News / Africa

South Africa's First Black-Owned Brewery Opens for Business

South Africa's First Black-Owned Brewery Opens for Businessi
X
December 21, 2013 12:04 AM
South Africa is a country that loves its beer. It's a product that has blossomed into a multi-billion dollar industry for commercial beverage companies. But now there's a growing popularity for craft beers made by smaller microbreweries which are opening across the country. VOA's Chris Simkins introduces us to a South African brewer and entrepreneur who is making history while looking to strike gold.

South Africa's First Black-Owned Brewery Opens for Business

Chris Simkins
South Africa is a country that loves its beer.  It's a product that has blossomed into a multi-billion dollar industry for commercial beverage companies.  But now there's a growing popularity for craft beers made by smaller microbreweries which are opening across the country. 

There's a new offering for South Africa's growing thirst for good beer. It’s called Soweto Gold, and it’s the creation of master brewer and businessman Ndumiso Madlala. He's making history by opening South Africa's first black-owned and locally brewed beer in the Johannesburg suburb of Soweto.

"A lot of people were very surprised that a black person can brew beer," he said. "So I am very proud that I have been able to demonstrate to other African people that it is possible to venture into brewing as an African person, and I so hope that a lot of people are going to follow suit in the brewing field."

Madlala has a chemical engineering background. He learned about the business as a master brewer for the world's second-largest brewing company.

"The determination and the career path that I followed actually helped me to gain a lot of experience which I am using now to start my own business," he said.

Madlala says he combined his technical knowledge with his knowledge of South Africans’ palate.

"They prefer a little bit of sweetness in the beer and they love fruity beers," he said. "It [Soweto Gold] is a craft beer. It is different because it is much more richer, it is very fruity.  Yes, it is less hoppy and it has a very nice lingering sweetness in the background."

The early reviews of his main lager -- and of a seasonal cherry-flavored brew -- are positive. One beer drinker says he will not "drink another beer except this. It’s the way to go."

Madlala says he struggled for three years to find investors. Many worried about giving him money for the brewery, fearing Soweto Gold would be crushed by the big beer makers. But he was determined, and finally convinced Swedish investors to help him launch his company.  He says he never gave up on his dream.

"I have gone from door to door with investors," he said. "Some do not want to listen, and people just throwing the idea out, but I never gave up.  I kept the spirit up and kept moving, and look where I am today. So, whatever you do or whatever your passion is, never ever give up on your dream, no matter how difficult it is."

Madlala plans to hire 150 workers, exclusively from Soweto, by the end of January. His small brewery will produce about three million liters of beer a year.

Madlala's father says the beer is different than others. And he hopes his son’s success will help people in the community.

"First, I want him to uplift his family," he said. "Then, if he does well, he can also uplift the community where he was born."

The brewmaster of Soweto Gold says if this beer catches on here in South Africa he hopes to eventually sell it in England and the United States.

You May Like

Video For West Ukraine City, Conflict Far Away Yet Near

Physically and culturally close to Western Europe, Lviv feels solidarity with compatriots in country’s east but says they need to decide own future More

West African Women Disproportionately Affected by Ebola

Women's roles in families and the community put them at greater risk for contracting the disease, officials say More

Video NASA's MAVEN Spacecraft Arrives at Mars

Mars Atmosphere and Volatile Evolution craft will measure rates at which gases escape Martian atmosphere into space More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
NASA’s MAVEN Probe Enters Mars Orbiti
X
September 22, 2014 9:20 PM
NASA’s newest Mars probe, called MAVEN, has successfully entered its designated orbit around the Red Planet. Scientists will use its sophisticated instruments to try to learn what happened to the atmosphere Mars had a few billion years ago. VOA’s George Putic has more.
Video

Video NASA’s MAVEN Probe Enters Mars Orbit

NASA’s newest Mars probe, called MAVEN, has successfully entered its designated orbit around the Red Planet. Scientists will use its sophisticated instruments to try to learn what happened to the atmosphere Mars had a few billion years ago. VOA’s George Putic has more.
Video

Video For West Ukraine City, Conflict Far Away Yet Near

The western Ukrainian city of Lviv prides itself on being both physically and culturally close to Western Europe. The Russian-backed separatists in the eastern part of the country are 1,200 kilometers away, and seemingly even farther away in their world view. Still, as VOA’s Al Pessin reports, the war is having an impact in Lviv.
Video

