News / Economy

S. Africa's Black Hair Businesses Thriving

A customer looks in the mirrow as she waits for her hair stylist in Rita Dantaa's hair salon in downtown Johannesburg, May 16, 2014 (Gillian Parker for VOA).
A customer looks in the mirrow as she waits for her hair stylist in Rita Dantaa's hair salon in downtown Johannesburg, May 16, 2014 (Gillian Parker for VOA).
In a continent of dramatically contrasting poverty and wealth, hair is a rare common denominator that cuts across class and culture groups in Africa. The black hair business is worth billions worldwide, and the Africa market is slowly picking up as consumers look for the best products.

Good Hair, the 2009 documentary by comedian Chris Rock, spotlighted the business of black hair, particularly the use of relaxers, weaves and hair extensions. Elements of his documentary ring true in South Africa, the dominant market on the continent for hair care products. According to researchers, black women are willing to spend at least double the amount on hair and beauty products that white women do.

According to estimates from Euromonitor International, the Middle East and Africa hair care market alone was valued at $4.2 billion in 2013.

Zeenat Ebrahim, a senior analyst at Euromonitor, sees huge potential for the hair care market in Africa.

“Multi-national players, for example, in various locations in Africa are increasing their marketing in advertising budgets," Ebrahim explained, "this is really influencing consumer choice… the likes of hair conditioning products, these products are once again, increasingly appealing, especially because new product development with extra value is allowing consumers to have affordable and salon-like treatment at home."

Ebrahim said South Africa has the most established and developed market for these premium hair care products, which she says are gaining increased interest from consumers.

For many, hair is one of the defining characteristics that African women use to transform their appearance. In Rita Dantaa’s hair salon in downtown Johannesburg, rows of wigs and hair extensions mask the walls. Shelves under the mirrors are filled with gels, creams, mousses and hairspray. Her customers are not wealthy but they are still prepared to pay a few dollars for the salon experience to get their hair done.
Dipping her hand into a large white tub, Dantaa then smothers potent relaxer onto her customer’s hair.
 
Rita Dantaa, who owns a hair salon in downtown Johannesburg, applies relaxer to her client's hair, May 16, 2014 (Gillian Parker for VOA).Rita Dantaa, who owns a hair salon in downtown Johannesburg, applies relaxer to her client's hair, May 16, 2014 (Gillian Parker for VOA).
x
Rita Dantaa, who owns a hair salon in downtown Johannesburg, applies relaxer to her client's hair, May 16, 2014 (Gillian Parker for VOA).
Rita Dantaa, who owns a hair salon in downtown Johannesburg, applies relaxer to her client's hair, May 16, 2014 (Gillian Parker for VOA).
“So after relaxing the hair, one week time or two weeks time, she need to come and do treatment to protect the hair from breaking, and then when she finish, she can decide to put a weave or braid or leave her hair like this - it’s up to her,” Dantaa explained.

Sodium hydroxide is the key ingredient used in relaxers, and can smooth out even the toughest afro curls. But it burns the scalp if left on too long. Dantaa quickly moves to rinse the white cream off her customer’s hair after she complains that her head is burning.

Some customers prefer natural hairstyles like corn rows or an afro, May 16, 2014 (Gillian Parker for VOA).Some customers prefer natural hairstyles like corn rows or an afro, May 16, 2014 (Gillian Parker for VOA).
x
Some customers prefer natural hairstyles like corn rows or an afro, May 16, 2014 (Gillian Parker for VOA).
Some customers prefer natural hairstyles like corn rows or an afro, May 16, 2014 (Gillian Parker for VOA).
“It’s a bit hot, let’s say….like when you put a weave, once you are scratching, you are bringing sores on your scalp, so if you scratch too much and you relax you get burnt. It’s not bad, it grows the hair and it makes the hair look nice,” she said.

Another popular practice is the application of hair extensions or weaves in which strands of hair are woven in. At Rita's salon, synthetic hair extensions cost $10. In Johannesburg’s upmarket business district, prices range up to $800 for hair extensions.
 
Hair stylist, Donald Zaburoni says improvements in hair quality has driven demand for hair extensions, May 16, 2014 (Gillian Parker for VOA).Hair stylist, Donald Zaburoni says improvements in hair quality has driven demand for hair extensions, May 16, 2014 (Gillian Parker for VOA).
x
Hair stylist, Donald Zaburoni says improvements in hair quality has driven demand for hair extensions, May 16, 2014 (Gillian Parker for VOA).
Hair stylist, Donald Zaburoni says improvements in hair quality has driven demand for hair extensions, May 16, 2014 (Gillian Parker for VOA).
Donald Zaburoni has been a hair stylist for nearly 10 years. He said the improving quality of human hair extensions has driven demand, although for some women, the time and the potential pain is not worth it.

“You have people in SA that prefer to be all African natural, they don't go for weaves, they don't go any other thing" he explained. " Most of my clients used to have weaves, used to relax their hair - then they realized that this is not for me…So with your natural hair you do your corn rows, you do anything with it, you want to rock up in your afro - you rock up in your afro."

