News / Asia

Struggling Publishers Look at India’s Thriving Book Market

Struggling Book Publishers Look at India’s Growing Market
Struggling Book Publishers Look at India’s Growing Market
TEXT SIZE - +
Aru Pande
— Despite more people turning to e-books in the digitized world, the printed word is still a first choice for the majority in India. Foreign publishers are increasingly tapping into the South Asian country to take advantage of the world's third largest English-language book market, which, unlike others, is seeing double-digit growth.

Forget e-readers. For many Indians, like Shema Kallimel, there is no comparison to turning the pages of a hardback.

"My dad says as a kid, when I didn’t know how to read and write, I would take his big fat books and just start flipping," she said.
 
She is not alone. While a technology boom has meant the closing of bookstores in many parts of the world, here in India the market for books is thriving.
 
The boom is evident in the more than 1.4 million people who will visit the annual New Delhi World Book Fair, where 1,100 exhibitors from India and around the world display their latest books.

At the Harper Collins India stall, American bestsellers are stacked alongside the latest works by Indian authors.
 
Minakshi Thakur says the U.S. publisher will put out 160 books by Indians this year to keep up with the country’s growing readership.

“India has got the largest youth population, one of the largest now, and literacy is growing in India very fast - and that’s proportionate to the readership growing in India -  and that’s why I think the book industry is growing, There are more people writing in English," said Thakur.

Indeed, more writers are catering to the millions of English-speakers in India. 

Binny Kurian is with the National Book Trust India, the publishing house that organizes the book fair and was created decades ago to promote reading.

“Even if you talk of the English-speaking population, which they say is about three percent, then when you put it into a one billion and over [population], three percent works out to be a huge, huge market - thousands and thousands of colleges and universities.  They all make up something you can sustain for generations and generations," said Kurian.

Dozens of foreign publishers have set up shop in India to tap into a growing market that is shrinking elsewhere.
 
"Teaching the concept of math or science through the storybook, the editorial content combined with the illustration, is something that is not available here yet," said Greg Taylor, who is with a South Korean company that wants to give Indian schoolchildren a new take on learning."

His and other foreign companies here hope to leave the book fair with a deal that will give them entry into India’s lucrative market.

Nielsen Book, the U.S.-based information provider, began tracking book sales in India in 2010. The company found that, in 2011, the volume of book sales grew by 45 percent during the first half of the year alone.

And that figure is said to only account for just over a third of India’s book market, since small, independent retailers - who often do not keep electronic records of their sales - sell many of the books in the country.

You May Like

Abuja Blast Impacts Lives, Livelihoods

Officials say they are looking at ways to help bombing victims and boosting security More

Cambodia Technology Adviser Criticizes Cybercrime Draft Law

Phu Leewood says current criminal code can be used to prosecute offenders and that there is no need for a separate law More

Photogallery A Year Later, Boston Remembers Deadly Marathon Bombings

City pauses to honor victims and salute emergency workers who came to their assistance in frantic moments after blasts More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Google Buys Drone Companyi
|| 0:00:00
...
 
🔇
X
George Putic
April 15, 2014
In its latest purchase of high-tech companies, Google has acquired a manufacturer of solar-powered drones that can stay in the air almost indefinitely, relaying broadband Internet connection to remote areas. It is seen as yet another step in the U.S. based Web giant’s bid to bring Internet to the whole world. VOA’s George Putic reports.
Video

Video Google Buys Drone Company

In its latest purchase of high-tech companies, Google has acquired a manufacturer of solar-powered drones that can stay in the air almost indefinitely, relaying broadband Internet connection to remote areas. It is seen as yet another step in the U.S. based Web giant’s bid to bring Internet to the whole world. VOA’s George Putic reports.
Video

Video Ray Bonneville Sings the Blues and More on New CD

Singer/songwriter Ray Bonneville has released a new CD called “Easy Gone” with music that reflects his musical and personal journey from French-speaking Canada to his current home in Austin,Texas. The eclectic artist’s fan base extends from Texas to various parts of North America and Europe. VOA’s Greg Flakus reports from Austin.
Video

Video Millions Labor in Pakistan's Informal Economy

The World Bank says that in Pakistan, roughly 70 percent work in the so-called informal sector, a part of the economy that is unregulated and untaxed. VOA's Sharon Behn reports from Islamabad on how the informal sector impact's the Pakistani economy.
Video

Video Passover Celebrates Liberation from Bondage

Jewish people around the world are celebrating Passover, a commemoration of their liberation from slavery in Egypt more than 3,300 years ago. According to scripture, God helped the Jews, led by Moses, escape bondage in Egypt and cross the Red Sea into the desert. Zlatica Hoke reports that the story of the Jewish Exodus resonates with other people trying to escape slave-like conditions.
Video

Video Police Pursue Hate Crime Charges Against Kansas Shooting Suspect

Prosecutors are sifting through the evidence in the wake of Sunday’s shootings in a suburb of Kansas City, Missouri that left three people dead. A suspect in the shootings taken into custody is a white supremacist. As VOA’s Kane Farabaugh reports, he was well-known to law enforcement agencies and human rights groups alike.
Video

Video In Eastern Ukraine, Pro-unity Activists Emerge from Shadows

Amid the pro-Russian uprisings in eastern Ukraine, there is a large body of activists who support Ukrainian unity and reject Russian intervention. Their activities have remained largely underground, but they are preparing to take on their pro-Moscow opponents, as Henry Ridgwell reports from the eastern city of Donetsk.
Video

Video Basket Maker’s Skills Have World Reach

A prestigious craft show in the U.S. capital offers one-of-a-kind creations by more than 120 artists working in a variety of media. As VOA’s Julie Taboh reports from Washington, one artist lucky enough to be selected says sharing her skills with women overseas is just as significant.
Video

Video UN Report Urges Speedier Action to Avoid Climate Disaster

A new United Nations report says the world must switch from fossil fuels to cleaner energy sources to control the effects of climate change. The Intergovernmental Panel on Climate Change released the report (Sunday) following a meeting of scientists and government representatives in Berlin. The comprehensive review follows two recent IPCC reports that detail the certainty of climate change, its impacts and in this most recent report what to do about it. VOA’s Rosanne Skirble has the details.
AppleAndroid