From Dust to Diamonds, Startup Transforms Cremated Ashes Into Sparkling Jewels

A Texas-based startup is giving consumers a unique way to memorialize their loved ones, by turning their cremated ashes into diamonds. Human ashes and even those from pets provide the starting material for diamonds that are grown in a lab. Tina Trinh interviews the founder of Eterneva, the company that provides this service, and a pet owner who is turning her dog’s ashes into a diamond.