News / Economy

Sexy Performance Meets 'Green' Ethic at Detroit Auto Show

The new Mercedes-Benz 2015 C-Class is displayed during a private preview for media at the Westin Book Cadillac Hotel in Detroit, Michigan, Jan. 12, 2014, on the eve of the 2014 North American International Auto Show.
The new Mercedes-Benz 2015 C-Class is displayed during a private preview for media at the Westin Book Cadillac Hotel in Detroit, Michigan, Jan. 12, 2014, on the eve of the 2014 North American International Auto Show.
Reuters
To look over the roster of racy new and future vehicles at the 2014 North American International Auto Show here, the initial impression is that U.S., European and Asian automakers want to turn back the clock to a time when performance and speed trumped concerns about energy and the environment.

So-called green cars - electric vehicles, hybrids and hydrogen fuel cells - are being heavily overshadowed at the Detroit show by sports cars, in a broad spectrum of sizes, shapes and price segments, from Ford Motor Company's redesigned 2015 Mustang to Kia Motors' zippy GT4 Stinger concept.

“Sex sells. Speed sells,” said Michael Tracy, principal at Michigan-based consultancy the Agile Group. “People don't talk about wanting to buy a Camaro because the base V6 gets great mileage.”

A hint of green

In fact, there is more than a hint of green lurking in even the sexiest sports cars at this year's Detroit auto show, which opens for media members this week. Take the new Mustang, which this fall will offer buyers the choice of a 420-horsepower 5.0-liter V8 - a throwback to the classic street cars of yesteryear - or an economical 2.3-liter four-cylinder EcoBoost engine that still cranks out an impressive 305 horsepower.

“We're seeing a new era of performance cars that are very safe, very fuel-efficient and more mainstream,” said industry consultant Lincoln Merrihew, of Millward Brown Digital.

The latest edition of Volkswagen AG's Golf R, which goes on sale in early 2015 in the United States, is a good example.

Under the familiar hatchback shell of the long-running Golf, VW has fitted a 290-horsepower turbocharged 2.0-liter four-cylinder engine. VW said it is the most powerful Golf ever sold in the United States, but it also surpasses the fuel economy of the 2013 edition, with an EPA highway mileage rating of 31 miles per gallon. To help improve the car's stability and traction, all-wheel drive is standard.

Evolving definition

The definition of “performance” is evolving, from the old-school values of straight-line acceleration and cornering capability. As with the Mustang and the Golf, engines are getting smaller to improve efficiency, but devices such as turbochargers provide more power, so there is less tradeoff between going faster and going farther.

Perhaps the epitome of the modern sports car is Kia's GT4 Stinger, a compact, low-slung four-passenger model fitted with a 315-horsepower turbocharged 2.0-liter four-cylinder engine that hints at a future rear-wheel-drive performance model from the Korean manufacturer.

Makers of traditional sports cars are reducing weight, which further enhances both sides of the power versus economy equation.

Even the 2014 Chevrolet Camaro Z28, which goes on sale this spring, has benefited from General Motors Co's  “lightweighting” efforts. GM engineers shaved mass from the $75,000 muscle car by using a smaller battery and thinner rear glass, as well as eliminating the trunk carpet and the tire-inflator kit.

Lighter weight

BMW says its redesigned 2015 M3 sedan, which reaches U.S. dealers in early summer, has shed 175 pounds, in part by using more aluminum and carbon fiber-reinforced plastic in place of heavier steel and by switching from a normally aspirated 4.0-liter V8 to a twin-turbocharged 3.0-liter six-cylinder engine. The smaller engine makes more power and, with the weight reduction, enables faster acceleration, while boosting fuel economy by 25 percent and lowering emissions by the same amount.

Both the M3 and its two-door companion, the new 2015 M4 coupe, also provide an array of driver assistance systems, including a new Active Driving Assistant that warns of an impending collision with a pedestrian.

Enthusiasts will find many of the same safety systems and focus on efficiency in the latest supercars from Europe, Asia and the U.S., notably the 620-horsepower 2015 Chevrolet Corvette Z06, which goes into production late this year.

