News / USA

Holiday Shopping Rush Begins in US

Hundreds of early-morning shoppers get in line the night before hoping to snag a deal on Black Friday at Best Buy in Atlanta, 26 Nov 2010
Hundreds of early-morning shoppers get in line the night before hoping to snag a deal on Black Friday at Best Buy in Atlanta, 26 Nov 2010


Shoppers turned out in large numbers on Friday, looking for bargains as the traditional holiday shopping season kicked off in the United States. Falling the day after the Thanksgiving holiday in the U.S., the day is widely known as Black Friday because it is the day when retailers often start moving into the black, the common term for making a profit. American consumers wasted no time, some camping for hours to get the best deals.

They came in droves, rushing into stores like this one in the southern U.S. state of North Carolina at midnight - to take advantage of deep discounts on toys and electronics.

The National Retail Federation expects nearly 140 million shoppers will shop at stores in the United States over the weekend.  That's four million more than last year - the strongest showing since 2006.Industry analyst Marshal Cohen attributes higher turnout to what he calls frugality fatigue.

"Frugal fatigue definitely has set in.  The consumer's gotten tired of living in this no-spend cocoon that they've been in for a while and they're starting to dabble in buying products both for themselves as well as those on the list," he said.

And after years of declining sales, Cohen says retailers are getting smarter, offering bigger discounts, earlier in the season. "What's really going on is that retailers are trying to race for space," he said. "The pie of holiday shopping isn't going to get much bigger so that means that what they're trying to do is beat each other to the punch and retailers now have finally recognized, the stores are saying, you know, 'We are competing against online retail. We are competing against network shopping. We have to be open more often when the consumer wants to shop.'"

And shoppers are paying attention.  Many say they're shopping smarter, looking for the best advertised specials before hitting the stores early.

But for casual shoppers, retail analysts warn the best deals won't last long. "Retailers are not heavily inventoried this year. They've been very conservative so that means that they're really not going to get a lot of extra merchandise waiting for the consumer to come in at the end. They're going to try to move as much as they can early on," said Cohen.

Analysts say flat screen TVs could be among the biggest sellers this year as manufacturers and retailers clear out inventories. Online sales could also see a big bump with sales forecast to top last year's numbers by 30 percent.

Despite a solid start, economists say spending remains below pre-recession levels.  Shoppers say they're cautious about spending too much with unemployment numbers remaining very high at 9.6 percent.

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