News / Europe

Germany Soccer Shirt Sells Out After World Cup Win

A new soccer shirt bearing four stars, one for each of Germany's World Cup wins, sold out within hours of the team's victory in Brazil. (Courtesy Adidas)
A new soccer shirt bearing four stars, one for each of Germany's World Cup wins, sold out within hours of the team's victory in Brazil. (Courtesy Adidas)
Reuters

A new German football shirt bearing four stars for Germany's four World Cup wins had sold out on Monday within hours of the team's triumph in Brazil - showing the kind of boost retailers can expect from the feel-good factor among fans in coming days.

The German team snatched victory against Argentina late on Sunday with a goal in extra time in Rio de Janeiro.

It was the first time Germany has been champion in the soccer tournament since the country reunified in late 1990.

​German sportswear maker Adidas is already seeing the benefits, with customers flocking to its Frankfurt store on Monday in a bid to get one of the new white shirts, which cost 84.95 euros.

Adidas had made a small batch ahead of the final in case Germany won.

Andre Langer was one of the customers lucky enough to get his hands on a replica of the number '19' shirt worn by Mario Goetze, who scored the winning goal.

“My son will get this shirt - which of course has four stars on it - for his 18th birthday. He's one-year-old now,” he said.

On Monday morning Adidas' website was already displaying a “sold out” sign next to the new shirts. The company said it would fly in new ones from China to meet the urgent demand.

Adidas shares ended the day up 2.85 percent and a spokeswoman said Germany's win would give the company “a small extra boost”.

Werner Haizmann, head of Germany's VDS sports retailers' association, said the old shirts almost completely sold out in the last days before the final and sports retailers could expect good business after the summer holidays due to World Cup fever.

Retail associations and economists say jubilation at the win could help boost consumer morale in Germany, which is already at its highest level in more than 7-1/2 years, even if only in the short-term.

“It's the icing on the cake for what's already a good consumer mood,” said Kai Falk, spokesman for Germany's HDE retail association.

Rolf Buerkl, an analyst at GfK market research institute, said the general mood in Germany would likely improve but added that he did not expect the consumer climate index for August to rise significantly, given that it is already at a high level.

Volker Treier, deputy head of the DIHK chamber of industry and commerce, said the World Cup was “a great success for the German economy” and had already brought in orders worth more than 2 billion euros - mostly in infrastructure.

Photo Gallery: Germany Wins World Cup Final  

  • Germany's Mario Goetze kisses the World Cup trophy at the Maracana stadium in Rio de Janeiro ,July 13, 2014.
  • German Changellor Angela Merkel attends the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Russian President Vladimir Putin, left, and FIFA President Sepp Blatter during the 2014 World Cup final between Germany and Argentina at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Argentina's Gonzalo Higuain fouls Germany's goalkeeper Manuel Neuer at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Jerome Boateng clears the ball past Argentina's Ezequiel Lavezzi and Lionel Messi at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Bastian Schweinsteiger leaves the pitch after he was injured during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Mario Goetze scores during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany's Mario Goetze scores past (from left) Argentina's Martin Demichelis, Ezequiel Garay and goalkeeper Sergio Romero during extra time at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • Germany players celebrate after winning the 2014 World Cup at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • South African President Jacob Zuma and his wife Sizakele Khumalo attend the 2014 World Cup closing ceremony at the Maracana stadium in Rio de Janeiro, July 13, 2014.
  • A dancer holds an Argentina flag as she performs during the closing ceremony at the Maracana stadium in Rio de Janeiro, July 13, 2014.

You May Like

Australia-Cambodia Resettlement Agreement Raises Concerns

Agreement calls for Cambodia to accept refugees in return for $35 million in aid and reflects Australia’s harder line approach towards asylum seekers and refugees More

India Looks to Become Arms Supplier Instead of Buyer

US hopes India can become alternative to China for countries looking to buy weapons, but experts question growth potential of Indian arms industry More

Earth Day Concert, Rally Draws Thousands in Washington

President Obama also took up the issue Saturday in his weekly address, saying there 'no greater threat to our planet than climate change' More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Are Energy Needs Putting Thailand's Natural Beauty at Risk?i
X
Steve Sandford
April 17, 2015 12:50 AM
Thailand's appetite for more electricity has led to the construction of new dams along the Mekong River to the north and new coal plants near the country's famous beaches in the south. A proposed coal plant in a so-called "green zone" has touched off a debate. VOA's Steve Sandford reports.
Video

Video Are Energy Needs Putting Thailand's Natural Beauty at Risk?

