News / Economy

Sony Bets on Initial PS4 Sales Outstripping Predecessor by 40 Percent

Visitors take pictures of Sony Corp's PlayStation 4 new game console at the Tokyo Game Show in Chiba, east of Tokyo, Sept. 19, 2013.
Visitors take pictures of Sony Corp's PlayStation 4 new game console at the Tokyo Game Show in Chiba, east of Tokyo, Sept. 19, 2013.
Reuters
Sony Corp is betting on initial Playstation 4 sales to be 40 percent higher than its last home game console which cost more to build and buy, raising the prospect of quicker return to help revive its consumer electronics business.
 
The console goes on sale at almost the same time as Microsoft Corp's Xbox One, and is the new flagship product for a gaming division that, along with cameras and mobile devices, is at the core of a plan to reinvigorate a business long weighed down by loss-incurring televisions.
 
Sony is targeting PS4 sales of 5 million machines between its Nov. 15 United States launch and the end of the company's financial year on March 31, President and Group CEO of Sony Computer Entertainment Inc Andrew House said in a presentation at the Tokyo Game Show on Thursday.
 
That compares with 3.6 million PS3 units sold over a similar time frame seven years earlier.
 
Making the PS4 target appear even more ambitious is that a Japan release date of Feb. 22 gives sales there just over a month to contribute.
 
Preorders totaled 1 million as of August.
 
Using existing rather than custom-made components for the PS4 “has enabled us to reduce the scale of investment significantly, massively so in comparison to the PS3,” House told Reuters in an interview after the presentation.
 
It took four years for the PS3 to become profitable. Sony expects the PS4 to be profitable “significantly sooner.”
 
The PS4 has “a more attractive price,” House said.
 
It will initially retail at $399 in the U.S. compared with $599 for the PS3 and $499 for the Xbox One, which goes on sale in the U.S. a week later.
 
Shares of Sony closed 0.28 percent lower; Japan's benchmark Nikkei 225 Index ended 1.8 percent higher.
 
Sony, like Microsoft, has extended its latest console further beyond gaming by making it a living room entertainment hub controlling movies, television and internet content.
 
Microsoft's Phil Spencer, in charge of Xbox content, on Wednesday told Reuters the Xbox business would soon unveil television projects, following on from an agreement to produce a television series of its popular Halo game in collaboration with Steven Spielberg.
 
House said Sony's game division is working with Sony Pictures to develop content that it could offer the 150 million Playstation network subscribers. Those projects, however, may remain in the pipeline longer than at its U.S. competitor.
 
“I don't think we are going to push the market,” House said when asked if Sony would announce new content before the end of the year.

You May Like

Video Experts Warn World Losing Ebola Fight

Doctors Without Borders says world is losing battle against Ebola, unless wealthy nations dispatch specialized biological disaster response teams More

Video Experts: Rise of Islamic State Significant Development in Jihadism

Many analysts contend the group - which grew out of al-Qaida in Iraq - has been rebuilding for years More

US-Based Hong Kongers Pledge Support for Pro-Democracy Activists

Democracy advocates call on Chinese living abroad to join them in opposing new election rules for their home territory More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Larger Than Life Chinese Lanterns Make Southern California Appearancei
X
Elizabeth Lee
September 02, 2014 8:57 PM
Chinese lanterns with a long history are lighting up in 21st century style at the Los Angeles County Fair in southern California. Visitors can see traditional lanterns that hang, but also lanterns in the shape of animals, iconic landmarks and many other objects, all created by artisans from a place in China known for its lanterns. Elizabeth Lee has the details from the fair in the city of Pomona.
Video

Video Larger Than Life Chinese Lanterns Make Southern California Appearance

Chinese lanterns with a long history are lighting up in 21st century style at the Los Angeles County Fair in southern California. Visitors can see traditional lanterns that hang, but also lanterns in the shape of animals, iconic landmarks and many other objects, all created by artisans from a place in China known for its lanterns. Elizabeth Lee has the details from the fair in the city of Pomona.
Video

Video Experts See Rise of ISIS as Significant Development

The Islamic State’s rise seems sudden. It caught the U.S. by surprise this summer when it captured large portions of northern Iraq and spread its wings in neighboring Syria. But many analysts contend that the group - which grew out of al-Qaida in Iraq - has been rebuilding for years. VOA's Jela de Franceschi takes a closer look at the rise of ISIS and its implications for the Middle East and beyond.
Video

Video Israel Concerned Over Syrian Rebels in Golan

Israeli officials are following with concern the recent fighting between Syrian rebels and government forces near the contested Golan Heights. Forty-four U.N. peacekeepers from Fiji have been seized by Syrian Islamist rebels and the clashes occasionally have spilled into Israel. VOA’s Scott Bobb reports from Jerusalem.
Video

Video Ukraine Schools Resume Classes, Donate to Government Forces

A new school year has started in Ukraine but thousands of children in the war-torn east are unable to attend because of ongoing clashes with pro-Russia rebels. In Ukraine's capital, patriotic education has become the norm along with donations to support injured security forces fighting to take back rebel-held areas. VOA's Daniel Schearf reports from Kyiv.
Video

Video US Detainees Want Negotiators for Freedom in North Korea

The three U.S. detainees held in North Korea were permitted to speak with foreign media Monday. The government of Kim Jong Un restricted the topics of the questions, and the interviews in Pyongyang were limited to five minutes. Each of the men asked Washington to send a representative to Pyongyang to secure his release. VOA’s Carolyn Presutti has our story.
Video

Video Turkmen From Amerli Describe Survival of IS Siege

Over the past few weeks, hundreds of Shi'ite Turkmen have fled the town of Amerli seeking refuge in the northern city of Kirkuk. Despite recent military gains after U.S. airstrikes that were coordinated with Iraqi and Kurdish forces, the situation remains dire for Amerli’s residents. Sebastian Meyer went to Kirkuk for VOA to speak to those who managed to escape.
Video

Video West Africa Ebola Vaccine Trials Possible by Early 2015

A U.S. health agency is speeding up clinical trials of a possible vaccine against the deadly Ebola virus that so far has killed more than 1,500 people in West Africa. If successful, the next step would be a larger trial in countries where the outbreak is occurring. VOA's Carol Pearson has more.
Video

Video Survivors Commemorate 70th Anniversary of Nazi Liquidation of Jewish Ghetto

When the German Nazi army occupied the Polish city of Lodz in 1939, it marked the beginning of a long nightmare for the Jewish community that once made up one third of the population. Roughly 200,000 people were forced into the Lodz Ghetto. Less than 7,000 survived. As VOA’s Kane Farabaugh reports, some survivors gathered at the Union League Club in Chicago on the 70th anniversary of the liquidation of the Lodz Ghetto to remember those who suffered at the hands of the Nazi regime.

AppleAndroid

World Currencies

EUR
USD
0.7537
JPY
USD
103.79
GBP
USD
0.6032
CAD
USD
1.0957
INR
USD
60.522

Rates may not be current.