News / Africa

Video Pokes Fun at African Aid

Snow scooters are seen parked in the town of Longyearbyen in Svalbard, March 26, 2012.
Snow scooters are seen parked in the town of Longyearbyen in Svalbard, March 26, 2012.
Anita Powell
A new spoof video pokes fun at charity ad campaigns about Africa and challenges Africans to send their radiators to freezing Norway. The video’s creator says embedded in the joke is a serious message: stop treating Africans like passive recipients of aid, and recognize that the continent is more than the sum of its problems.

Growing up in Norway, Erik Schreiner Evans’ childhood was marked by snow. In fact, he says, snow has fallen on his family for generations, in a tireless and vicious cycle. Each year, snow would descend, forcing his family to don sweaters, thermal underwear and boots.

They were powerless to stop it, as the lyrics of the Africa For Norway's jingle point out:

“In Norway kids are freezing/
It’s time for us to care/
There’s heat enough for Norway/
If Africans would share/
Yet Africans keep thinking we can’t contribute/
The warmth we’ve got we’d like to share/
But we can’t distribute … yeah/
Now the tables have turned/
Now it’s Africa for Norway/
And there’s no way we can close our eyes ….”


If this were all you knew about Evans, you might feel sorry for him. But Norwegians have some of the world’s highest average income levels. Evans owns more than one sweater. He says he has contracted frostbite, but Norway also has one of the world’s best health care systems.

 A small country, Norway is also among the top 10 international aid donors to Africa, according to the Organization for Economic Cooperation and Development.

But imagine, he says, if all you knew about his Scandinavian country was that it was freezing. He says that one-dimensional view is how aid campaigns tend to portray Africa.

That is the point of the spoof aid video, called Africa for Norway, created by the group he leads, the Norwegian Students and Academics International Assistance Fund. The Fund supports local groups in southern Africa and Latin America with higher education, research and other projects.

The jingle evokes the 1984 Band Aid smash hit, "Do They Know It's Christmas?", which raised funds for the Ethiopian famine. The video featured stars like Bono, Sting, Simon Le Bon, George Michael and Boy George at the height of their fame - interspersed with images of starving children.

Similarly, the Africa for Norway video shows caring African singers belting their hearts out - spliced with chilling pictures of snow and gusts of howling Norwegian wind. Evans says the similarity is deliberate.

"The reason that we did it this way is to sort of turn the stereotypical image upside down. Because way too often we see charitable fundraisers that, they show real problems, but they portray especially Africans as passive recipients of aid in need of the charity of countries in Europe like Norway. And, the subtle message is also that we, the Europeans, are the developed ones, the successful ones, and the ones able to share of our bounties, and are really the only sort of, real protagonists, in this story," says Evans.

Africa For Norway Video


But Africa has a growing group of protagonists.

Amon Maseko runs a charity called the Upbeat Youth Center in South Africa. His center gives job and skills training to young South Africans.

He says Africa has problems, but discounting Africans’ intelligence and capabilities is dangerous. He also says he is seeing a rise in young entrepreneurs like himself who are starting their own charitable initiatives.

"A new generation of youth who, you know, are growing up now, I think they are realizing to say, 'look, the only thing that we can do is start with helping ourselves.' And, I see a lot of initiatives, a lot of youth now who are changing their whole [view], you know, people who say, ‘Africa is all about receiving and stuff,' " he says.

Evans says please do not send your radiator to Norway. The nation’s approximately five million people have enough.

But, thanks to the Africa for Norway video, we can all be glad that there will not be snow in Africa this Christmastime. After all, it is the middle of the Summer here in sunny Johannesburg.

You May Like

Video Analysts: Beijing Parade a 'Bazaar' of Stolen Technology

Show commemorating victory over Japan in World War II involved long, medium and short range missiles, a range of tanks and 200 fighter aircraft More

Bernie Sanders Surge Reflects US Shift on Socialism

Although most analysts say it is unlikely he will get the Democratic nomination, Sanders' campaign opens up questions and issues that are otherwise marginalized More

Video On IS Frontline, Kurdish Fighters Ready for Offensive

Peshmerga soldiers say although they need more heavy artillery, they are poised to take the fight to the Islamic State extremists on their turf More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Drowned Migrant Toddler Photo Triggers European Outragei
X
Henry Ridgwell
September 04, 2015 11:36 AM
The harrowing picture of a drowned three-year-old Syrian boy washed up on a Turkish beach appears to have galvanized Europe’s leaders into doing more to address the refugee crisis. France, Germany and Italy issued a joint call Thursday for compulsory quotas of refugees for all EU states. But there were chaotic scenes in Hungary as police tried to force migrants off a train heading for Austria. Henry Ridgwell has more. And a caution, some of the images in this report may be disturbing.
Video

Video Drowned Migrant Toddler Photo Triggers European Outrage

The harrowing picture of a drowned three-year-old Syrian boy washed up on a Turkish beach appears to have galvanized Europe’s leaders into doing more to address the refugee crisis. France, Germany and Italy issued a joint call Thursday for compulsory quotas of refugees for all EU states. But there were chaotic scenes in Hungary as police tried to force migrants off a train heading for Austria. Henry Ridgwell has more. And a caution, some of the images in this report may be disturbing.
Video

Video Russians Observe 11th Anniversary of Beslan School Attack

This week, Russians have been observing the 11th anniversary of the attack by Islamic militants on a school in Russia's North Caucasus region that killed more than 330 hostages, including 186 children. The three-day siege and massacre that started on September 1, 2004 took place in Beslan, a town in the republic of North Ossetia, and is one of the bloodiest terrorist acts ever in Russia. VOA's Mike Richman reports.
Video

Video Native Americans Debate: Father Serra, Saint or Sinner?

