Arts & Entertainment

    Corporate Sponsors Aim for Gold in 2016 Olympic Gamesi
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    Ramon Taylor
    March 12, 2016 9:38 PM
    Behind the 2016 Summer Olympics in Rio de Janeiro, Brazil, is another competitive sport: the olympics of marketing. Come August, international corporate sponsors will have just 17 days to make their pitches, when billions of viewers tune in. But with great power comes great responsibility to ensure financial success. VOA's Ramon Taylor reports.

    Corporate Sponsors Aim for Gold in 2016 Olympic Games

    Published March 12, 2016

    Behind the 2016 Summer Olympics in Rio de Janeiro, Brazil, is another competitive sport: the olympics of marketing. Come August, international corporate sponsors will have just 17 days to make their pitches, when billions of viewers tune in. But with great power comes great responsibility to ensure financial success. VOA's Ramon Taylor reports.


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