News / Africa

South Africa's First Black-Owned Brewery Opens for Business

South Africa's First Black-Owned Brewery Opens for Businessi
X
December 21, 2013 12:04 AM
South Africa is a country that loves its beer. It's a product that has blossomed into a multi-billion dollar industry for commercial beverage companies. But now there's a growing popularity for craft beers made by smaller microbreweries which are opening across the country. VOA's Chris Simkins introduces us to a South African brewer and entrepreneur who is making history while looking to strike gold.

South Africa's First Black-Owned Brewery Opens for Business

Chris Simkins
South Africa is a country that loves its beer.  It's a product that has blossomed into a multi-billion dollar industry for commercial beverage companies.  But now there's a growing popularity for craft beers made by smaller microbreweries which are opening across the country. 

There's a new offering for South Africa's growing thirst for good beer. It’s called Soweto Gold, and it’s the creation of master brewer and businessman Ndumiso Madlala. He's making history by opening South Africa's first black-owned and locally brewed beer in the Johannesburg suburb of Soweto.

"A lot of people were very surprised that a black person can brew beer," he said. "So I am very proud that I have been able to demonstrate to other African people that it is possible to venture into brewing as an African person, and I so hope that a lot of people are going to follow suit in the brewing field."

Madlala has a chemical engineering background. He learned about the business as a master brewer for the world's second-largest brewing company.

"The determination and the career path that I followed actually helped me to gain a lot of experience which I am using now to start my own business," he said.

Madlala says he combined his technical knowledge with his knowledge of South Africans’ palate.

"They prefer a little bit of sweetness in the beer and they love fruity beers," he said. "It [Soweto Gold] is a craft beer. It is different because it is much more richer, it is very fruity.  Yes, it is less hoppy and it has a very nice lingering sweetness in the background."

The early reviews of his main lager -- and of a seasonal cherry-flavored brew -- are positive. One beer drinker says he will not "drink another beer except this. It’s the way to go."

Madlala says he struggled for three years to find investors. Many worried about giving him money for the brewery, fearing Soweto Gold would be crushed by the big beer makers. But he was determined, and finally convinced Swedish investors to help him launch his company.  He says he never gave up on his dream.

"I have gone from door to door with investors," he said. "Some do not want to listen, and people just throwing the idea out, but I never gave up.  I kept the spirit up and kept moving, and look where I am today. So, whatever you do or whatever your passion is, never ever give up on your dream, no matter how difficult it is."

Madlala plans to hire 150 workers, exclusively from Soweto, by the end of January. His small brewery will produce about three million liters of beer a year.

Madlala's father says the beer is different than others. And he hopes his son’s success will help people in the community.

"First, I want him to uplift his family," he said. "Then, if he does well, he can also uplift the community where he was born."

The brewmaster of Soweto Gold says if this beer catches on here in South Africa he hopes to eventually sell it in England and the United States.

You May Like

Israelis Quietly Expand Enclave in Palestinian District of Jerusalem

Estimated 500 settlers, armed or protected by paramilitary police, live in Silwan among 50,000 Palestinians More

Video US, Iran Face Similar Challenges in Syrian Fight Against IS

Both Washington, Tehran back fighters battling Islamic State militants in Iraq -- but in Syria they support opposing sides in country’s civil war More

China Boosts Efforts to Help Afghan, Regional Stability

Observers say China’s increased regional involvement are due to concerns that Afghan instability and the presence of anti-China militants in Pakistani border areas could fuel Xinjiang troubles More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
China Political Meeting Seeks to Improve Rule of Lawi
X
William Ide
October 20, 2014 10:23 AM
China’s communist leaders will host a top level political meeting this week, called the Fourth Plenum, and for the first time in the party’s history, rule of law will be a key item on the agenda. Analysts and Chinese media reports say the meetings could see the approval of long-awaited measures aimed at giving courts more independence and include steps to enhance an already aggressive and high-reaching anti-corruption drive. VOA’s Bill Ide has more from Beijing.
Video

Video China Political Meeting Seeks to Improve Rule of Law

China’s communist leaders will host a top level political meeting this week, called the Fourth Plenum, and for the first time in the party’s history, rule of law will be a key item on the agenda. Analysts and Chinese media reports say the meetings could see the approval of long-awaited measures aimed at giving courts more independence and include steps to enhance an already aggressive and high-reaching anti-corruption drive. VOA’s Bill Ide has more from Beijing.
Video

