Apple held a much-anticipated event at the Bill Graham Civic Auditorium in San Francisco, California, Wednesday, Sept. 9, 2015, to unveil Apple TV and a slew of new products and services.
Apple Event
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Apple CEO Tim Cook opens the Apple event at the Bill Graham Civic Auditorium in San Francisco, California.
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Eddie Cue, Apple's senior vice president of Internet Software and Services, takes the stage to discuss Apple TV during an Apple media event in San Francisco, California.
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Apple CEO Tim Cook discusses the new iPad during the Apple event at the Bill Graham Civic Auditorium in San Francisco, California.
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Michelle Peluso with Gilt, discusses how apps like hers will be made available on the Apple TV during the Apple event at the Bill Graham Civic Auditorium in San Francisco, California.