News / Health

WHO: Tobacco Control Measures Avert Millions of Deaths

An aerial shot shows tens of thousands of Filipinos form a human no-smoking sign at the Bicol University football field in Legazpi city, Albay province, south of Manila, June 28, 2013.
An aerial shot shows tens of thousands of Filipinos form a human no-smoking sign at the Bicol University football field in Legazpi city, Albay province, south of Manila, June 28, 2013.
Lisa Schlein
The World Health Organization reports tobacco control measures can avert millions of deaths. A new WHO Report on the Global Tobacco Epidemic 2013 shows hundreds of millions of non-smokers are less likely to start smoking because of national anti-tobacco campaigns that are reaching three billion people worldwide.

WHO estimates some three billion people globally now are covered by at least one life-saving measure to limit tobacco use. In 2008, WHO identified six tobacco control measures that are the most effective in reducing tobacco-use.

In this year’s report on the Global Tobacco Epidemic, WHO focuses on bans on tobacco advertising, promotion and sponsorship, which it considers one of the most powerful measures to control tobacco use. It says the number of people covered by these bans has increased by almost 400 million people living mainly in low-and middle-income countries.

The Director of WHO’s Prevention of Non-communicable Diseases department, Douglas Betcher, said this shows the tobacco industry’s bullying tactics are not working as well as before.

“Doors thank goodness are closing on the industry. So, it means that their bottom line is to sell," he said. "Their bottom line is to get more people hooked and younger people hooked, and they will kill more people.  That is their bottom line. The industry being underhanded…will stop at nothing to get their messages out. So, it’s important that countries ban all forms of advertising, promotion and sponsorship.”

Countries and territories with the highest level of achievement: Albania, Argentina, Australia, Barbados, Bhutan, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Canada, Chad, Colombia, Congo, Costa Rica, Ecuador, Greece, Guatemala, Honduras, Iran, Ire
Countries and territories with the highest level of achievement: Albania, Argentina, Australia, Barbados, Bhutan, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Canada, Chad, Colombia, Congo, Costa Rica, Ecuador, Greece, Guatemala, Honduras, Iran, Ire
As of today, WHO says 24 countries with 694 million people have introduced complete bans and 100 more countries are close to a complete ban. However, it notes 67 countries do not ban tobacco advertising, promotion and sponsorship activities.

WHO reports tobacco is the leading preventable cause of death worldwide  It says it kills six million people every year, more than tuberculosis, HIV and malaria combined. It says tobacco can cause cancer, cardiovascular disease, diabetes and chronic respiratory diseases.

The components of MPOWER

  • Monitor tobacco use and prevention policies
  • Protect people from tobacco smoke
  • Offer help to quit tobacco use
  • Warn about the dangers of tobacco
  • Enforce bans on tobacco advertising, promotion and sponsorship
  • Raise taxes on tobacco

Source: WHO
If current trends continue, WHO warns the number of smoking-related deaths will rise to eight million a year by 2030. Betcher said studies show that WHO’s six-evidence-based tobacco control measures, known as “MPOWER,” are the most effective in reducing tobacco use. 

“The first one is protect people from tobacco smoke-what is measured is complete bans in smoking in all public places, work places, no designated smoking areas," he said. "Always offering help to quit tobacco use…offering free national quit lines to advise people on how to quit and to link that to the health system, to provide also medication support--essential drugs like nicotine-replacement therapy to help people to quit.  Warning people about the dangers of tobacco use. Prominent hard-hitting clear messages with pictorial warnings over 50 percent on packages.” 

Betcher said 41 countries have adopted at least one of the six MPOWER measures as of 2010. He said an estimated 7.4 million lives have been saved during these three years in those countries that have adopted and implemented one of those measures at the highest level.

Case studies show countries including Panama, China, Thailand, Madagascar, Australia, Uruguay, Ghana and Turkey are succeeding in cutting tobacco use.  WHO says it does not take money for countries to get their populations to quit this deadly habit.  It takes political will.

