News / Health

South Africa Service Uses Text Messaging to Help Expectant Mothers

South Africa Service Uses Text Messaging to Help Expectant Mothersi
X
May 10, 2013 5:40 PM
An innovative program combining maternity advice and mobile phones is launching in South Africa, and could affect the lives of millions of mothers and babies. The service has already been launched in Bangladesh, and will soon come to India. With more, here’s Anita Powell in Johannesburg.
South Africa Service Uses Text Messaging to Help Expectant Mothers
Anita Powell

An innovative program combining maternity advice and mobile phones is launching in South Africa, and could affect the lives of millions of mothers and babies. The service has already been launched in Bangladesh, and will soon come to India.
 

By 2014, there will be more phones on this planet than there are people, according to the United Nation’s telecoms agency.


That startling comparison gave birth to an idea:


Why not use mobile technology to give health information to plugged-in women, who often hold a child in one hand and a phone in the other?


The Mobile Alliance for Maternal Action is doing just that with an innovative text-messaging program that sends out information about pregnancy, childbirth and early childhood. The program launched this week in South Africa and is already in use in Bangladesh. India is next.


In keeping with its simple approach, the program is known as MAMA.


The program’s appeal boils down to several simple numbers. A shocking 21 children under the age of five die every minute of largely preventable causes. Three out of four people have mobile phone access. And in South Africa, the program is free for users of two of the country’s main phone providers.


An expecting mother might receive two to three messages a week. The messages provide encouragement, warning signs and important reminders from early pregnancy through the baby’s first year.


Digital entrepreneur Gustav Praekelt heads a foundation in his name that is working on the project.


"What the MAMA global program felt is that, by providing the right information at the right time, we can radically improve the health outcomes for mothers in South Africa and other developing countries in Africa. And so how the program really works is to make that information available, for free, on every single mobile phone available to mothers in South Africa," Praekelt said.


Dr. Vivian Black says the service will give valuable knowledge to patients like hers at this university-affiliated clinic in inner-city Johannesburg.


"One of my experiences over the years is that when patients come in with knowledge, the amount of time you actually spend working with them can be much more focused on the problem at hand rather than a lot of education on things that would improve the problem at hand, but is not a critical issue at that time," Black said.


This is one of MAMA’s success stories. Nine-month old Damian’s mother, Natasha Ncube, started the program when she was pregnant. MAMA advised her to breastfeed exclusively, so she did -- and Damian is healthy and happy.


"Like they send messages like, you have to love your child, sing to him, massage your tummy, he can feel you, something like that," Ncube said.


She says she recommends the program to friends -- and so does Damian, in his own way.


His first word, after all, was "mama."

You May Like

Photogallery Americans Celebrate Thanksgiving With Feasts, Festivities

Holiday traditions include turkey dinners, 'turkey trots,' American-style football and New York parade with giant balloons More

Video For Obama, Ferguson Violence is a Personal Issue

With two years left in term, analysts say, president has less to lose by taking conversation on race further More

Video Italian Espresso Expands Into Space

When Italian astronaut Samantha Cristoforetti headed for the ISS, her countrymen worried how she would survive six months drinking only instant coffee More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
South Africa Sees Male Circumcision as Way to Reduce HIV Infectionsi
X
November 28, 2014 3:31 PM
South Africa remains plagued by AIDS despite massive government and NGO efforts on prevention and life-sustaining Anti-Retro-Viral programs. But the country has opened up another front to reduce new HIV infections: promoting circumcision. Emilie Iob reports for VOA News from a pioneering circumcision center in Orange Farm, Johannesburg.
Video

Video South Africa Sees Male Circumcision as Way to Reduce HIV Infections

South Africa remains plagued by AIDS despite massive government and NGO efforts on prevention and life-sustaining Anti-Retro-Viral programs. But the country has opened up another front to reduce new HIV infections: promoting circumcision. Emilie Iob reports for VOA News from a pioneering circumcision center in Orange Farm, Johannesburg.
Video

