News / Science & Technology

YouTube Aims to Increase Viewership Online

YouTube Studios Aim to Increase Viewershipi
X
March 11, 2013 9:39 PM
YouTube no longer shows mostly home videos of cute babies and pets. Recently, it opened high tech production studios in London, New York, Los Angeles and Tokyo. The aim is to improve the quality of what’s on YouTube at a time when the Internet is becoming the main source of entertainment for the younger generation in many parts of the world. Elizabeth Lee reports from Los Angeles, the home of YouTube’s flagship studio.

YouTube Studios Aim To Increase Viewership

Elizabeth Lee
YouTube is no longer the website that only shows home videos of babies and pets.  It has opened high-tech production studios in London, New York, Los Angeles and most recently, Tokyo.  The aim is to improve the quality of what is on YouTube at a time when the Internet is becoming the main source of entertainment for the younger generation in some parts of the world. 

It is an intense day of filming on the set of Video Game High School, a show with a worldwide audience.  But the show will not appear on television.  Every episode is on the Internet.   Jimmy Wong is one of the actors in the show. “This is a feature length web series that has the production budget of something much larger scale and something on par quality wise with what you would see on television,” he said.

Wong's brother, Freddie, is the show's director.  Jimmy Wong says fans donated more than $800,000 through the Internet in $5 to $15-dollar increments to make the second season of Freddie’s show a reality. “He has over 3 million subscribers on YouTube, so that’s definitely a huge fan base to pull from and a lot of those fans are age 13 to 17," he noted. "On the younger side of things.”

The younger generation, people 35 and under, are now going to the Internet, especially to YouTube to get their entertainment, says Malik Ducard, director of content partnerships at YouTube Google. “That core demographic uses YouTube often as their first window or a window they’re watching while they’re watching television,” Ducard explained.

Jimmy Wong says more and more people are getting their entertainment from their smart phones and computers.  “The newer generation doesn’t want to wait around.  It’s just something programmed into us now that if you want to see something, figure out what it is.  Google it or YouTube it,” Wong stated. 

YouTube is trying to give the Internet generation more professional looking content with four production studios worldwide.  The 40,000-square meter space in Los Angeles, filled with high-tech lighting and cameras, is the largest.  Liam Collins heads YouTube Space LA.  “We want more viewers tuning in, and we believe that higher quality, more ambitious content will serve that goal,” according to Collins.

Through a selection process, content creators can use the space for free.  Video Game High School is not the only show filmed here.  Originally from Russia, Olga Kay juggled in the circus until she discovered YouTube.  Now, she’s a successful YouTuber who has moved out of filming in her home to shooting comedies at YouTube’s studio. “I think in the next five years we’re going to see a lot of merging," she said. "A lot of Hollywood stars are transitioning to YouTube.”

Movie and television studios are also using the Internet and YouTube to promote their shows and even original web content.  YouTube fans like Danelle Assanelli say unlike TV,  they can comment on shows online and even give the creator input. “You can actually interact with these people.  It’s more personal to us,” she added.

YouTube Google’s Malik Ducard says the Internet provides opportunities for established Hollywood studios as well as new players to reach a global audience and succeed.

You May Like

Mali's Female Basketball Players Rebound After Islamist Occupation

Islamist extremists ruled northern Mali for most of 2012, imposing strict Sharia law, and now some 18 months later, the region is slowly getting back on its feet More

Video Vietnamese Staging Chinese Product Boycott After Oil Rig Spat

Many Chinese-made products go unsold, for now, with numerous Vietnamese consumers still angry over recent dispute More

Koreas Mark 61st Anniversary of War Armistice

Muted observances on both sides of heavily-armed Demilitarized Zone that separates two decades-long enemies More

Featured Videos

Your JavaScript is turned off or you have an old version of Adobe's Flash Player. Get the latest Flash player.
Students in Business for Themselvesi
X
Mike O'Sullivan
July 26, 2014 11:04 AM
They're only high school students, but they are making accessories for shoes, fabricating backpacks and doing product photography - all through their own businesses. It's the result of a partnership between a non-profit organization that teaches entrepreneurship and their schools. VOA's Mike O'Sullivan and Deyane Moses met the budding entrepreneurs near Los Angeles.
Video

Video Students in Business for Themselves

They're only high school students, but they are making accessories for shoes, fabricating backpacks and doing product photography - all through their own businesses. It's the result of a partnership between a non-profit organization that teaches entrepreneurship and their schools. VOA's Mike O'Sullivan and Deyane Moses met the budding entrepreneurs near Los Angeles.
Video

Video Astronauts Train in Underwater Lab

In the world’s only underwater laboratory, four U.S. astronauts train for a planned visit to an asteroid. The lab - called Aquarius- is located five kilometers off Key Largo, in southern Florida. Living in close quarters and making excursions only into the surrounding ocean, they try to simulate the daily routine of a crew that will someday travel to collect samples of a rock orbiting far away from earth. VOA’s George Putic has more.
Video

Video Not Even Monks Spared From Thailand’s Junta-Backed Morality Push

With Thailand’s military government firmly in control after May’s bloodless coup, authorities are carrying out plans they say are aimed at restoring discipline, morality and patriotism to all Thais. The measures include a crackdown on illegal gambling, education reforms to promote students’ moral development, and a new 24-hour phone hotline for citizens to report misbehaving monks. Steve Sandford reports from Bangkok.
Video

Video Virtual Program Teaches Farming Skills

In a fast-changing world beset by unpredictable climate conditions, farmers cannot afford to ignore new technology. Researchers in Australia are developing an online virtual world program to share information about climate change and more sustainable farming techniques for sugar cane growers. As VOA's Zlatica Hoke reports, the idea is to create a wider support network for farmers.
Video

Video Airline Expert: Missile will Show Signature on Debris

The debris field from Malaysia Airlines Flight 17 is spread over a 21-kilometer radius in eastern Ukraine. It is expected to take investigators months to sort through the airplane pieces to learn about the missile that brought down the jetliner and who fired it. VOAs Carolyn Presutti explains how this work will be done.
Video

Video Treatment for Childhood Epilepsy Heats up Medical Marijuana Debate

In the United States, marijuana is classed as an illegal drug by the federal government. But nearly half the states have legalized it, to some degree. Proponents say some strains of marijuana might have exceptional health benefits, for treating pain or inflammation in chronic conditions such as cancer, multiple sclerosis and epilepsy. Shelley Schlender reports on a strain of medical marijuana developed in Colorado that is reputed to reduce seizures in childhood epilepsy
Video

Video Airbus Adds Metal 3D Printed Parts to New Jets

By the end of this year, European aircraft manufacturing consortium Airbus plans to deliver the first of its new, extra-wide-body passenger jets, the A350-XWB. Among other technological innovations, the new plane will also incorporate metal parts made in a 3-D printer. VOA's George Putic has more.
Video

Video AIDS Conference Welcomes Exciting Developments in HIV Treatment, Prevention

Significant strides have been made in recent years toward the treatment and prevention of HIV, the virus that causes AIDS. This year, at the International AIDS Conference, the AIDS community welcomed progress on a new pill that may prevent transmission of the deadly virus. VOA’s Anita Powell reports from Melbourne, Australia.
Video

Video IAEA: Iran Turns its Enriched Uranium Into Less Harmful Form

Iran has converted its stockpiles of enriched uranium into a less dangerous form that is more difficult to use for nuclear weapons, according to the United Nations’ Atomic Energy Agency. The move complies with an interim deal reached with Western powers on Iran's nuclear program last year, in exchange for easing of sanctions. Henry Ridgwell reports for VOA from London.

AppleAndroid