News / Middle East

Actress Johansson, Oxfam Rift Spotlight West Bank

FILE - Actress Scarlett Johansson arrives for the screening of the film 'Her' at the 8th edition of the Rome International Film Festival in Rome, Nov. 10, 2013.
FILE - Actress Scarlett Johansson arrives for the screening of the film 'Her' at the 8th edition of the Rome International Film Festival in Rome, Nov. 10, 2013.
Reuters
Actress Scarlett Johansson's very public rift with the charity Oxfam over her endorsement of an Israeli firm operating in the West Bank has thrown a Hollywood spotlight on one of the thorniest issues in Middle East peace talks.
 
Johansson announced on Thursday she had quit her role as an ambassador for Oxfam, shortly before the airing during Sunday's Super Bowl of an advertisement in which she fronts for the Israeli soda maker SodaStream.
 
The multi-million-dollar sponsorship deal has caused a backlash among activists and humanitarian groups because SodaStream's largest factory stands in a Jewish settlement in the West Bank, which Oxfam said was “incompatible” with Johansson's role.
 
The dispute has won praise for Johansson from the World Jewish Congress (WJC), sharp criticism from a Palestinian group advocating a boycott of all Israeli goods — and a big dose of publicity for SodaStream.
 
“In a sense, I think everybody in some way has got some attention out of this,” Mark Borkowski, a London-based public relations specialist and author, told Reuters.
 
SodaStream employs Palestinian and Israeli workers and says its plant offers a model of peaceful cooperation. But Jewish settlements are deemed illegal under international law and are condemned by Oxfam, which has a large operation in the region.
 
After consultations this week with Oxfam, whose ambassador she has been since 2007, Johansson informed the charity that she would end the relationship.
 
'Denial of rights'
 
Announcing its acceptance of her decision, the charity said: “Oxfam believes that businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support.”
 
Yonah Lloyd, SodaStream's chief communications officer, said the company did not court controversy and hoped that potential customers would look beyond it to the firm's product.
 
“We don't invite this publicity, but we certainly hope at the end of the day it will generate lots of thought on the beautiful thing we are doing for our employees.”
 
The WJC applauded Johansson for “her forthright defense of economic cooperation between Israelis and Palestinians and for standing up to the international bullies” and criticized Oxfam.
 
“By ending its association with Miss Johansson ... Oxfam has chosen to align itself with the unprincipled and anti-Semitic BDS movement,” WJC CEO Robert Singer said in a statement, referring to groups urging boycotts, disinvestment and sanctions against Israel and Israeli goods.
 
“This was a cowardly act that Oxfam should realize is a reprehensible and damaging mistake,” Singer added.
 
In contrast, Omar Barghouti, co-founder of the Palestinian Campaign for the Academic and Cultural Boycott of Israel, claimed a win for his campaign, saying the company and actress had both been weakened by the dispute.
 
“[SodaStream] was exposed to the whole world as an occupation profiteer. Prior to this, most SodaStream customers had no idea that it is involved in grave violations of human rights,” he told Reuters, adding that “Johansson's reputation as a defender of human rights has suffered irreparably.”
 
The spat has come at a delicate time for U.S.-backed peace talks between Israel and the Palestinians. Israeli officials fear that if the talks fail, a nascent call for an economic boycott of Israel and its settlements might grow.
 
In a statement reported in U.S. media, Johansson's spokesman wrote: “She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment and sanctions movement.”
 
That movement, sponsored mostly by pro-Palestinian intellectuals and bloggers, campaigns for a blanket boycott of all Israeli goods and questions the Jewish state's legitimacy.
 
International rights groups including Oxfam seek to discourage trade only with Israeli firms located on land in the occupied West Bank.
 
“It is impossible to ignore the Israeli system of unlawful discrimination, land confiscation, natural resource theft, and forced displacement of Palestinians in the occupied West Bank, where SodaStream is located,” the New York-based Human Rights Watch said in a statement on Wednesday.

You May Like

Mugabe Dismisses Male-Female Equality

'It is not possible that women can be at par with men' incoming African Union president declares on eve of summit More

Somali Terror Suspect's Light Sentence Raises Questions

Abdullahi Yusuf, 18, could have spent 15 years in prison but judge instead sentenced him to a halfway house, and a program to try to integrate him back into the community More

Video Kobani Ravaged Following Kurdish Ouster of IS Militants

Even so, hundreds of refugees sheltering in Turkey seek to return; Kurdish forces hold some back, saying fighting continues More

This forum has been closed.
Comment Sorting
Comments
     
by: Godwin from: Nigeria
January 31, 2014 4:41 AM
People should shut up if they do not understand very well what they talk about. Israel-Palestine issue is an ongoing one and no one reserves the right to determine who owns what presently, as negotiations are still going on. We should be aware that the so-called occupied settlements also house Israelis who do not have other places to live in except where they presently find themselves. For all you should know, those areas will end up being a mixture of Jews and Arabs living side by side in whatever state the settlements will belong. Therefore Oxfam should be condemned for what it is - an anti human set up with extreme hate mission.