The fun factor

Chevy also aims to amp up the fun quotient for Corvette owners. Later this year, the 2015 Corvette will offer an optional Performance Data Recorder - essentially a built-in high-def videocam and microphone that will enable drivers to record up to 13 hours behind the wheel and play it all back on the car's in-dash touchscreen or upload it to Facebook and other social media sites.

Five years ago, during the depths of the U.S. auto industry's recession, “excess went out of fashion,” said consultant Merrihew, as auto companies parked their performance models to focus on greener technologies.

Now that the economy has rebounded and automakers are redefining performance as a combination of speed, safety and efficiency, “that stigma is starting to fade,” he said, “and performance cars are OK to buy again.”

You May Like

For Lebanon-based Refugees, Desperation Fuels Perilous Passage

In a war that has caused an estimated three million people to flee Syria, efforts to make perilous sea journey in search of asylum expected to increase More

South African Brewer Tackles Climate Change

Mega-brewer SAB Miller sent delegates to climate summit in Peru, says it is one of many private companies taking their own steps to fight climate change More

Indonesia Reports Increase in Citizens Joining Islamic State

Officials say more than 350 of its citizens are now in Syria or Iraq to fight with Islamic State - 50 more than last month More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Refugees Living in Kenya Long for Peace in the Home Countriesi
X
December 16, 2014 2:14 PM
Kenya is host to numerous refugees seeking safe haven from conflict. Immigrants from Somalia face challenges in their new lives in Kenya. Ahead of International Migrants Day (December 18) Lenny Ruvaga has more for VOA News from the Kenyan capital.
Video

Video Refugees Living in Kenya Long for Peace in the Home Countries

Kenya is host to numerous refugees seeking safe haven from conflict. Immigrants from Somalia face challenges in their new lives in Kenya. Ahead of International Migrants Day (December 18) Lenny Ruvaga has more for VOA News from the Kenyan capital.
Video

Video Turkey's Authoritarianism Dismays Western Allies

The Turkish government has been defiant in the face of criticism at home and abroad for its raids targeting opposition media. The European Union on Monday expressed dismay after President Recep Tayyip Erdogan lashed out at Brussels for criticizing his government's action. Turkey's bid to be considered for EU membership has been on hold while critics accuse the NATO ally of increasingly authoritarian rule. Zlatica Hoke reports.
Video

Video US-China Year in Review: Hong Kong to Climate Change

The United States is pushing for a code of conduct to resolve territorial disputes in the South China Sea as it works to improve commercial ties with Beijing. VOA State Department correspondent Scott Stearns reports on a year of U.S. policy toward China from Hong Kong to climate change.
Video

Video Japanese Leader’s Election Win Raises Potential for Conflict with Neighbors

Japan’s Prime Minister Shinzo Abe and his allies easily won a two-thirds majority in parliament Sunday, even though the country has slipped into recession under his conservative policies. VOA’s Brian Padden reports from Seoul, that the prime minister’s victory will empower him to continue economic reforms but also pursue a nationalist agenda that will likely increase tensions with Japan’s neighbors.
Video

Video Nuba Mountain Families Hide in Caves to Escape Aerial Bombings

Despite ongoing peace talks between Sudan's government and the rebel Sudan People’s Liberation Movement-North, or SPLM-N, daily aerial attacks continue in South Kordofan province’s Nuba Mountains. Adam Bailes was there and reports for VOA that government forces are targeting civilian areas, rather than military positions, with their daily bombardments.
Video

Video Indonesian Province to Expand Sharia Law

Indonesia has the world’s largest Muslim population and a legal system based on Dutch civil law and Indonesian government regulations. But in a 2001 compromise with separatists, Aceh province in Sumatra island’s north was allowed to implement Sharia law. Since then, religious justice has become increasingly strict. VOA correspondent Steve Herman reports from Banda Aceh.
Video

Video Some Russian Businesses Thrive in Poor Economy

Capital flight, the fall in oil prices and Western sanctions are pushing Russia's staggering economy into recession. But not companies are suffering. The ruble’s drop in value has benefited exporters as well as businesses targeting increasingly frugal customers. VOA's Daniel Schearf reports from Moscow.

All About America

AppleAndroid

World Currencies

EUR
USD
0.7976
JPY
USD
116.28
GBP
USD
0.6353
CAD
USD
1.1655
INR
USD
63.988

Rates may not be current.