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    Small Illinois Town Gets Boost From New Superman Movie

    Small Illinois Town Gets Boost From New Superman Moviei
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    June 15, 2013 1:25 AM
    Since 1938, a red-caped superhero impervious to most earthly pitfalls has captivated the imagination of comic book, television, and movie fans around the world. Superman has become a cultural icon of the United States, and the merchandising and promotion of the character is a multi-billion-dollar industry worldwide. As VOA’s Kane Farabaugh reports, the release of the newest Superman movie, Man of Steel, is helping one small Illinois town cash in on its connection to one of the most beloved comic book heroes of all time.
    Since 1938, a red-caped superhero impervious to most earthly pitfalls has captivated the imagination of comic book, television, and movie fans around the world.  Superman has become a cultural icon of the United States, and the merchandising and promotion of the character is a multi-billion-dollar industry worldwide. The release of the newest Superman movie, Man of Steel, is helping one small Illinois town cash in on its connection to one of the most beloved comic book heroes of all time.

    Plano, Illinois, has a population just under 11,000, and is as American as the flags flying throughout the downtown streets.

    Plano Mayor Bob Hausler said, “I would say a great Midwestern small town, and we epitomize that.”

    Hausler was in charge of the city's government in 2011 when a Hollywood production company came to town. “There was a lot of secrecy about what the storyline, and even who the main character was.”

    • A Main Street building with an American flag painted on its side, Plano, Illinois. (K. Farabaugh/VOA)
    • A restaurant welcomes cast and crew of the new Superman movie, Plano, Illinois. (K. Farabaugh/VOA)
    • A shop window painted for the movie, Plano, Illinois. (K. Farabaugh/VOA)
    • Movie trucks are seen in Plano, Illinois. (K. Farabaugh/VOA)
    • Buildings with Smallville signs, Plano, Illinois. (K. Farabaugh/VOA)
    • Buildings used for filming in Plano, Illinois. (K. Farabaugh/VOA)
    • A building used for filming in Plano, Illinois. (K. Farabaugh/VOA)
    • A Smallville sign is seen in Plano, Illinois. (K. Farabaugh/VOA)

    But in a town as small as this, it’s hard to keep a secret. Once the trucks, lights, and movie cameras moved onto Main Street, news quickly spread it was not just any Hollywood movie, but the big budget Man of Steel, a new version of the beloved and iconic comic book hero Superman.

    “It was very exciting that our town would be picked for a major motion picture. I used to watch him on a black-and-white TV, and it was one of my favorite shows growing up,” said Hausler.

    For several weeks in the summer of 2011, film director Zach Snyder, along with hundreds of cast and crew members, transformed Plano, Illinois, into Smallville, Kansas, hometown of Superman’s adopted parents Jonathan and Martha Kent. The location plays a significant backdrop in several key sequences in the new film.

    Resident Jim Martens is the chairman of the Smallville Superfest, a three-day-long, city-wide party dedicated to the fictional character that has helped put Plano on the map of the Superman universe.

    “We really couldn’t believe something as big as Superman could be filmed here,” he said.

    Martens said that even before its release, the movie attracted fans from far and wide. “They had to get a piece of the action and see what was going on.”

    Hausler said the increase in tourists has brought new life to Plano’s Main Street. “We have seen more and more of the vacancies being filled with retail spaces and other shops.”

    Some of those businesses embraced the connection to Man of Steel, keeping the artwork created for the movie sets on their storefronts. Hausler said preserving the look of the fictional Smallville helped Plano get through the recent economic downturn.

    “From 2011 we’ve actually seen our sales tax revenue grow just about every month since then. We’ve had that much economic growth,” said Hausler.

    While you may not be able to see the superhero known for traveling faster than a speeding bullet, or more powerful than a locomotive, you can soon visit a Smallville museum in the town’s historic train station, featuring movie set props and other items related to the filming of Man of Steel.

    Kane Farabaugh

    Kane Farabaugh is the Midwest Correspondent for Voice of America, where since 2008 he has established Voice of America's presence in the heartland of America.

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    Comment Sorting
    Comments
         
    by: Sandra from: Pakistan
    June 17, 2013 4:41 PM
    I don’t think that there is anyone anywhere who wouldn't know Superman. He’s been every child’s fantasy. But what’s more interesting is that though he’s fighting evil and bad guys in the movie but this time the effect is even pronounced in real life, as Man of Steel managed to give fame, income and employment to Plano, a small city in Illinois. Now isn't that sweet Superman!

    Sandra J.
    Bolee.com

    by: Robert Fuller from: Mililani Hawaii
    June 17, 2013 6:45 AM
    Notice on the main street there isn't even a street light!


    by: Yoshi from: Sapporo
    June 17, 2013 2:28 AM
    The number of residents are getting decreased in rural towns in Japan, too. It is because there is few industries to employ residents, especially young people. Plano, Illinois had a good luck to be chosen for a home town of superman, an orphan of the Krypton. I wish people in Plano happy lives.

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