Video Ebola Orphanage Opens in Sierra Leone

Sierra Leone's first Ebola orphanage has opened in the Kailahun district. Hundreds of children orphaned since the beginning of the Ebola outbreak face stigma and rejection with nobody to care for them. Adam Bailes reports for VOA about a new interim care center that's aimed at helping the growing number of children affected by Ebola.
Video

Video Latinas Converting to Islam for Identity, Structure

Latinos are one of the fastest growing groups in the Muslim religion. According to the Pew Research Center, about 6 percent of American Muslims are Latino. And a little more than half of new converts are female. VOA’s Carolyn Presutti travelled to Miami, Florida -- where two out of every three residents is Hispanic -- to learn more.
Video

Video Nigeria Agrees to Cease-Fire With Boko Haram

Islamist militant group Boko Haram and the Nigerian government have agreed to a cease-fire. The Nigerian government issued an order Friday, telling all military chiefs "to comply with the cease-fire agreement in all theaters of operations. Why now and the significance of the agreement are questions on some people’s minds. VOA's Mariama Diallo reports.
Video

Video Kobani Fighting Sends 400,000 Refugees to Turkey

The offensive by Islamic State militants against the northern Syrian city of Kobani has caused hundreds of thousands of residents to flee to Turkey. They receive help from Turkish authorities and individuals, but say much more is needed. VOA’s Scott Bobb reports from the town of Suruc a few kilometers from the border.
Video

Video Exclusive: American Joins Kurds' Anti-IS Fight

The United States and other Western nations have expressed alarm about their citizens joining Islamic State forces in Syria and Iraq. In a rare counterpoint to the phenomenon, an American has taken up arms with the militants' Syrian Kurdish opponents. Elizabeth Arrott has more in this exclusive profile by VOA Kurdish reporter Zana Omer in Ras al Ayn, Syria.
Video

Video South Korea Confronts Violence Within Military Ranks

Every able-bodied South Korean male between 18 and 35 must serve for 21 to 36 months in the country’s armed forces, depending upon the specific branch. For many, service is a rite of passage to manhood. But there are growing concerns that bullying and violence come along with the tradition. Reporter Jason Strother has more from Seoul.
Video

Video Comanche People Maintain Pride in Their Heritage

The Comanche (Indian nation) once were called the “Lords of the Plains,” with an empire that included half the land area of current day Texas, large parts of Oklahoma, New Mexico, Kansas and Colorado.The fierceness and battle prowess of these warriors on horseback delayed the settlement of most of West Texas for four decades. VOA’s Greg Flakus reports from Lawton, Oklahoma, that while their warrior days are over, the 15,000 members of the Comanche Nation remain a proud people.
Video

Video Turkey Campus Attacks Raise Islamic Radicalization Fears

Concerns are growing in Turkey of Islamic radicalization at some universities, after clashes between supporters of the jihadist group Islamic State (IS) or ISIS, and those opposed to the extremists. Pro-jihadist literature is on sale openly on the streets of Istanbul. Critics accuse the government of turning a blind eye to radicalism at home, while Kurds accuse the president of supporting IS - a charge strongly denied. Henry Ridgwell reports from London.
Video

Video Syrian Defector Leaks Shocking Photos of Torture Victims

Shocking photographs purporting to show Syrian torture victims are on display at the U.S. Holocaust Memorial Museum in Washington. The museum says the graphic images are among thousands of photographs recently smuggled out of Syria by a military policeman-turned-defector. As VOA reporter Julie Taboh reports, the museum says the photos provide further evidence of atrocities committed by the government of Syrian President Bashar al-Assad against its own people.
Video

Video Drought-Stricken California Considers Upgrading Water System

A three-year drought in California is causing a water shortage that is being felt on farms and cities throughout the state. As VOA's Mike O’Sullivan reports, water experts, consumers and farmers say California needs to make changes to cope with an uncertain future.
Video

Video TechShop Puts High-tech Dreams Within Reach

Square, a business app and card reader, makes it possible to do credit card transactions through cell phones. But what made Square possible? VOA’s Adrianna Zhang and Enming Liu have the answer.

All About America

AppleAndroid