News / Africa

South Africans Acquire Taste for Craft Beers

The tap at the Stanley Beer Yard in Johannesburg, South Africa. Lucy Corne, the author of African Brew, expects the number of craft breweries in the country to top 100 next year. (Peter Cox for VOA)
The tap at the Stanley Beer Yard in Johannesburg, South Africa. Lucy Corne, the author of African Brew, expects the number of craft breweries in the country to top 100 next year. (Peter Cox for VOA)
South Africa's beer market has undergone some noticeable changes over the last few years. The country, dominated by commercial lagers, has started to develop a thirst for craft beer, and the number of microbreweries in the country has quadrupled in just four years.

Last weekend, Chris MacRoberts and a few of his friends spent an afternoon at the Stanley Beer Yard in South Africa doing a very South African thing... drinking beer.

"So the South African staple is lager of about five to six percent, and everyone drinks whether it’s a green bottle or a red bottle or a brown bottle. It’s basically all the same stuff with a slight variation on a theme. Which is not, it's not bad beer, but this stuff, the craft stuff is a lot more interesting," said MacRoberts.

South Africa has long been a beer drinking country. South African Breweries the second largest brewery company in the world, owns brands like Miller and Foster's, and national brands like Castle and Hansa.

For years, those beers dominated liquor store shelves and the bar scene. Tastes have evolved, though, making way for a craft beer boom.

"And there was a big move a few years ago, toward artisanal products in farmers markets. People wanted to try locally produced cheese and bread and jams and chutneys and all of this kind of thing. A lot of people attribute the craft beer boom to these kinds of markets," said Lucy Corne, author of the book African Brew. She said four years ago, there were about 15 or so microbrews in the country. Today there are roughly 70 craft breweries. That could reach 100 by next year.

Along with the foodie movement, Corne said craft beer is about image as well.

"There's this company called Brewers & Union - they imported beers from Germany and Belgium," she said. "They made it very hip to drink craft beers and that played a huge part, because the hipsters sort of cottoned on to it. In Cape Town, the hipster culture is huge… It exploded it then. People see the hipsters drinking it and say 'ooh, this is cool, I'll do this.'"

Yurie Blomerus is the owner of the Stanley Beer Yard, a trendy microbrew pub in Johannesburg that opened in April. After running biker, and rock and roll bars, he saw a new opportunity.

"People are loving it. People are realizing that product is far superior than just your commercial average beer. It's like you can literally taste the good liquor as such, the good ingredients and of course the next day you have the evidence because you don't feel that hung over… cause it’s a good product and that's the bottom line," said Blomerus.

Grant York and brothers, David and Andrew Martin, started home brewing a few years ago. Their passion led them to open their own brewery - Smack! Republic Brewing Company, one of the first craft breweries in Johannesburg proper.

They rent a small space in an old panel beaters [auto body shop] warehouse in a hip neighborhood in Johannesburg called Maboneng.

David and Grant spent a recent night brewing a batch of beer, after both had worked a full day at their respective engineering jobs. Inside the cramped space, they washed out kegs, boiled a kettle of a coffee-infused Dunkelweisen, and poured a Belgian Style ale into the fermentation tank.

Smack! Republic Brewing Company produces upwards of 3,000 liters of beer per month, and its volume should double by year's end as it launches a bottled beer line.

 "A lot of people told us we were crazy. We love it and it certainly paid off. The reception we've gotten so far has been phenomenal. We can barely keep up with demand four months in," said York.

After another night of hard work, David Martin and York raised a glass.

You May Like

Photogallery Americans Celebrate Thanksgiving With Feasts, Festivities

Holiday traditions include turkey dinners, 'turkey trots,' American-style football and New York parade with giant balloons More

Video For Obama, Ferguson Violence is a Personal Issue

With two years left in term, analysts say, president has less to lose by taking conversation on race further More

Video Italian Espresso Expands Into Space

When Italian astronaut Samantha Cristoforetti headed for the ISS, her countrymen worried how she would survive six months drinking only instant coffee More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
To Make A Living, Nairobi Street Vendors Face Legal Hurdles, Physical Violencei
X
Lenny Ruvaga
November 27, 2014 7:05 PM
The Nairobi City Council has been accused of brutality in dealing with hawkers in the Central Business District - in order to stop them from illegally selling their wares on the streets. Lenny Ruvaga has more for VOA News from the Kenyan capital.
Video

Video To Make A Living, Nairobi Street Vendors Face Legal Hurdles, Physical Violence

The Nairobi City Council has been accused of brutality in dealing with hawkers in the Central Business District - in order to stop them from illegally selling their wares on the streets. Lenny Ruvaga has more for VOA News from the Kenyan capital.
Video

Video For Obama, Ferguson Violence is a Personal Issue

Throughout the crisis in Ferguson, Missouri, President Barack Obama has urged calm, restraint and respect for the rule of law. But the events in Ferguson have prompted him to call — more openly than he has before — for profound changes to end the racism and distrust that he believes still exists between whites and blacks in the United States. VOA White House correspondent Luis Ramirez reports.
Video

