News / Arts & Entertainment

    YouTube Hopes to Boost Music Profile with New Awards Show

    Visitors walk past a YouTube stand during the International Record Music Publishing and Video Music Market (MIDEM) in Cannes, France, Jan. 27, 2013.
    Visitors walk past a YouTube stand during the International Record Music Publishing and Video Music Market (MIDEM) in Cannes, France, Jan. 27, 2013.
    Reuters
    Does the world really need another music video awards show? The answer is yes - at least according to YouTube.
        
    The online video-sharing site is rolling out its first YouTube Music Awards on Sunday, with a show that pairs established industry stars such as Lady Gaga and Arcade Fire along with performers from the Google-owned video site.
        
    The show will boost YouTube's profile just weeks before the site is expected to announce a subscription service that will compete in an already crowded music marketplace.
        
    "On a practical level [YouTube has] put people on the map and it's generated revenue or other resources like support or recognition from people that normally would not get the exposure," said Reggie Watts, a performance artist who, along with actor Jason Schwartzman, will host the event.
        
    The awards categories are limited but clearly meant to differentiate the YouTube awards from the Grammys or the MTV Music Video Awards, which grabbed attention this year after a raunchy performance by former Disney star Miley Cyrus as she transitions into a more adult career.
        
    YouTube will also name a video of the year and an artist of the year, with a slate of nominees including Justin Bieber, Selena Gomez, Eminem, Katy Perry and other top-40 mainstays.
        
    But the categories also range more broadly. "Response of the Year" will pick the best fan remix, parody or response. Other categories include YouTube phenomenon, breakthrough and innovation of the year.
        
    Even the show's structure aims for something a little different. Watts said he and co-host Schwartzman know the overall sequence of the events but don't know the blow-by-blow of what will happen at the Spike Jonze-directed show.
        
    "We have no clue what's going to happen," he said. "All you can do in the moment is perform."
        
    The awards show will stream live from New York on Sunday starting at 6 p.m. (2200 GMT).
        
    YouTube has positioned itself in recent years as a major source of new music videos for fans. Lady Gaga alone has racked up well over 1 billion views of her various videos.
        
    The shift highlights some of the challenges – and opportunities - for artists. While accessing fans has never been easier, turning a profit and making a living as a musician has become more challenging.
        
    Sites such as YouTube effectively function as on-demand stations for music, with fans able to listen to play lists over and over just for watching the occasional commercial.
        
    YouTube is expected to introduce an option by the end of the year to let music fans skip the commercials via a paid subscription service.
        
    That would pit YouTube more directly against services such as the online music streaming Web service Spotify, which itself has had its share of musicians such as Radiohead's Thom Yorke who criticize the company's business model for squeezing artists.
        
    Into all of this comes the awards show, which will showcase the abundance of changes in the music industry.
        
    The show is "about a certain level of discovery," Watts said. "It's going to be an experiment on all levels."

    You May Like

    Russia Sees Brexit Impact Widespread but Temporary

    Officials, citizens react to Britain’s vote to exit European Union with mix of pleasure, understanding and concern

    Obama Encourages Entrepreneurs to Seek Global Interconnection

    President tells entrepreneurs at global summit at Stanford University to find mentors, push ahead with new ideas on day after Britain voters decide to exit EU

    Video Some US Gun Owners Support Gun Control

    Defying the stereotype, Dave Makings says he'd give up his assault rifle for a comprehensive program to reduce gun violence

    This forum has been closed.
    Comment Sorting
    Comments
         
    by: Michael
    November 03, 2013 8:07 AM
    Should be a pretty cool show. Sort of new age in that it's the first awards show to reflect this new streaming set up. Should be a good service too when it comes out. Switched to torch music to avoid ads, but won't need to with the paid service. Will be interesting to see.

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    Brexit Vote Plunges Global Markets Into Unchartered Territoryi
    X
    June 24, 2016 9:38 PM
    British voters plunged global markets into unknown territory after they voted Thursday to leave the European Union. The results of the Brexit vote, the term coined to describe the referendum, caught many off guard. Analysts say the resulting volatility could last for weeks, perhaps longer. Mil Arcega reports.
    Video

    Video Brexit Vote Plunges Global Markets Into Unchartered Territory

    British voters plunged global markets into unknown territory after they voted Thursday to leave the European Union. The results of the Brexit vote, the term coined to describe the referendum, caught many off guard. Analysts say the resulting volatility could last for weeks, perhaps longer. Mil Arcega reports.
    Video

    Video Orlando Shooting Changes Debate on Gun Control

    It’s been nearly two weeks since the largest mass shooting ever in the United States. Despite public calls for tighter gun control laws, Congress is at an impasse. Democratic lawmakers resorted to a 1960s civil rights tactic to portray their frustration. VOA’s Carolyn Presutti explains how the Orlando, Florida shooting is changing the debate.
    Video

    Video Tunisian Fishing Town Searches for Jobs, Local Development Solutions

    As the European Union tries to come to grips with its migrant crisis, some newcomers are leaving voluntarily. But those returning to their home countries face an uncertain future.  Five years after Tunisia's revolution, the tiny North African country is struggling with unrest, soaring unemployment and plummeting growth. From the southern Tunisian fishing town of Zarzis, Lisa Bryant takes a look for VOA at a search for local solutions.
    Video

    Video 'American Troops' in Russia Despite Tensions

    Historic battle re-enactment is a niche hobby with a fair number of adherents in Russia where past military victories are played-up by the Kremlin as a show of national strength. But, one group of World War II re-enactors in Moscow has the rare distinction of choosing to play western ally troops. VOA's Daniel Schearf explains.
    Video

    Video Experts: Very Few Killed in US Gun Violence Are Victims of Mass Shootings

    The deadly shooting at a Florida nightclub has reignited the debate in the U.S. over gun control. Although Congress doesn't provide government health agencies funds to study gun violence, public health experts say private research has helped them learn some things about the issue. VOA's Carol Pearson reports.
    Video

    Video Trump Unleashes Broadside Against Clinton to Try to Ease GOP Doubts

    Recent public opinion polls show Republican Donald Trump slipping behind Democrat Hillary Clinton in the presidential election matchup for November. Trump trails her both in fundraising and campaign organization, but he's intensifying his attacks on the former secretary of state. VOA National Correspondent Jim Malone reports.
    Video

    Video Muslim American Mayor Calls for Tolerance

    Syrian-born Mohamed Khairullah describes himself as "an American mayor who happens to be Muslim." As the three-term mayor of Prospect Park, New Jersey, he believes his town of 6,000 is an example of how ethnicity and religious beliefs should not determine a community's leadership. Ramon Taylor has this report from Prospect Park.
    Video

    Video Internal Rifts Over Syria Policy Could Be Headache for Next US President

    With the Obama administration showing little outward enthusiasm for adopting a more robust Syria policy, there is a strong likelihood that the internal discontent expressed by State Department employees will roll over to the next administration. VOA State Department correspondent Pam Dockins reports.
    Video

    Video Senegal to Park Colorful ‘Cars Rapide’ Permanently

    Brightly painted cars rapide are a hallmark of Dakar, offering residents a cheap way to get around the capital city since 1976. But the privately owned minibuses are scheduled to be parked for good in late 2018, as Ricci Shryock reports for VOA.
    Video

    Video Florida Gets $1 Million in Emergency Government Funding for Orlando

    The U.S. government has granted $1 million in emergency funding to the state of Florida to cover the costs linked to the June 12 massacre in Orlando. U.S. Attorney General Loretta Lynch announced the grant Tuesday in Orlando, where she met with survivors of the shooting attack that killed 49 people. Zlatica Hoke reports.
    Video

    Video How to Print Impossible Shapes with Metal

    3-D printing with metals is rapidly becoming more advanced. As printers become more affordable, the industry is partnering with universities to refine processes for manufacturing previously impossible things. A new 3-D printing lab aims to bring the new technology closer to everyday use. VOA's George Putic reports.
    Video

    Video Big Somali Community in Minnesota Observes Muslim Religious Feast

    Ramadan is widely observed in the north central US state of Minnesota, which a large Muslim community calls home. VOA Somali service reporter Mohmud Masadde files this report from Minneapolis, the state's biggest city.

    Special Report

    Adrift The Invisible African Diaspora

    New in Music Alley

    Take It From The Top: Stanley Jordani
    || 0:00:00
    ...  
     
    X
    May 17, 2016 5:01 PM
    Jazz fusion artist, Stanley Jordan is known for his touch technique which allows him to play melodies and chords simultaneously. He can also play two different guitars or a guitar and piano at the same time.

    Jazz fusion artist, Stanley Jordan is known for his touch technique which allows him to play melodies and chords simultaneously.  He can also play two different guitars or a guitar and piano at the same time.

     

     

     

     

    Blogs

    African Music Treasures