News / Arts & Entertainment

First-ever YouTube Music Awards Celebrate Eminem, Future of Music

Ryan Lewis (L) and Macklemore are interviewed as they attend the YouTube Music Awards in New York, Nov. 3, 2013.
Ryan Lewis (L) and Macklemore are interviewed as they attend the YouTube Music Awards in New York, Nov. 3, 2013.
TEXT SIZE - +
Reuters
— The first-ever YouTube Music Awards on Sunday, improvised with plenty of celebrity cameos thrown into the mix, saw awards go to rapper Eminem and hip-hop duo Macklemore and Ryan Lewis.
 
The show made a clear bid for the quirky, a benefit of being streamed by YouTube rather than broadcast on television.
 
If the music itself sometimes felt a little overshadowed by all the hoopla, it shouldn't surprise; the show was also an announcement of sorts by YouTube of its intentions to take a bigger role in the music industry.
 
The music awards market is almost as crowded as the music market itself. YouTube featured big stars such as Lady Gaga to attract attention, while keeping enough of an outsider perspective to differentiate itself from MTV, the Grammys and other music powerhouses.
 
Although the Google-owned site has for years been a go-to place for music fans around the world, the site is now expected to introduce a paid music service by year-end.
 
“There was nothing scripted tonight,” said actor Jason Schwartzman, who, along with performance artist Reggie Watts, hosted the show, which was directed by Spike Jonze.
 
Eminem won the Artist of the Year award. Video of the Year was awarded to Girls' Generation, who are megastars in South Korea but are still making inroads into the U.S. music scene.
 
Breakthrough of the Year went to hip-hop duo Macklemore and Ryan Lewis, whose songs include the gay rights anthem, “Same Love”.
 
Walk off the Earth, along with KRNFX, took the Phenomenon Award for their version of Taylor Swift's “I Knew You Were Trouble” while the Innovation Prize went to DeStorm, who won for “See Me Standing”.
 
In an acknowledgement of the hefty amount of user-generated content that goes on YouTube - everything from yawning kittens to cell phone video of major world news - YouTube gave out something called Response of the Year.
 
That prize went to Lindsey Stirling and Pentatonix, for their cover of Imagine Dragons “Radioactive”. Stirling is a star among violinists, but does not have the star power of Katy Perry, another of the night's nominees.
 
Lady Gaga, cultural references
 
Along with Lady Gaga, there was a shaky-cam performance by Tyler, the Creator, and Earl Sweatshirt, both of the Odd Future Wolf Gang Kill Them All hip-hop collective.
 
There were cultural references, including the quirky song “The Fox (What Does the Fox Say?)” from Norwegian duo Ylvis, a viral hit earlier this year.
 
YouTube has positioned itself in recent years as a major source of new music videos for fans.
 
Sites such as YouTube effectively function as on-demand stations for music, with fans able to listen to play lists over and over just for watching the occasional commercial.
 
The shift highlights some of the challenges - and opportunities - for artists. Access to music is easier than it's ever been, thanks to sites such as YouTube, music blogs, file-sharing software and more. However, it's also become that much more difficult for musicians to earn a living.
 
YouTube is expected to introduce an option by the end of the year to let music fans skip the commercials via a paid subscription service. This would pit YouTube directly against services such as the online music streaming service Spotify, whose business model has been criticized by musicians for squeezing artists.

You May Like

Algerians Vote in Presidential Election

There were few media reports of protests and clashes around the country, but so far no significant violence More

Sharks More Evolved than Previously Thought

The discovery could “profoundly affect our understanding of evolutionary history” More

Pakistan Military Asked to Protect Polio Workers

Request comes as authorities say a Taliban ban on vaccinations in 2012 and deadly attacks on anti-polio teams have prevented thousands of children from getting inoculated More

This forum has been closed.
Comment Sorting
Comments
     
by: SONE_fanYuri from: Philippines
November 05, 2013 3:10 AM
Congratulations to my girls for winning the video of the year (I Got A BOY)^.^ Never mind the haters because they can't get it back! cheers!


by: Chris
November 04, 2013 6:07 AM
From what I read elsewhere, the show wasn't the big success theyw ere hoping for (although in standard youtube fashion I'm sure people will watch clips for the next few weeks). More important is the music streaming service without ads!! The whole reason I started with torch music was because I hated the youtube ads, so a paid version without advertising is awesome!

