News / Arts & Entertainment

    Q&A: 'The Ellen DeGeneres Show' to Stream in China

    FILE - Ellen DeGeneres accepts the award for favorite daytime TV host at the 40th annual People's Choice Awards at the Nokia Theatre L.A. Live, Jan. 8, 2014.
    FILE - Ellen DeGeneres accepts the award for favorite daytime TV host at the 40th annual People's Choice Awards at the Nokia Theatre L.A. Live, Jan. 8, 2014.
    Ira Mellman
    One of the most popular daytime television talk programs on U.S. television will soon be available to the people of China. As Ellen DeGeneres, of The Ellen DeGeneres Show, announced the availability of her program, she said, “This is big news. We recently became the first American talk show to air in China. It's basically the same show but it will have subtitles and will be called The Happy Lady Dance Hour. The show is streaming online on Sohu.com. This is exciting because over a billion people are in China!"
     
    Voice of America Daybreak Asia's Ira Mellman spoke with one of the pioneer producers of television programs in the United States about the Chinese distribution of The Ellen DeGeneres Show. In addition to being the founder of the very popular E! Entertainment television channel in the U.S., Larry Namer is now the C.E.O. of Metan Development, a company that produces television programs solely for the Chinese market.
     
    NAMER:  Our company has been there for about five years now. We’ve seen what’s called an opening up of the acceptance [by China] of other countries and we think it’s just continuing the trend that we’ve been noticing.  It’s not really all that surprising for us quite honestly.
     
    MELLMAN: You produce programs specifically and uniquely for the Chinese market. This is not that. What are some of the possible pitfalls? What are some of the negative and positive points of trying to do this?
     
    NAMER:  There are certainly cultural differences between American culture and Chinese culture.  I wouldn’t profess myself to be an avid follower of the Ellen show, though I do watch it on occasion when I’m in the US. But a lot of her stuff seems to deal with human values and feelings and I think her stuff is pretty universal.  My gut feeling is that it will do rather well there.  I think a lot of Chinese people will be able to relate to her and what she talks about. But you know there are cultural differences; I mean an eighteen year old Chinese woman is very different than an eighteen year old woman in the U.S. And family units are quite different. In China, you have multi-generational families and the audience for TV shows is more like it used to be in the U.S. back in the 50s or 60s where families used to watch shows together. You’d never see that here. T.V. has become an individual kind of experience.  In China, it’s still a communal experience, a familial experience.
     
    MELLMAN: How closely do you think that Chinese authorities examined The Ellen DeGeneres Show before they gave the OK for this?
     
    NAMER: I’m almost sure they have. You know everything needs to get submitted for approvals. We have gone through the approval process and have not found it onerous.  I’m sure that the decision to do it [accept the Ellen DeGeneres Show] was not whimsical when they studied it quite a bit.
     
    MELLMAN: This is being distributed on a website. It is streaming. What’s the acceptance of that in China and how would this differ from being distributed on broadcast networks and broadcast organizations?
    NAMER: The use of the internet in China is quite different than that it is in the US. In China, there are quite a number of Western shows. I’ve heard a number that’s upward of over a hundred American shows that have been licensed legally to be shown on internet sites in China.
     
    Money in China tends to be much younger.  People between 25 and 40 years old are typically the people with money. They’re much younger than their counterparts in the West. So, for brands, they are the important demographic to reach. They consume media on the web much more so than people here or so it seems to be moving in that direction. So people say young people under 40 are very accustomed to watching half hour shows, hour shows and movies on the web much more so than we are here in the U.S. From the numbers we’ve seen, over 500 million people are consuming video on the web in China. The amount of people is just huge and watching on their laptop and desktop is the preferred watching media experience.

    You May Like

    Syrian Rebel Realignment Likely as al-Qaida Leader Blesses Split

    Jihadist group Jabhat al-Nusra splits from al-Qaida in what observers dub a ‘deception and denial’ exercise

    New India Child Labor Law Could Make Children More Vulnerable

    Concerns that allowing children to work in family enterprises will push more to work

    What Take-out Food Reveals About American History

    Carry-out food explains a lot about the changes taking place in society, so here's the deal with pizza, Chinese food and what racism has to do with taking food to go

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    Uganda Unveils its First Solar-powered Busi
    X
    July 28, 2016 4:16 AM
    A solar-powered bus described by its Ugandan makers as the first in Africa has made its public debut. Kiira Motors' electric bus, Kayoola, displayed recently at a stadium in Uganda's capital. From Kampala, Maurice Magorane filed this report narrated by Salem Solomon.
    Video

    Video Uganda Unveils its First Solar-powered Bus

    A solar-powered bus described by its Ugandan makers as the first in Africa has made its public debut. Kiira Motors' electric bus, Kayoola, displayed recently at a stadium in Uganda's capital. From Kampala, Maurice Magorane filed this report narrated by Salem Solomon.
    Video

