Pakistan.

Well-known Pakistani fashion designer Khadijah Shah is in New Delhi to showcase her 2013 bridal collection. She says India presents massive potential.  

“For Pakistani designers in terms of scale it is going to be, it is your one wish come true because you get such a huge market," said Shah. "And it is the only other country in the world where they wear the same clothes. Making eastern wear you can’t really export it anywhere. With India it is actually another huge market that you are able to tap. So that way, it is amazing, it is a great opportunity.

Pakistan and India, divided along religious lines when India became independent in 1947, share a similar heritage and culture. In both countries for example, formal wear is often heavily embellished with intricate handwork.

The Pakistan Fashion Design Council store has been opened as a franchise with an Indian partner, Mini Bindra, amid new moves by both countries to liberalize trade. Bindra hopes the new store will foster communication between the two sides.

“People have no issues among themselves, that is what I think, like we are interacting with 18 different designers in two different cities of Pakistan and we are in Delhi, they are very cooperative,”  said Bindra.

Akanksha Bhalerao, who helped establish the store, says Pakistani designers are turning out to be popular with many Indians.

“The response has been incredible," said Bhalerao. "We have brides coming in whoa are getting married this year or early next year and they are wanting to wear like Sana Safinaz pieces or Umar Sayeed.”

Designer Khadijah Shah hopes the New Delhi store will catapult Pakistani fashion into India.

“If we are able to achieve peace between the two countries, if trade stays on track, we are able to sort of realize that our differences aside, this is something that is very good for the two countries, very good for the people of the two countries, I think this is just the first step, we will expand further into India,” said Shah.

The Pakistani Fashion Design Council has plans to open stores in other Indian cities such as Mumbai and Chandigarh.

As first steps aimed at mending their often tense relations, India and Pakistan have taken several measures in the last year to boost business ties. Pakistan has agreed to substantially increase the number of products that both countries can now trade. India’s Trade Minister has said that strengthening economic ties could be the biggest confidence building measure between South Asian rivals that have fought three wars.

You May Like

Video Snowstorm Sweeps Northeastern US

'This is nothing like we feared it would be,' New York City Mayor Bill de Blasio says; he had warned storm could be one of worst in city history More

Millions of Displaced Nigerians Struggle With Daily Existence

Government acknowledges over a million people displaced in 2014 due to fight against Boko Haram insurgency More

Facebook: Internal Error to Blame for Outages

Temporary outage appeared to spill over and temporarily slow or block traffic to other major Internet sites More

This forum has been closed.
Comment Sorting
Comments
     
by: Samia Khan from: Karachi
October 30, 2012 3:12 AM
Feeling proud on this. There is no doubt Pakistani Fashion is on rock and now even in Big indian industry it has entry. Really really impressive to see them there and even now I can see their progress on facebook and other online mediums as well.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Obama Urges Closer Economic Ties During Historic India Visiti
X
Aru Pande
January 26, 2015 9:33 PM
U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video Obama Urges Closer Economic Ties During Historic India Visit

U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video US, EU Threaten New Russia Sanctions Over Ukraine

U.S. President Barack Obama has blamed Russia for an attack by Ukrainian separatists that left dozens dead in the port of Mariupol and cast further doubt on the viability of last year’s cease-fire with the Kyiv government. VOA’s Michael Bowman reports from Washington.
Video

Video White House Grapples With Yemen Counterterrorism Strategy

Reports say the U.S. has carried out a drone strike on suspected militants in Yemen, the first after President Barack Obama offered reassurances the U.S. is continuing its counterterrorism operations in the country. The future of those operations has been in question following the collapse last week of Yemen’s government. VOA White House correspondent Luis Ramirez reports.
Video

Video Kerry Warns Against Violence in Nigeria Election

US Secretary of State John Kerry visited Nigeria Sunday in a show of the level of concern within the U.S. and the international community over next month’s presidential election. Chris Stein reports.
Video

Video Zoo Animals Show Their Artistic Sides

The pursuit of happiness is so important, America's founding fathers put it in the Declaration of Independence. Any zookeeper will tell you animals need enrichment, just like humans do. So painting, and even music, are part of the Smithsonian National Zoo's program to keep the animals happy. VOA’s June Soh met some animal artists at the zoo in Washington. Faith Lapidus narrates.
Video

Video Worldwide Photo Workshops Empower Youth

Last September, 20 young adults from South Sudan took part in a National Geographic Photo Camp. They are among hundreds of students from around the world who have learned how to use a camera to tell the stories of the people in their communities through the powerful medium of photography. Three camp participants talked about their experiences recently on a visit to Washington. VOA’s Julie Taboh reports.
Video

Video Saudi, Yemen Developments Are Sudden Complications for Obama

The death of Saudi Arabia's King Abdullah and the collapse of Yemen’s government have cast further uncertainty on U.S. efforts to fight militants in the Middle East and also contain Iran’s influence in the region. VOA White House correspondent Luis Ramirez reports on the new complications facing the Obama administration and its Middle East policy.
Video

Video Progress, Some Areas of Disagreement in Cuba Talks

U.S. and Cuban officials are reporting progress from initial talks in Havana on re-establishing diplomatic ties. U.S. Assistant Secretary of State (for Western Hemisphere Affairs) Roberta Jacobson said while there was agreement on a broad range of issues, there also are some “profound disagreements” between Washington and Havana. VOA State Department correspondent Pam Dockins has the story.
Video

Video US, Japan Offer Lessons as Eurozone Launches Huge Stimulus

The Euro currency has fallen sharply after the European Central Bank announced a bigger-than-expected $67 billion-a-month quantitative easing program Thursday - commonly seen as a form of printing new money. Henry Ridgwell reports for VOA from London on whether the move might rescue the eurozone economy -- and what lessons have been learned from similar programs around the world.
Video

Video Nigerian Elections Pose Concern of Potential Conflict in 'Middle Belt'

Nigeria’s north-central state of Kaduna has long been the site of fighting between Muslims and Christians as well as between people of different ethnic groups. As the February elections approach, community and religious leaders are making plans they hope will keep the streets calm after results are announced. Chris Stein reports from the state capital, Kaduna.
Video

Video As Viewership Drops, Obama Puts His Message on YouTube

Ratings reports show President Obama’s State of the Union address this week drew the lowest number of viewers for this annual speech in 15 years. White House officials anticipated this, and the president has decided to take a non-traditional approach to getting his message out. VOA White House correspondent Luis Ramirez reports.
Video

Video S. Korean Businesses Want to End Trade Restrictions With North

Business leaders in South Korea are calling for President Park Geun-hye to ease trade restrictions with North Korea that were put in place in 2010 after the sinking of a South Korean warship.Pro-business groups argue that expanding trade and investment is not only good for business, it is also good for long-term regional peace and security. VOA’s Brian Padden reports.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid