News / Asia

Vietnamese Restaurants Turn Philanthropy Into Business

KOTO trainees, some of whom lived on the street before joining the program, have a staff meeting at the restaurant in Ho Chi Minh City. (VOA / L. Hoang)
KOTO trainees, some of whom lived on the street before joining the program, have a staff meeting at the restaurant in Ho Chi Minh City. (VOA / L. Hoang)
Among the countless street children Jimmy Pham has met over the decades, the one who comes to mind most often is a young girl whose mother slammed her head against a wall 16 years ago.

“It’s Uncle Tuan!” he remembers the five-year-old greeting him on the street. The girl’s mother, who was beside her, then suggested beg for money from Pham, a stranger who lately had become a kind of casual benefactor to the local children. When the girl refused to beg, her mother punished her with a beating.

The memory of that girl, and others like her, played a key role in the origin of KOTO, the restaurant chain Pham went on to found in 1999. KOTO uses its eateries to take young people off the street and train them in the service industry.

Jimmy Pham, 40, says the first street children he trained at KOTO just saw him as a "big fat turkey" from whom they could steal. (VOA / L. Hoang)Jimmy Pham, 40, says the first street children he trained at KOTO just saw him as a "big fat turkey" from whom they could steal. (VOA / L. Hoang)
x
Jimmy Pham, 40, says the first street children he trained at KOTO just saw him as a "big fat turkey" from whom they could steal. (VOA / L. Hoang)
Jimmy Pham, 40, says the first street children he trained at KOTO just saw him as a "big fat turkey" from whom they could steal. (VOA / L. Hoang)
Unlike when Pham started out, Vietnam now has a whole host of vocational charities that take the teach-them-to-fish approach. Instead of a handout, the organizations specialize in a teaching marketable skill - from baking brownies to tailoring trousers. The thinking is that they can pass these skills on to poor or disabled people, who then can support themselves. But Pham says even this approach is no longer enough.

“We’re not content with showing them how to fish anymore,” Pham, 40, said in an interview at KOTO’s restaurant in Ho Chi Minh City. “We want to show them how to set up the fish shops and teach others to fish.”

Case in point: Pots 'n Pans. A group of KOTO alumni opened the restaurant in Hanoi this year, using the experience they gained through their alma mater and sending some of the profits back to it. KOTO stands for “Know One, Teach One.”

The non-profit’s shift in strategy is still new, but reflects more generally the endless reinvention that began from KOTO’s early days.

Pham, who as a baby fled Saigon for Australia as the Vietnam War was winding down, returned in 1996 as a travel agent. He was struck immediately by the poverty and says he spent his first few weeks buying meals for street children and giving them money.

But he knew that couldn’t last. After a few years, he set up a sandwich shop in Hanoi so he could hire young Vietnamese and help them earn a living. He called that group KOTO’s inaugural class (twice a year, the KOTO branches in Hanoi and Ho Chi Minh City each welcome a new class of 30 recruits).

But the first class looked nothing like the ones today. Pham rented a house for the teenagers, who left it a mess and told the landlady to charge him double so they could keep the extra money. They skipped out on their English classes and thought of him, Pham said, as a “big fat turkey.”

“Looking back, I could have been very angry,” he said. In the background at the restaurant, “Hello, Vietnam,” a song of homecoming by a Vietnamese-Belgian, played softly.

But instead of giving up, Pham and his colleagues built on the concept. Over the course of 13 years, through a process of trial and error that still is evolving, KOTO has become one of the most recognizable social enterprises in the country. Its restaurants, which serve Vietnamese and fusion cuisine, are a favorite stopover during diplomatic visits, and its catering appears regularly at embassy and consular functions.

Thuy Hang, a public diplomacy officer at the Australian Consulate here, called KOTO “special” because it “not only provides a high standard of employment-focused skills training to young people, but also broader 'life skills' training.”

The recruits live together for two years at a training center, one in each city, but food service makes up just part of their lessons. They learn English and play soccer, but also take 36 workshops that cover everything from personal finance to sex education.

The rigorous application and vetting process requires that the trainees start between ages 16 to 22 and come from disadvantaged backgrounds. More than 500 Vietnamese have graduated with a certificate accredited by Box Hill Institute, which provides vocational education in Australia and through international partners.

Bui Viet An, who grew up in a thatch-roof house before a storm blew it away, believes KOTO accepted him into its program because he has always wanted to make a better life for himself. (VOA / L. Hoang)Bui Viet An, who grew up in a thatch-roof house before a storm blew it away, believes KOTO accepted him into its program because he has always wanted to make a better life for himself. (VOA / L. Hoang)
x
Bui Viet An, who grew up in a thatch-roof house before a storm blew it away, believes KOTO accepted him into its program because he has always wanted to make a better life for himself. (VOA / L. Hoang)
Bui Viet An, who grew up in a thatch-roof house before a storm blew it away, believes KOTO accepted him into its program because he has always wanted to make a better life for himself. (VOA / L. Hoang)
Soon, Bui Viet An will count himself among those alumni. Having lost both parents by age 10, he grew up with grandparents in a thatch-roof house that, one year, blew apart in a storm.

“I wasn’t happy, because it was just my grandparents and they were sick,” An, 23, said during a break from his training. “From seventh grade, I would go to school in the morning, and in the afternoon go look for work.”

He was bussing tables at a noodle shop, sometimes as early as 5 a.m., and as late as 2 a.m., when he heard about KOTO. After he graduates at year’s end, An hopes to work at a five-star hotel.

At this stage in its transition, KOTO is moving to shed the image of charity and become a self-sustaining business. The organization has had its share of lean years, relying on government, corporate, and private donors because its restaurants still don’t make enough profit to fund the training, which costs an estimated $10,000 per student.

Pham, dubbed a Young Global Leader by the World Economic Forum last year, talks about turning a profit by diversifying the enterprise, maybe expanding into the hotel business and setting up in other countries. He wants people to come to KOTO for the quality, not just the philanthropy, but says it will remain a “business with heart.”

You May Like

Video Snowstorm Sweeps Northeastern US

'This is nothing like we feared it would be,' New York City Mayor Bill de Blasio says; he had warned storm could be one of worst in city history More

Millions of Displaced Nigerians Struggle With Daily Existence

Government acknowledges over a million people displaced in 2014 due to fight against Boko Haram insurgency More

Facebook: Internal Error to Blame for Outages

Temporary outage appeared to spill over and temporarily slow or block traffic to other major Internet sites More

This forum has been closed.
Comment Sorting
Comments
     
by: Quang Nguyen from: USA
October 24, 2012 5:01 PM
Can anyone provide the physical address of this restaurant in Saigon? Many thanks.


by: Marc Nguyen from: HCMC
October 22, 2012 12:01 PM
That's really wonderful Jimmy, thanks for helping them.

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Obama Urges Closer Economic Ties During Historic India Visiti
X
Aru Pande
January 26, 2015 9:33 PM
U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video Obama Urges Closer Economic Ties During Historic India Visit

U.S. President Barack Obama says the United States and India must do better to capitalize on untapped potential in their economic relationship - by removing some of the roadblocks to greater trade and investment. As VOA correspondent Aru Pande reports from New Delhi, Obama spoke after participating in India’s Republic Day celebration.
Video

Video US, EU Threaten New Russia Sanctions Over Ukraine

U.S. President Barack Obama has blamed Russia for an attack by Ukrainian separatists that left dozens dead in the port of Mariupol and cast further doubt on the viability of last year’s cease-fire with the Kyiv government. VOA’s Michael Bowman reports from Washington.
Video

Video White House Grapples With Yemen Counterterrorism Strategy

Reports say the U.S. has carried out a drone strike on suspected militants in Yemen, the first after President Barack Obama offered reassurances the U.S. is continuing its counterterrorism operations in the country. The future of those operations has been in question following the collapse last week of Yemen’s government. VOA White House correspondent Luis Ramirez reports.
Video

Video Kerry Warns Against Violence in Nigeria Election

US Secretary of State John Kerry visited Nigeria Sunday in a show of the level of concern within the U.S. and the international community over next month’s presidential election. Chris Stein reports.
Video

Video Zoo Animals Show Their Artistic Sides

The pursuit of happiness is so important, America's founding fathers put it in the Declaration of Independence. Any zookeeper will tell you animals need enrichment, just like humans do. So painting, and even music, are part of the Smithsonian National Zoo's program to keep the animals happy. VOA’s June Soh met some animal artists at the zoo in Washington. Faith Lapidus narrates.
Video

Video Worldwide Photo Workshops Empower Youth

Last September, 20 young adults from South Sudan took part in a National Geographic Photo Camp. They are among hundreds of students from around the world who have learned how to use a camera to tell the stories of the people in their communities through the powerful medium of photography. Three camp participants talked about their experiences recently on a visit to Washington. VOA’s Julie Taboh reports.
Video

Video Saudi, Yemen Developments Are Sudden Complications for Obama

The death of Saudi Arabia's King Abdullah and the collapse of Yemen’s government have cast further uncertainty on U.S. efforts to fight militants in the Middle East and also contain Iran’s influence in the region. VOA White House correspondent Luis Ramirez reports on the new complications facing the Obama administration and its Middle East policy.
Video

Video Progress, Some Areas of Disagreement in Cuba Talks

U.S. and Cuban officials are reporting progress from initial talks in Havana on re-establishing diplomatic ties. U.S. Assistant Secretary of State (for Western Hemisphere Affairs) Roberta Jacobson said while there was agreement on a broad range of issues, there also are some “profound disagreements” between Washington and Havana. VOA State Department correspondent Pam Dockins has the story.
Video

Video US, Japan Offer Lessons as Eurozone Launches Huge Stimulus

The Euro currency has fallen sharply after the European Central Bank announced a bigger-than-expected $67 billion-a-month quantitative easing program Thursday - commonly seen as a form of printing new money. Henry Ridgwell reports for VOA from London on whether the move might rescue the eurozone economy -- and what lessons have been learned from similar programs around the world.
Video

Video Nigerian Elections Pose Concern of Potential Conflict in 'Middle Belt'

Nigeria’s north-central state of Kaduna has long been the site of fighting between Muslims and Christians as well as between people of different ethnic groups. As the February elections approach, community and religious leaders are making plans they hope will keep the streets calm after results are announced. Chris Stein reports from the state capital, Kaduna.
Video

Video As Viewership Drops, Obama Puts His Message on YouTube

Ratings reports show President Obama’s State of the Union address this week drew the lowest number of viewers for this annual speech in 15 years. White House officials anticipated this, and the president has decided to take a non-traditional approach to getting his message out. VOA White House correspondent Luis Ramirez reports.
Video

Video S. Korean Businesses Want to End Trade Restrictions With North

Business leaders in South Korea are calling for President Park Geun-hye to ease trade restrictions with North Korea that were put in place in 2010 after the sinking of a South Korean warship.Pro-business groups argue that expanding trade and investment is not only good for business, it is also good for long-term regional peace and security. VOA’s Brian Padden reports.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid