News / Arts & Entertainment

'Breaking Bad' Ends, but Albuquerque Hopes High Lasts

Limousine tour guide Harold Davis is dressed as "Breaking Bad" character Walter White, as Albuquerque tourists officials get ready for an event celebrating the premiere of the final season of AMC's TV series, Aug. 9, 2013.
Limousine tour guide Harold Davis is dressed as "Breaking Bad" character Walter White, as Albuquerque tourists officials get ready for an event celebrating the premiere of the final season of AMC's TV series, Aug. 9, 2013.
Reuters
As fans readied to see how chemistry teacher turned drug kingpin Walter White would meet his end in the tense finale of “Breaking Bad” on Sunday night, one Albuquerque donut maker had a rush of customers on her hands.
 
“It was insane,” said Carrie Mettling, the co-owner of the city's Rebel Donut chain, which sold $10,000 worth of its blue frosted and crystal rock candy-slathered “blue sky” donuts in the hours before showtime. “Our sales were probably quadruple what they are on a normal Sunday.”
 
The local business is among many in the wake of the runaway success of AMC's “Breaking Bad” - a show both set and produced in Albuquerque, New Mexico - whose profit margins have been so good lately they are almost criminal.
 
The chain, whose donuts are named for Walt's top-notch “blue sky” methamphetamine, is among several Albuquerque businesses that have felt a rush to their bottom line with the success of the Emmy-winning show
 
The cast from AMC's series "Breaking Bad" poses backstage with their awards for Outstanding Drama Series at the 65th Primetime Emmy Awards in Los Angeles, Sept. 22, 2013.The cast from AMC's series "Breaking Bad" poses backstage with their awards for Outstanding Drama Series at the 65th Primetime Emmy Awards in Los Angeles, Sept. 22, 2013.
x
The cast from AMC's series "Breaking Bad" poses backstage with their awards for Outstanding Drama Series at the 65th Primetime Emmy Awards in Los Angeles, Sept. 22, 2013.
The cast from AMC's series "Breaking Bad" poses backstage with their awards for Outstanding Drama Series at the 65th Primetime Emmy Awards in Los Angeles, Sept. 22, 2013.
“Breaking Bad” has enjoyed a surge in viewers in the past year, as an average of 5.2 million people tuned into the last half of the fifth and final season to see cancer-stricken Walt complete his metamorphosis from a mild-mannered high school teacher to the murderous drug kingpin known as Heisenberg.
 
Love for the gritty drama triggered a tourism surge in Albuquerque and has helped several niche businesses.
 
Bakers, candy makers, tour operators and even a spa that produces bath salts in the city have done a roaring trade in products they have cooked up to meet the growing demand from an influx of “Breaking Bad” fans from across the United States, Europe and Asia.
 
“Business now is crazy good,” said Albuquerque spa products firm owner Keith West-Harrison, who began manufacturing Bathing Bad bath salts with his partner to pay for the renovation of the vacant building they bought for their skin products business.
 
“In order to pay for this renovation, we asked ourselves 'What would Walter White do?' We decided meth probably wasn't good for us, because we're not chemists, we know that it blows things up and smells bad ... so we decided bath salts were better,” he said.
 
After a tentative start turning out bath salt batches in a gallon bucket, the partners now use a cement mixer to churn out batches of 50 pounds (22.7 kilos) at a time, which sell well across the United States and in 19 countries, in show-themed plastic baggies.
 
Limo tours
 
Also cashing in on “Breaking Bad” is Debbie Ball, the owner of the Candy Lady store in old town Albuquerque. Ball made rock candy that was used as a stand-in for Walt's meth during two seasons of the show, and which she now sells to tourists in “dollar dime bags.”
 
“We like to have fun with it; it's such a bad subject,” said Ball, who reckons she has sold 35,000 to 40,000 bags in just over a year. She also runs a limousine tour taking fans to locations from the program, including White's home, although she said the owner has now tired of the procession of visitors beating a path to the front door
 
Sunday's final episode was watched by 10.3 million viewers as Walt, played by Bryan Cranston, tied up the loose ends of his crumbling drug empire and died from a bullet wound just as the police finally caught up with him. But while Walt's death spelled the end of the hit show, local business owners are optimistic the commercial high will last.
 
“We still watch 'The Sopranos' reruns, we still watch 'Sex and the City.' Those have been going on for years,” said West-Harrison, who now has three generations of his family churning out bath salts upstairs at the business. “So I'm thinking it's going to have a staying power.”
 
Mettling first baked the blue donuts as a gift for Aaron Paul, the actor who played Walt's drug partner Jesse Pinkman, at the show's wrap party last year. She now sells them at an Albuquerque building used as a location for the Drug Enforcement Administration office in the show, and is also upbeat despite the show's conclusion.
 
“Albuquerque fell in love with that show, and I will not have a problem keeping that donut on the menu,” she told Reuters. “It's got some longevity.”
 
Ball agrees, pointing out that the final series has not yet aired in all global markets and that a spinoff series is in the works.
 
