News / Europe

WHO Calls for Tobacco Advertising Ban

Woman is reflected in a window displaying packs of cigarettes on a street in Russia's Siberian city of Krasnoyarsk, Jan. 24, 2013.
Woman is reflected in a window displaying packs of cigarettes on a street in Russia's Siberian city of Krasnoyarsk, Jan. 24, 2013.
TEXT SIZE - +
Lisa Schlein
— In advance of World No Tobacco Day on May 31, the World Health Organization is calling on countries to ban all forms of tobacco advertising, promotion, and sponsorship, saying such marketing blackout could reduce tobacco use and save lives.
 
According to a WHO data, tobacco use kills nearly six million people annually; by 2030 that number is expected to rise to more than eight million, with four out of five deaths occurring in low and middle-income countries.
 
As smoking goes down in the richer countries, WHO officials say the tobacco industry is increasingly targeting poorer countries in Africa and Asia, along with women and young people, who are particularly vulnerable to their marketing strategies.
 
Douglas Bettcher, Director of WHO's Prevention of Non Communicable Diseases Department, says the industry knows advertising sponsorship and promotion is one of the most effective ways to get people hooked on smoking.
 
"Research shows very clearly that one-third of youth experimentation with tobacco occurs as a result of exposure to tobacco advertising, promotion, sponsorship," he said. "Worldwide, 70 percent of young people aged 13 to 15 report regular exposure to tobacco advertising, promotion, sponsorship."
 
Noting that most tobacco users start smoking before the age of 20, he says the ban not only helps older smokers quit but is one of the best and most cost-effective ways to protect young people from starting the habit.
 
But he warns that tobacco industry marketing strategists are often quick to devise new promotional campaigns that defy the proposed restrictions.
 
"Things like handing out gifts and selling branded products such as clothing... Using trendsetters [or] well-known people to influence other people ... in cafes [or] nightclubs, for example, to get them hooked," he said, adding that television, online and social-media platforms are also utilized for giveaways and product placements.
 
The WHO reports that only 19 countries, representing just six percent of the world's population, have imposed complete bans on advertising. The organization also says that while the prevalence of smokers in general has decreased worldwide, anti-smoking control measures are most successful in countries where bans are fully implemented, such as Uruguay, where the prevalence of smokers has decreased by 17 percent, and in Turkey, where it has decreased by 13 percent.

You May Like

Multimedia Parents of Disaster Ferry Passengers Lash Out at Authorities

Twenty-nine bodies recovered from water but some 270 remain trapped on board More

War Legacy Haunts Vietnam, US Relations

US congressional delegation initiates $84 million Agent Orange cleanup project More

Wikipedia Proves Useful for Tracking Flu

Technique gave better results than Center for Disease Control (CDC) and Google’s Flu Trends More

This forum has been closed.
Comment Sorting
Comments
     
by: Anonymous
May 31, 2013 8:29 AM
us,we,like make, health good in world,yes amen,in peace










by: harleyrider1778 from: the world
May 29, 2013 4:58 PM
The WHO is what needs ABOLISHED and all its JUNK SCIENCE!

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Ukraine, Russia, United in Faith, Divided in Politicsi
X
Michael Eckels
April 19, 2014
There is a strong historical religious connection between Russia and Ukraine. But what role is religion playing in the current conflict? In the run-up to Easter, Michael Eckels in Moscow reports for VOA.
Video

Video Ukraine, Russia, United in Faith, Divided in Politics

There is a strong historical religious connection between Russia and Ukraine. But what role is religion playing in the current conflict? In the run-up to Easter, Michael Eckels in Moscow reports for VOA.
Video

Video Face of American Farmer is Changing

The average American farmer is now 58 years old, and farmers 65 and older are the fastest growing segment of the population. It’s a troubling trend signaling big changes ahead for American agriculture as aging farmers retire. Reporter Mike Osborne says a new report from the U.S. Census Bureau is suggesting what some of those changes might look like... and why they might not be so troubling.
Video

Video Donetsk Governor: Ukraine Military Assault 'Delicate But Necessary'

Around a dozen state buildings in eastern Ukraine remain in the hands of pro-Russian protesters who are demanding a referendum on self-rule. The governor of the whole Donetsk region is among those forced out by the protesters. He spoke to VOA's Henry Ridgwell from his temporary new office in Donetsk city.
Video

Video Drones May Soon Send Data From High Seas

Drones are usually associated with unmanned flying vehicles, but autonomous watercraft are also becoming useful tools for jobs ranging from scientific exploration to law enforcement to searching for a missing airliner in the Indian Ocean. VOA’s George Putic reports on sea-faring drones.
Video

Video New Earth-Size Planet Found

Not too big, not too small. Not too hot, not too cold. A newly discovered planet looks just right for life as we know it, according to an international group of astronomers. VOA’s Steve Baragona has more.
Video

Video Copts in Diaspora Worry About Future in Egypt

Around 10 percent of Egypt’s population belong to the Coptic faith, making them the largest Christian minority in the Middle East. But they have become targets of violence since the revolution three years ago. With elections scheduled for May and the struggle between the Egyptian military and Islamists continuing, many Copts abroad are deeply worried about the future of their ancient church. VOA religion correspondent Jerome Socolovsky visited a Coptic church outside Washington DC.
Video

Video Critics Say Venezuelan Protests Test Limits of Military's Support

During the two months of deadly anti-government protests that have rocked the oil-rich nation of Venezuela, President Nicolas Maduro has accused the opposition of trying to initiate a coup. Though a small number of military officers have been arrested for allegedly plotting against the government, VOA’s Brian Padden reports the leadership of the armed forces continues to support the president, at least for now.
Video

Video More Millenials Unplug to Embrace Board Games

A big new trend in the U.S. toy industry has more consumers switching off their high-tech gadgets to play with classic toys, like board games. This is especially true among the so-called millenial generation - those born in the 1980's and 90's. Elizabeth Lee has more from an unusual café in Los Angeles, where the new trend is popular and business is booming.
Video

Video Google Buys Drone Company

In its latest purchase of high-tech companies, Google has acquired a manufacturer of solar-powered drones that can stay in the air almost indefinitely, relaying broadband Internet connection to remote areas. It is seen as yet another step in the U.S. based Web giant’s bid to bring Internet to the whole world. VOA’s George Putic reports.
AppleAndroid