SodaStream is the kind of model firms expected to bridge the gaps existing between Israelis and Palestinians to foster what can be real peace, not the so-called two states solution that is rather divisive and segregation-al, though it will be like camel through the eye of the needle to have true peace between Jews(Israel) and the Arabs in so far as islam - their religion – preaches hate against Israel. Essentially, as you have Arabs and muslims not only living in Israel but are citizens, so also are we going to have Jews and Israelis who will not only live in the islamic Arab Emirate at West Bank (called Palestine), but will be citizens also.

In Response

by: Goose from: CT
February 03, 2014 11:07 PM
Godwin, straight forward and well put, what baffles me, is which part of all this do people find so hard to understand? Is it good old-fashioned anti-semitism? Love for the perceived "underdog"? Or just plain stupidity?

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Groundbreaking Hand-Painted Documentary About Van Gogh in Productioni
X
George Putic
January 29, 2015 9:43 PM
The troubled life of the famous 19th century Dutch painter Vincent van Gogh has been told through many books and films, but never in the way a group of filmmakers now intends to do. "Loving Vincent " will be the first ever feature-length film made of animated hand-painted images, done in the style of the late artist. VOA’s George Putic reports.
Video

Video Groundbreaking Hand-Painted Documentary About Van Gogh in Production

The troubled life of the famous 19th century Dutch painter Vincent van Gogh has been told through many books and films, but never in the way a group of filmmakers now intends to do. "Loving Vincent " will be the first ever feature-length film made of animated hand-painted images, done in the style of the late artist. VOA’s George Putic reports.
Video

Video Rock-Consuming Organisms Alter Views of Life Processes

Scientists thought they knew much about how life works, until a discovery more than two decades ago challenged conventional beliefs. Scientists found that there are organisms that breathe rocks. And it is only recently that the scientific community is accepting that there are organisms that could get energy out of rocks. Correspondent Elizabeth Lee reports.
Video

Video Paris Attacks Highlight Global Weapons Black Market

As law enforcement officials piece together how the Paris and Belgian terror cells carried out their recent attacks, questions are being asked about how they obtained military grade assault weapons - which are illegal in the European Union. As VOA's Jeff Swicord reports, experts say there is a very active worldwide black market for these weapons, and criminals and terrorists are buying.
Video

Video Activists Accuse China of Targeting Religious Freedom

The U.S.-based Chinese religious rights group ChinaAid says 2014 was the worst year for religious freedom in China since the end of the Cultural Revolution. As Ye Fan reports, activists say Beijing has been tightening religious controls ever since Chinese leader Xi Jinping came to office. Hu Wei narrates.
Video

Video Super Bowl Ads Compete for Eyes on TV, Web

Super Bowl Sunday (Feb. 1) is about more than just the NFL's American football championship and big parties to watch the game. Viewers also tune in for the world famous commercials that send Facebook and Twitter abuzz. Daniela Schrier reports on the social media rewards for America’s priciest advertising.
Video

Video Theologians Cast Doubt on Morality of Drone Strikes

In 2006, stirred by photos of U.S. soldiers mistreating Iraqi prisoners, a group of American faith leaders and academics launched the National Religious Campaign Against Torture. It played an important role in getting Congress to investigate, and the president to ban, torture. VOA's Jerome Socolovsky reports.
Video

Video Freedom on Decline Worldwide, Report Says

The state of global freedom declined for the ninth consecutive year in 2014, according to global watchdog Freedom House's annual report released Wednesday. VOA's William Gallo has more.
Video

Video MRI Seems to Help Diagnose Prostate Cancer, Preliminary Study Shows

Just as with mammography used to detect breast cancer, there's a lot of controversy about tests used to diagnose prostate cancer. Fortunately, a new study shows doctors may now have a more reliable way to diagnose prostate cancer for high risk patients. More from VOA's Carol Pearson.
Video

Video Smartphones About to Make Leap, Carry Basic Senses

Long-distance communication contains mostly sounds and pictures - for now. But scientists in Britain say they are close to creating additions for our smartphones that will make it possible to send taste, smell and even a basic touch. VOA’s George Putic reports.
Video

Video Former Sudan 'Lost Boy' Becomes Chess Master in NYC

In the mid-1980’s, thousands of Sudanese boys escaped the country's civil war by walking for weeks, then months and finally for more than a year, up to 1,500 kilometers across three countries. The so-called Lost Boys of the Sudan had little time for games. But one of them later mastered the game of chess, and now teaches it to children in the New York area. VOA’s Bernard Shusman in New York has his story.
Video

Video NASA Monitors Earth’s Vital Signs From Space

The U.S. space agency, NASA, is wrapping up its busiest 12-month period in more than a decade, with three missions launched in 2014 and two this month, one in early January and the fifth scheduled for January 29. As VOA’s Rosanne Skirble reports, the instruments being lifted into orbit are focused on Earth’s vital life support systems and how they are responding to a warmer planet.
Video

Video Crowded Republican Presidential Field Off to Early Start for 2016

It seems early, but the 2016 U.S. presidential election campaign is already heating up. Though no one has officially announced a candidacy, several potential Republican contenders have been busy speaking to conservative groups about making a White House run next year. Many of the possible contenders are critical of the Obama administration’s foreign policy record. VOA national correspondent Jim Malone reports.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid