News / Arts & Entertainment

First-ever YouTube Music Awards Celebrate Eminem, Future of Music

Ryan Lewis (L) and Macklemore are interviewed as they attend the YouTube Music Awards in New York, Nov. 3, 2013.
Ryan Lewis (L) and Macklemore are interviewed as they attend the YouTube Music Awards in New York, Nov. 3, 2013.
Reuters
The first-ever YouTube Music Awards on Sunday, improvised with plenty of celebrity cameos thrown into the mix, saw awards go to rapper Eminem and hip-hop duo Macklemore and Ryan Lewis.
 
The show made a clear bid for the quirky, a benefit of being streamed by YouTube rather than broadcast on television.
 
If the music itself sometimes felt a little overshadowed by all the hoopla, it shouldn't surprise; the show was also an announcement of sorts by YouTube of its intentions to take a bigger role in the music industry.
 
The music awards market is almost as crowded as the music market itself. YouTube featured big stars such as Lady Gaga to attract attention, while keeping enough of an outsider perspective to differentiate itself from MTV, the Grammys and other music powerhouses.
 
Although the Google-owned site has for years been a go-to place for music fans around the world, the site is now expected to introduce a paid music service by year-end.
 
“There was nothing scripted tonight,” said actor Jason Schwartzman, who, along with performance artist Reggie Watts, hosted the show, which was directed by Spike Jonze.
 
Eminem won the Artist of the Year award. Video of the Year was awarded to Girls' Generation, who are megastars in South Korea but are still making inroads into the U.S. music scene.
 
Breakthrough of the Year went to hip-hop duo Macklemore and Ryan Lewis, whose songs include the gay rights anthem, “Same Love”.
 
Walk off the Earth, along with KRNFX, took the Phenomenon Award for their version of Taylor Swift's “I Knew You Were Trouble” while the Innovation Prize went to DeStorm, who won for “See Me Standing”.
 
In an acknowledgement of the hefty amount of user-generated content that goes on YouTube - everything from yawning kittens to cell phone video of major world news - YouTube gave out something called Response of the Year.
 
That prize went to Lindsey Stirling and Pentatonix, for their cover of Imagine Dragons “Radioactive”. Stirling is a star among violinists, but does not have the star power of Katy Perry, another of the night's nominees.
 
Lady Gaga, cultural references
 
Along with Lady Gaga, there was a shaky-cam performance by Tyler, the Creator, and Earl Sweatshirt, both of the Odd Future Wolf Gang Kill Them All hip-hop collective.
 
There were cultural references, including the quirky song “The Fox (What Does the Fox Say?)” from Norwegian duo Ylvis, a viral hit earlier this year.
 
YouTube has positioned itself in recent years as a major source of new music videos for fans.
 
Sites such as YouTube effectively function as on-demand stations for music, with fans able to listen to play lists over and over just for watching the occasional commercial.
 
The shift highlights some of the challenges - and opportunities - for artists. Access to music is easier than it's ever been, thanks to sites such as YouTube, music blogs, file-sharing software and more. However, it's also become that much more difficult for musicians to earn a living.
 
YouTube is expected to introduce an option by the end of the year to let music fans skip the commercials via a paid subscription service. This would pit YouTube directly against services such as the online music streaming service Spotify, whose business model has been criticized by musicians for squeezing artists.

You May Like

Australia-Cambodia Resettlement Agreement Raises Concerns

Agreement calls for Cambodia to accept refugees in return for $35 million in aid and reflects Australia’s harder line approach towards asylum seekers and refugees More

India Looks to Become Arms Supplier Instead of Buyer

US hopes India can become alternative to China for countries looking to buy weapons, but experts question growth potential of Indian arms industry More

Earth Day Concert, Rally Draws Thousands in Washington

President Obama also took up the issue Saturday in his weekly address, saying there 'no greater threat to our planet than climate change' More

This forum has been closed.
Comment Sorting
Comments
     
by: SONE_fanYuri from: Philippines
November 05, 2013 3:10 AM
Congratulations to my girls for winning the video of the year (I Got A BOY)^.^ Never mind the haters because they can't get it back! cheers!

by: Chris
November 04, 2013 6:07 AM
From what I read elsewhere, the show wasn't the big success theyw ere hoping for (although in standard youtube fashion I'm sure people will watch clips for the next few weeks). More important is the music streaming service without ads!! The whole reason I started with torch music was because I hated the youtube ads, so a paid version without advertising is awesome!
In Response

by: Paul from: NYC
November 04, 2013 12:06 PM
Im creating over •$7k• a month operating half time. I unbroken hearing others tell ME however muℂh cash they ℂan create on-line therefore i made a decision to appear into it. Well, it had been all true and has whole modified my life. this can be what I do,

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Are Energy Needs Putting Thailand's Natural Beauty at Risk?i
X
Steve Sandford
April 17, 2015 12:50 AM
Thailand's appetite for more electricity has led to the construction of new dams along the Mekong River to the north and new coal plants near the country's famous beaches in the south. A proposed coal plant in a so-called "green zone" has touched off a debate. VOA's Steve Sandford reports.
Video

Video Are Energy Needs Putting Thailand's Natural Beauty at Risk?

