News / Africa

South Africa's Upper Class Buying More Luxury Cars

A hostess stands next to a Maserati Quattroporte during the first press day of the 65th Frankfurt Auto Show in Frankfurt, Germany, Sept. 10, 2013.
A hostess stands next to a Maserati Quattroporte during the first press day of the 65th Frankfurt Auto Show in Frankfurt, Germany, Sept. 10, 2013.
This month, Porsche announced that its Middle East/Africa region had a new leading
marketplace: out of the 19 countries in the region, the new leader was not oil-­rich Abu
Dhabi or Dubai, but rather the new luxury-hungry market of South Africa.

During the past few years, Ross Crichton has watched the clientele of his event company Super Car Lifestyle grow. More people choose super cars, such as Ferraris and higher­-end Porsches.

"There definitely is a larger number of people entering into the super car market, even
though the financial situation is not where it should be... Compared to five years ago, Iwould say the jump has been massive," said Crichton.

Since May, 71 new Ferraris, 19 new Maseratis and 1,035 new Porsches have been sold in South Africa, according to the country's automobile manufacturing organization.

The Porsche dealership located north of Johannesburg had the largest square footage of any Porsche center in the world until this year. The dealership topped the company's 19­-country Middle East/Africa region in terms of sales, racking up 20 percent of all sales in the region.

Christo Kruger, public relations manager for Porsche South Africa, said the clientele for these vehicles runs from the upper middle class into the very upper class.

"They are passionate motoring people. The global demographic remains exactly the
same ­ mostly male, 42­45, two kids, family, successful, entrepreneurial, or in a financial position where they manage other people," said Kruger.

 Luxury cars also appeal to those who want a vehicle that can do what most can not.

The president of SuperCar Club SA, Nathaniel Nel, has owned Lamborghinis and
Porsches.

"It is amazing. It is a completely different experience than driving any other car.  You have just got so much power under your foot... It is just freedom; driving any type of super car is just freedom on the road," said Nel.

 South Africa's level of income inequality is among the world's highest. The World
Economic Forum says that the richest 10 percent of the country make more than 51
percent of the country's total income. More than half of the country lives below the poverty line; a vast segment of the country's population that can not afford any car, let alone a super car.

The market for these cars is aimed at the 35,000 or so millionaires in South Africa,
according to New World Wealth.

The demographics of that segment that has changed some, possibly explaining some of the rise in the popularity of super cars.

Crichton said that compared to in the past, he is seeing more black super car owners and more younger buyers.

You May Like

Karzai's Legacy: Missed Opportunities?

Afghanistan's president leaves behind a much different nation than the one he inherited, yet his legacy from 13 years in power is getting mixed reviews More

US Urges Restraint in Hong Kong Protests

Protesters angered by Beijing's decision to only approve candidates that it sanctions for Hong Kong's leadership elections in 2017 More

Archive of Forgotten UCLA Speeches Offers Snapshot of History

Recordings of prominent voices in social change, politics, science and literature from 1960s, early 1970s now available on YouTube More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Treasure Hunters Seek 'Hidden Treasure' in Central Kenyai
X
Gabe Joselow
September 29, 2014 6:20 PM
Could a cave in a small village in central Kenya be the site of buried treasure? A rumor of riches, left behind by colonialists, has some residents dreaming of wealth, while others see it as a dangerous hoax. VOA's Gabe Joselow has the story.
Video

Video Treasure Hunters Seek 'Hidden Treasure' in Central Kenya

Could a cave in a small village in central Kenya be the site of buried treasure? A rumor of riches, left behind by colonialists, has some residents dreaming of wealth, while others see it as a dangerous hoax. VOA's Gabe Joselow has the story.
Video

Video Iran's Rouhani Skeptical on Syria Strikes

Iranian President Hassan Rouhani expressed skepticism Friday that U.S.-led airstrikes in Iraq and Syria could crush Islamic State militants. From New York, VOA’s Margaret Besheer reports the president was also hopeful that questions about Iran’s nuclear program could be resolved soon.
Video

Video US House Speaker: Congress Should Debate Authorization Against IS

As wave after wave of U.S. airstrikes target Islamic State militants, the speaker of the Republican-controlled House of Representatives says he would be willing to call Congress back into session to debate a formal, broad authorization for the use of military force. VOA’s Michael Bowman reports from Washington, where legislators left town 10 days ago for a seven-week recess.
Video

Video Ebola Patients Find No Treatment at Sierra Leone Holding Center

At a holding facility in Makeni, central Sierra Leone, dozens of sick people sit on the floor in an empty university building. They wait in filthy conditions. It's a 16-hour drive by ambulance to Kailahun Ebola treatment center. Adam Bailes was there and reports on what he says are some of the worst situations he has seen since the beginning of this Ebola outbreak. And he says it appears case numbers may already be far worse than authorities acknowledge.
Video

Video Identifying Bodies Found in Texas Border Region

Thousands of immigrants have died after crossing the border from Mexico into remote areas of the southwestern United States in recent years. Local officials in south Texas alone have found hundreds of unidentified bodies and buried them in mass graves in local cemeteries. Now an anthropologist and her students at Baylor University have been exhuming bodies and looking for clues to identify them. VOA’s Greg Flakus has more from Waco, Texas.
Video

Video Ebola Robs Liberians of Chance to Say Good-Bye to Loved Ones

In Liberia, where Ebola has killed more than 1,500 people, authorities have worked hard to convince people to allow specialized burial teams to take away dead bodies. But these safety measures, while necessary, make it hard for people to say good bye to their loved ones. VOA's Anne Look reports on the tragedy from Liberia.
Video

Video Reconstruction? What Reconstruction? Life After War in Gaza

It’s been a month since Israel and the Palestinians agreed to a ceasefire to end 52 days of an air and tank war that left 60,000 homes in Gaza damaged or destroyed and 110,000 homeless. Sharon Behn reports that lack of reconstruction is leading to despair.
Video

Video US, Saudi Arabia and UAE Hit Islamic State's Oil Revenue

The United States, Saudi Arabia and the United Arab Emirates have bombed oil facilities operated by Islamic State militants in Syria. It was a truly collaborative effort, with the two Arab countries dropping the majority of the bombs. The 12 refineries targeted were estimated to generate as much as $2 million per day for the terrorist group. VOA Pentagon correspondent Carla Babb has the story.
Video

Video Russia's Food Sanctions Raise Price Worries, Hopes for Domestic Production

Russia retaliated against Western sanctions imposed for its actions in Ukraine by halting food imports from the West. The temporary import ban on food from Australia, the European Union, Norway and North America has Russian consumers concerned that they could face a sharp increase in food prices. But in an ironic twist, the restrictions aimed at the Kremlin have made Russia's domestic food producers hopeful this can boost their business. VOA's Daniel Schearf reports from Moscow.
Video

Video Washington to Pyongyang: 'Shut This Evil System Down'

U.S. Secretary of State John Kerry is calling on North Korea to shut down prison camps and other human rights abuses following a United Nations Commission of Inquiry into "widespread and systematic human rights violations." VOA State Department Correspondent Scott Stearns reports from the United Nations.
Colonel Steve ‘Spiros’ Pisanos left Greece and came to the U.S. to learn to fly. He flew fighters for the Allies in World War II, narrowly escaping death multiple times.Colonel Steve ‘Spiros’ Pisanos left Greece and came to the U.S. to learn to fly. He flew fighters for the Allies in World War II, narrowly escaping death multiple times.

AppleAndroid