News / Africa

South Africans Acquire Taste for Craft Beers

The tap at the Stanley Beer Yard in Johannesburg, South Africa. Lucy Corne, the author of African Brew, expects the number of craft breweries in the country to top 100 next year. (Peter Cox for VOA)
The tap at the Stanley Beer Yard in Johannesburg, South Africa. Lucy Corne, the author of African Brew, expects the number of craft breweries in the country to top 100 next year. (Peter Cox for VOA)
South Africa's beer market has undergone some noticeable changes over the last few years. The country, dominated by commercial lagers, has started to develop a thirst for craft beer, and the number of microbreweries in the country has quadrupled in just four years.

Last weekend, Chris MacRoberts and a few of his friends spent an afternoon at the Stanley Beer Yard in South Africa doing a very South African thing... drinking beer.

"So the South African staple is lager of about five to six percent, and everyone drinks whether it’s a green bottle or a red bottle or a brown bottle. It’s basically all the same stuff with a slight variation on a theme. Which is not, it's not bad beer, but this stuff, the craft stuff is a lot more interesting," said MacRoberts.

South Africa has long been a beer drinking country. South African Breweries the second largest brewery company in the world, owns brands like Miller and Foster's, and national brands like Castle and Hansa.

For years, those beers dominated liquor store shelves and the bar scene. Tastes have evolved, though, making way for a craft beer boom.

"And there was a big move a few years ago, toward artisanal products in farmers markets. People wanted to try locally produced cheese and bread and jams and chutneys and all of this kind of thing. A lot of people attribute the craft beer boom to these kinds of markets," said Lucy Corne, author of the book African Brew. She said four years ago, there were about 15 or so microbrews in the country. Today there are roughly 70 craft breweries. That could reach 100 by next year.

Along with the foodie movement, Corne said craft beer is about image as well.

"There's this company called Brewers & Union - they imported beers from Germany and Belgium," she said. "They made it very hip to drink craft beers and that played a huge part, because the hipsters sort of cottoned on to it. In Cape Town, the hipster culture is huge… It exploded it then. People see the hipsters drinking it and say 'ooh, this is cool, I'll do this.'"

Yurie Blomerus is the owner of the Stanley Beer Yard, a trendy microbrew pub in Johannesburg that opened in April. After running biker, and rock and roll bars, he saw a new opportunity.

"People are loving it. People are realizing that product is far superior than just your commercial average beer. It's like you can literally taste the good liquor as such, the good ingredients and of course the next day you have the evidence because you don't feel that hung over… cause it’s a good product and that's the bottom line," said Blomerus.

Grant York and brothers, David and Andrew Martin, started home brewing a few years ago. Their passion led them to open their own brewery - Smack! Republic Brewing Company, one of the first craft breweries in Johannesburg proper.

They rent a small space in an old panel beaters [auto body shop] warehouse in a hip neighborhood in Johannesburg called Maboneng.

David and Grant spent a recent night brewing a batch of beer, after both had worked a full day at their respective engineering jobs. Inside the cramped space, they washed out kegs, boiled a kettle of a coffee-infused Dunkelweisen, and poured a Belgian Style ale into the fermentation tank.

Smack! Republic Brewing Company produces upwards of 3,000 liters of beer per month, and its volume should double by year's end as it launches a bottled beer line.

 "A lot of people told us we were crazy. We love it and it certainly paid off. The reception we've gotten so far has been phenomenal. We can barely keep up with demand four months in," said York.

After another night of hard work, David Martin and York raised a glass.

