News / USA

Woman-Owned Hardware Business Thrives in US Capital Area

Woman-Owned Hardware Business Thrives in US Capital Areai
X
July 24, 2014 7:57 PM
More and more American women are starting businesses in fields that are traditionally associated with men. VOA’s Julie Taboh caught up with one of those women to find out why she entered -- and how she successfully competed in -- the hardware business.

Gina Schaefer never expected to get into the hardware business.  But when she and her husband bought an apartment that needed to be fixed up and there were no local hardware stores, she decided she’d open up one of her own.

“I always wanted to own my own business... so the opportunity just presented itself... and I said, ‘This is what I’m going to do,’” Schaefer said.

That was in 2003. Today she owns nine thriving hardware stores in and around the Washington D.C. area, serving a total of 1,200 customers a day.

'Where's the guy?'

But starting a business – especially in a field usually dominated by men – had its challenges.

“We laugh about it in hindsight, thinking about some of the guys that would come in that would want some product help and would ask: 'Is there a man that I can talk to?'  'Where’s the guy in plumbing?’ ‘Where’s the guy that runs the store?’” she recalled, adding “We also joked that if you go to a convention and you walk down a convention aisle, the vendors don’t talk to the women that are there.”

But over time, that gender bias dissipated.

“There are lots of folks who come in – male and female – who have never had to fix their toilet, for example, and they just want advice on how to do it," Schaefer said. "And if you can make them comfortable and be confident in that answer, they’re not worried about whether or not you’re a man or a woman."

She credits her success to a number of factors.

Each of Schaefer’s stores is affiliated with Ace Hardware, a 90-year-old, multi-national U.S. corporation that lends its name to independent hardware stores. Schaefer says that gives them credibility, and more.

“So they give us that buying power, and then they wrap a whole lot of services around it, whether it be training, store layouts, planning, financial organization; all types of programs that they wrap around the co-op.”

She also credits her employees for her business success. She said she pays above average wages and provides health insurance and other benefits.

“What we really decided is that we wanted to be a great place to work,” she said. “We wanted people to be able to raise their children by working here. We wanted them to enjoy coming to work because they knew that their employers really valued their skill set.”

People make the difference

Gina Schaefer talks with employee Brian Cole.Gina Schaefer talks with employee Brian Cole.
x
Gina Schaefer talks with employee Brian Cole.
Gina Schaefer talks with employee Brian Cole.

One of those valued employees is Christina Amaya who has been with the company for six years.

“I like it here," she said. "They respect you. They’re very considerate of everything, of you as a person, instead of you as just an employee, and I like that very much because it makes you feel important.”

And happy employees translate into satisfied customers, like Chris Bolanos who visits the store on a regular basis.

“I think I come back more for the customer service than anything else,” he said. “Products you can probably buy anywhere. But customer service you can’t replace.”

Schaefer hopes to open in more locations as the demand for urban hardware stores continues to grow.

You May Like

Multimedia US Nurse ‘Cured of Ebola,’ NIH Says

Nina Pham, Texas nurse who treated first Ebola patient in US, received no experimental drugs; WHO expects vaccine surge in 2015 More

Video Islamic State Militants Encroach on Baghdad

Iraqi capital not under ‘imminent threat,’ US military says, amid worries about foothold More

Video Hong Kong Protesters Focus on Holding Volatile Mong Kok

Activists say holding Mong Kok is key to their movement's success, despite confrontations with angry residents and police More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
After Decades of Pressure, Luxembourg Drops Bank Secrecy Rulesi
X
October 21, 2014 12:20 AM
European Union finance ministers have reached a breakthrough agreement that will make it more difficult for tax cheats to hide their money. The new legislation, which had been blocked for years by countries with a reputation as tax havens, was approved last week after Luxembourg and Austria agreed to lift their vetoes. But as Mil Arcega reports, it doesn’t mean tax cheats have run out of places to keep their money hidden.
Video

Video After Decades of Pressure, Luxembourg Drops Bank Secrecy Rules

European Union finance ministers have reached a breakthrough agreement that will make it more difficult for tax cheats to hide their money. The new legislation, which had been blocked for years by countries with a reputation as tax havens, was approved last week after Luxembourg and Austria agreed to lift their vetoes. But as Mil Arcega reports, it doesn’t mean tax cheats have run out of places to keep their money hidden.
Video