Pope Francis will canonize an 18th century missionary to Spanish California during a papal visit to the United States this month.  But some Native Americans have criticized the elevation to sainthood of the missionary priest, Junipero Serra. VOA's Mike O’Sullivan has more from Los Angeles.
Video

Video Calais School Offers Another Face of Europe’s Migrant Crisis

Europe is facing mounting criticism over how it’s handling its biggest migration crisis since World War II. But not all Europeans believe building walls or passing repressive policies are the answer. A school for migrants in the French port city of Calais, is opening doors and building bonds across nationalities. VOA's Lisa Bryant reports.
Video

Video Kurdish Fighters on IS Frontline Ready for Offensive

Finger on the trigger, the Kurdish Peshmerga soldier stared across the dust at a village taken over by Islamic State extremists. The Kurdistan’s Khazir frontline, just 45 minutes from the Islamic State stronghold of Mosul. And at this point, the militants were less than two kilometers away. VOA's Sharon Behn reports.
Video

Video China Announces Troop Cuts at WWII Parade

Chinese President Xi Jinping Thursday announced plans to cut the world’s largest military force by 300,000 troops. The announcement was made during a massive military parade to commemorate victory over Japan in World War II. The event was shunned by most Western leaders and for some is raising fresh concerns about China’s military ambitions. VOA’s Bill Ide has more from Beijing.
Video

Video Russia-Japan Relations Cool as Putin Visits China for WWII Anniversary

Russian President Vladimir Putin is in Beijing for commemorations of the 70th anniversary of China's WWII victory over Japan. Putin is expected to visit Japan later this year, but tensions between Tokyo and Moscow over islands disputed since the war, and sanctions over Ukraine, could pour cold water on the plan. VOA's Daniel Schearf reports.
Video

Video Yemen ‘on Brink of Disaster’ as Medical Shortages Soar

Aid agencies warn Yemen is on the brink of humanitarian disaster – with up to half a million children facing severe malnutrition, and hospitals running out of basic medicines. There are fears Yemen's civil war could escalate as the coalition led by Saudi Arabia tries to drive back Houthi rebels, who seized control of much of the country earlier this year. Henry Ridgwell reports.
Video

Video Apps Helping Kenyan Businesses Stay Ahead of Counterfeiters

Counterfeit goods in Kenya cost the government as much as $1 billion each year in lost tax revenues. The fake goods also hurt entrepreneurs who find it hard to carve out a niche in the market and retain customers. But as Lenny Ruvaga reports from Nairobi, information technology is being used to try to beat the problem.
Video

Video Nobel Prize Winner Malala Talks to VOA

Nobel Peace Prize winner Malala Yousafzai met with VOA's Deewa service in Washington Sunday to talk about women’s rights and unveil a trailer for her new documentary. VOA's Katherine Gypson has more.
Video

Video War, Drought Threaten Iraq's Marshlands

Iraq's southern wetlands are in crisis. These areas are the spawning ground for Gulf fisheries, a resting place for migrating wildfowl, and source of livelihood for fishermen and herders. Faith Lapidus has more.
Video

Video Colombians Flee Venezuela as Border Crisis Escalates

Hundreds of Colombians have fled Venezuela since last week, amid an escalating border crisis between the two countries. Last week, Venezuelan President Nicolas Maduro ordered the closure of a key border crossing after smugglers injured three Venezuelan soldiers and a civilian. The president also ordered the deportation of Colombians who are in Venezuela illegally. Zlatica Hoke reports.
Video

Video Rebuilding New Orleans' Music Scene

Ten years after Hurricane Katrina inundated New Orleans, threatening to wash away its vibrant musical heritage along with its neighborhoods, the beat goes on. As Bronwyn Benito and Faith Lapidus report, a Musicians' Village is preserving the city's unique sound.
Video

Video In Russia, Auto Industry in Tailspin

Industry insiders say country relies too heavily on imports as inflation cuts too many consumers out of the market. Daniel Schearf has more from Moscow.
Video

Video Scientist Calls Use of Fetal Tissue in Medical Research Essential

An anti-abortion group responsible for secret recordings of workers at a women's health care organization claims the workers shown are offering baby parts for sale, a charge the organization strongly denies. While the selling of fetal tissue is against the law in the United States, abortion and the use of donated fetal tissue for medical research are both legal. VOA’s Julie Taboh reports.

VOA Blogs