Thailand's appetite for more electricity has led to the construction of new dams along the Mekong River to the north and new coal plants near the country's famous beaches in the south. A proposed coal plant in a so-called "green zone" has touched off a debate. VOA's Steve Sandford reports.
Video

Video Overwhelmed by Migrants, Italy Mulls Military Action to Stabilize Libya

Thousands more migrants have arrived on the southern shores of Italy from North Africa in the past two days. Authorities say they expect the total number of arrivals this year to far exceed previous levels, and the government has said military action in Libya might be necessary to stem the flow. VOA's Henry Ridgwell reports.
Video

Video Putin Accuses Kyiv of ‘Cutting Off’ Eastern Ukraine

Russian President Vladimir Putin, in his annual televised call-in program, again denied there were any Russian troops fighting in Ukraine. He also said the West was trying to ‘contain’ Russia with sanctions. Henry Ridgwell reports on reactions to the president’s four-hour TV appearance.
Video

Video Eye Contact Secures Dog's Place in Human Heart

Dogs serve in the military, work with police and assist the disabled, and have been by our side for thousands of years serving as companions and loyal friends. We love them. They love us in return. VOA’s Rosanne Skirble reports on a new study that looks at the bio-chemical bond that cements that human-canine connection.
Video

Video Ukrainian Volunteers Search for Bodies of Missing Soldiers

As the cease-fire becomes more fragile in eastern Ukraine, a team of volunteer body collectors travels to the small village of Savur Mohyla in the what pro-Russian separatists call the Donetsk Peoples Republic - to retrieve bodies of fallen Ukrainian servicemen from rebel-held territories. Adam Bailes traveled with the team and has this report.
Video

Video Xenophobic Violence Sweeps South Africa

South Africa, long a haven for African immigrants, has been experiencing the worst xenophobic violence in years, with at least five people killed and hundreds displaced in recent weeks. From Johannesburg, VOA’s Anita Powell brings us this report.
Video

Video Sierra Leone President Koroma Bemoans Ebola Impact on Economy

In an interview with VOA's Shaka Ssali on Wednesday, President Ernest Koroma said the outbreak undermined his government’s efforts to boost and restructure the economy after years of civil war.
Video

Video Protester Lands Gyrocopter on Capitol Lawn

A 61-year-old mailman from Florida landed a small aircraft on the Capitol lawn in Washington to bring attention to campaign finance reform and what he says is government corruption. Wednesday's incident was one in a string of security breaches on U.S. government property. Zlatica Hoke reports the gyrocopter landing violated a no-fly zone.
Video

Video Apollo 13, NASA's 'Successful Failure,' Remembered

The Apollo 13 mission in 1970 was supposed to be NASA's third manned trip to the moon, but it became much more. On the flight's 45th anniversary, astronauts and flight directors gathered at Chicago's Adler Planetarium to talk about how the aborted mission changed manned spaceflight and continues to influence space exploration today. VOA’s Kane Farabaugh reports.
Video

Video Badly Burned Ukrainian Boy Bravely Fights Back

A 9-year-old Ukrainian boy has returned to his native country after intensive treatment in the United States for life-threatening burns. Volodia Bubela, burned in a house fire almost a year ago, battled back at a Boston hospital, impressing doctors with his bravery. Faith Lapidus narrates this report from VOA's Tetiana Kharchenko.
Video

Video US Maternity Leave Benefits Much Less Than Many Countries

It was almost 20 years ago that representatives of 189 countries met at a UN conference in Beijing and adopted a plan of action to achieve gender equality around the world. Now, two decades later, the University of California Los Angeles World Policy Analysis Center has issued a report examining what the Beijing Platform for Action has achieved. From Los Angeles, Elizabeth Lee has more.
Video

Video Endangered Hawaiian Birds Get Second Chance

Of the world's nearly 9,900 bird species, 13 percent are threatened with extinction, according to BirdLife International. Among them are two Hawaiian honeycreepers - tiny birds that live in the forest canopy, and, as the name implies, survive on nectar from tropical flowers. Scientists at the San Diego Zoo report they have managed to hatch half a dozen of their chicks in captivity, raising hopes that the birds will flutter back from the brink of extinction. VOA’s George Putic reports.
Video

Video Exhibit Brings Renaissance Master Out of the Shadows

The National Gallery of Art in Washington has raised the curtain on one of the most intriguing painters of the High Renaissance. Mostly ignored after his death in the early 1500s, Italian master Piero di Cosimo is now claiming his place alongside the best-known artists of the period. VOA’s Ardita Dunellari reports.
Video

Video Sidemen to Famous Blues Artists Record Their Own CD

Legendary blues singer BB King was briefly hospitalized last week and the 87-year-old “King of the Blues” may not be touring much anymore. But some of the musicians who have played with him and other blues legends have now released their own CD in an attempt to pass the torch to younger fans... and put their own talents out front as well. VOA’s Greg Flakus has followed this project over the past year and filed this report from Houston.
Video

Video Iran-Saudi Rivalry Is Stoking Conflict in Yemen

Iran has proposed a peace plan to end the conflict in Yemen, but the idea has received little support from regional rivals like Saudi Arabia. They accuse Tehran of backing the Houthi rebels, who have forced Yemen’s president to flee to Riyadh, and have taken over swaths of Yemen. As Henry Ridgwell reports for VOA, analysts say the conflict is being fueled by the Sunni-Shia rivalry between the two regional powers.

VOA Blogs

New in Music Alley

 

 

 

 

 

 

 

 

 

 

 

Harry Wayne Casey – “KC” of KC and the Sunshine Band – comes to VOA’s Studio 4 to talk with "Border Crossings" host Larry London and perform songs from his new album, “Feeling You! The 60s.”