Video Saving Global Fish Stocks Starts in the Kitchen

With an estimated 90 percent of the world’s larger fish populations having already vanished, a growing number of people in the seafood industry are embracing the concept of sustainable fishing and farming practices. One American marine biologist turned restaurateur in Thailand is spreading the word among fellow chefs and customers. VOA Correspondent Steve Herman reports from Bangkok.
Video

Video Chinese Admiral Key in China’s Promotion of Sea Links

China’s President last week wrapped up landmark visits to India, Sri Lanka and Maldives, part of a broader campaign to promote a new “Maritime Silk Road” in Asia. The Chinese government’s promotion efforts rely heavily on the country’s best-known sailor, a 15th century eunuch named Zheng He. VOA's Bill Ide reports from the sailor’s hometown in Yunnan on the effort to promote China’s future by recalling its past.
Video

Video Experts Fear Ebola Outbreak ‘Beyond Our Capability to Contain’

Each day brings with it new warnings about the deadly Ebola outbreak already blamed for killing more than 2,600 people across West Africa. And while countries and international organizations like the United Nations are starting to come through on promises of help for those most affected, the unprecedented speed with which the virus has spread is raising questions about the international response. VOA's Jeff Seldin has more from Washington.
Video

Video Natural Gas Export Plan Divides Maryland Town

A U.S. power company that has been importing natural gas now wants to export it. If approved, its plant in Lusby, Maryland, would likely be the first terminal on the United States East Coast to export liquefied natural gas from American pipelines. While some residents welcome the move because it will create jobs, others oppose it, saying the expansion could be a safety and environmental hazard. VOA’s Deborah Block examines the controversy.
Video

Video Difficult Tactical Battle Ahead Against IS Militants in Syria

The U.S. president has ordered the military to intensify its fight against the Islamic State, including in Syria. But how does the military conduct air strikes in a country that is not a U.S. ally? VOA correspondent Carla Babb reports from the Pentagon.
Video

Video Iran, World Powers Seek Progress in Nuclear Talks

Iran and the five permanent members of the U.N. Security Council plus Germany, known as the P5 + 1, have started a new round of talks on Iran's nuclear program. VOA State Department correspondent Pam Dockins reports that as the negotiations take place in New York, a U.S. envoy is questioning Iran's commitment to peaceful nuclear activity.
Video

Video Migrants Caught in No-Man's Land Called Calais

The deaths of hundreds of migrants in the Mediterranean this week has only recast the spotlight on the perils of reaching Europe. And for those forunate enough to reach a place like Calais, France, only find that their problems aren't over. Lisa Bryant has the story.
Video

Video Westgate Siege Anniversary Brings Back Painful Memories

One year after it happened, the survivors of the terror attack on Nairobi's Westgate Shopping Mall still cannot shake the images of that tragic incident. For VOA, Mohammed Yusuf tells the story of victims still waiting for the answer to the question 'how could this happen?'
Video

Video Whaling Summit Votes to Uphold Ban on Japan Whale Hunt

The International Whaling Commission, meeting in Slovenia, has voted to uphold a court ruling banning Japan from hunting whales in the Antarctic Ocean. Conservationists hailed the ruling as a victory, but Tokyo says it will submit revised plans for a whale hunt in 2015. Henry Ridgwell reports from London.
Video

Video A Dinosaur Fit for Land and Water

Residents and tourists in Washington D.C. can now examine a life-size replica of an unusual dinosaur that lived almost a hundred million years ago in northern Africa. Scientists say studying the behemoth named Spinosaurus helps them better understand how some prehistoric animals adapted to life on land and in water. The Spinosaurus replica is on display at the National Geographic museum. VOA’s George Putic has more.
Colonel Steve ‘Spiros’ Pisanos left Greece and came to the U.S. to learn to fly. He flew fighters for the Allies in World War II, narrowly escaping death multiple times.Colonel Steve ‘Spiros’ Pisanos left Greece and came to the U.S. to learn to fly. He flew fighters for the Allies in World War II, narrowly escaping death multiple times.

AppleAndroid