You May Like

IS Militants Release 49 Turkish Hostages

Turkey's state-run Anadolu news agency reports that no ransom was paid and no conditions accepted for the hostages' release; few details of the release are known More

Photogallery IS Attacks Send Thousands of Syrian Kurds Fleeing to Turkey

Syrian Observatory for Human Rights says more than 300 Kurdish fighters crossed into Syria from Turkey to defend a Kurdish area from attack by the Islamic militants More

Video Sierra Leone's Ebola Lockdown Continues

Thousands of health workers are going door to door in the West African country of 6 million, informing people of how to avoid Ebola, handing out soap More

This forum has been closed.
Comment Sorting
Comments
     
by: Moa from: South Africa
May 21, 2014 9:45 AM
If anyone can tell me what "black hair" is? South Africa is on the African continent and Africans live there and the hair they have is normal hair. Not black hair. I would also like to see comprehensive articles written on "white hair" bleaching, extensions, wigs, colouring etc. It's 2014, We refuse to be defined by a language that has never been able to recognize us.

In Response

by: R. Courtney from: johannesburg
May 23, 2014 12:51 AM
Agreed, we need to move away from Black hair terminology. African hair still covers many people of African descent with various hair types!


by: Kearabetswe from: Pretoria mamelodi
May 21, 2014 9:13 AM
Can u plz cum down to pretoria in de township..jst to see the real south africans''doing it


by: Tenicia Lanae from: USA
May 18, 2014 1:49 PM
The black hair care industry is a multibillion dollar industry in America (in or out of a recession) and now it's beginning to cash in on Africa's dollars. But guess what? We (most of the people who are spending in this industry don't own or create...) There are VERY FEW black owned manufacturers of these products and even less of black owned beauty supply stores. If you can think of any post it.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Fears Ebola Outbreak ‘Beyond Our Capability to Contain’i
X
Jeff Seldin
September 20, 2014 10:28 PM
Each day brings with it new warnings about the deadly Ebola outbreak already blamed for killing more than 2,600 people across West Africa. And while countries and international organizations like the United Nations are starting to come through on promises of help for those most affected, the unprecedented speed with which the virus has spread is raising questions about the international response. VOA's Jeff Seldin has more from Washington.
Video

Video Fears Ebola Outbreak ‘Beyond Our Capability to Contain’

Each day brings with it new warnings about the deadly Ebola outbreak already blamed for killing more than 2,600 people across West Africa. And while countries and international organizations like the United Nations are starting to come through on promises of help for those most affected, the unprecedented speed with which the virus has spread is raising questions about the international response. VOA's Jeff Seldin has more from Washington.
Video

Video Iran, World Powers Seek Progress in Nuclear Talks

Iran and the five permanent members of the U.N. Security Council plus Germany, known as the P5 + 1, have started a new round of talks on Iran's nuclear program. VOA State Department correspondent Pam Dockins reports that as the negotiations take place in New York, a U.S. envoy is questioning Iran's commitment to peaceful nuclear activity.
Video

Video Obama Goes to UN With Islamic State, Ebola on Agenda

President Obama goes to the United Nations General Assembly to rally nations to support a coalition against Islamic State militants in Iraq and Syria. He also will look for nations to back his plan to fight the Ebola virus in West Africa. As VOA White House correspondent Luis Ramirez reports, Obama’s efforts reflect new moves by the U.S. administration to take a leading role in addressing world crises.
Video

Video Migrants Caught in No-Man's Land Called Calais

The deaths of hundreds of migrants in the Mediterranean this week has only recast the spotlight on the perils of reaching Europe. And for those forunate enough to reach a place like Calais, France, only find that their problems aren't over. Lisa Bryant has the story.
Video

Video Westgate Siege Anniversary Brings Back Painful Memories

One year after it happened, the survivors of the terror attack on Nairobi's Westgate Shopping Mall still cannot shake the images of that tragic incident. For VOA, Mohammed Yusuf tells the story of victims still waiting for the answer to the question 'how could this happen?'
Video

Video Militant Assault in Syria Displaces Thousands of Kurds

A major assault by Islamic State militants on Kurds in Syria has sent a wave of new refugees to the Turkish border, where they were stopped by Turkish border security. Turkey is already hosting about 700,000 Syrian refugees who fled the civil war between the government and the opposition. But the government in Ankara has a history of strained relations with Turkey's Kurdish minority. Zlatica Hoke reports Turkey is asking for international help.
Video

Video Whaling Summit Votes to Uphold Ban on Japan Whale Hunt

The International Whaling Commission, meeting in Slovenia, has voted to uphold a court ruling banning Japan from hunting whales in the Antarctic Ocean. Conservationists hailed the ruling as a victory, but Tokyo says it will submit revised plans for a whale hunt in 2015. Henry Ridgwell reports from London.
Video

Video A Dinosaur Fit for Land and Water

Residents and tourists in Washington D.C. can now examine a life-size replica of an unusual dinosaur that lived almost a hundred million years ago in northern Africa. Scientists say studying the behemoth named Spinosaurus helps them better understand how some prehistoric animals adapted to life on land and in water. The Spinosaurus replica is on display at the National Geographic museum. VOA’s George Putic has more.
Video

Video Iraqi Kurdistan Church Helps Christian Children Cope find shelter in churches in the Kurdish capital, Irbil

In the past six weeks, tens of thousands of Iraqi Christians have been forced to flee their homes by Islamic State militants and find shelter in churches in the Kurdish capital, Irbil. Despite U.S. airstrikes in the region, the prospect of people returning home is still very low and concerns are starting to grow over the impact this is having on the displaced youth. Sebastian Meyer reports from Irbil on how one church is coping.


Carnage and mayhem are part of daily life in northern Nigeria, the result of a terror campaign by the Islamist group Boko Haram. Fears are growing that Nigeria’s government may not know how to counter it, and may be making things worse. More

AppleAndroid

World Currencies

EUR
USD
0.7768
JPY
USD
108.84
GBP
USD
0.6124
CAD
USD
1.0999
INR
USD
61.042

Rates may not be current.