News / Africa

    Stevia: a Sweetener for Kenyan Exporters – and Farmers’ Pockets

    Multimedia

    Audio
    Kim Lewis
    A natural sweetener is providing Kenyan farmers with an opportunity to be a part of a rapidly growing supply chain that includes several other countries from around the world. 

    Stevia, known worldwide as a natural sweetener, comes from plants that are grown in the tropics and subtropics.  The leaves of the popular plant are sweet and ideal for people conscious of their sugar and carbohydrate intake.  With zero calories, the plant is being recognized as a great replacement for sugar and other sweeteners.  

    Ajay Chandran is Global Marketing Director of PureCircle, the world’s leading producer and marketer of stevia products.  He said Africa is a critical part of their mission to mainstream the plant as the next natural sweetener, and they are working with about fifteen hundred farmers in Kenya to grow it.  

    “We work very closely with the farmers because we think it’s integral and important that they are successful as they grow this new crop. And we have in place close to 140 technicians who are actually working with the farmers very closely on a daily basis to make sure they have the right tools, have the right agronomic expertise and information to grow stevia in a successful manner,” explained Chandran.      

    The company provides farmers with a contract prior to the growing period so they know the price they’ll receive for the crop at the end of the season.

    “We’ve also provided close to a million dollars’ worth of micro-financing to farmers in Africa because we understand that as you start a new crop, the African farmers are looking for additional support from a financial standpoint,” said Chandran. 

    They’re also getting support from a technical standpoint:  PureCircle is helping farmers to grow a sustainable business by showing them the benefits of adopting carbon and water friendly practices,  like converting bio waste to organic fertilizer.

    “The other thing that we do is we teach how to reduce water consumption.  Most stevia is rain fed, so it doesn’t require any great amount of irrigation from lakes and other water outlets.  But even so as water is brought into the fields, we are able to show them how they can conserve water without really having it go into waste,” said Chandran.

    Farmers are also taught to grow the crop on only a third of their land so local food security issues are not brought into question. 

    Chandran explained that Kenyan farmers have responded positively to the introduction of growing the new high yielding export.  He said the guarantee of income at the end of the season allows them to continue to invest and grow the natural sweetener successfully.

    “Stevia is not a crop that is grown one season and then you uproot it and plant something else the next season.  Sometimes it takes a little more dedication.  We’ve had dedicated farmers who have partnered with us [since  2008], close to 15 hundred farmers in 2012.  We expect that number to go up to close to around four thousand farmers. ” Chandran noted.

    The supply chain for stevia also includes Paraguay, China and Malaysia.  Chandran says thanks to Kenya’s climate, PureCircle is looking to add more farms to grow – and export – the natural sweetener.

    You May Like

    Video Democrats Clinton, Kaine Offer 'Very Different Vision' Than Trump

    In a jab at Trump, Clinton says her team wants to 'build bridges, not walls'; Obama Hails Kaine's record; Trump calls Kaine a 'job-killer'

    Turkey Wants Pakistan to Close Down institutions, Businesses Linked to Gulen

    Thousands of Pakistani students are enrolled in Gulen's commercial network of around two dozen institutions operating in Pakistan for over two decades

    AU Passport A Work in Progress

    Who will get the passport and what the benefits are still need to be worked out

    By the Numbers

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    In State of Emergency, Turkey’s Erdogan Focuses on Spiritual Movementi
    X
    July 22, 2016 11:49 AM
    The state of emergency that Turkish President Recep Tayyip Erdogan has declared is giving him even more power to expand a purge that has seen an estimated 60,000 people either arrested or suspended from their jobs. VOA Europe correspondent Luis Ramirez reports from Istanbul.
    Video

    Video In State of Emergency, Turkey’s Erdogan Focuses on Spiritual Movement

    The state of emergency that Turkish President Recep Tayyip Erdogan has declared is giving him even more power to expand a purge that has seen an estimated 60,000 people either arrested or suspended from their jobs. VOA Europe correspondent Luis Ramirez reports from Istanbul.
    Video

    Video Scientists in Poland Race to Save Honeybees

    Honeybees are in danger worldwide. Causes of what's known as colony collapse disorder range from pesticides and loss of habitat to infections. But scientists in Poland say they are on track to finding a cure for one of the diseases. VOA’s George Putic reports.
    Video