    Video Silicon Valley: More Than A Place, It's a Culture

    Silicon Valley is a technology powerhouse and a place that companies such as Google, Facebook and Apple call home. It is a region in northern California that stretches from San Francisco to San Jose. But, more than that, it's known for its startup culture. VOA's Elizabeth Lee went inside one company to find out what it's like to work in a startup.
    Video

    Video Immigrant Delegate Marvels at Democratic Process

    It’s been a bitter and divisive election season – but first time Indian-American delegate Dr. Shashi Gupta headed to the Democratic National Convention with a sense of hope. VOA’s Katherine Gypson followed this immigrant with the love of U.S. politics all the way to Philadelphia.
    Video

    Video Philadelphia Uses DNC Spotlight to Profile Historic Role in Founding of United States

    The slogan of the Democratic National Convention now underway in Philadelphia is “Let’s Make History Again” which recognizes the role the city played in the foundation of the United States in the 18th century. As VOA’s Kane Farabaugh reports, local institutions are opening their doors in an effort to capitalize on the convention spotlight to draw visitors, and to offer more than just a history lesson.
    Video

    Video A Life of Fighting Back: Hillary Clinton Shatters Glass Ceiling

    Hillary Clinton made history Thursday, overcoming personal and political setbacks to become the first woman to win the presidential nomination of a major U.S. political party. If she wins in November, she will go from “first lady” to U.S. Senator from New York, to Secretary of State, to “Madam President.” Polls show Clinton is both beloved and despised. White House Correspondent Cindy Saine takes a look at the life of the woman both supporters and detractors agree is a fighter for the ages.
    Video

    Video Dutch Entrepreneurs Turn Rainwater Into Beer

    June has been recorded as one of the wettest months in more than a century in many parts of Europe. To a group of entrepreneurs in Amsterdam the rain came as a blessing, as they used the extra water to brew beer. Serginho Roosblad has more to the story.
    Video

    Video First Time Delegate’s First Day Frustrations

    With thousands of people filling the streets of Philadelphia, Pennsylvania for the 2016 Democratic National Convention, VOA’s Kane Farabaugh narrowed in on one delegate as she made her first trip to a national party convention. It was a day that was anything but routine for this United States military veteran.
    Video

    Video Commerce Thrives on US-Mexico Border

    At the Democratic Convention in Philadelphia this week, the party’s presumptive presidential nominee, Hillary Clinton, is expected to attack proposals made by her opponent, Republican presidential nominee Donald Trump, to build a wall along the U.S.-Mexico border. Last Friday, President Barack Obama hosted his Mexican counterpart, President Enrique Peña Nieto, to underscore the good relations between the two countries. VOA’s Greg Flakus reports from Tucson.
    Video

    Video Film Helps Save Ethiopian Children Thought to be Cursed

    'Omo Child' looks at effort of African man to stop killings of ‘mingi’ children
    Video

    Video London’s Financial Crown at Risk as Rivals Eye Brexit Opportunities

    By most measures, London rivals New York as the only true global financial center. But Britain’s vote to leave the European Union – so-called ‘Brexit’ – means the city could lose its right to sell services tariff-free across the bloc, risking its position as Europe’s financial headquarters. Already some banks have said they may shift operations to the mainland. Henry Ridgwell reports from London.
    Video

    Video Recycling Lifeline for Lebanon’s Last Glassblowers

    In a small Lebanese coastal town, one family is preserving a craft that stretches back millennia. The art of glass blowing was developed by Phoenicians in the region, and the Khalifehs say they are the only ones keeping the skill alive in Lebanon. But despite teaming up with an eco-entrepreneur and receiving an unexpected boost from the country’s recent trash crisis the future remains uncertain. John Owens reports from Sarafand.
    Video

    Video Migrants Continue to Risk Lives Crossing US Border from Mexico

    In his speech Thursday before the Republican National Convention, the party’s presidential candidate, Donald Trump, reiterated his proposal to build a wall along the U.S.-Mexico border if elected. Polls show a large percentage of Americans support better control of the nation's southwestern border, but as VOA’s Greg Flakus reports from the border town of Nogales in the Mexican state of Sonora, the situation faced by people trying to cross the border is already daunting.

    Special Report

    Adrift The Invisible African Diaspora

    New in Music Alley

    Take It From The Top: Stanley Jordani
    || 0:00:00
    ...  
     
    X
    May 17, 2016 5:01 PM
    Jazz fusion artist, Stanley Jordan is known for his touch technique which allows him to play melodies and chords simultaneously. He can also play two different guitars or a guitar and piano at the same time.

    Jazz fusion artist, Stanley Jordan is known for his touch technique which allows him to play melodies and chords simultaneously.  He can also play two different guitars or a guitar and piano at the same time.

     

     

     

     

    Blogs