News / Arts & Entertainment

'Breaking Bad' Ends, but Albuquerque Hopes High Lasts

Limousine tour guide Harold Davis is dressed as "Breaking Bad" character Walter White, as Albuquerque tourists officials get ready for an event celebrating the premiere of the final season of AMC's TV series, Aug. 9, 2013.
Limousine tour guide Harold Davis is dressed as "Breaking Bad" character Walter White, as Albuquerque tourists officials get ready for an event celebrating the premiere of the final season of AMC's TV series, Aug. 9, 2013.
Reuters
As fans readied to see how chemistry teacher turned drug kingpin Walter White would meet his end in the tense finale of “Breaking Bad” on Sunday night, one Albuquerque donut maker had a rush of customers on her hands.
 
“It was insane,” said Carrie Mettling, the co-owner of the city's Rebel Donut chain, which sold $10,000 worth of its blue frosted and crystal rock candy-slathered “blue sky” donuts in the hours before showtime. “Our sales were probably quadruple what they are on a normal Sunday.”
 
The local business is among many in the wake of the runaway success of AMC's “Breaking Bad” - a show both set and produced in Albuquerque, New Mexico - whose profit margins have been so good lately they are almost criminal.
 
The chain, whose donuts are named for Walt's top-notch “blue sky” methamphetamine, is among several Albuquerque businesses that have felt a rush to their bottom line with the success of the Emmy-winning show
 
The cast from AMC's series "Breaking Bad" poses backstage with their awards for Outstanding Drama Series at the 65th Primetime Emmy Awards in Los Angeles, Sept. 22, 2013.The cast from AMC's series "Breaking Bad" poses backstage with their awards for Outstanding Drama Series at the 65th Primetime Emmy Awards in Los Angeles, Sept. 22, 2013.
x
The cast from AMC's series "Breaking Bad" poses backstage with their awards for Outstanding Drama Series at the 65th Primetime Emmy Awards in Los Angeles, Sept. 22, 2013.
The cast from AMC's series "Breaking Bad" poses backstage with their awards for Outstanding Drama Series at the 65th Primetime Emmy Awards in Los Angeles, Sept. 22, 2013.
“Breaking Bad” has enjoyed a surge in viewers in the past year, as an average of 5.2 million people tuned into the last half of the fifth and final season to see cancer-stricken Walt complete his metamorphosis from a mild-mannered high school teacher to the murderous drug kingpin known as Heisenberg.
 
Love for the gritty drama triggered a tourism surge in Albuquerque and has helped several niche businesses.
 
Bakers, candy makers, tour operators and even a spa that produces bath salts in the city have done a roaring trade in products they have cooked up to meet the growing demand from an influx of “Breaking Bad” fans from across the United States, Europe and Asia.
 
“Business now is crazy good,” said Albuquerque spa products firm owner Keith West-Harrison, who began manufacturing Bathing Bad bath salts with his partner to pay for the renovation of the vacant building they bought for their skin products business.
 
“In order to pay for this renovation, we asked ourselves 'What would Walter White do?' We decided meth probably wasn't good for us, because we're not chemists, we know that it blows things up and smells bad ... so we decided bath salts were better,” he said.
 
After a tentative start turning out bath salt batches in a gallon bucket, the partners now use a cement mixer to churn out batches of 50 pounds (22.7 kilos) at a time, which sell well across the United States and in 19 countries, in show-themed plastic baggies.
 
Limo tours
 
Also cashing in on “Breaking Bad” is Debbie Ball, the owner of the Candy Lady store in old town Albuquerque. Ball made rock candy that was used as a stand-in for Walt's meth during two seasons of the show, and which she now sells to tourists in “dollar dime bags.”
 
“We like to have fun with it; it's such a bad subject,” said Ball, who reckons she has sold 35,000 to 40,000 bags in just over a year. She also runs a limousine tour taking fans to locations from the program, including White's home, although she said the owner has now tired of the procession of visitors beating a path to the front door
 
Sunday's final episode was watched by 10.3 million viewers as Walt, played by Bryan Cranston, tied up the loose ends of his crumbling drug empire and died from a bullet wound just as the police finally caught up with him. But while Walt's death spelled the end of the hit show, local business owners are optimistic the commercial high will last.
 
“We still watch 'The Sopranos' reruns, we still watch 'Sex and the City.' Those have been going on for years,” said West-Harrison, who now has three generations of his family churning out bath salts upstairs at the business. “So I'm thinking it's going to have a staying power.”
 
Mettling first baked the blue donuts as a gift for Aaron Paul, the actor who played Walt's drug partner Jesse Pinkman, at the show's wrap party last year. She now sells them at an Albuquerque building used as a location for the Drug Enforcement Administration office in the show, and is also upbeat despite the show's conclusion.
 