You May Like

Photogallery Snowstorm Sweeps Northeastern US

'This is nothing like we feared it would be,' New York City Mayor Bill de Blasio says; he had earlier warned storm could be one of worst the city has ever faced More

Millions of Displaced Nigerians Struggle With Daily Existence

Government acknowledges over a million people displaced in 2014 due to fight against Boko Haram insurgency More

Facebook: Internal Error to Blame for Outages

Temporary outage appeared to spill over and temporarily slow or block traffic to other major Internet sites More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Obama Urges Closer Economic Ties During Historic India Visiti
X
Aru Pande
January 26, 2015 9:33 PM
U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video Obama Urges Closer Economic Ties During Historic India Visit

U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video US, EU Threaten New Russia Sanctions Over Ukraine

U.S. President Barack Obama has blamed Russia for an attack by Ukrainian separatists that left dozens dead in the port of Mariupol and cast further doubt on the viability of last year’s cease-fire with the Kyiv government. VOA’s Michael Bowman reports from Washington.
Video

Video White House Grapples With Yemen Counterterrorism Strategy

Reports say the U.S. has carried out a drone strike on suspected militants in Yemen, the first after President Barack Obama offered reassurances the U.S. is continuing its counterterrorism operations in the country. The future of those operations has been in question following the collapse last week of Yemen’s government. VOA White House correspondent Luis Ramirez reports.
Video

Video Kerry Warns Against Violence in Nigeria Election

US Secretary of State John Kerry visited Nigeria Sunday in a show of the level of concern within the U.S. and the international community over next month’s presidential election. Chris Stein reports.
Video

Video Zoo Animals Show Their Artistic Sides

The pursuit of happiness is so important, America's founding fathers put it in the Declaration of Independence. Any zookeeper will tell you animals need enrichment, just like humans do. So painting, and even music, are part of the Smithsonian National Zoo's program to keep the animals happy. VOA’s June Soh met some animal artists at the zoo in Washington. Faith Lapidus narrates.
Video

Video Worldwide Photo Workshops Empower Youth

Last September, 20 young adults from South Sudan took part in a National Geographic Photo Camp. They are among hundreds of students from around the world who have learned how to use a camera to tell the stories of the people in their communities through the powerful medium of photography. Three camp participants talked about their experiences recently on a visit to Washington. VOA’s Julie Taboh reports.
Video

Video Saudi, Yemen Developments Are Sudden Complications for Obama

The death of Saudi Arabia's King Abdullah and the collapse of Yemen’s government have cast further uncertainty on U.S. efforts to fight militants in the Middle East and also contain Iran’s influence in the region. VOA White House correspondent Luis Ramirez reports on the new complications facing the Obama administration and its Middle East policy.
Video

Video Progress, Some Areas of Disagreement in Cuba Talks

U.S. and Cuban officials are reporting progress from initial talks in Havana on re-establishing diplomatic ties. U.S. Assistant Secretary of State (for Western Hemisphere Affairs) Roberta Jacobson said while there was agreement on a broad range of issues, there also are some “profound disagreements” between Washington and Havana. VOA State Department correspondent Pam Dockins has the story.
Video

Video US, Japan Offer Lessons as Eurozone Launches Huge Stimulus

The Euro currency has fallen sharply after the European Central Bank announced a bigger-than-expected $67 billion-a-month quantitative easing program Thursday - commonly seen as a form of printing new money. Henry Ridgwell reports for VOA from London on whether the move might rescue the eurozone economy -- and what lessons have been learned from similar programs around the world.
Video

Video Nigerian Elections Pose Concern of Potential Conflict in 'Middle Belt'

Nigeria’s north-central state of Kaduna has long been the site of fighting between Muslims and Christians as well as between people of different ethnic groups. As the February elections approach, community and religious leaders are making plans they hope will keep the streets calm after results are announced. Chris Stein reports from the state capital, Kaduna.
Video

Video As Viewership Drops, Obama Puts His Message on YouTube

Ratings reports show President Obama’s State of the Union address this week drew the lowest number of viewers for this annual speech in 15 years. White House officials anticipated this, and the president has decided to take a non-traditional approach to getting his message out. VOA White House correspondent Luis Ramirez reports.
Video

Video S. Korean Businesses Want to End Trade Restrictions With North

Business leaders in South Korea are calling for President Park Geun-hye to ease trade restrictions with North Korea that were put in place in 2010 after the sinking of a South Korean warship.Pro-business groups argue that expanding trade and investment is not only good for business, it is also good for long-term regional peace and security. VOA’s Brian Padden reports.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid