News / Asia

    Struggling Publishers Look at India’s Thriving Book Market

    Struggling Book Publishers Look at India’s Growing Market
    Struggling Book Publishers Look at India’s Growing Market
    Aru Pande
    Despite more people turning to e-books in the digitized world, the printed word is still a first choice for the majority in India. Foreign publishers are increasingly tapping into the South Asian country to take advantage of the world's third largest English-language book market, which, unlike others, is seeing double-digit growth.

    Forget e-readers. For many Indians, like Shema Kallimel, there is no comparison to turning the pages of a hardback.

    "My dad says as a kid, when I didn’t know how to read and write, I would take his big fat books and just start flipping," she said.
     
    She is not alone. While a technology boom has meant the closing of bookstores in many parts of the world, here in India the market for books is thriving.
     
    The boom is evident in the more than 1.4 million people who will visit the annual New Delhi World Book Fair, where 1,100 exhibitors from India and around the world display their latest books.

    At the Harper Collins India stall, American bestsellers are stacked alongside the latest works by Indian authors.
     
    Minakshi Thakur says the U.S. publisher will put out 160 books by Indians this year to keep up with the country’s growing readership.

    “India has got the largest youth population, one of the largest now, and literacy is growing in India very fast - and that’s proportionate to the readership growing in India -  and that’s why I think the book industry is growing, There are more people writing in English," said Thakur.

    Indeed, more writers are catering to the millions of English-speakers in India. 

    Binny Kurian is with the National Book Trust India, the publishing house that organizes the book fair and was created decades ago to promote reading.

    “Even if you talk of the English-speaking population, which they say is about three percent, then when you put it into a one billion and over [population], three percent works out to be a huge, huge market - thousands and thousands of colleges and universities.  They all make up something you can sustain for generations and generations," said Kurian.

    Dozens of foreign publishers have set up shop in India to tap into a growing market that is shrinking elsewhere.
     
    "Teaching the concept of math or science through the storybook, the editorial content combined with the illustration, is something that is not available here yet," said Greg Taylor, who is with a South Korean company that wants to give Indian schoolchildren a new take on learning."

    His and other foreign companies here hope to leave the book fair with a deal that will give them entry into India’s lucrative market.

    Nielsen Book, the U.S.-based information provider, began tracking book sales in India in 2010. The company found that, in 2011, the volume of book sales grew by 45 percent during the first half of the year alone.

    And that figure is said to only account for just over a third of India’s book market, since small, independent retailers - who often do not keep electronic records of their sales - sell many of the books in the country.

    You May Like

    Vietnam Mulls Tough Measures for ‘Misbehaving’ Chinese Tourists

    Move comes after footage surfaced online of Chinese travelers harassing a banana hawker in Da Nang

    The Complicated Math of AIDS

    A lot, and then some: the huge - and complicated - cost of the AIDS epidemic

    Pakistan Social Media Star's Honor Killing Fuels Debate

    Qandeel Baloch's murder puts spotlight on deadly tradition and other mistreatment of women

    This forum has been closed.
    Comments
         
    There are no comments in this forum. Be first and add one

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    Wall Already Runs Along Parts of US-Mexico Borderi
    X
    July 22, 2016 12:30 AM
    The Republican Party’s presidential nominee, Donald Trump, gained the support of many voters by saying he would build a wall to keep undocumented immigrants and drugs from coming across the border from Mexico. Critics have called his idea impractical and offensive to Mexico, while supporters say such a bold approach is needed to control the border. VOA’s Greg Flakus has more from the border town of Nogales, Arizona.
    Video

    Video Wall Already Runs Along Parts of US-Mexico Border

    The Republican Party’s presidential nominee, Donald Trump, gained the support of many voters by saying he would build a wall to keep undocumented immigrants and drugs from coming across the border from Mexico. Critics have called his idea impractical and offensive to Mexico, while supporters say such a bold approach is needed to control the border. VOA’s Greg Flakus has more from the border town of Nogales, Arizona.
    Video

    Video New HIV Tests Emphasize Rapid Results

    As the global fight against AIDS intensifies, activists have placed increasing importance on getting people to know their HIV status. Some companies are developing new HIV testing methods designed to be quick, easy and accurate. Thuso Khumalo looks at the latest methods, presented at the International AIDS conference in Durban, South Africa.
    Video

