News / Africa

Pistorius Pulls Out of Major Races; Sponsor Pulls Ads

South Africa's Oscar Pistorius is seen after a race in London, September 5, 2012.South Africa's Oscar Pistorius is seen after a race in London, September 5, 2012.
x
South Africa's Oscar Pistorius is seen after a race in London, September 5, 2012.
South Africa's Oscar Pistorius is seen after a race in London, September 5, 2012.
Anita Powell
South Africa Olympian Oscar Pistorius’ murder trial could take months, but the court of public opinion ruled within a day. One of his major South African sponsors pulled a campaign featuring the running superstar just hours after Pistorius’ girlfriend was found shot dead at his home. His agent announced the runner would be canceling all future races. Other sponsors have been careful to not say what they plan to do. But if the fates of other fallen athletes are any indication, Pistorius’ financial prospects are grim.
 
Among the crowd that squeezed itself into a packed courthouse for Oscar Pistorius’ initial hearing Friday was one silver-haired man who stared pensively ahead.
 
That may have been because of all the people in that room, he might be the one with the second biggest amount to lose.
 
It was Pistorius’ agent, Peet van Zyl.
 
On Sunday, van Zyl said Pistorius would be dropping out of five races scheduled through late May in Australia, the United States, Brazil and Britain. Those races were expected to help Pistorius get in peak physical shape for the world championships in August.
 
Van Zyl refused to discuss Pistorius’ state of mind after he visited him late Sunday in his cell at a Pretoria police station. But he said the runner - who rose to fame for his incredible athletic feats as a double amputee - still has lots of supporters.
 
“I can tell you that we have had overwhelming support for Oscar from a lot of fans on a global scale, really on a global scale. South African fans, international fans, from literally all over the world. He knows it. I have given him that message. Obviously, from a management side and also as a friend, it’s tragic circumstances and events that have unfolded and we can only give Oscar our support at this point in time.”
 
Van Zyl said most of Pistorius’ sponsors are sticking with him and waiting for the legal process to continue.
 
Pistorius is the world’s highest paid Paralympic athlete. Most of his income comes from lucrative sponsorships, including deals with Nike, sunglasses brand Oakley, and fashion designer Thierry Mugler, which gave him a perfume deal. He’s reportedly made $4.7 million dollars in such deals.
 
One exception is South African satellite provider M-Net, which acted within hours of the news, announcing on Twitter that it would pull its entire campaign “out of respect and sympathy to the bereaved.”
 
Workers around Johannesburg were seen Thursday tearing down M-Net billboards featuring Pistorius’ face.
 
A representative of Nike, the runner’s most prominent sponsor, refused to comment on the company’s plans. South Africa-based spokeswoman Seruscka Naidoo said “as the incident is a police matter, Nike will not comment further at this time.”
 
Other sports figures have lost deals in the wake of scandals. Most similar to Pistorius’ case was that of American football player OJ Simpson, who lost his lucrative ad deals after being charged with murdering his ex-wife. The sponsors did not come back after he was acquitted in 1995.
 
American cyclist Lance Armstrong lost many of his sponsors after admitting to doping and losing his seven Tour de France titles.
 
And golfer Tiger Woods was dropped in 2009 by many of his sponsors amid allegations he cheated on his wife.

Additional reporting by Peter Cox in Pretoria

You May Like

Photogallery Pistorius Sentenced, Taken to Prison

Pistorius, convicted of culpable homicide in shooting death of girlfriend Reeva Steenkamp, will likely serve about 10 months of five-year sentence, before completing it under house arrest More

UN to Aid Central Africa in Polio Vaccinations

Synchronized vaccinations will be conducted after Cameroon reports a fifth case of the wild polio virus in its territory More

WHO: Ebola Vaccine Could Be in Use by January

WHO assistant director Dr. Marie Paule Kieny says clinical trials of Ebola vaccines are underway or planned in Europe, US and Africa More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
After Decades of Pressure, Luxembourg Drops Bank Secrecy Rulesi
X
October 21, 2014 12:20 AM
European Union finance ministers have reached a breakthrough agreement that will make it more difficult for tax cheats to hide their money. The new legislation, which had been blocked for years by countries with a reputation as tax havens, was approved last week after Luxembourg and Austria agreed to lift their vetoes. But as Mil Arcega reports, it doesn’t mean tax cheats have run out of places to keep their money hidden.
Video

