News / Africa

Video Pokes Fun at African Aid

Snow scooters are seen parked in the town of Longyearbyen in Svalbard, March 26, 2012.
Snow scooters are seen parked in the town of Longyearbyen in Svalbard, March 26, 2012.
Anita Powell
— A new spoof video pokes fun at charity ad campaigns about Africa and challenges Africans to send their radiators to freezing Norway. The video’s creator says embedded in the joke is a serious message: stop treating Africans like passive recipients of aid, and recognize that the continent is more than the sum of its problems.

Growing up in Norway, Erik Schreiner Evans’ childhood was marked by snow. In fact, he says, snow has fallen on his family for generations, in a tireless and vicious cycle. Each year, snow would descend, forcing his family to don sweaters, thermal underwear and boots.

They were powerless to stop it, as the lyrics of the Africa For Norway's jingle point out:

“In Norway kids are freezing/
It’s time for us to care/
There’s heat enough for Norway/
If Africans would share/
Yet Africans keep thinking we can’t contribute/
The warmth we’ve got we’d like to share/
But we can’t distribute … yeah/
Now the tables have turned/
Now it’s Africa for Norway/
And there’s no way we can close our eyes ….”


If this were all you knew about Evans, you might feel sorry for him. But Norwegians have some of the world’s highest average income levels. Evans owns more than one sweater. He says he has contracted frostbite, but Norway also has one of the world’s best health care systems.

 A small country, Norway is also among the top 10 international aid donors to Africa, according to the Organization for Economic Cooperation and Development.

But imagine, he says, if all you knew about his Scandinavian country was that it was freezing. He says that one-dimensional view is how aid campaigns tend to portray Africa.

That is the point of the spoof aid video, called Africa for Norway, created by the group he leads, the Norwegian Students and Academics International Assistance Fund. The Fund supports local groups in southern Africa and Latin America with higher education, research and other projects.

The jingle evokes the 1984 Band Aid smash hit, "Do They Know It's Christmas?", which raised funds for the Ethiopian famine. The video featured stars like Bono, Sting, Simon Le Bon, George Michael and Boy George at the height of their fame - interspersed with images of starving children.

Similarly, the Africa for Norway video shows caring African singers belting their hearts out - spliced with chilling pictures of snow and gusts of howling Norwegian wind. Evans says the similarity is deliberate.

"The reason that we did it this way is to sort of turn the stereotypical image upside down. Because way too often we see charitable fundraisers that, they show real problems, but they portray especially Africans as passive recipients of aid in need of the charity of countries in Europe like Norway. And, the subtle message is also that we, the Europeans, are the developed ones, the successful ones, and the ones able to share of our bounties, and are really the only sort of, real protagonists, in this story," says Evans.

Africa For Norway Video


But Africa has a growing group of protagonists.

Amon Maseko runs a charity called the Upbeat Youth Center in South Africa. His center gives job and skills training to young South Africans.

He says Africa has problems, but discounting Africans’ intelligence and capabilities is dangerous. He also says he is seeing a rise in young entrepreneurs like himself who are starting their own charitable initiatives.

"A new generation of youth who, you know, are growing up now, I think they are realizing to say, 'look, the only thing that we can do is start with helping ourselves.' And, I see a lot of initiatives, a lot of youth now who are changing their whole [view], you know, people who say, ‘Africa is all about receiving and stuff,' " he says.

Evans says please do not send your radiator to Norway. The nation’s approximately five million people have enough.

But, thanks to the Africa for Norway video, we can all be glad that there will not be snow in Africa this Christmastime. After all, it is the middle of the Summer here in sunny Johannesburg.

You May Like

EU Court Fines Poland for Hosting CIA 'Black Sites'

Ruling is first time a court has acknowledged suspects were held and tortured at the sites, under US program launched following the 9/11 terrorist attacks More

Migrant Issues Close to Home Spur Groups to Take Action

Groups placing water, food in the desert, or aiding detainees after release, have one common goal: no more deaths of migrants crossing illegally into the US More

Video At AIDS Conference, Prevention Pill Stirs Excitement

Truveda shows promise, spurring debate over access and other approaches More

This forum has been closed.
Comments
     
There are no comments in this forum. Be first and add one

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Treatment for Childhood Epilepsy Heats up Medical Marijuana Debatei
X
Shelley Schlender
July 24, 2014 6:43 PM
In the United States, marijuana is classed as an illegal drug by the federal government. But nearly half the states have legalized it, to some degree. Proponents say some strains of marijuana might have exceptional health benefits, for treating pain or inflammation in chronic conditions such as cancer, multiple sclerosis and epilepsy. Shelley Schlender reports on a strain of medical marijuana developed in Colorado that is reputed to reduce seizures in childhood epilepsy
Video

Video Treatment for Childhood Epilepsy Heats up Medical Marijuana Debate

In the United States, marijuana is classed as an illegal drug by the federal government. But nearly half the states have legalized it, to some degree. Proponents say some strains of marijuana might have exceptional health benefits, for treating pain or inflammation in chronic conditions such as cancer, multiple sclerosis and epilepsy. Shelley Schlender reports on a strain of medical marijuana developed in Colorado that is reputed to reduce seizures in childhood epilepsy
Video

Video Airbus Adds Metal 3D Printed Parts to New Jets

By the end of this year, European aircraft manufacturing consortium Airbus plans to deliver the first of its new, extra-wide-body passenger jets, the A350-XWB. Among other technological innovations, the new plane will also incorporate metal parts made in a 3-D printer. VOA's George Putic has more.
Video

Video Death Toll From Israel-Gaza Conflict Surpasses 700

Gaza officials say a shelling hit a compound housing a United Nations-run school in the Gaza Strip, killing more than a dozen people, during an Israeli offensive in the area. Heavy fighting between the Israeli military and Hamas militants continued on Thursday, pushing up the death toll. So far, more than 730 Palestinians and 35 Israelis have been killed in the conflict. VOA's Scott Bobb has the latest from Jerusalem.
Video

Video AIDS Conference Welcomes Exciting Developments in HIV Treatment, Prevention

Significant strides have been made in recent years toward the treatment and prevention of HIV, the virus that causes AIDS. This year, at the International AIDS Conference, the AIDS community welcomed progress on a new pill that may prevent transmission of the deadly virus. VOA’s Anita Powell reports from Melbourne, Australia.
Video

Video Israel Targets Gaza Supply Tunnels

The Israeli military has launched a ground operation in Gaza to destroy the myriad tunnels that may have been used to smuggle weapons to Hamas. VOA's Zlatica Hoke reports that could mean more hardship for the people of Gaza, who obtain some of their essential supplies through these underground passages
Video

Video Researchers Target Low-Cost Avatar Technology

Scientists at the University of Southern California Institute for Creative Technologies say 3-dimensional representations could revolutionize social media. Elizabeth Lee has more from Los Angeles.
Video

Video IAEA: Iran Turns its Enriched Uranium Into Less Harmful Form

Iran has converted its stockpiles of enriched uranium into a less dangerous form that is more difficult to use for nuclear weapons, according to the United Nations’ Atomic Energy Agency. The move complies with an interim deal reached with Western powers on Iran's nuclear program last year, in exchange for easing of sanctions. Henry Ridgwell reports for VOA from London.
Video

Video In Cambodia, HIV Diagnosis Brings Deadly Shame

Although HIV/AIDS is now a treatable condition, a positive diagnosis is still a life altering experience. In Cambodia, people living with HIV are often disowned by friends, family and the community. This humiliation can be unbearable. We bring you one Cambodian woman’s struggle to overcome a life tragedy and her own HIV positive diagnosis.

AppleAndroid