News / USA

How Will Bezos Modernize 'Washington Post'?

Amazon founder Jeff Bezos is seen at a product demonstration in Santa Monica, California, Sept. 2012.Amazon founder Jeff Bezos is seen at a product demonstration in Santa Monica, California, Sept. 2012.
x
Amazon founder Jeff Bezos is seen at a product demonstration in Santa Monica, California, Sept. 2012.
Amazon founder Jeff Bezos is seen at a product demonstration in Santa Monica, California, Sept. 2012.
Reuters
— Technology and media circles are abuzz at how e-commerce wunderkind Jeff Bezos plans to modernize The Washington Post, a money-losing bastion of the old economy.

Among the top predictions: The man who transformed retailing will want to wean the venerable paper off its print edition; expand the Post's real-time content for a Twitter generation; share Amazon's near-unparalleled data on online buyers; and devise novel avenues to sell anything from books to smartphones to the Post's half a million readers.

The founder and CEO of Amazon.com hasn't given much away since he struck a deal to buy the 135-year-old newspaper for $250 million. But he did tell employees on Monday that they will have to “invent” and “experiment” as the Internet revolutionizes the news business.

Although Bezos, not Amazon, is buying the Post, it is widely expected that he will in some way 'Amazon-ify' the news business, bringing across strategies imprinted on the company he founded in a garage 19 years ago.

It is clear the famed innovator is bringing enormous street cred to bear on a problem that has baffled newspaper owners for over a decade: How to reverse the ebb of advertisers to other media.

“Amazon realized information travels much faster as a digital object rather than a physical object, and now Amazon is a world leader in e-books,” said Aaron Levie, co-founder and CEO of Box, a popular online content sharing platform. “The analogy holds true for newspapers. Bezos knows that transformation incredibly well and he can help them navigate that transition.”

The first casualty of this shift will likely be newspapers themselves. Bezos remarked to a German paper last year that printed news would largely disappear in 20 years.

Bezos could emulate Netflix Inc CEO Reed Hastings, said Levie, transforming a physical distribution network into a streaming service that adapts to customers' choices. That means more real-time news delivered via PCs, tablets and phones.

Readers can already get the Post on Amazon's Kindle - as well as on Apple Inc's iPad and other devices powered by Google - but a closer tie-up seems likely.

One idea would be for the Post to offer news via a branded tablet, perhaps given away with a one-year subscription, much as phone companies subsidize handsets, said Thomas Russo, a partner of the Gardner Russo & Gardner investment firm, one of the biggest Washington Post Co. shareholders. Amazon for a long time sold its Kindle e-readers at cost, effectively giving away a device through which buyers then access its online trove.

“With technology being what it is, that would not be financially crippling,” said Russo, adding that by moving readers off expensive printed papers, “You would have re-oriented your cost structure.”

Amazon focus

Perhaps Amazon's greatest strength is its knowledge of customers built up through their buying history, which makes the company a very efficient marketer. That technology applied to the Post could make its advertising business much more valuable.

“Nobody knows more about Internet media distribution than Jeff Bezos,” said Richard Brandt, author of One Click: Jeff Bezos and the Rise of Amazon.com. “If anyone can figure out how to do this profitably, it is he. That will benefit the Post and, possibly, all media organizations.”

Bezos wrote in a letter to Post employees that he did not intend to get involved in day-to-day management of the paper, and would leave news production to the existing leadership team. But he did hint at a shift to a more local, personalized idea of news, which echoes Amazon's approach to customers.

“Our touchstone will be readers, understanding what they care about - government, local leaders, restaurant openings, scout troops, businesses, charities, governors, sports - and working backwards from there,” wrote Bezos.

His purchase of the Post could be viewed as an extension of Amazon's move towards content creation, most recently creating its own movies and TV series, which gives the company a new way of engaging with customers.

“'News' is the digital equivalent of a high-traffic intersection: as people pass through to figure out what's happening they might also stop to do some shopping,” wrote Henry Blodget, founder and CEO of news site Business Insider, which Bezos also has invested in. “Content and commerce companies have long dabbled with combining the two experiences, but no one has really nailed it.”

Bezos has time to work out a formula. He has shown at Amazon that he is willing to work on ideas for years before they become profitable. And by making the purchase personal, he has removed demanding shareholders from the equation.

The Post already is one of the more prominent print publications on the web. The Washington Post Co's online publishing activities, primarily washingtonpost.com and Slate, took in $29.8 million in revenue for the second quarter of 2013, up 15 percent from a year ago. Slate is not included in the sale to Bezos.

