News / Arts & Entertainment

    Q&A: 'The Ellen DeGeneres Show' to Stream in China

    FILE - Ellen DeGeneres accepts the award for favorite daytime TV host at the 40th annual People's Choice Awards at the Nokia Theatre L.A. Live, Jan. 8, 2014.
    FILE - Ellen DeGeneres accepts the award for favorite daytime TV host at the 40th annual People's Choice Awards at the Nokia Theatre L.A. Live, Jan. 8, 2014.
    Ira Mellman
    One of the most popular daytime television talk programs on U.S. television will soon be available to the people of China. As Ellen DeGeneres, of The Ellen DeGeneres Show, announced the availability of her program, she said, “This is big news. We recently became the first American talk show to air in China. It's basically the same show but it will have subtitles and will be called The Happy Lady Dance Hour. The show is streaming online on Sohu.com. This is exciting because over a billion people are in China!"
     
    Voice of America Daybreak Asia's Ira Mellman spoke with one of the pioneer producers of television programs in the United States about the Chinese distribution of The Ellen DeGeneres Show. In addition to being the founder of the very popular E! Entertainment television channel in the U.S., Larry Namer is now the C.E.O. of Metan Development, a company that produces television programs solely for the Chinese market.
     
    NAMER:  Our company has been there for about five years now. We’ve seen what’s called an opening up of the acceptance [by China] of other countries and we think it’s just continuing the trend that we’ve been noticing.  It’s not really all that surprising for us quite honestly.
     
    MELLMAN: You produce programs specifically and uniquely for the Chinese market. This is not that. What are some of the possible pitfalls? What are some of the negative and positive points of trying to do this?
     
    NAMER:  There are certainly cultural differences between American culture and Chinese culture.  I wouldn’t profess myself to be an avid follower of the Ellen show, though I do watch it on occasion when I’m in the US. But a lot of her stuff seems to deal with human values and feelings and I think her stuff is pretty universal.  My gut feeling is that it will do rather well there.  I think a lot of Chinese people will be able to relate to her and what she talks about. But you know there are cultural differences; I mean an eighteen year old Chinese woman is very different than an eighteen year old woman in the U.S. And family units are quite different. In China, you have multi-generational families and the audience for TV shows is more like it used to be in the U.S. back in the 50s or 60s where families used to watch shows together. You’d never see that here. T.V. has become an individual kind of experience.  In China, it’s still a communal experience, a familial experience.
     
    MELLMAN: How closely do you think that Chinese authorities examined The Ellen DeGeneres Show before they gave the OK for this?
     
    NAMER: I’m almost sure they have. You know everything needs to get submitted for approvals. We have gone through the approval process and have not found it onerous.  I’m sure that the decision to do it [accept the Ellen DeGeneres Show] was not whimsical when they studied it quite a bit.
     
    MELLMAN: This is being distributed on a website. It is streaming. What’s the acceptance of that in China and how would this differ from being distributed on broadcast networks and broadcast organizations?
    NAMER: The use of the internet in China is quite different than that it is in the US. In China, there are quite a number of Western shows. I’ve heard a number that’s upward of over a hundred American shows that have been licensed legally to be shown on internet sites in China.
     
    Money in China tends to be much younger.  People between 25 and 40 years old are typically the people with money. They’re much younger than their counterparts in the West. So, for brands, they are the important demographic to reach. They consume media on the web much more so than people here or so it seems to be moving in that direction. So people say young people under 40 are very accustomed to watching half hour shows, hour shows and movies on the web much more so than we are here in the U.S. From the numbers we’ve seen, over 500 million people are consuming video on the web in China. The amount of people is just huge and watching on their laptop and desktop is the preferred watching media experience.

    You May Like

    Russian-Backed Offensive in Syria Pushes War to Tipping Point

    As threat to Aleppo and rebel forces grows, US plan to negotiate becomes less and less appealing for Syrian government, says one military analyst

    IS Runs Timber Smuggling Business in Afghanistan, Officials Say

    Government turning blind eye to smuggling, according to tribal leaders; Afghanistan's forest cover dropped by 50 percent in three decades, experts say

    Video White House Seeks $1.8 Billion to Combat Zika

    Obama administration says funding would 'support essential strategies to combat the virus' such as rapidly expanding mosquito control programs, accelerating vaccine research

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    'No Means No' Program Targets Sexual Violence in Kenyai
    X
    February 08, 2016 4:30 PM
    The organizers of an initiative to reduce and stop rape in the informal settlements around Kenya's capital say their program is having marked success. Girls are taking self-defense classes while the boys are learning how to protect the girls and respect them. Lenny Ruvaga reports from Nairobi.
    Video

    Video 'No Means No' Program Targets Sexual Violence in Kenya

    The organizers of an initiative to reduce and stop rape in the informal settlements around Kenya's capital say their program is having marked success. Girls are taking self-defense classes while the boys are learning how to protect the girls and respect them. Lenny Ruvaga reports from Nairobi.
    Video

    Video New Hampshire Voters Are Independent, Mindful of History

    Once every four years, the northeastern state of New Hampshire becomes the center of the U.S. political universe with its first-in-the-nation presidential primary. What's unusual about New Hampshire is how seriously the voters take their role and the responsibility of being among the first to weigh in on the candidates.
    Video

    Video Chocolate Lovers Get a Sweet History Lesson

    Observed in many countries around the world, Valentine’s Day is sometimes celebrated with chocolate festivals. But at a festival near Washington, the visitors experience a bit more than a sugar rush. They go on a sweet journey through history. VOA’s June Soh takes us to the festival.
    Video

    Video 'Smart' Bandages Could Heal Wounds More Quickly

    Simple bandages are usually seen as the first line of attack in healing small to moderate wounds and burns. But scientists say new synthetic materials with embedded microsensors could turn bandages into a much more valuable tool for emergency physicians. VOA’s George Putic reports.
    Video

    Video Bhutanese Refugees in New Hampshire Closely Watching Primary Election

    They fled their country and lived in refugee camps in neighboring Nepal for decades before being resettled in the northeastern U.S. state of New Hampshire -- now the focus of the U.S. presidential contest. VOA correspondent Aru Pande spoke with members of the Bhutanese community, including new American citizens, about the campaign and the strong anti-immigrant rhetoric of some of the candidates.
    Video

    Video Researchers Use 3-D Printer to Produce Transplantable Body Parts

    Human organ transplants have become fairly common around the world in the past few decades. Researchers at various universities are coordinating their efforts to find solutions -- including teams at the University of Pennsylvania and Rice University in Houston that are experimenting with a 3-D printer -- to make blood vessels and other structures for implant. As VOA’s Greg Flakus reports from Houston, they are also using these artificial body parts to seek ways of defeating cancerous tumors.
    Video

    Video Helping the Blind 'See' Great Art

    There are 285 million blind and visually impaired people in the world who are unable to enjoy visual art at a museum. One New York photographer is trying to fix this situation by making tangible copies of the world’s masterpieces. VOA correspondent Victoria Kupchinetsky was there as visually impaired people got a feel for great art. Joy Wagner narrates her report.
    Video

    Video Sanders, Clinton Battle for Young Democratic Vote

    Despite a narrow loss to former Secretary of State Hillary Clinton in last week's Iowa Democratic caucuses, Vermont Senator Bernie Sanders secured more than 80 percent of the vote among those between the ages of 18 and 29. VOA correspondent Aru Pande talks to Democrats in New Hampshire about who they are leaning towards and why in this week's primary.
    Video

    Video German Artists to Memorialize Refugees With Life Jacket Exhibit

    Sold in every kind of shop in some Turkish port towns, life jackets have become a symbol of the refugee crisis that brought a million people to Europe in 2015.  On the shores of Lesbos, Greece, German artists collect discarded life jackets as they prepare an art installation they plan to display in Germany.  For VOA, Hamada Elrasam has this report from Lesbos, Greece.
    Video

    Video E-readers Help Ease Africa's Book Shortage

    Millions of people in Africa can't read, and there's a chronic shortage of books. A non-profit organization called Worldreader is trying to help change all that one e-reader at a time. VOA’s Deborah Block tells us about a girls' school in Nairobi, Kenya where Worldreader is making a difference.
    Video

    Video Genius Lets World Share Its Knowledge

    Inspired by crowdsourcing companies like Wikipedia, Genius allows anyone to edit anything on the web, using its web annotation tool
    Video

    Video In Philippines, Mixed Feelings About Greater US Military Presence

    In the Philippines, some who will be directly affected by a recent Supreme Court decision clearing the way for more United States troop visits are having mixed reactions.  The increased rotations come at a time when the Philippines is trying to build up its military in the face of growing maritime assertiveness from China.  From Bahile, Palawan on the coast of the South China Sea, Simone Orendain has this story.
    Video

    Video Microcephaly's Connection to Zika: Guilty Until Proven Innocent

    The Zika virus rarely causes problems for the people who get it, but it seems to be having a devastating impact on babies whose mothers are infected with Zika. VOA's Carol Pearson has more.
    Video

    Video Stunning Artworks Attract Record Crowds, Thanks to Social Media

    A new exhibit at the oldest art museum in America is shattering attendance records. Thousands of visitors are lining up to see nine giant works of art that have gotten a much-deserved shot of viral marketing. The 150-year-old Smithsonian American Art Museum has never had a response quite like this. VOA's Julie Taboh reports.

    New in Music Alley

    Beyond Category: Arturo Sandovali
    || 0:00:00
    ...  
     
    X
    February 02, 2016 3:53 PM
    Cuban-born trumpeter Arturo Sandoval is one of the most exciting musicians in jazz. The multi-Grammy winner takes the Blues Alley stage to perform, and sits down with Beyond Category host Eric Felten to talk about his life in music.

    Cuban-born trumpeter Arturo Sandoval is one of the most exciting musicians in jazz. The multi-Grammy winner takes the Blues Alley stage to perform, and sits down with Beyond Category host Eric Felten to talk about his life in music.