In Response

by: Paul from: NYC
November 04, 2013 12:06 PM
Im creating over •$7k• a month operating half time. I unbroken hearing others tell ME however muℂh cash they ℂan create on-line therefore i made a decision to appear into it. Well, it had been all true and has whole modified my life. this can be what I do,

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Google Buys Drone Companyi
|| 0:00:00
...
 
🔇
X
George Putic
April 15, 2014
In its latest purchase of high-tech companies, Google has acquired a manufacturer of solar-powered drones that can stay in the air almost indefinitely, relaying broadband Internet connection to remote areas. It is seen as yet another step in the U.S. based Web giant’s bid to bring Internet to the whole world. VOA’s George Putic reports.
Video

Video Google Buys Drone Company

In its latest purchase of high-tech companies, Google has acquired a manufacturer of solar-powered drones that can stay in the air almost indefinitely, relaying broadband Internet connection to remote areas. It is seen as yet another step in the U.S. based Web giant’s bid to bring Internet to the whole world. VOA’s George Putic reports.
Video

Video Ray Bonneville Sings the Blues and More on New CD

Singer/songwriter Ray Bonneville has released a new CD called “Easy Gone” with music that reflects his musical and personal journey from French-speaking Canada to his current home in Austin,Texas. The eclectic artist’s fan base extends from Texas to various parts of North America and Europe. VOA’s Greg Flakus reports from Austin.
Video

Video Millions Labor in Pakistan's Informal Economy

The World Bank says that in Pakistan, roughly 70 percent work in the so-called informal sector, a part of the economy that is unregulated and untaxed. VOA's Sharon Behn reports from Islamabad on how the informal sector impact's the Pakistani economy.
Video

Video Passover Celebrates Liberation from Bondage

Jewish people around the world are celebrating Passover, a commemoration of their liberation from slavery in Egypt more than 3,300 years ago. According to scripture, God helped the Jews, led by Moses, escape bondage in Egypt and cross the Red Sea into the desert. Zlatica Hoke reports that the story of the Jewish Exodus resonates with other people trying to escape slave-like conditions.
Video

Video Police Pursue Hate Crime Charges Against Kansas Shooting Suspect

Prosecutors are sifting through the evidence in the wake of Sunday’s shootings in a suburb of Kansas City, Missouri that left three people dead. A suspect in the shootings taken into custody is a white supremacist. As VOA’s Kane Farabaugh reports, he was well-known to law enforcement agencies and human rights groups alike.
Video

Video In Eastern Ukraine, Pro-unity Activists Emerge from Shadows

Amid the pro-Russian uprisings in eastern Ukraine, there is a large body of activists who support Ukrainian unity and reject Russian intervention. Their activities have remained largely underground, but they are preparing to take on their pro-Moscow opponents, as Henry Ridgwell reports from the eastern city of Donetsk.
Video

Video Basket Maker’s Skills Have World Reach

A prestigious craft show in the U.S. capital offers one-of-a-kind creations by more than 120 artists working in a variety of media. As VOA’s Julie Taboh reports from Washington, one artist lucky enough to be selected says sharing her skills with women overseas is just as significant.
Video

Video UN Report Urges Speedier Action to Avoid Climate Disaster

A new United Nations report says the world must switch from fossil fuels to cleaner energy sources to control the effects of climate change. The Intergovernmental Panel on Climate Change released the report (Sunday) following a meeting of scientists and government representatives in Berlin. The comprehensive review follows two recent IPCC reports that detail the certainty of climate change, its impacts and in this most recent report what to do about it. VOA’s Rosanne Skirble has the details.
AppleAndroid

New in Music Alley

Border Crossings

With over five million records sold worldwide, singer-songwriter MIKA is best known for his hit single “Grace Kelly.” MIKA joins "Border Crossings" to perform live and to talk with host Larry London about his latest CD “The Origin Of Love.”