Video Online Magazine Gets Kids Discussing Big Questions

Teen culture in America is often criticized for being superficial. But an online magazine has been encouraging some teenagers to explore deeper issues, and rewarding their efforts. VOA religion reporter Jerome Socolovsky went to this year’s Kidspirit awards ceremony in New York.
Video

Video US Community Kicks Off Thanksgiving With Parade

Thursday is Thanksgiving in the United States, a holiday whose roots go back to the country's earliest days as a British colony. One way Americans celebrate the occasion is with parades. Anush Avetisyan takes us to one such event on the day before Thanksgiving near Washington, where a community's diversity is on display. Joy Wagner narrates
Video

Video Aung San Suu Kyi: Myanmar Opposition to Keep Pushing for Constitutional Change

Myanmar opposition leader Aung San Suu Kyi says she and her supporters will continue pushing to amend a constitutional clause that bars her from running for president next year. VOA's Than Lwin Htun reports from the capital Naypyitaw in this report narrated by Colin Lovett.
Video

Video Mali Attempts to Shut Down Ebola Transmission Chain

Senegal and Nigeria were able to stop small Ebola outbreaks by closely monitoring those who had contact with the sick person and quickly isolating anyone with symptoms. Mali is now scrambling to do the same. VOA’s Anne Look reports from Mali on what the country is doing to shut down the chain of transmission.
Video

Video Ukraine Marks Anniversary of Deadly 1930s Famine

During a commemoration for millions who died of starvation in Ukraine in the early 1930s, President Petro Poroshenko lashed out at Soviet-era totalitarianism for causing the deaths and accused today’s Russian-backed rebels in the east of using similar tactics. VOA’s Daniel Shearf reports from Kyiv.
Video

Video Hong Kong Protests at a Crossroads

New public opinion polls in Hong Kong indicate declining support for pro-democracy demonstrations after weeks of street protests. VOA’s Bill Ide in Guangzhou and Pros Laput in Hong Kong spoke with protesters and observers about whether demonstrators have been too aggressive in pushing for change.
Video

Video US Immigration Relief Imminent for Mixed-Status Families

Tens of thousands of undocumented immigrants in the Washington, D.C., area may benefit from a controversial presidential order announced this week. It's not a path to citizenship, as some activists hoped. But it will allow more immigrants who arrived as children or who have citizen children, to avoid deportation and work legally. VOA's Victoria Macchi talks with one young man who benefited from an earlier presidential order, and whose parents may now benefit after years of living in fear.
Video

Video New Skateboard Defies Gravity

A futuristic dream only a couple of decades ago, the hoverboard – a skateboard that floats above the ground - has finally been made possible. While still not ready for mass production, it promises to become a cool mode of transport... at least over some surfaces. VOA’s George Putic reports.
Video

Video Falling Gas Prices Impact US Oil Extraction

With the price of oil now less than $80 a barrel, motorists throughout the United States are benefiting from gas prices below $3 a gallon. But as VOA’s Kane Farabaugh reports, the decreasing price of petroleum has a downside for the hydraulic fracturing industry in the United States.
Video

Video Tensions Build on Korean Peninsula Amid Military Drills

It has been another tense week on the Korean peninsula as Pyongyang threatened to again test nuclear weapons while the U.S. and South Korean forces held joint military exercises in a show of force. VOA’s Brian Padden reports from the Kunsan Air Base in South Korea.
Video

Video Mama Sarah Obama Honored at UN Women’s Entrepreneurship Day

President Barack Obama's step-grandmother is in the United States to raise money to build a $12 million school and hospital center in Kogelo, Kenya, the birthplace of the president's father, Barack Obama, Sr. She was honored for her decades of work to aid poor Kenyans at a Women's Entrepreneurship Day at the United Nations.
Video

Video Ebola Economic Toll Stirs W. Africa Food Security Concerns

The World Bank said Wednesday that it expects the economic impact of the Ebola outbreak on the sub-Saharan economy to cost somewhere betweenf $3 billion to $4 billion - well below a previously-outlined worst-case scenario of $32 billion. Some economists, however, paint a gloomier picture - warning that the disruption to regional markets and trading is considerable. Henry Ridgwell reports from London.
Video

Video Chaos, Abuse Defy Solution in Libya

The political and security crisis in Libya is deepening, with competing governments and, according to Amnesty International, widespread human rights violations committed with impunity. VOA’s Al Pessin reports from London.
Video

Video US Hosts Record 866,000 Foreign Students

Close to 900,000 international students are studying at American universities and colleges, more than ever before. About half of them come from Asia, mostly China. The United States hosts more foreign students than any other country in the world, and its foreign student population is steadily growing. Zlatica Hoke reports.

All About America

AppleAndroid