Video Kobani Refugees Welcome, Turkey Criticizes, US Airdrop

Residents of Kobani in northern Syria have welcomed the airdrop of weapons, ammunition and medicine to Kurdish militia who are resisting the seizure of their city by Islamic State militants. The Turkish government, however, has criticized the operation. VOA’s Scott Bobb reports from southeastern Turkey, across the border from Kobani.
Video

Video China Political Meeting Seeks to Improve Rule of Law

China’s communist leaders will host a top level political meeting this week, called the Fourth Plenum, and for the first time in the party’s history, rule of law will be a key item on the agenda. Analysts and Chinese media reports say the meetings could see the approval of long-awaited measures aimed at giving courts more independence and include steps to enhance an already aggressive and high-reaching anti-corruption drive. VOA’s Bill Ide has more from Beijing.
Video

Video US ‘Death Cafes’ Put Focus on the Finale

In contemporary America, death usually is a topic to be avoided. But the growing “death café” movement encourages people to discuss their fears and desires about their final moments. VOA’s Jerome Socolovsky reports.
Video

Video Ebola Orphanage Opens in Sierra Leone

Sierra Leone's first Ebola orphanage has opened in the Kailahun district. Hundreds of children orphaned since the beginning of the Ebola outbreak face stigma and rejection with nobody to care for them. Adam Bailes reports for VOA about a new interim care center that's aimed at helping the growing number of children affected by Ebola.
Video

Video Young Nairobi Tech Innovator on 'Track' in Security Business

A 24-year-old technology innovator in Nairobi has invented a tracking device that monitors and secures cars. He has also come up with what he claims is the most robust audio-visual surveillance system yet. As Lenny Ruvaga reports from the Kenyan capital, his innovations are offering alternative security solutions.
Video

Video Latinas Converting to Islam for Identity, Structure

Latinos are one of the fastest growing groups in the Muslim religion. According to the Pew Research Center, about 6 percent of American Muslims are Latino. And a little more than half of new converts are female. VOA’s Carolyn Presutti travelled to Miami, Florida -- where two out of every three residents is Hispanic -- to learn more.
Video

Video Exclusive: American Joins Kurds' Anti-IS Fight

The United States and other Western nations have expressed alarm about their citizens joining Islamic State forces in Syria and Iraq. In a rare counterpoint to the phenomenon, an American has taken up arms with the militants' Syrian Kurdish opponents. Elizabeth Arrott has more in this exclusive profile by VOA Kurdish reporter Zana Omer in Ras al Ayn, Syria.
Video

Video South Korea Confronts Violence Within Military Ranks

Every able-bodied South Korean male between 18 and 35 must serve for 21 to 36 months in the country’s armed forces, depending upon the specific branch. For many, service is a rite of passage to manhood. But there are growing concerns that bullying and violence come along with the tradition. Reporter Jason Strother has more from Seoul.
Video

Video North Carolina Emerges as Key Election Battleground

U.S. congressional midterm elections will be held on November 4th and most political analysts give Republicans an excellent chance to win a majority in the U.S. Senate, which Democrats now control. So what are the issues driving voters in this congressional election year? VOA National Correspondent Jim Malone traveled to North Carolina, one of the most politically competitive states in the country, to find out.
Video

Video Comanche People Maintain Pride in Their Heritage

The Comanche (Indian nation) once were called the “Lords of the Plains,” with an empire that included half the land area of current day Texas, large parts of Oklahoma, New Mexico, Kansas and Colorado.The fierceness and battle prowess of these warriors on horseback delayed the settlement of most of West Texas for four decades. VOA’s Greg Flakus reports from Lawton, Oklahoma, that while their warrior days are over, the 15,000 members of the Comanche Nation remain a proud people.
Video

Video Turkey Campus Attacks Raise Islamic Radicalization Fears

Concerns are growing in Turkey of Islamic radicalization at some universities, after clashes between supporters of the jihadist group Islamic State (IS) or ISIS, and those opposed to the extremists. Pro-jihadist literature is on sale openly on the streets of Istanbul. Critics accuse the government of turning a blind eye to radicalism at home, while Kurds accuse the president of supporting IS - a charge strongly denied. Henry Ridgwell reports from London.

All About America

AppleAndroid