Thailand's appetite for more electricity has led to the construction of new dams along the Mekong River to the north and new coal plants near the country's famous beaches in the south. A proposed coal plant in a so-called "green zone" has touched off a debate. VOA's Steve Sandford reports.
Video

Video Overwhelmed by Migrants, Italy Mulls Military Action to Stabilize Libya

Thousands more migrants have arrived on the southern shores of Italy from North Africa in the past two days. Authorities say they expect the total number of arrivals this year to far exceed previous levels, and the government has said military action in Libya might be necessary to stem the flow. VOA's Henry Ridgwell reports.
Video

Video Putin Accuses Kyiv of ‘Cutting Off’ Eastern Ukraine

Russian President Vladimir Putin, in his annual televised call-in program, again denied there were any Russian troops fighting in Ukraine. He also said the West was trying to ‘contain’ Russia with sanctions. Henry Ridgwell reports on reactions to the president’s four-hour TV appearance.
Video

Video Eye Contact Secures Dog's Place in Human Heart

Dogs serve in the military, work with police and assist the disabled, and have been by our side for thousands of years serving as companions and loyal friends. We love them. They love us in return. VOA’s Rosanne Skirble reports on a new study that looks at the bio-chemical bond that cements that human-canine connection.
Video

Video Ukrainian Volunteers Search for Bodies of Missing Soldiers

As the cease-fire becomes more fragile in eastern Ukraine, a team of volunteer body collectors travels to the small village of Savur Mohyla in the what pro-Russian separatists call the Donetsk Peoples Republic - to retrieve bodies of fallen Ukrainian servicemen from rebel-held territories. Adam Bailes traveled with the team and has this report.
Video

Video Xenophobic Violence Sweeps South Africa

South Africa, long a haven for African immigrants, has been experiencing the worst xenophobic violence in years, with at least five people killed and hundreds displaced in recent weeks. From Johannesburg, VOA’s Anita Powell brings us this report.
Video

Video Sierra Leone President Koroma Bemoans Ebola Impact on Economy

In an interview with VOA's Shaka Ssali on Wednesday, President Ernest Koroma said the outbreak undermined his government’s efforts to boost and restructure the economy after years of civil war.
Video

Video Protester Lands Gyrocopter on Capitol Lawn

A 61-year-old mailman from Florida landed a small aircraft on the Capitol lawn in Washington to bring attention to campaign finance reform and what he says is government corruption. Wednesday's incident was one in a string of security breaches on U.S. government property. Zlatica Hoke reports the gyrocopter landing violated a no-fly zone.
Video

Video Apollo 13, NASA's 'Successful Failure,' Remembered

The Apollo 13 mission in 1970 was supposed to be NASA's third manned trip to the moon, but it became much more. On the flight's 45th anniversary, astronauts and flight directors gathered at Chicago's Adler Planetarium to talk about how the aborted mission changed manned spaceflight and continues to influence space exploration today. VOA’s Kane Farabaugh reports.
Video

Video Badly Burned Ukrainian Boy Bravely Fights Back

A 9-year-old Ukrainian boy has returned to his native country after intensive treatment in the United States for life-threatening burns. Volodia Bubela, burned in a house fire almost a year ago, battled back at a Boston hospital, impressing doctors with his bravery. Faith Lapidus narrates this report from VOA's Tetiana Kharchenko.
Video

Video US Maternity Leave Benefits Much Less Than Many Countries

It was almost 20 years ago that representatives of 189 countries met at a UN conference in Beijing and adopted a plan of action to achieve gender equality around the world. Now, two decades later, the University of California Los Angeles World Policy Analysis Center has issued a report examining what the Beijing Platform for Action has achieved. From Los Angeles, Elizabeth Lee has more.
Video

Video Endangered Hawaiian Birds Get Second Chance

Of the world's nearly 9,900 bird species, 13 percent are threatened with extinction, according to BirdLife International. Among them are two Hawaiian honeycreepers - tiny birds that live in the forest canopy, and, as the name implies, survive on nectar from tropical flowers. Scientists at the San Diego Zoo report they have managed to hatch half a dozen of their chicks in captivity, raising hopes that the birds will flutter back from the brink of extinction. VOA’s George Putic reports.
Video

Video Exhibit Brings Renaissance Master Out of the Shadows

The National Gallery of Art in Washington has raised the curtain on one of the most intriguing painters of the High Renaissance. Mostly ignored after his death in the early 1500s, Italian master Piero di Cosimo is now claiming his place alongside the best-known artists of the period. VOA’s Ardita Dunellari reports.
Video

Video Sidemen to Famous Blues Artists Record Their Own CD

Legendary blues singer BB King was briefly hospitalized last week and the 87-year-old “King of the Blues” may not be touring much anymore. But some of the musicians who have played with him and other blues legends have now released their own CD in an attempt to pass the torch to younger fans... and put their own talents out front as well. VOA’s Greg Flakus has followed this project over the past year and filed this report from Houston.
Video

Video Iran-Saudi Rivalry Is Stoking Conflict in Yemen

Iran has proposed a peace plan to end the conflict in Yemen, but the idea has received little support from regional rivals like Saudi Arabia. They accuse Tehran of backing the Houthi rebels, who have forced Yemen’s president to flee to Riyadh, and have taken over swaths of Yemen. As Henry Ridgwell reports for VOA, analysts say the conflict is being fueled by the Sunni-Shia rivalry between the two regional powers.

VOA Blogs