    Video African Youth with HIV Urge More Support

    HIV, the virus that causes AIDS, is the top killer of teens in sub-Saharan Africa. But many youths say their experience with the virus is unique and needs to be addressed differently than the adult epidemic. VOA South African Correspondent Anita Powell reports.
    Video

    Video Poor Residents in Cleveland Not Feeling High Hopes of Republican Convention

    With the Republican Party's National Convention underway in Cleveland, Ohio, delegates and visitors are gathered in the host city's downtown - waiting to hear from the party's presidential candidate, Donald Trump. But a few kilometers from the convention's venue, Cleveland's poorest residents are not convinced Trump or his policies will make a difference in their lives. VOA's Ramon Taylor spoke with some of these residents as well as some of the Republican delegates and filed this report.
    Video

    Video Pop-Up Art Comes to Your Living Room, Backyard and Elsewhere

    Around the world, independent artists and musicians wrestle with a common problem: where to exhibit or perform? Traditional spaces such as museums and galleries are reserved for bigger names, and renting a space is not feasible for many. Enter ArtsUp, which connects artists with venue owners. Whether it’s a living room, restaurant, office or even a boat, pop-up events are bringing music and art to unexpected places. Tina Trinh has more.
    Video

    Video With Yosemite as Backdrop, Obama Praises National Parks

    Last month, President Barack Obama and his family visited some of the most beautiful national parks in the U.S. Using the majestic backdrop of a towering waterfall in California's Yosemite National Park, Obama praised the national park system which celebrates its 100th anniversary this year. He talked about the importance of America’s “national treasures” and the need to protect them from climate change and other threats. VOA’s Julie Taboh reports.
    Video

    Video Counter-Islamic State Coalition Plots Next Steps

    As momentum shifts against Islamic State in Iraq, discussions are taking place about the next steps for driving the terrorist group from its final strongholds. Secretary of State John Kerry is hosting a counter-IS meeting at the State Department, a day after defense ministers from more than 30 countries reviewed and agreed upon a course of action. VOA Pentagon correspondent Carla Babb reports.
    Video

    Video Russia's Participation at Brazil Olympic Games Still In Question

    The International Olympic Committee has delayed a decision on whether to ban all Russian teams from competing in next month's Olympic Games in Brazil over allegations of an elaborate doping scheme. The World Anti-Doping Agency recently released an independent report alleging widespread doping by Russian athletes at the 2014 Winter Olympics in Sochi. So far, only Russian track and field athletes have been barred from the Summer Games in Brazil. VOA's Zlatica Hoke has more.
    Video

    Video Scotland’s Booming Whisky Industry Fears Brexit Hangover

    After Britain’s vote to leave the European Union, Scotland’s government wants to break away from the United Kingdom – fearing the nation’s exports are at risk. Among the biggest of these is whisky. Henry Ridgwell reports on a time of turmoil for those involved in the ancient art of distilling Scotland’s most famous product.
    Video

    Video Millennials Could Determine Who Wins Race to White House

    With only four months to go until Americans elect a new president, one group of voters is getting a lot more attention these days: those ages 18 to 35, a generation known as millennials. It’s a demographic that some analysts say could have the power to decide the 2016 election. But a lot depends on whether they actually turn out to vote. VOA’s Alexa Lamanna reports.
    Video

    Video Number of Syrian Refugees Arriving in US Jumps

    The United States is committed to resettling 85,000 refugees from around the world by October. Of that number, 10,000 will come from Syria and already some 4,000 Syrian refugees have arrived in the United States, many of them settling in the state of Illinois. As VOA’s Kane Farabaugh reports from Chicago, their arrival is not the end of a difficult journey to find peace and stability.
    Video

    Video Rio’s Trams Await Olympic Tourists

    Over the past century, many cities around the world replaced electric trams, prone to breakdowns and backups, with faster and more spacious buses. But for some reason restored antique trams are a huge tourist attraction. So it’s no wonder the authorities in Rio de Janeiro are busy restoring their city’s old tram line ahead of the Summer Olympic Games. VOA’ George Putic reports.

    Special Report

    Adrift The Invisible African Diaspora