Video After Decades of Pressure, Luxembourg Drops Bank Secrecy Rules

European Union finance ministers have reached a breakthrough agreement that will make it more difficult for tax cheats to hide their money. The new legislation, which had been blocked for years by countries with a reputation as tax havens, was approved last week after Luxembourg and Austria agreed to lift their vetoes. But as Mil Arcega reports, it doesn’t mean tax cheats have run out of places to keep their money hidden.
Video

Video Kobani Refugees Welcome, Turkey Criticizes, US Airdrop

Residents of Kobani in northern Syria have welcomed the airdrop of weapons, ammunition and medicine to Kurdish militia who are resisting the seizure of their city by Islamic State militants. The Turkish government, however, has criticized the operation. VOA’s Scott Bobb reports from southeastern Turkey, across the border from Kobani.
Video

Video China Political Meeting Seeks to Improve Rule of Law

China’s communist leaders will host a top level political meeting this week, called the Fourth Plenum, and for the first time in the party’s history, rule of law will be a key item on the agenda. Analysts and Chinese media reports say the meetings could see the approval of long-awaited measures aimed at giving courts more independence and include steps to enhance an already aggressive and high-reaching anti-corruption drive. VOA’s Bill Ide has more from Beijing.
Video

Video US ‘Death Cafes’ Put Focus on the Finale

In contemporary America, death usually is a topic to be avoided. But the growing “death café” movement encourages people to discuss their fears and desires about their final moments. VOA’s Jerome Socolovsky reports.
Video

Video Ebola Orphanage Opens in Sierra Leone

Sierra Leone's first Ebola orphanage has opened in the Kailahun district. Hundreds of children orphaned since the beginning of the Ebola outbreak face stigma and rejection with nobody to care for them. Adam Bailes reports for VOA about a new interim care center that's aimed at helping the growing number of children affected by Ebola.
Video

Video Young Nairobi Tech Innovator on 'Track' in Security Business

A 24-year-old technology innovator in Nairobi has invented a tracking device that monitors and secures cars. He has also come up with what he claims is the most robust audio-visual surveillance system yet. As Lenny Ruvaga reports from the Kenyan capital, his innovations are offering alternative security solutions.
Video

Video Latinas Converting to Islam for Identity, Structure

Latinos are one of the fastest growing groups in the Muslim religion. According to the Pew Research Center, about 6 percent of American Muslims are Latino. And a little more than half of new converts are female. VOA’s Carolyn Presutti travelled to Miami, Florida -- where two out of every three residents is Hispanic -- to learn more.
Video

Video Exclusive: American Joins Kurds' Anti-IS Fight

The United States and other Western nations have expressed alarm about their citizens joining Islamic State forces in Syria and Iraq. In a rare counterpoint to the phenomenon, an American has taken up arms with the militants' Syrian Kurdish opponents. Elizabeth Arrott has more in this exclusive profile by VOA Kurdish reporter Zana Omer in Ras al Ayn, Syria.
Video

Video South Korea Confronts Violence Within Military Ranks

Every able-bodied South Korean male between 18 and 35 must serve for 21 to 36 months in the country’s armed forces, depending upon the specific branch. For many, service is a rite of passage to manhood. But there are growing concerns that bullying and violence come along with the tradition. Reporter Jason Strother has more from Seoul.
Video

Video North Carolina Emerges as Key Election Battleground

U.S. congressional midterm elections will be held on November 4th and most political analysts give Republicans an excellent chance to win a majority in the U.S. Senate, which Democrats now control. So what are the issues driving voters in this congressional election year? VOA National Correspondent Jim Malone traveled to North Carolina, one of the most politically competitive states in the country, to find out.
Video

Video Comanche People Maintain Pride in Their Heritage

The Comanche (Indian nation) once were called the “Lords of the Plains,” with an empire that included half the land area of current day Texas, large parts of Oklahoma, New Mexico, Kansas and Colorado.The fierceness and battle prowess of these warriors on horseback delayed the settlement of most of West Texas for four decades. VOA’s Greg Flakus reports from Lawton, Oklahoma, that while their warrior days are over, the 15,000 members of the Comanche Nation remain a proud people.
Video

Video Turkey Campus Attacks Raise Islamic Radicalization Fears

Concerns are growing in Turkey of Islamic radicalization at some universities, after clashes between supporters of the jihadist group Islamic State (IS) or ISIS, and those opposed to the extremists. Pro-jihadist literature is on sale openly on the streets of Istanbul. Critics accuse the government of turning a blind eye to radicalism at home, while Kurds accuse the president of supporting IS - a charge strongly denied. Henry Ridgwell reports from London.

All About America

AppleAndroid