“Albuquerque fell in love with that show, and I will not have a problem keeping that donut on the menu,” she told Reuters. “It's got some longevity.”
 
Ball agrees, pointing out that the final series has not yet aired in all global markets and that a spinoff series is in the works.
 
“The business is not going to go away just because the show has ended. There's too many fans, and it's not going stop any time soon. I'm going to continue

You May Like

At Khmer Rouge Court, Long-Awaited Verdict Approaches

First phase of trial, which is coming to an end, has focused on forced exodus of Phnom Penh in 1975 - and now many are hopeful justice will be served More

Video When Fighting Eases, Gazans Line Up at Bakeries

When there is a lull in the conflict, residents who have been hunkered down in their apartments rush out to stock up on food and other necessities More

Video Information War Rages Alongside Real One in Ukraine

Downing of Malaysian airliner, allegations of cross-border shelling move information war in war-torn country to a new level More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Information War Rages Alongside Real One in Ukrainei
X
Al Pessin
July 31, 2014 8:13 PM
The downing of the Malaysian airliner two weeks ago, and allegations that Russians are shelling Ukrainian troops across the border, have moved the information war swirling around the Ukrainian conflict to a new level. VOA's Al Pessin reports from Kyiv.
Video

Video Information War Rages Alongside Real One in Ukraine

The downing of the Malaysian airliner two weeks ago, and allegations that Russians are shelling Ukrainian troops across the border, have moved the information war swirling around the Ukrainian conflict to a new level. VOA's Al Pessin reports from Kyiv.
Video

Video When Fighting Eases, Gazans Line Up at Bakeries

When there is a lull in the conflict in Gaza, residents who have been hunkered down in their apartments rush out to stock up on food and other necessities. Probably the most important destination is the local bakery. VOA’s Scott Bobb reports from Gaza City.
Video

Video US-Funded Program Offers Honduran Children Alternative to Illegal Immigration

President Obama and Central American leaders recently agreed to come up with a plan to address poverty and crime in the region that is fueling the surge of young migrants trying to illegally enter the United States. VOA’s Brian Padden looks at one such program in Honduras - funded in part by the United States - which gives street kids not only food and safety but a chance for a better life without, crossing the border.
Video

Video 'Fab Lab' Igniting Revolution in Kenya

The University of Nairobi’s Science and Technology Park is banking on 3-D prototyping to spark a manufacturing revolution in the country. Lenny Ruvaga has more for from Nairobi's so-called “FabLab” for VOA.
Video

Video Gazans in Shelled School Sought Shelter

Israel's air and ground assault against Hamas-led fighters in Gaza has forced many Palestinians to flee their homes, seeking safety. But safe places are hard to find, as VOA’s Scott Bobb reports from Jabaliya.
Video

Video Rapid Spread of Ebola in West Africa Prompts Global Alert

Across West Africa, health officials are struggling to keep up with what the World Health Organization describes as the worst ebola outbreak on record. The virus has killed hundreds of people this year. U.S. President Barack Obama and other world leaders are watching the developments closely as they weigh what actions, if any, are needed to help contain the disease.
Video

Video Michelle Obama: Young Africans Need to Embrace Women's Rights

U.S. first lady Michelle Obama urged some of Africa's best and brightest to advocate for women's rights in their home countries. As VOA's Pam Dockins explains, Obama spoke to some 500 participants of the Young African Leaders Initiative, a six-week U.S.-based training and development program.
Video

Video Immigrant Influx on Texas Border Heats Up Political Debate

Immigrants from Central America continue to cross the U.S.-Mexico border in south Texas, seeking asylum in the United States, as officials grapple with ways to deal with the problem and provide shelter for thousands of minors among the illegal border crossers. As VOA's Greg Flakus reports from Houston, the issue is complicated by internal U.S. politics and U.S. relations with the troubled nations that immigrants are fleeing.
Video

Video Study: Latino Students Most Segregated in California

Even though legal school segregation ended in the United States 60 years ago, one study finds segregation still occurs in the U.S. based on income and race. The University of California Los Angeles Civil Rights Project finds that students in California are more segregated by race than ever before, especially Latinos. Elizabeth Lee reports for VOA from Los Angeles.

AppleAndroid

New in Music Alley

The Hamilton Live

Acclaimed jazz saxophonist Tia Fuller has made a name for herself appearing with such high-profile artists as Beyonce, Esperanza Spalding, and Terri Lyne Carrington. Tia and her quartet performed music from her CD “Angelic Warrior” on our latest edition of "The Hamilton Live."