News / Europe

    WHO Calls for Tobacco Advertising Ban

    Woman is reflected in a window displaying packs of cigarettes on a street in Russia's Siberian city of Krasnoyarsk, Jan. 24, 2013.
    Woman is reflected in a window displaying packs of cigarettes on a street in Russia's Siberian city of Krasnoyarsk, Jan. 24, 2013.
    Lisa Schlein
    In advance of World No Tobacco Day on May 31, the World Health Organization is calling on countries to ban all forms of tobacco advertising, promotion, and sponsorship, saying such marketing blackout could reduce tobacco use and save lives.
     
    According to a WHO data, tobacco use kills nearly six million people annually; by 2030 that number is expected to rise to more than eight million, with four out of five deaths occurring in low and middle-income countries.
     
    As smoking goes down in the richer countries, WHO officials say the tobacco industry is increasingly targeting poorer countries in Africa and Asia, along with women and young people, who are particularly vulnerable to their marketing strategies.
     
    Douglas Bettcher, Director of WHO's Prevention of Non Communicable Diseases Department, says the industry knows advertising sponsorship and promotion is one of the most effective ways to get people hooked on smoking.
     
    "Research shows very clearly that one-third of youth experimentation with tobacco occurs as a result of exposure to tobacco advertising, promotion, sponsorship," he said. "Worldwide, 70 percent of young people aged 13 to 15 report regular exposure to tobacco advertising, promotion, sponsorship."
     
    Noting that most tobacco users start smoking before the age of 20, he says the ban not only helps older smokers quit but is one of the best and most cost-effective ways to protect young people from starting the habit.
     
    But he warns that tobacco industry marketing strategists are often quick to devise new promotional campaigns that defy the proposed restrictions.
     
    "Things like handing out gifts and selling branded products such as clothing... Using trendsetters [or] well-known people to influence other people ... in cafes [or] nightclubs, for example, to get them hooked," he said, adding that television, online and social-media platforms are also utilized for giveaways and product placements.
     
    The WHO reports that only 19 countries, representing just six percent of the world's population, have imposed complete bans on advertising. The organization also says that while the prevalence of smokers in general has decreased worldwide, anti-smoking control measures are most successful in countries where bans are fully implemented, such as Uruguay, where the prevalence of smokers has decreased by 17 percent, and in Turkey, where it has decreased by 13 percent.

    You May Like

    Multimedia Obama Calls on Americans to Help the Families of Its War Dead

    In last Memorial Day of his presidency, Obama lays wreath at the Tomb of the Unknown Soldier at Arlington National Cemetery

    The Strife of the Party: Will Trump Permanently Alter Republicans?

    While billionaire mogul's no-holds-barred style, high-energy delivery are what rocketed him to nomination, they also have created rift between party elites and his supporters

    China's Education Reforms Spark Protest

    Beijing is putting a quota system in place to increase the number of students from poor regions attending universities

    This forum has been closed.
    Comment Sorting
    Comments
         
    by: Anonymous
    May 31, 2013 8:29 AM
    us,we,like make, health good in world,yes amen,in peace










    by: harleyrider1778 from: the world
    May 29, 2013 4:58 PM
    The WHO is what needs ABOLISHED and all its JUNK SCIENCE!

    Featured Videos

    Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
    Chinese-Americans Heart Trump, Bucking National Trendi
    X
    May 27, 2016 5:57 AM
    A new study conducted by three Asian-American organizations shows there are three times as many Democrats as there are Republicans among Asian-American voters, and they favor Hillary Clinton over Donald Trump. But one group, called Chinese-Americans For Trump, is going against the tide and strongly supports the business tycoon. VOA’s Elizabeth Lee caught up with them at a Trump rally and reports from Anaheim, California.
    Video

    Video Chinese-Americans Heart Trump, Bucking National Trend

    A new study conducted by three Asian-American organizations shows there are three times as many Democrats as there are Republicans among Asian-American voters, and they favor Hillary Clinton over Donald Trump. But one group, called Chinese-Americans For Trump, is going against the tide and strongly supports the business tycoon. VOA’s Elizabeth Lee caught up with them at a Trump rally and reports from Anaheim, California.
    Video

    Video Reactions to Trump's Success Polarized Abroad

    What seemed impossible less than a year ago is now almost a certainty. New York real estate mogul Donald Trump has won the number of delegates needed to secure the Republican presidential nomination. The prospect has sparked as much controversy abroad as it has in the United States. Zlatica Hoke has more.
    Video

    Video Drawings by Children in Hiroshima Show Hope and Peace

    On Friday, President Barack Obama will visit Hiroshima, Japan, the first American president to do so while in office. In August 1945, the United States dropped an atomic bomb on the city to force Japan's surrender in World War II. Although their city lay in ruins, some Hiroshima schoolchildren drew pictures of hope and peace. The former students and their drawings are now part of a documentary called “Pictures from a Hiroshima Schoolyard.” VOA's Deborah Block has the story.
    Video

    Video Vietnamese Rapper Performs for Obama

    A prominent young Vietnamese artist told President Obama said she faced roadblocks as a woman rapper, and asked the president about government support for the arts. He asked her to rap, and he even offered to provide a base beat for her. Watch what happened.
    Video

    Video Roots Run Deep for Tunisia's Dwindling Jewish Community

    This week, hundreds of Jewish pilgrims are defying terrorist threats to celebrate an ancient religious festival on the Tunisian island of Djerba. The festivities cast a spotlight on North Africa's once-vibrant Jewish population that has all but died out in recent decades. Despite rising threats of militant Islam and the country's battered economy, one of the Arab world's last Jewish communities is staying put and nurturing a new generation. VOA’s Lisa Bryant reports.
    Video

    Video Meet Your New Co-Worker: The Robot

    Increasing numbers of robots are joining the workforce, as companies scale back and more processes become automated. The latest robots are flexible and collaborative, built to work alongside humans as opposed to replacing them. VOA’s Tina Trinh looks at the next generation of automated employees helping out their human colleagues.
    Video

    Video Wheelchair Technology in Tune With Times

    Technologies for the disabled, including wheelchair technology, are advancing just as quickly as everything else in the digital age. Two new advances in wheelchairs offer improved control and a more comfortable fit. VOA's George Putic reports.
    Video

    Video Baby Boxes Offer Safe Haven for Unwanted Children

    No one knows exactly how many babies are abandoned worldwide each year. The statistic is a difficult one to determine because it is illegal in most places. Therefore unwanted babies are often hidden and left to die. But as Erika Celeste reports from Woodburn, Indiana, a new program hopes to make surrendering infants safer for everyone.
    Video

    Video California Celebration Showcases Local Wines, Balloons

    Communities in the U.S. often hold festivals to show what makes them special. In California, for example, farmers near Fresno celebrate their figs and those around Gilmore showcase their garlic. Mike O'Sullivan reports that the wine-producing region of Temecula offers local vintages in an annual festival where rides on hot-air balloons add to the excitement.
    Video

    Video US Elementary School Offers Living Science Lessons

    Zero is not a good score on a test at school. But Discovery Elementary is proud of its “net zero” rating. Net zero describes a building in which the amount of energy provided by on-site renewable sources equals the amount of energy the building uses. As Faiza Elmasry tells us, the innovative features in the building turn the school into a teaching tool, where kids can't help but learn about science and sustainability. Faith Lapidus narrates.

    Special Report

    Adrift The Invisible African Diaspora