Video To Make A Living, Nairobi Street Vendors Face Legal Hurdles, Physical Violence

The Nairobi City Council has been accused of brutality in dealing with hawkers in the Central Business District - in order to stop them from illegally selling their wares on the streets. Lenny Ruvaga has more for VOA News from the Kenyan capital.
Video

Video For Obama, Ferguson Violence is a Personal Issue

Throughout the crisis in Ferguson, Missouri, President Barack Obama has urged calm, restraint and respect for the rule of law. But the events in Ferguson have prompted him to call — more openly than he has before — for profound changes to end the racism and distrust that he believes still exists between whites and blacks in the United States. VOA White House correspondent Luis Ramirez reports.
Video

Video Online Magazine Gets Kids Discussing Big Questions

Teen culture in America is often criticized for being superficial. But an online magazine has been encouraging some teenagers to explore deeper issues, and rewarding their efforts. VOA religion reporter Jerome Socolovsky went to this year’s Kidspirit awards ceremony in New York.
Video

Video US Community Kicks Off Thanksgiving With Parade

Thursday is Thanksgiving in the United States, a holiday whose roots go back to the country's earliest days as a British colony. One way Americans celebrate the occasion is with parades. Anush Avetisyan takes us to one such event on the day before Thanksgiving near Washington, where a community's diversity is on display. Joy Wagner narrates
Video

Video Aung San Suu Kyi: Myanmar Opposition to Keep Pushing for Constitutional Change

Myanmar opposition leader Aung San Suu Kyi says she and her supporters will continue pushing to amend a constitutional clause that bars her from running for president next year. VOA's Than Lwin Htun reports from the capital Naypyitaw in this report narrated by Colin Lovett.
Video

Video Mali Attempts to Shut Down Ebola Transmission Chain

Senegal and Nigeria were able to stop small Ebola outbreaks by closely monitoring those who had contact with the sick person and quickly isolating anyone with symptoms. Mali is now scrambling to do the same. VOA’s Anne Look reports from Mali on what the country is doing to shut down the chain of transmission.
Video

Video Ukraine Marks Anniversary of Deadly 1930s Famine

During a commemoration for millions who died of starvation in Ukraine in the early 1930s, President Petro Poroshenko lashed out at Soviet-era totalitarianism for causing the deaths and accused today’s Russian-backed rebels in the east of using similar tactics. VOA’s Daniel Shearf reports from Kyiv.
Video

Video Hong Kong Protests at a Crossroads

New public opinion polls in Hong Kong indicate declining support for pro-democracy demonstrations after weeks of street protests. VOA’s Bill Ide in Guangzhou and Pros Laput in Hong Kong spoke with protesters and observers about whether demonstrators have been too aggressive in pushing for change.
Video

Video US Immigration Relief Imminent for Mixed-Status Families

Tens of thousands of undocumented immigrants in the Washington, D.C., area may benefit from a controversial presidential order announced this week. It's not a path to citizenship, as some activists hoped. But it will allow more immigrants who arrived as children or who have citizen children, to avoid deportation and work legally. VOA's Victoria Macchi talks with one young man who benefited from an earlier presidential order, and whose parents may now benefit after years of living in fear.
Video

Video New Skateboard Defies Gravity

A futuristic dream only a couple of decades ago, the hoverboard – a skateboard that floats above the ground - has finally been made possible. While still not ready for mass production, it promises to become a cool mode of transport... at least over some surfaces. VOA’s George Putic reports.
Video

Video Falling Gas Prices Impact US Oil Extraction

With the price of oil now less than $80 a barrel, motorists throughout the United States are benefiting from gas prices below $3 a gallon. But as VOA’s Kane Farabaugh reports, the decreasing price of petroleum has a downside for the hydraulic fracturing industry in the United States.

All About America

AppleAndroid