You May Like

Multimedia Obama, Modi Break Nuclear Deal Deadlock

Impasse over liability issues had been stalling bilateral civilian nuclear cooperation; deal reached at start of US president's three-day visit to India More

WHO's Late Efforts in Tackling Ebola Highlight Need for Reform

Health experts debate measures to reform agency’s response to global public health emergencies in special one-day session on deadly outbreak More

One Tumultuous Year in Power for CAR's President

As sectarian violence raged across Central African Republic, interim President Catherine Samba-Panza has Herculean task: to end civil war and put country back on right track More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Worldwide Photo Workshops Empower Youthi
X
Julie Taboh
January 23, 2015 11:08 PM
Last September, 20 young adults from South Sudan took part in a National Geographic Photo Camp. They are among hundreds of students from around the world who have learned how to use a camera to tell the stories of the people in their communities through the powerful medium of photography. Three camp participants talked about their experiences recently on a visit to Washington. VOA’s Julie Taboh reports.
Video

Video Worldwide Photo Workshops Empower Youth

Last September, 20 young adults from South Sudan took part in a National Geographic Photo Camp. They are among hundreds of students from around the world who have learned how to use a camera to tell the stories of the people in their communities through the powerful medium of photography. Three camp participants talked about their experiences recently on a visit to Washington. VOA’s Julie Taboh reports.
Video

Video US, Japan Offer Lessons as Eurozone Launches Huge Stimulus

The Euro currency has fallen sharply after the European Central Bank announced a bigger-than-expected $67 billion-a-month quantitative easing program Thursday - commonly seen as a form of printing new money. Henry Ridgwell reports for VOA from London on whether the move might rescue the eurozone economy -- and what lessons have been learned from similar programs around the world.
Video

Video Nigerian Elections Pose Concern of Potential Conflict in 'Middle Belt'

Nigeria’s north-central state of Kaduna has long been the site of fighting between Muslims and Christians as well as between people of different ethnic groups. As the February elections approach, community and religious leaders are making plans they hope will keep the streets calm after results are announced. Chris Stein reports from the state capital, Kaduna.
Video

Video As Viewership Drops, Obama Puts His Message on YouTube

Ratings reports show President Obama’s State of the Union address this week drew the lowest number of viewers for this annual speech in 15 years. White House officials anticipated this, and the president has decided to take a non-traditional approach to getting his message out. VOA White House correspondent Luis Ramirez reports.
Video

Video S. Korean Businesses Want to End Trade Restrictions With North

Business leaders in South Korea are calling for President Park Geun-hye to ease trade restrictions with North Korea that were put in place in 2010 after the sinking of a South Korean warship.Pro-business groups argue that expanding trade and investment is not only good for business, it is also good for long-term regional peace and security. VOA’s Brian Padden reports.
Video

Video US Marching Bands Grow Into a Show of Their Own

The 2014 Super Bowl halftime show was the most-watched in history - attracting an estimated 115 million viewers. That event featured pop star Bruno Mars. But the halftime show tradition started with marching bands, which still dominate the entertainment at U.S. high school and college American football games. But as Enming Liu reports in this story narrated by Adrianna Zhang, marching bands have grown into a show of their own.
Video

Video Secular, Religious Kurds Face Off in Southeast Turkey

Turkey’s predominantly Kurdish southeast has been rocked by violence between religious and secular Kurds. Dorian Jones reports on the reasons behind the stand-off from the region's main city of Diyarbakir, which suffered the bloodiest fighting.
Video

Video Kenya: Misuse of Antibiotics Leading to Resistance by Immune System

In Kenya, the rise of drug resistant bacteria could reverse the gains made by medical science over diseases that were once treatable. Kenyans could be at risk of fatalities as a result if the power in antibiotics is not preserved. Lenny Ruvaga has more on the story from Nairobi.
Video

Video Solar-Powered Plane Getting Ready to Circumnavigate Globe

Pilots of the solar plane that already set records flying without a drop of fuel are close to making their first attempt to fly the craft around the globe. They plan to do it in 25 flying days over a five month period. VOA’s George Putic reports.
Video

Video How Experts Decide Ethiopia Has the Best Coffee

Ethiopia’s coffee has been ranked as the best in the world by an international group of coffee connoisseurs. Not surprisingly, coffee is a top export for the country. But at home it is a source of pride. Marthe van der Wolf in Addis Ababa decided to find out what makes the bean and brew so special and how experts make their determinations.
Video

Video Yazidi Refugees at Center of Political Fight Between Turkey, Kurds

The treatment of thousands of Yazidis refugees who fled to Turkey to escape attacks by Islamic State militants has become the center of a dispute between the Turkish government and the country's pro-Kurdish movement. VOA's Dorian Jones reports.
Video

Video World’s Richest 1% Forecast to Own More Than Half of Global Wealth

The combined wealth of the world's richest 1 percent will overtake that of the remaining 99 percent at some point in 2016, according to the anti-poverty charity Oxfam. Campaigners are demanding that policymakers take action to address the widening gap between the ‘haves’ and the ‘have nots’, as Henry Ridgwell reports for VOA from London.

Circumventing Censorship

An Internet Primer for Healthy Web Habits

As surveillance and censoring technologies advance, so, too, do new tools for your computer or mobile device that help protect your privacy and break through Internet censorship.
More

All About America

AppleAndroid