“The business is not going to go away just because the show has ended. There's too many fans, and it's not going stop any time soon. I'm going to continue

You May Like

Hezbollah Chief Says Does Not Want War But Ready for One

VOA's Jerusalem correspondent reports that with an Israeli election looming and Hezbollah's involvement in Syria, neither side appears interested in a wider conflict More

Multimedia VOA SPECIAL REPORT: Despite Danger, Best US Minds Battle Deadly Virus

Scientists at America's premier biological research center race to find effective drugs, speedier tests and a safe vaccine amid the deadliest outbreak of Ebola in history More

Kurdish Poet Battles to Defend Language, Culture

Kawa Nemir's work is an example of what he sees as an irreversible cultural and political assertiveness among Kurds in Turkey More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Egypt's Suez Canal Dreams Tempered by Continued Unresti
X
Heather Murdock
January 30, 2015 8:00 PM
Egypt plans to expand the Suez Canal, raising hopes that the end of its economic crisis may be in sight. But some analysts say they expect the project may cost too much and take too long to make life better for everyday Egyptians. VOA's Heather Murdock reports.
Video

Video Egypt's Suez Canal Dreams Tempered by Continued Unrest

Egypt plans to expand the Suez Canal, raising hopes that the end of its economic crisis may be in sight. But some analysts say they expect the project may cost too much and take too long to make life better for everyday Egyptians. VOA's Heather Murdock reports.
Video

Video Threat of Creeping Lava Has Hawaiians on Edge

Residents of the small town of Pahoa on the Big Island of Hawaii face an advancing threat from the Kilauea volcano. Local residents are keeping a watchful eye on creeping lava. Mike O’Sullivan reports.
Video

Video Pro-Kremlin Youth Group Creatively Promotes 'Patriotic' Propaganda

As Russia's President Vladimir Putin faces international pressure over Ukraine and a failing economy, unofficial domestic groups are rallying to his support. One such youth organization, CET, or Network, uses creative multimedia to appeal to Russia's urban youth with patriotic propaganda. VOA's Daniel Schearf reports.
Video

Video Mobile Infrared Scanners May Help Homeowners Save Energy

Mobile photo scanners have been successfully employed for navigational purposes, such as Google Maps. Now, a group of scientists from the Massachusetts Institute of Technology says the same technology could help homeowners better insulate their houses and save some money. VOA’s George Putic has more.
Video

Video Filmmakers Produce Hand-Painted Documentary on Van Gogh

The troubled life of the famous 19th century Dutch painter Vincent van Gogh has been told through many books and films, but never in the way a group of filmmakers now intends to do. "Loving Vincent " will be the first ever feature-length film made of animated hand-painted images, done in the style of the late artist. VOA’s George Putic reports.
Video

Video Issues or Ethnicity? Question Divides Nigeria

As Nigeria goes to the polls next month, many expect the two top presidential contenders to gain much of their support from constituencies organized along ethnic or religious lines. But are faith and regional blocs really what political power in Nigeria is about? Chris Stein reports.
Video

Video Rock-Consuming Organisms Alter Views of Life Processes

Scientists thought they knew much about how life works, until a discovery more than two decades ago challenged conventional beliefs. Scientists found that there are organisms that breathe rocks. And it is only recently that the scientific community is accepting that there are organisms that could get energy out of rocks. Correspondent Elizabeth Lee reports.
Video

Video Paris Attacks Highlight Global Weapons Black Market

As law enforcement officials piece together how the Paris and Belgian terror cells carried out their recent attacks, questions are being asked about how they obtained military grade assault weapons - which are illegal in the European Union. As VOA's Jeff Swicord reports, experts say there is a very active worldwide black market for these weapons, and criminals and terrorists are buying.
Video

Video Activists Accuse China of Targeting Religious Freedom

The U.S.-based Chinese religious rights group ChinaAid says 2014 was the worst year for religious freedom in China since the end of the Cultural Revolution. As Ye Fan reports, activists say Beijing has been tightening religious controls ever since Chinese leader Xi Jinping came to office. Hu Wei narrates.
Video

Video Theologians Cast Doubt on Morality of Drone Strikes

In 2006, stirred by photos of U.S. soldiers mistreating Iraqi prisoners, a group of American faith leaders and academics launched the National Religious Campaign Against Torture. It played an important role in getting Congress to investigate, and the president to ban, torture. VOA's Jerome Socolovsky reports.
Video

Video Former Sudan 'Lost Boy' Becomes Chess Master in NYC

In the mid-1980’s, thousands of Sudanese boys escaped the country's civil war by walking for weeks, then months and finally for more than a year, up to 1,500 kilometers across three countries. The so-called Lost Boys of the Sudan had little time for games. But one of them later mastered the game of chess, and now teaches it to children in the New York area. VOA’s Bernard Shusman in New York has his story.
Video

Video NASA Monitors Earth’s Vital Signs From Space

The U.S. space agency, NASA, is wrapping up its busiest 12-month period in more than a decade, with three missions launched in 2014 and two this month, one in early January and the fifth scheduled for January 29. As VOA’s Rosanne Skirble reports, the instruments being lifted into orbit are focused on Earth’s vital life support systems and how they are responding to a warmer planet.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid

New in Music Alley

 

 

 

 

 

Singer Leyla McCalla takes up not only the guitar, but the banjo and cello to perform songs from her new disc, “A Tribute to Langston Hughes,” music that mixes the Creole rhythms of Haiti with the French Quarter flavor of New Orleans on this edition of "The Hamilton Live."