Twitter has relaxed its 140 character limit, but before you start writing that 1,000-word tweet, the change only means that links, pictures won’t count toward the limit.
A report in May hinted that the social media company was considering the move. Later, Twitter confirmed the news and Monday the company announced the changes were rolling out.
Twitter, which recently celebrated its 10-year anniversary, has been trying to grow its user base and to find revenue streams. The company has never turned a profit despite a user base of over 300 million users.
The company reportedly lost over 2 million users in the last part of 2015.
Jack Dorsey, who founded Twitter and then left, came back to the company last year to try to revive its fortunes, saying he was “not going to be shy about building more utility and power into Twitter for people. As long as it’s consistent with what people want to do, we’re going to explore it.”
Like Facebook, Twitter has been encouraging the use of media such as photos and videos, and recently added a polling feature. The company also tweaked the timeline allowing users to see so-called “best” tweets first or to continue to see them in chronological order.
The company announced that it reached a $10 million deal with the National Football League to stream 10 Thursday night games during the upcoming season.