    Video Wall Already Runs Along Parts of US-Mexico Border

    The Republican Party’s presidential nominee, Donald Trump, gained the support of many voters by saying he would build a wall to keep undocumented immigrants and drugs from coming across the border from Mexico. Critics have called his idea impractical and offensive to Mexico, while supporters say such a bold approach is needed to control the border. VOA’s Greg Flakus has more from the border town of Nogales, Arizona.
    Video

    Video New HIV Tests Emphasize Rapid Results

    As the global fight against AIDS intensifies, activists have placed increasing importance on getting people to know their HIV status. Some companies are developing new HIV testing methods designed to be quick, easy and accurate. Thuso Khumalo looks at the latest methods, presented at the International AIDS conference in Durban, South Africa.
    Video

    Video African Youth with HIV Urge More Support

    HIV, the virus that causes AIDS, is the top killer of teens in sub-Saharan Africa. But many youths say their experience with the virus is unique and needs to be addressed differently than the adult epidemic. VOA South African Correspondent Anita Powell reports.
    Video

    Video Poor Residents in Cleveland Not Feeling High Hopes of Republican Convention

    With the Republican Party's National Convention underway in Cleveland, Ohio, delegates and visitors are gathered in the host city's downtown - waiting to hear from the party's presidential candidate, Donald Trump. But a few kilometers from the convention's venue, Cleveland's poorest residents are not convinced Trump or his policies will make a difference in their lives. VOA's Ramon Taylor spoke with some of these residents as well as some of the Republican delegates and filed this report.
    Video

    Video Pop-Up Art Comes to Your Living Room, Backyard and Elsewhere

    Around the world, independent artists and musicians wrestle with a common problem: where to exhibit or perform? Traditional spaces such as museums and galleries are reserved for bigger names, and renting a space is not feasible for many. Enter ArtsUp, which connects artists with venue owners. Whether it’s a living room, restaurant, office or even a boat, pop-up events are bringing music and art to unexpected places. Tina Trinh has more.
    Video

    Video With Yosemite as Backdrop, Obama Praises National Parks

    Last month, President Barack Obama and his family visited some of the most beautiful national parks in the U.S. Using the majestic backdrop of a towering waterfall in California's Yosemite National Park, Obama praised the national park system which celebrates its 100th anniversary this year. He talked about the importance of America’s “national treasures” and the need to protect them from climate change and other threats. VOA’s Julie Taboh reports.
    Video

    Video Counter-Islamic State Coalition Plots Next Steps

    As momentum shifts against Islamic State in Iraq, discussions are taking place about the next steps for driving the terrorist group from its final strongholds. Secretary of State John Kerry is hosting a counter-IS meeting at the State Department, a day after defense ministers from more than 30 countries reviewed and agreed upon a course of action. VOA Pentagon correspondent Carla Babb reports.
    Video

    Video Russia's Participation at Brazil Olympic Games Still In Question

    The International Olympic Committee has delayed a decision on whether to ban all Russian teams from competing in next month's Olympic Games in Brazil over allegations of an elaborate doping scheme. The World Anti-Doping Agency recently released an independent report alleging widespread doping by Russian athletes at the 2014 Winter Olympics in Sochi. So far, only Russian track and field athletes have been barred from the Summer Games in Brazil. VOA's Zlatica Hoke has more.
    Video

    Video Scotland’s Booming Whisky Industry Fears Brexit Hangover

    After Britain’s vote to leave the European Union, Scotland’s government wants to break away from the United Kingdom – fearing the nation’s exports are at risk. Among the biggest of these is whisky. Henry Ridgwell reports on a time of turmoil for those involved in the ancient art of distilling Scotland’s most famous product.
    Video

    Video Millennials Could Determine Who Wins Race to White House

    With only four months to go until Americans elect a new president, one group of voters is getting a lot more attention these days: those ages 18 to 35, a generation known as millennials. It’s a demographic that some analysts say could have the power to decide the 2016 election. But a lot depends on whether they actually turn out to vote. VOA’s Alexa Lamanna reports.

    Special Report

    Adrift The Invisible African Diaspora