News / USA

Super Bowl Popularity Grows Worldwide

Florian Bauer of Germany’s SAT.1 television
Florian Bauer of Germany’s SAT.1 television

American football’s championship -- the Super Bowl -- continues to grow in popularity, not only in the United States but also around the world.  

This year’s Super Bowl will be broadcast to nearly 200 countries.  More than 500 international journalists are in Indianapolis this week to cover the National Football League’s title game between the New York Giants and the New England Patriots.

David Tossell of NFL International says the game will be carried in about 25 languages and that 15 foreign crews are on site to broadcast the game.

“That’s a big increase over the last few years.  We’re seeing some new territories, for example, taking the game.  Three or four years ago, we never had Chinese TV here, for example; now they’re here as well.  The game continues to reach out to all corners of the world,” Tossell said.

Tossell says American football is a great advertisement for itself, that anyone who attends or watches this year's game can appreciate it -- from the strength involved to the graceful beauty of the wide receivers [i.e., pass catching specialists] to the story lines and personalities.

“If people give it a chance and if you have the opportunity to kind of break down that initial barrier of the difficulty of understanding the rules, then I think people discover there's a fantastic tapestry below that to enjoy,” Tossell said.

Each year, the Super Bowl kick offs at about 6:30 local time Sunday evening, so it will be seen at various hours around the world.

“We get good viewing figures from around the world, even though it’s all kinds of different time zones.  That is one of the biggest problems that we face, that a lot of the world is watching the game in the middle of the night or over breakfast,” Tossell said.

Ikuma Isaac, a reporter for NTV
Ikuma Isaac, a reporter for NTV

In Japan, Nippon Television will show a tape delay of the game shortly after midnight on Monday.  Ikuma Isaac is a reporter for NTV, which is a licensed partner of the NFL and has a crew of 26 here in Indianapolis.  He covers the National Football League throughout the season for a popular weekly one-hour show called "NFL Club" that is watched by 30 million people.

Isaac says his station uses the Katakana language for foreign names and football terms, like this:

“Let’s say it’s ((Japanese)), first and 10, ((Japanese)), [New York Giants Quarterback] Peyton Manning, he’s dropping back, ((Japanese)), he got the pass through, ((Japanese)), or end zone is, you know, 'endozone,' touchdown is 'touchadown.'  So I don’t know if you’d be learning any Japanese.  But if a Westerner or if an English speaker actually listened to a Japanese broadcast of football, they would probably get what is going on,” Isaac said.

Isaac says that because many viewers are learning the game of American football, the play-by-play announcers on NTV’s main network make sure they explain the rules.

Florian Bauer of Germany’s SAT.1 television says soccer, of course, is the popular sport in his country.  But he says he loves American football and that in his broadcasts he tries to educate others about his passion.

“I think the Super Bowl is prestige, and it’s one of the greatest events -- even if it’s not the greatest event -- in the whole world.  And I think we have to be very proud to broadcast it,” Bauer said.

The NFL’s David Tossell says that virtually no matter where you are in the world, you should be able to find Sunday's Super Bowl telecast.

You May Like

Obama: Alaskans Feel Signs of Climate Change

They're seeing bigger storm surges as sea ice melts, more wildfires, erosion of glaciers, shorelines More

Katrina Brought Enduring Changes to New Orleans

The city’s recovery is the result of the people and culture the city is famous for, as well as newcomers and start-up industries More

Magical Photo Slides Show Native Americans in Late 1800s

Walter McClintock spent 20 years photographing the Blackfoot Indians and their vanishing culture at the dawn of the modern age More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Colombians Flee Venezuela as Border Crisis Escalatesi
X
August 27, 2015 2:08 AM
Hundreds of Colombians have fled Venezuela since last week, amid an escalating border crisis between the two countries. Last week, Venezuelan President Nicolas Maduro ordered the closure of a key border crossing after smugglers injured three Venezuelan soldiers and a civilian. The president also ordered the deportation of Colombians who are in Venezuela illegally. Zlatica Hoke reports.
Video

Video Colombians Flee Venezuela as Border Crisis Escalates

Hundreds of Colombians have fled Venezuela since last week, amid an escalating border crisis between the two countries. Last week, Venezuelan President Nicolas Maduro ordered the closure of a key border crossing after smugglers injured three Venezuelan soldiers and a civilian. The president also ordered the deportation of Colombians who are in Venezuela illegally. Zlatica Hoke reports.
Video

Video Is China's Economic Data Accurate?

Some investors say China's wild stock market gyrations have been made worse by worries about the reliability of that nation's economic data. And some critics say the reports can mislead investors by painting an unrealistically-strong picture of the economy. A key China scholar says Beijing is not fudging ((manipulating)) the numbers, but that the economy is evolving quickly from smoke-stack industries to services, and the ways of tracking new economic activity are falling behind the change. V
Video

Video Next to Iran, Climate at Forefront of Obama Agenda

President Barack Obama this week announced new initiatives aimed at making it easier for Americans to access renewable energy sources such as solar and wind. Obama is not slowing down when it comes to pushing through climate change measures, an issue he says is the greatest threat to the country’s national security. VOA correspondent Aru Pande has more from the White House.
Video

Video Shipping Containers Provide Experimental Housing

Housing prices around the San Francisco Bay area are out of reach for many people, so some young entrepreneurs, artists and tech industry workers are creating their own houses using converted shipping containers. But as VOA's Mike O’Sullivan reports from Oakland, the effort requires ingenuity and dealing with restrictive local laws.
Video

Video Arctic Draws International Competition for Oil

A new geopolitical “Great Game” is underway in earth’s northernmost region, the Arctic, where Russia has claimed a large area for resource development and President Barack Obama recently approved Shell Oil Company’s test-drilling project in an area under U.S. control. Greg Flakus reports.
Video

Video Philippine Maritime Police: Chinese Fishermen a Threat to Country’s Security

China and the Philippines both claim maritime rights in the South China Sea.  That includes the right to fish in those waters. Jason Strother reports on how the Philippines is catching Chinese nationals it says are illegal poachers. He has the story from Palawan province.
Video

Video Technique May Eliminate Drill-and-Fill Dental Care

Many people dread visiting dentists because they're afraid of drills. Now, however, a technology developed by a British firm promises to eliminate the need for mechanical cleaning of dental cavities by speeding a natural process of tooth repair. VOA’s George Putic reports.
Video

Video China's Spratly Island Building Said to Light Up the Night 'Like A City'

Southeast Asian countries claim China has illegally seized territory in the Spratly islands. It is especially a concern for a Philippine mayor who says Beijing is occupying parts of his municipality. Jason Strother reports from the capital of Palawan province, Puerto Princesa.
Video

Video Ages-old Ice Reveals Secrets of Climate Change

Ice caps don't just exist at the world's poles. There are also tropical ice caps, and the largest sits atop the Peruvian Andes - but it is melting, quickly, and may be gone within the next 20 years. George Putic reports scientists are now rushing to take samples to get at the valuable information about climate change locked in the ice.
Video

Video French Experiment in Integrating Roma Under Threat

Plans to destroy France’s oldest slum have sparked an outcry on the part of its Roma residents. As Lisa Bryant reports from the Paris suburb of La Courneuve, rights groups argue the community is a fledgling experiment on integrating Roma who are often outcasts in many parts of Europe.
Video

Video Kenyans Turn to Agriculture for Business

Each year Kenyan universities continue to churn out graduates for the job market despite the already existing high rate of unemployment among youth in the country. Some of these young men and women have realized that agriculture can be as rewarding as any other business or job, and they are resorting to agribusiness in large numbers as a way of tackling unemployment. Rael Ombuor reports for VOA.
Video

Video First Women Graduate Elite Army Ranger School

Two women are making history for the U.S. Army by proving they are among the toughest of the tough. VOA's Carla Babb reports from Fort Benning, Georgia as 94 men and those two women rise as graduates of the difficult Ranger school.

VOA Blogs