That is just over 20 percent of The Washington Post Co's overall newspaper publishing revenue, but is in line with other large papers. The company earned much greater revenue from its education and cable TV operations.

The Washington Post has already been one of the most forward-thinking newsrooms,” said Box's Levie, citing its WaPo Labs project, a team that experiments with new ways of providing news from a 'Social Reader' Facebook app to the Trove personalized news gatherer, which pulls from 10,000 sources. WaPo Labs is also not included in the sale.

“They have already been fairly tech-savvy,” said Levie. “It's a business that has to transform itself from print to digital and they've done a pretty good job doing so. The benefit of having an owner like Jeff Bezos is you'll be able to continue to fund those experiments.”

You May Like

At Khmer Rouge Court, Long-Awaited Verdict Approaches

First phase of trial, which is coming to an end, has focused on forced exodus of Phnom Penh in 1975 - and now many are hopeful justice will be served More

Video When Fighting Eases, Gazans Line Up at Bakeries

When there is a lull in the conflict, residents who have been hunkered down in their apartments rush out to stock up on food and other necessities More

Video Information War Rages Alongside Real One in Ukraine

Downing of Malaysian airliner, allegations of cross-border shelling move information war in war-torn country to a new level More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Information War Rages Alongside Real One in Ukrainei
X
Al Pessin
July 31, 2014 8:13 PM
The downing of the Malaysian airliner two weeks ago, and allegations that Russians are shelling Ukrainian troops across the border, have moved the information war swirling around the Ukrainian conflict to a new level. VOA's Al Pessin reports from Kyiv.
Video

Video Information War Rages Alongside Real One in Ukraine

The downing of the Malaysian airliner two weeks ago, and allegations that Russians are shelling Ukrainian troops across the border, have moved the information war swirling around the Ukrainian conflict to a new level. VOA's Al Pessin reports from Kyiv.
Video

Video When Fighting Eases, Gazans Line Up at Bakeries

When there is a lull in the conflict in Gaza, residents who have been hunkered down in their apartments rush out to stock up on food and other necessities. Probably the most important destination is the local bakery. VOA’s Scott Bobb reports from Gaza City.
Video

Video US-Funded Program Offers Honduran Children Alternative to Illegal Immigration

President Obama and Central American leaders recently agreed to come up with a plan to address poverty and crime in the region that is fueling the surge of young migrants trying to illegally enter the United States. VOA’s Brian Padden looks at one such program in Honduras - funded in part by the United States - which gives street kids not only food and safety but a chance for a better life without, crossing the border.
Video

Video 'Fab Lab' Igniting Revolution in Kenya

The University of Nairobi’s Science and Technology Park is banking on 3-D prototyping to spark a manufacturing revolution in the country. Lenny Ruvaga has more for from Nairobi's so-called “FabLab” for VOA.
Video

Video Gazans in Shelled School Sought Shelter

Israel's air and ground assault against Hamas-led fighters in Gaza has forced many Palestinians to flee their homes, seeking safety. But safe places are hard to find, as VOA’s Scott Bobb reports from Jabaliya.
Video

Video Rapid Spread of Ebola in West Africa Prompts Global Alert

Across West Africa, health officials are struggling to keep up with what the World Health Organization describes as the worst ebola outbreak on record. The virus has killed hundreds of people this year. U.S. President Barack Obama and other world leaders are watching the developments closely as they weigh what actions, if any, are needed to help contain the disease.
Video

Video Michelle Obama: Young Africans Need to Embrace Women's Rights

U.S. first lady Michelle Obama urged some of Africa's best and brightest to advocate for women's rights in their home countries. As VOA's Pam Dockins explains, Obama spoke to some 500 participants of the Young African Leaders Initiative, a six-week U.S.-based training and development program.
Video

Video Immigrant Influx on Texas Border Heats Up Political Debate

Immigrants from Central America continue to cross the U.S.-Mexico border in south Texas, seeking asylum in the United States, as officials grapple with ways to deal with the problem and provide shelter for thousands of minors among the illegal border crossers. As VOA's Greg Flakus reports from Houston, the issue is complicated by internal U.S. politics and U.S. relations with the troubled nations that immigrants are fleeing.
Video

Video Study: Latino Students Most Segregated in California

Even though legal school segregation ended in the United States 60 years ago, one study finds segregation still occurs in the U.S. based on income and race. The University of California Los Angeles Civil Rights Project finds that students in California are more segregated by race than ever before, especially Latinos. Elizabeth Lee reports for VOA from Los Angeles.

AppleAndroid